Apple's Mexican adventure
Apple’s newest 'Shot on iPhone' film transforms a traditional Mexican story into an epic western-meets-video game adventure.
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Credits
View on- Agency TBWA\Media Arts Lab/Miami
- Production Company Landia/Mexico
- Director Gigi Saul Guerrero
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Unlock full credits and more with a shots membership
Credits
View on- Agency TBWA\Media Arts Lab/Miami
- Production Company Landia/Mexico
- Director Gigi Saul Guerrero
- Editing EXILE Edit
- Post COmpany Pariah VFX & Post
- Sound Design Barking Owl
- DP Alexis Zabe
- Composer Carl Thiel
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA\Media Arts Lab/Miami
- Production Company Landia/Mexico
- Director Gigi Saul Guerrero
- Editing EXILE Edit
- Post COmpany Pariah VFX & Post
- Sound Design Barking Owl
- DP Alexis Zabe
- Composer Carl Thiel
This newest instalment added to Apple's 'Shot on iPhone' short films sees Vancouver-based Mexican filmmaker Gigi Saul Guerrero create a traditional Mexican story, but with a twist that turns it into an epic western with flashes of video game imagery.
Created by TBWA/Media Arts Lab and produced through Landia Mexico, the film is a mix of live-action and pixel art and centres around a grandmother telling her granddaughter the story of a famous Mexican heroine called Petra who takes on and defeats creatures from traditional Mexican legends, such as La Llorona, El Coco [The Boogeyman], and the Chaneques [Aztec goblins].
The 11-minute film, called called El Lazo de Petra, showcases the advanced capabilities of the iPhone 16 Pro while also celebrating Mexican storytelling and female empowerment.
Credits
View on- Agency TBWA\Media Arts Lab/Miami
- Production Company Landia/Mexico
- Director Gigi Saul Guerrero
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency TBWA\Media Arts Lab/Miami
- Production Company Landia/Mexico
- Director Gigi Saul Guerrero
- Editing EXILE Edit
- Post COmpany Pariah VFX & Post
- Sound Design Barking Owl
- DP Alexis Zabe
- Composer Carl Thiel
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA\Media Arts Lab/Miami
- Production Company Landia/Mexico
- Director Gigi Saul Guerrero
- Editing EXILE Edit
- Post COmpany Pariah VFX & Post
- Sound Design Barking Owl
- DP Alexis Zabe
- Composer Carl Thiel
Above: The behind the scenes film for El Lazo de Petra.
Behind the 16-bit world is Halberd Studios, a Mexican indie gaming developer, known for creating video games inspired by Mexican folklore. Using the camera, and LiDAR Scanner on the iPhone 16 Pro, they obtained 3D and motion-capture information from locations, props and characters to transform them into pixel art animations that are featured in the film in Petra’s epic battles, one of which is also a playable sequence that resembles the arcade video games from the 90s.
The campaign features director of photography Alexis Zabé and award-winning composer and producer Carl Thiel, who brought together elements from Spaghetti Western music and Mexican instruments to create a bespoke soundtrack for the film. The team also includes 21-year-old rising Mexican artist Irany Divad, who created a song for the film credits inspired by the story of El Lazo de Petra and the empowerment of Mexican women.
