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B&Q – For The Trade - Bathroom

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While painting a wall or fitting a shelf might be easy enough for some DIYers, larger home improvement plans require a bit more in-depth knowledge, as this charming campaign for B&Q Tradepoint shows.

Featuring genuine tradespeople recounting all of the bits and bobs necessary for a big job, For The Trade wears its authenticity on its (dusty) sleeve.

Assembled by Uncommon Creative Studio, with director Lucy Luscombe capturing the veracity of the content with in-your-face angles and delicious interruptions, this smart message is delivered to perfection.

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