EE tackles hate in football
A recently released campaign for EE aims to combat hate during the European Championships in Germany.
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Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Love Song
- Director Saman Aminzadeh
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Love Song
- Director Saman Aminzadeh
Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Love Song
- Director Saman Aminzadeh
EE continues its use of amazing soundtracks with this new campaign released for the Euros which is designed to combat all forms of online and offline hate.
Called Hate. Not In My Shirt, and created by Saatchi & Saatchi London with direction by Saman Aminzadeh through Love Song, the two-spot campaign features players from England and Scotland in two different edits, with each film calling on the nation to stand together against hate and be proud supporters this summer and beyond.
Where previous EE campaign have used classic songs such as Faithless's Insomnia, and It’s Not Over Yet, by The Klaxons, this campaign features Joy Division's Love Will Tear Us Apart. A recent YouGov survey commissioned by EE found that three fifths (61%) of the public have personally experienced hate in their daily lives over the last year, with racism (42%) to be the most prevalent form of hate. Furthermore, six in 10 (60%) think more can be done to address the issue of societal hate in the UK.
Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Love Song
- Director Saman Aminzadeh
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Love Song
- Director Saman Aminzadeh
Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Love Song
- Director Saman Aminzadeh
This campaign celebrates the moments in the sport that make people proud to wear their country's shirt, while also highlighting the behaviour not fit for it. “Our creative partnership with EE continues with this hugely important campaign during the summer tournament in Germany," said Ben Mooge, CCO at Publicis Groupe UK. "Football has the power to unite people from all walks of life, and through this creative campaign we aim to highlight the importance of fostering a culture of respect both online and offline. By championing anti-hate measures and supporting younger generations in the sport, we can create a safer, more inclusive environment for everyone. This campaign is not just about celebrating football; it's about making a lasting impact on the sport by showing people you can always be a proud supporter.”
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