Tulipán’s unidentified phallic objects
Argentinians experience pleasurable enlightenment in a brilliantly silly new spot from condom brand Tulipán, featuring some peculiarly shaped UFOs
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Credits
View on- Agency Zurda/Buenos Aires
- Production Company Mama Hungara
- Director Carmen Rivoira
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Credits
View on- Agency Zurda/Buenos Aires
- Production Company Mama Hungara
- Director Carmen Rivoira
- Post Production MyM
- Color Pentimento
- Sound Swing Musica & Audio Post
- Music Swing Musica & Audio Post
- Executive Creative Director Dario Ventura
- Art Director Lucia Abbiati
- Copywriter Nicolas Martinez Wagner
- Production Manager Sonia Silvero
- Executive Producer Luca Macome
- Line Producer Matias Pegourie
- Art Director Adriana Olivera
- DP Vanina Falcone
- Editor Kevin Jenkins
- Production Coordinator Mery Tomas
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Credits
powered by- Agency Zurda/Buenos Aires
- Production Company Mama Hungara
- Director Carmen Rivoira
- Post Production MyM
- Color Pentimento
- Sound Swing Musica & Audio Post
- Music Swing Musica & Audio Post
- Executive Creative Director Dario Ventura
- Art Director Lucia Abbiati
- Copywriter Nicolas Martinez Wagner
- Production Manager Sonia Silvero
- Executive Producer Luca Macome
- Line Producer Matias Pegourie
- Art Director Adriana Olivera
- DP Vanina Falcone
- Editor Kevin Jenkins
- Production Coordinator Mery Tomas
Created with independent agency Zurda, this tongue-in-cheek spot for condom brand Tulipán playfully riffs on an Argentinian colloquialism to deliver an important message about pleasure.
Directed by Carmen Rivoira through Mama Hungara, the spot opens with a frenzied news report from a public park where people are disrupted by the sudden arrival of an alien spacecraft. But this isn’t your typical invasion – these UFOs look suspiciously like sex toys.
Onlookers approach with awe, and upon touching the pulsating objects, exclaim that they’ve ‘seen God’s face’ – hilarious nod to the local saying, ¿Hace cuánto no le ves la cara a Dios? (“When was the last time you saw God’s face?”).
Blending combining humour, irony and cultural nuance, the campaign playfully addresses a concerning contradiction: in an age of hypersexualisation and unlimited pornography, genuine sexual desire seems to be on the decline.
