Share

Doechii – Denial Is A River

Credits
View on

Unlock full credits and more with a shots membership

Credits
View on
Show full credits
Hide full credits

Explore full credits, grab hi-res stills and more on shots Vault

Credits powered by

Co-directed by Carlos Acosta and James Mackel through LOTUMN for American rapper Doechii’s new track, Denial Is A River, this punchy promo blends 90s sitcom nostalgia with impactful and personal storytelling.  

Opening with a simplistic, grainy shot reminiscent of TV shows of the past, the film sees the rapper relaying a darkly comedic story about her personal life and the evolution of her music career, while a motley crew of characters join her on set to play out the events in her lyrics. 

Midway, the film seamlessly transitions from lo-fi shots to cinematic storytelling, as Doechii grapples with her insecurities in a playful back-and-forth conversation with an unseen narrator. The promo is an energetic fusion of visual throwbacks, cleverly choreographed scenes and an endearing balance of humour and emotional vulnerability from the artist.  

Share