Bodyform's quest to #LetYourBodyFlow

In the pursuit of normalising discussions around periods, Bodyform has had a pretty good track record of late.

From #BloodNormal to #wombstories, the brand and agency AMV BBDO have confronted truths (and picked up plenty of awards) through the uncompromising language and visuals of their commercial campaigns.

Intimately shot and with an artful presentation that both alludes to the subject matter and gives it a distinctive style, #LetYourBodyFlow explores the changing nature of periods intimately and authentically.

Shot by CANADA's Femke Huurdeman, the film's eschewing of the 'neat and simple' presentation of menstruation makes for yet another impressive contribution to the brand's ongoing crusade.