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DiDi takes the needy out of being speedy
Egyptian ride-hailing service Didi shows that you don't have to rely on other cab services to get where you want to go fast.
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Credits
powered by
- Agency DDB/Cairo
- Production Company Kino Films
- Director Hamba & Doss
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Credits
powered by
- Agency DDB/Cairo
- Production Company Kino Films
- Director Hamba & Doss
- Production Designer Amr Saleh
- DP Kamal Samy
- Editor Baher Rasheed
- Colorist Ahmed El Gendy
- Music Production Hussein Gamal
Credits powered by
Credits
powered by
- Agency DDB/Cairo
- Production Company Kino Films
- Director Hamba & Doss
- Production Designer Amr Saleh
- DP Kamal Samy
- Editor Baher Rasheed
- Colorist Ahmed El Gendy
- Music Production Hussein Gamal
This new campaign is a fun and funny spot for Egyptian ride-hailing company Didi that shows the frustration people can have when trying to book a ride.
Created by DDB Cairo and directed by Hamba & Doss, through Kino Films, the 60 second spot features rising Egyptian rapper Kozbara as he attempts to get from A to B.
With drivers from other companies cancelling on him, charging extortionate prices or arriving in cars not quite up to code, he tells us that, really, he should have just used Didi.
