GAIA exposes dairy’s hidden heartbreak
The Belgian animal protection association launches a harrowing film raising awareness of cruel farming practices from a mother cow’s perspective.
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Credits
View on- Agency ALTMANN+PARTNERS/Paris
- Production Company Henry
- Director Sebastian Strasser
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Credits
View on- Agency ALTMANN+PARTNERS/Paris
- Production Company Henry
- Director Sebastian Strasser
- Production Co Lipstick/Berlin
- Audio Post Fridge/Mandeville
- Chief Creative Officer Olivier Altmann
- Copywriter Thierry Lebec
- Art Director Benedicte Potel
- Head of Production (HP) Jessica Piergiovanni
- Composer Peter Hayo
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency ALTMANN+PARTNERS/Paris
- Production Company Henry
- Director Sebastian Strasser
- Production Co Lipstick/Berlin
- Audio Post Fridge/Mandeville
- Chief Creative Officer Olivier Altmann
- Copywriter Thierry Lebec
- Art Director Benedicte Potel
- Head of Production (HP) Jessica Piergiovanni
- Composer Peter Hayo
Belgian animal protection association GAIA has unveiled this affecting and cinematic AI film, developed by ALTMANN+PARTNERS, which shines a light on the heartbreaking reality of the dairy industry for cows and their calves.
Titled Number 3347 and directed by Sebastian Strasser through Henry, the three-minute film follows the emotional journey of a cow searching for her calf, brought to life using AI with the help of VFX and SFX specialists.
The story centres around the often-unknown truth that mother cows are separated from their babies at birth to increase their milk production, and, in 2025, 333,191 calves were raised and then slaughtered in Belgium – a direct consequence of the operation of the dairy industry.
