Slather's a-peeling new spot

If you've only just managed to keep your lunch down after watching Aussie SPF brand SLATHER's joyfully gross debut spot, The Sun Is Not Your Friend, you might want to look away from their follow-up.

Turning the attention away from the cruel sun character (to a degree) and instead looking at what the product can save you from, Buy Stuff uses Haven’t You Done Well’s director duo, Will Suen and Sej Im's wicked sense of humour, and some tactile ick from Sharp FX, to create a stark warning as to the effects of going out uncreamed.

“We launched SLATHER with a more cinematic piece that really established ‘the sun’ character and ‘the sun is not your friend’ positioning," explains Jess Wheeler, creative director at agency SICKDOGWOLFMAN and co-founder of the brand. "This time around, we wanted to shift more attention on the product itself (look at us being clients) and given this is a brand that does nothing by half measures, we thought we’d make a good old Aussie infomercial. Just with the sun BBQing a man on a spit. As you do.”