Jay-Jay Okocha shows dem at Nike
In the run-up to the African Cup of Nations, W+K Amsterdam has created a flair-filled ad spotlighting the joy of football.
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Credits
View on- Agency Wieden + Kennedy/Amsterdam
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Credits
View on- Agency Wieden + Kennedy/Amsterdam
- Talent Jay-Jay Okocha
- Talent Rasheedat Ajibade
- Talent Ismael Saibari
- Talent Obafemi Martins
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/Amsterdam
- Talent Jay-Jay Okocha
- Talent Rasheedat Ajibade
- Talent Ismael Saibari
- Talent Obafemi Martins
Its a common moan amongst football fans that "the game has gone", but to where, exactly?
Answering that question with some serious style is Nike and Wieden+Kennedy Amsterdam's new spot, Show Dem, which features Nigeria’s Jay-Jay Okocha as Chief Flair Officer – a role built around reminding the world that what’s missing from the modern, overly structured game still lives vibrantly in African football.
Created in the lead-up to the Africa Cup of Nations, the film sees triple-AFCON winner Rasheedat Ajibade, Morocco’s Ismael Saibari, Nigerian icon Obafemi Martins, and a host of African football creators flout their skills to a wildly cranked camera.
