Tellia tackles admin farmageddon
The French start-up behind an AI voice assistant for agriculture launches a campaign that sees farmers put their paperwork out to pasture.
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Credits
View on- Agency OKCC
- Audio Post Circonflex
- Creative Director Marc Horgues--Debat
- Creative Lead Lucie Beurq
- Colorist Eudes Quittelier
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency OKCC
- Audio Post Circonflex
- Creative Director Marc Horgues--Debat
- Creative Lead Lucie Beurq
- Colorist Eudes Quittelier
Nobody likes ploughing through admin, especially farmers who would rather be out ploughing through fields. But in reality, pesky online paperwork can take up to 12 hours a week of their time.
This clever campaign created by agency OKCC for Tellia sees this burden take physical form and assail agriculturalists as they work. The well-crafted Adminvasion sees them hounded by cursors, obtrusive dialog boxes and other computing horrors.
The film was made by OKCC’s creatives using 100 per cent generative AI – from direction to visual effects.
