The Greek Ministry of Transport flips the script on drink driving
One reckless decision leads to a father never meeting his newborn daughter in a devastating film that hinges on a powerful misdirection.
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Credits
View on- Agency Ogilvy Greece
- Production Company Foss Productions
- Director Akis Polizos
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Credits
View on- Agency Ogilvy Greece
- Production Company Foss Productions
- Director Akis Polizos
- Chief Creative Officer Panos Sambrakos
- Executive Creative Director Aggeliki Kornelatou
- Executive Producer Michael Alexakis
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Credits
powered by- Agency Ogilvy Greece
- Production Company Foss Productions
- Director Akis Polizos
- Chief Creative Officer Panos Sambrakos
- Executive Creative Director Aggeliki Kornelatou
- Executive Producer Michael Alexakis
Created by Ogilvy Greece and directed by Akis Polizos through Foss Productions, this powerful campaign for the Greek Ministry of Transport confronts the true cost of drink-driving through a story told from two opposing sides.
The film introduces us to a man excitedly finishing his drink at a bar and getting behind the wheel, while a voiceover leads us to believe that he's rushing to meet his baby daughter for the first time.
The twist lands with brutal force, as the man we’ve been following is not the father at all, but a drunk driver whose selfish choice ends another man’s life in a fatal collision.
