Burger King's sense of foodfillment
BBH and Taso Alexander introduce a wily burger chomper to deliver remarks on true happiness...
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Credits
View on- Agency BBH/London
- Production Company Black Sheep Studios (In-House at BBH/London)
- Director Taso Alexander
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Credits
View on- Agency BBH/London
- Production Company Black Sheep Studios (In-House at BBH/London)
- Director Taso Alexander
- Edit Company Stitch
- Post Company Electric Theatre Collective
- VFX Company Electric Theatre Collective
- Colorist Luke Morrison
- Sound Design Creative Outpost
- Music Company Creative Outpost
- Music/Sound Thunderdrum
- Chief Creative Officer Alex Grieve
- Executive Creative Director Helen Rhodes
- Copywriter Charlie Pendarves
- Art Director Chloe Stephenson
- Designer Andy Cooke
- Producer Sophie FitzGerald
- DP Kasper Wind Nielsen
- Editor Jack Singer
- Producer Amber Millington
- Sound Designer Alex Wilson Thame
- Composer Alexander Cameron Ward
- Music Supervisor Hywel Ewans
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Credits
powered by- Agency BBH/London
- Production Company Black Sheep Studios (In-House at BBH/London)
- Director Taso Alexander
- Edit Company Stitch
- Post Company Electric Theatre Collective
- VFX Company Electric Theatre Collective
- Colorist Luke Morrison
- Sound Design Creative Outpost
- Music Company Creative Outpost
- Music/Sound Thunderdrum
- Chief Creative Officer Alex Grieve
- Executive Creative Director Helen Rhodes
- Copywriter Charlie Pendarves
- Art Director Chloe Stephenson
- Designer Andy Cooke
- Producer Sophie FitzGerald
- DP Kasper Wind Nielsen
- Editor Jack Singer
- Producer Amber Millington
- Sound Designer Alex Wilson Thame
- Composer Alexander Cameron Ward
- Music Supervisor Hywel Ewans
First kiss? Birthday surprose? Catch of the day? Sure, they're all good feelings, but as good as a Whopper?
So forms the funny insight behind BBH's surreal new campaign for Burger King, in which a calm-voiced, omnipresent character asks questions about true Foodfillment.
Shot by unsigned director Taso Alexander, produced through Black Sheep Studios, BBH's in-house production arm, the three-spot series revel in their supremely silly reveals, the brilliantly cast performer delivering his lines with sombre hilarity.
Katie Evans, Burger King UK Chief Marketing Officer, said: “Ultimately, food is all about satisfaction. But satisfaction is about more than just being full. It’s about real food quality, delicious ingredients and getting value for money.
"We’re excited to launch ‘Foodfillment’, a new brand platform which we feel perfectly captures this feeling of ultimate satisfaction.”
Felipe Serradourada Guimaraes, Deputy ECD at BBH, added: “That warm fuzzy feeling of total creative satisfaction. That’s how these spots feel.”
