Bradesco banishes the shadows of 2020
Bradesco's fireflies Lúcio and Luna are back to restore hope and push back the shadow of the past year in this Christmas spot for the Brazilian bank.
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Credits
View on- Agency Publicis/Sao Paulo
- Production Company Zombie Studio
- Director Paulo Garcia
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Credits
View on- Agency Publicis/Sao Paulo
- Production Company Zombie Studio
- Director Paulo Garcia
- Chief Creative Officer Domenico Massareto
- Creative Director Rico Lins
- Creative Director Juliana Utsch
- Creative Director Marie Julie Gerbauld
- Executive Creative Producer Gustavo Victorino
- Animation Supervison Patrick Verlangieri Botton
- Executive Producer Natalia Gouvea
- Music Satelite Audio
- Finishing Ian Sierra
- Music Producer Roberto Coelho
- Music Producer Kito Siqueira
- Music Producer Mike Vlcek
- Producer Andre Carvalho
- Art Director Marcelo Garcia
- Finishing Carla Cornea
- Finishing Pedro Macedo Camacho
- Music Producer Hurso Ambrifi
- Music Producer Thiago Colli
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Credits
powered by- Agency Publicis/Sao Paulo
- Production Company Zombie Studio
- Director Paulo Garcia
- Chief Creative Officer Domenico Massareto
- Creative Director Rico Lins
- Creative Director Juliana Utsch
- Creative Director Marie Julie Gerbauld
- Executive Creative Producer Gustavo Victorino
- Animation Supervison Patrick Verlangieri Botton
- Executive Producer Natalia Gouvea
- Music Satelite Audio
- Finishing Ian Sierra
- Music Producer Roberto Coelho
- Music Producer Kito Siqueira
- Music Producer Mike Vlcek
- Producer Andre Carvalho
- Art Director Marcelo Garcia
- Finishing Carla Cornea
- Finishing Pedro Macedo Camacho
- Music Producer Hurso Ambrifi
- Music Producer Thiago Colli
Bradesco, one of Brazilian biggest banks, has launched an animated campaign that holds a glimmer of hope for 2021.
Created by Publicis Brazil and directed by Paulo Garcia through Zombie Studios, the spot ends a trilogy which began in 2018 and which portrays the difficult moments we have all been through in 2020
“This year was very difficult for everyone and we couldn't help but address the sadness and fears that people faced," said Márcio Parizotto, the Bradesco's Marketing Director. "It is not easy to portray this reality publicly, but the film deals with all of this with great truth and delicacy, without neglecting the responsible optimism that is a characteristic of Bradesco's communication.”
“In this antithesis between the glow of fireflies and shadows, which certainly intensified in 2020, we call on all Brazilians to shine again in 2021”, adds Domenico Massareto, CCO of Publicis.
