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IKEA – Complete Sleep

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The clue is in the product's name - 'double bed' - but those of us with families will know that the concept of 'two in the bed' is somewhat impractical if the little ones say "roll over".

Taking this truism and using it to visually establish a keen selling point, UNCUT director Karim Fakih's Complete Sleep sees a tired clan struggle to find space for each other in their current sleeping arrangement; the camera endlessly rotating until a happy balance is established.

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