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Gap – Better in Denim.

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A screen full of good-looking, Gap-decked models bopping around to Milkshake by Kelis might seems like a massive 00s throwback, but chuck in global girl group KATSEYE and you've got something that both tiks and toks.

Directed by Bethany Vargas and shot by Bjorn Iooss, Better in Denim feels like a glorious trip back to the OG campaigns, albeit with even more elaborate choreography, this time from Robbie Blue.

With moments of funk, freestyle and even a slice of Fosse, this joyful wormhole to yesteryear is a high-energy treat.

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