Irn Bru gets a whimsical new campaign
Curate’s Seb Cardinal directs Irn Bru’s fantastical new campaign featuring weeping unicorns and Loch Ness legends.
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Curate Films announce the latest work from acclaimed director and comedian Seb Cardinal, who brings his unique comedic sensibility to Irn-Bru’s whimsical new campaign celebrating the launch of two limited-edition flavours: Nessie Nectar and Unicorn Tears.
Created in partnership with The Leith Agency, Irn-Bru once again embraces the absurd with two surreal adverts steeped in myth and folklore.
The first film features a “Nessie milker” harvesting nectar from the legendary Loch Ness Monster, using oversized rubber teats, resulting in a flavour truly worthy of Scottish legend.
In the second spot, viewers meet Kelly, a unicorn tear farmer who extracts rainbow-coloured tears from a grumpy unicorn by delivering colourful insults such as “Your dad’s at the glue factory” and “You’re just a trumped-up horse with a horn.”
Cardinal, widely known for his work with the comedy duo Cardinal Burns and appearances in After Life and This Time with Alan Partridge, directs with a sharp eye for character and a love for the absurd. His storytelling blends sharp satire and Scottish pride, perfectly capturing the spirit of Irn-Bru.
“This is a campaign only Irn-Bru could pull off,” said Dan Dickenson, Managing Director at Curate Films. “Seb’s direction hits the sweet spot between ridiculous and inspired, just like the brand itself. It’s the perfect swansong to an iconic creative partnership.”
The limited-edition flavours, Unicorn Tears and Nessie Nectar, are now available across the UK in specially designed cans featuring vibrant illustrations of the mythical creatures.
