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Bournville – Made to be enjoyed, not endured

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Ever feel that chocolate munching has gotten a bit... snobby? Bitten into a chunk of an ultra-dark, 150% cocoa, bitter bar and though, "I wish this were a Freddo."?

Well, you're bound to be tickled by Made to be enjoyed, not endured, VCCP's new spot for Cadbury's dark chocolate brand, Bournville, in which a pair of puffed-up choccy aficionados are hoisted by their own tasting notes in attempting to describe the uniqueness of their offerings.

Bringing comedic chops to the table, Outsider's Harold Einstein and BAFTA-winning comedy writer Simon Blackwell [Veep, Peep Show, The Thick of It] were brought in to give the script from the agency's own Alice Goodrich, Lara Baxter and Simon Connor an extra dollop of funnies, resulting in a supremely silly vocal sparring match 

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