Coopers keeps it real
A crafty new campaign from Special Group for the beer brand is a vibrant montage of original artworks created by Coopers fans.
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Credits
powered by
- Agency Special Group/Sydney
- Production Company Revolver
- Director Glue Society
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Credits
powered by
- Agency Special Group/Sydney
- Production Company Revolver
- Director Glue Society
- Director Paul Bruty
- Post Production Glue Society
- Sound Rumble Studios
- Music Rumble Studios
- CEO Lindsey Evans
- Executive Creative Director Ryan Fitzgerald
- Creative Director Peter Cvetkovski
- Creative Director Adam Ferrie
- Creative Lauren Regolini
- Creative Locki Choi
- Freelance Creative Christian Duffy
- Freelance Creative Sean Larkin
- Executive Producer/Partner Pip Smart
- Executive Producer Jasmin Helliar
- Executive Producer Michael Ritchie
- Producer Lib Kelly
- DP William Robertson
- Producer Lib Kelly
- Editor Luke Crethar
- Color Scott Stirling
- Executive Producer Michael Gie
- Engineer Daniel William
- Composer Rino Darusman
Credits
powered by
- Agency Special Group/Sydney
- Production Company Revolver
- Director Glue Society
- Director Paul Bruty
- Post Production Glue Society
- Sound Rumble Studios
- Music Rumble Studios
- CEO Lindsey Evans
- Executive Creative Director Ryan Fitzgerald
- Creative Director Peter Cvetkovski
- Creative Director Adam Ferrie
- Creative Lauren Regolini
- Creative Locki Choi
- Freelance Creative Christian Duffy
- Freelance Creative Sean Larkin
- Executive Producer/Partner Pip Smart
- Executive Producer Jasmin Helliar
- Executive Producer Michael Ritchie
- Producer Lib Kelly
- DP William Robertson
- Producer Lib Kelly
- Editor Luke Crethar
- Color Scott Stirling
- Executive Producer Michael Gie
- Engineer Daniel William
- Composer Rino Darusman
Australian-owned brewery Coopers has unveiled this inventive campaign, bringing to life hundreds of original artworks through a collaboration between Special Group, Glue Society, Revolver and the brand’s own fans.
The concept was inspired by the brewery’s tagline, Forever Original, and brought to life across the country as hundreds of colourful and quirky ads that are certified 1-of-1 pieces, with sheep, scrap metal, ice, pastels and plasticine being just some of the chosen mediums.
“Originality means many things to many people, but one thing is for sure, it’s a virtue that the world needs now more than ever. Coopers doubling down on this long-held belief sets an exciting path for the brand to continue to walk the walk, originally.” said Ryan Fitzgerald, Executive Creative Director at Special.
