ICA Banken’s mastication obfuscations
The finance brand’s playful new campaign tenuously links its food purchase scheme and discounted mortgage promotion with hilarious muddled mouthful messaging.
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Credits
View on- Agency TBWA/Stockholm
- Production Company Giants & Toys
- Director Jens Jonsson
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Unlock full credits and more with a shots membership
Credits
View on- Agency TBWA/Stockholm
- Production Company Giants & Toys
- Director Jens Jonsson
- Executive Producer Nathan Folbrecht
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA/Stockholm
- Production Company Giants & Toys
- Director Jens Jonsson
- Executive Producer Nathan Folbrecht
Explaining the death of a beloved pet, making a wedding speech, alerting co-workers to an office fire – all instances of times when clear, timely comms are essential.
In this droll film for ICA Banken, created in partnership with renowned director Jens Jonsson of Giants&Toys, and agency TBWA/Stockholm, various bearers of musings and news are hampered in their utterances by gobs full of delicious num nums they're unwilling to stop chewing on.
The campaign introduces the idea of 'Välkommen till gräddfilen' ('Welcome to the fast lane'), in which the brand offers a mortgage rate discount if you shop at ICA’s grocery and health chain of stores.
