ChatGPT taps into football fever
Director Alex Hulsey’s playful spot runs through the many football-related activities that generative AI chatbot can help fans explore this season.
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Credits
View on- Agency Client Direct
- Production Company Anonymous Content
- Director Alex Hulsey
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Credits
View on- Agency Client Direct
- Production Company Anonymous Content
- Director Alex Hulsey
- Editing MARSHEEN
- Color RASCAL
- Sound Design/Mix King Lear Music & Sound
- Brand
- Executive Producer Gemma Knight
- Creative Director Scott Dungate
- Copywriter Kate Lloyd
- Producer Lou Hake
- Producer Maddy Perkins
- Executive Producer/Managing Director Tor Fitzwilliams
- Executive Producer Shion Hayasaka
- Head of Production Sophie Hubble
- Production Designer Tim Gibson
- Production Manager Max Harrison
- DP Ilya Maksymenko
- Editor Dave Davis
- Colorist Tim Smith
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Anonymous Content
- Director Alex Hulsey
- Editing MARSHEEN
- Color RASCAL
- Sound Design/Mix King Lear Music & Sound
- Brand
- Executive Producer Gemma Knight
- Creative Director Scott Dungate
- Copywriter Kate Lloyd
- Producer Lou Hake
- Producer Maddy Perkins
- Executive Producer/Managing Director Tor Fitzwilliams
- Executive Producer Shion Hayasaka
- Head of Production Sophie Hubble
- Production Designer Tim Gibson
- Production Manager Max Harrison
- DP Ilya Maksymenko
- Editor Dave Davis
- Colorist Tim Smith
Directed by Alex Hulsey through Anonymous Content, this action-packed ad for artificial intelligence company OpenAI, titled Chat Football, showcases how football fans can engage more deeply with the sport they love using ChatGPT.
Brought to life through a punchy, fast-paced edit, the film is anchored by the brand’s circular logo and takes viewers on an energetic tour of football fandom, packed with balls, BBQs, beer mats and other seasonal staples.
Despite its 30-second runtime, the spot is full of fun details and captures the excitement of matchday and football communities, subtly positioning ChatGPT as a way to stay on top of everything the game has to offer.
