Lahori Zeera find a gap in the market
A parade of thirsty folk make space for glugging in this witty spot from Enormous, Mumbai and Abhinav Pratiman.
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Credits
View on- Agency Enormous/Mumbai
- Production Company Early Man Film
- Director Abhinav Pratiman
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Credits
View on- Agency Enormous/Mumbai
- Production Company Early Man Film
- Director Abhinav Pratiman
- Managing Partner Ashish Khazanchi
- Creative Director Abhijeet Patil
- Executive Producer Anand Menon
- Producer Amarjeet Phukan
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Credits
powered by- Agency Enormous/Mumbai
- Production Company Early Man Film
- Director Abhinav Pratiman
- Managing Partner Ashish Khazanchi
- Creative Director Abhijeet Patil
- Executive Producer Anand Menon
- Producer Amarjeet Phukan
It's bold in this age of pre-roll and ever-shortening attention spans to lead your ad with intrigue, but that's exactly the approach Indie agency Enormous has taken for its Har Koi Peera Lahori Zeera 2.0 commercial.
Promoting Indian drinks brand Lahori Zeera, the film shows a montage of people cutting curious holes in everyday objects, only for its reasoning to be revealed in a very funny second half.
Directed by Abhinav Pratiman through Early Man Film, the playful film's enjoyable cast of characters and scenarios makes for an entertaining and intriguing watch.
