Canadian Blood’s unexpected heroes
In a touching campaign, the national blood charity highlights how donating can bring people a sense of connection and improved well-being.
)
Credits
View on- Agency Diamond Marketing Group/Toronto
- Production Company Scouts Honour
- Director James Michael Chiang
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Diamond Marketing Group/Toronto
- Production Company Scouts Honour
- Director James Michael Chiang
- Producer Simon Dragland
- Producer Rita Popielak
- Editing Nimiopere Film Editorial
- Editor Steve Puhach
- Editor Bryan Reuben
- Assistant Editor Dylan Reymer
- Executive Producer Jenna Edwards
- Executive Producer Julie Axell
- VFX Tantrum Studio
- VFX Artist Dominik Bochenski
- Executive Producer Victoria Holt
- Compositor Davide Di Santo
- Color Alter Ego Post/Canada
- Colorist Wade Odlum
- Executive Producer Hilda Pereira
- Senior Producer Genna McAuliffe
- Color Producer Spencer Butt
- Music Walker
- Executive Music Producer Dottie Scharr
- Producer Samantha Zirin
- Audio Mixer Jacob Brody
- Chief Creative Officer Peter Ignazi
- Group Creative Director Andrew Mowbray
- Group Creative Director/Art Director Anand Iyer
- Group Creative Director/Art Director Mark Holden
- Group Creative Director/Copywriter Simon Craig
- Art Director Alison MacVean
- Copywriter Max Neiman
- Director of Content Production (HP) Mark Graham
- Senior Producer Dena Thompson
- Producer Akriti Suman
- Production Designer Brenna Preston
- Production Designer David Dennis
- DP Mark Zibert
- DP Eric Kaskens
- Assistant Editor Shalini Menon
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Diamond Marketing Group/Toronto
- Production Company Scouts Honour
- Director James Michael Chiang
- Producer Simon Dragland
- Producer Rita Popielak
- Editing Nimiopere Film Editorial
- Editor Steve Puhach
- Editor Bryan Reuben
- Assistant Editor Dylan Reymer
- Executive Producer Jenna Edwards
- Executive Producer Julie Axell
- VFX Tantrum Studio
- VFX Artist Dominik Bochenski
- Executive Producer Victoria Holt
- Compositor Davide Di Santo
- Color Alter Ego Post/Canada
- Colorist Wade Odlum
- Executive Producer Hilda Pereira
- Senior Producer Genna McAuliffe
- Color Producer Spencer Butt
- Music Walker
- Executive Music Producer Dottie Scharr
- Producer Samantha Zirin
- Audio Mixer Jacob Brody
- Chief Creative Officer Peter Ignazi
- Group Creative Director Andrew Mowbray
- Group Creative Director/Art Director Anand Iyer
- Group Creative Director/Art Director Mark Holden
- Group Creative Director/Copywriter Simon Craig
- Art Director Alison MacVean
- Copywriter Max Neiman
- Director of Content Production (HP) Mark Graham
- Senior Producer Dena Thompson
- Producer Akriti Suman
- Production Designer Brenna Preston
- Production Designer David Dennis
- DP Mark Zibert
- DP Eric Kaskens
- Assistant Editor Shalini Menon
In this hard-hitting initiative developed by Toronto-based independent agency Diamond, Canadian Blood flips the script to show how patients aren't the only ones saved by blood donations.
Sensitively directed by James Michael Chiang through Scouts Honour, the film, I Am Here to Save You, spotlights a variety of patients in need of transfusions, but instead of being a plea for help, they acknowledge how giving blood can be a deeply affecting and meaningful act for the donor, giving them a new sense of purpose in life.
“The goal was to build an enduring emotional connection to turn occasional donors into lifelong ones,” says Lori Davison, Chief Strategy Officer at Diamond. “When we listened to regular donors, what stood out was the meaning it held for them personally. They derive a true sense of purpose and connection from donating blood.
