Brunello Cucinelli’s picture-perfect Christmas

Fashion brand Brunello Cucinelli immerses us in a timeless world of cinema and human connection in this gorgeously crafted Christmas campaign, helmed by The Greatest Showman director Michael Gracey through Partizan.

Blending sublime costume and production design with Gracey’s rhythmic choreography and attention to detail, the film follows a constellation of well-dressed characters who cross paths for one night only at a grand historic theatre.  

“Michael’s ability to find humanity in grandeur is what makes this piece so special,” says Jenny Beckett, Partizan’s MD. “It’s elegant, heartfelt, and full of life.”