From leaks to librettos: Hornbach’s plumbing opera

Typical of the oblique and highly entertaining storytelling we have come to expect from HORNBACH advertising, this latest campaign, The Grand Drama, was created by HeimatTBWA/Berlin with a showstopping hero film directed by Lope Serrano (CANADA). 

Produced by Tempomedia, with grandiose music (recorded by a 40-member orchestra in Berlin) and sound design from Supreme, the spot is an epic ode to the occasional chaos of home maintenance. Forget the industry’s usual promise that “everything runs smoothly”—here, the motto is: “No project without drama.”

The film transforms leaky taps and bursting pipes into full-blown theatre as a 30-member chorus personifies every drip and ingress of water, while even the trip to the Hornbach store becomes a storm-tossed odyssey.

Almost the entire stage design is built by hand from start to finish, making it quintessentially HORNBACH. The result is a gloriously over-the-top reminder that perseverance pays off, even when your DIY dreams spring a leak.