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KiwiPlates – Lovely Night

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Developed by Saatchi & Saatchi and wittily directed by Jane Shearer of 3&7, this hilarious spot for custom numberplate company Kiwi Plates tells a very-soon-to-be mum and dad's spooky birth story. 

As they race through the night to the hospital, things take a bizarre turn – unsettling wolf howls echo through the dark, and a creepy old woman appears just in time to witness the roadside birth. 

Her deadpan line, “Nice night for it”, becomes the perfect inspiration for a custom numberplate. Because if your first child is born in your front seat under a full moon, why not mark the moment on your car? 

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