IRN-BRU’s hardest soft drink
Steel yourself: the fearlessly fizzy beverage is back with its iconic tagline 'Made in Scotland from Girders' – but with a bold new twist.
)
Credits
View on- Agency Lucky Generals/London
- Production Company Love Song
- Director Elliott Power
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Lucky Generals/London
- Production Company Love Song
- Director Elliott Power
- Editing The Quarry
- Editor/Partner Jonnie Scarlett
- Assistant Editor Henry Thackray
- Executive Producer Tor Adams
- Post Production Stray
- Executive Producer Misha Stanford-Harris
- Executive Producer Clare Melia
- Post Producer Ellie Georgiou
- Creative Director Carl Norton
- VFX Supervisor Carl Norton
- Colorist Jason Wallis
- Color Electric Theatre Collective
- Head of Color Oliver Whitworth
- Sound Design King Lear Music & Sound
- Sound Designer Ed Downham
- Audio Producer Leo Clayton
- Music The Hogan
- Music Supervisor Isa Rehman
- Music Supervisor Sean Hogan
- Executive Producer Shirley O'Connor
- Production Designer Jamie Lapsley
- Executive Producer Sara Wallace
- Producer Maeve McMahon
- Line Producer Beth Allen
- DP Anna Franquesa-Solano
- Post Producer Dilia Knobel
- Post Producer Rachael Donson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Lucky Generals/London
- Production Company Love Song
- Director Elliott Power
- Editing The Quarry
- Editor/Partner Jonnie Scarlett
- Assistant Editor Henry Thackray
- Executive Producer Tor Adams
- Post Production Stray
- Executive Producer Misha Stanford-Harris
- Executive Producer Clare Melia
- Post Producer Ellie Georgiou
- Creative Director Carl Norton
- VFX Supervisor Carl Norton
- Colorist Jason Wallis
- Color Electric Theatre Collective
- Head of Color Oliver Whitworth
- Sound Design King Lear Music & Sound
- Sound Designer Ed Downham
- Audio Producer Leo Clayton
- Music The Hogan
- Music Supervisor Isa Rehman
- Music Supervisor Sean Hogan
- Executive Producer Shirley O'Connor
- Production Designer Jamie Lapsley
- Executive Producer Sara Wallace
- Producer Maeve McMahon
- Line Producer Beth Allen
- DP Anna Franquesa-Solano
- Post Producer Dilia Knobel
- Post Producer Rachael Donson
In Lucky Generals’ first campaign for IRN-BRU the tagline is revived in a quirky film directed by Elliott Power, through Love Song.
The refreshed platform repositions IRN-BRU as less about physical toughness and more about inner steel – iron in your heart rather than just in your veins. The spot features a comic scene in a local corner shop where a plucky wee orange-haired lad objects to the drink being cast as ‘soft’.
“Thas is no a soft drunk,” he opines in a musical Glaswegian tones, going on to outline various IRN-BRU-esque behaviours that signal guts, grit, and unapologetic bravery. When an elderly lady is confused by his reference to granny pants and boldy reveals to all and sundry her current under garment status, he responds with “Noo thas wah um talkin abooot!” It’s a rallying cry for mavericks, oddballs, and anyone who prefers their 'soft drink' served hard.
