IKEA's bedtime bundle
A family struggles to find sleeping synergy in this simple yet effective spot from UNCUT.
Credits
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- Production Company UNCUT
- Director Karim Fakih
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Credits
View on- Production Company UNCUT
- Director Karim Fakih
- DP Christine Leuhusen
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Credits
powered by- Production Company UNCUT
- Director Karim Fakih
- DP Christine Leuhusen
The clue is in the product's name - 'double bed' - but those of us with families will know that the concept of 'two in the bed' is somewhat impractical if the little ones say "roll over".
Taking this truism and using it to visually establish a keen selling point, UNCUT director Karim Fakih's Complete Sleep sees a tired clan struggle to find space for each other in their current sleeping arrangement; the camera endlessly rotating until a happy balance is established.