Are you ruff enough?
Small dogs with big personalities are given the comic-book treatment in BBDO NY's fun new campaign for PEDIGREE.
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Credits
View on- Agency BBDO/New York
- Production Company Caviar/Los Angeles
- Director Benjamin Mege
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Unlock full credits and more with a shots membership
Credits
View on- Agency BBDO/New York
- Production Company Caviar/Los Angeles
- Director Benjamin Mege
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Executive Creative Director Peter Kain
- Executive Creative Director Gianfranco Arena
- Creative Director/Art Director Carolyn Davis
- Creative Director/Copywriter Matt Page
- HP David Rolfe
- Executive Producer Amy Wertheimer
- Executive Producer Katie Young
- Senior Producer Danielle Amico
- Producer Philip Peker
- DP Giles Dunning
- Animation Company Titmouse
- Executive Producer Chris Prynoski
- Executive Producer Ben Kalina
- Line Producer Rebecca Donaghe
- Editor Sean U'Ren
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBDO/New York
- Production Company Caviar/Los Angeles
- Director Benjamin Mege
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Executive Creative Director Peter Kain
- Executive Creative Director Gianfranco Arena
- Creative Director/Art Director Carolyn Davis
- Creative Director/Copywriter Matt Page
- HP David Rolfe
- Executive Producer Amy Wertheimer
- Executive Producer Katie Young
- Senior Producer Danielle Amico
- Producer Philip Peker
- DP Giles Dunning
- Animation Company Titmouse
- Executive Producer Chris Prynoski
- Executive Producer Ben Kalina
- Line Producer Rebecca Donaghe
- Editor Sean U'Ren
As anyone who owns, or has seen, a small dog will know, the tinier the pooch, the higher the opinion of their powers.
Using this truism to create a delightful campaign for their Small Dog Dry Dog Food, PEDIGREE, with agency BBDO NY, has crafted a comic-inspired collection of assets named Hero-ish.
The work kicks off with a pair of spots - Unintimidator and Underestimator - that show the internal impression of the mutt's own physicality brought to life with charming animation and live-action sequences.
Credits
View on- Agency BBDO/New York
- Production Company Caviar/Los Angeles
- Director Benjamin Mege
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency BBDO/New York
- Production Company Caviar/Los Angeles
- Director Benjamin Mege
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Executive Creative Director Peter Kain
- Executive Creative Director Gianfranco Arena
- Creative Director/Art Director Carolyn Davis
- Creative Director/Copywriter Matt Page
- HP David Rolfe
- Executive Producer Amy Wertheimer
- Executive Producer Katie Young
- Senior Producer Danielle Amico
- Producer Philip Peker
- DP Giles Dunning
- Animation Company Titmouse
- Executive Producer Chris Prynoski
- Executive Producer Ben Kalina
- Line Producer Rebecca Donaghe
- Editor Sean U'Ren
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBDO/New York
- Production Company Caviar/Los Angeles
- Director Benjamin Mege
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Executive Creative Director Peter Kain
- Executive Creative Director Gianfranco Arena
- Creative Director/Art Director Carolyn Davis
- Creative Director/Copywriter Matt Page
- HP David Rolfe
- Executive Producer Amy Wertheimer
- Executive Producer Katie Young
- Senior Producer Danielle Amico
- Producer Philip Peker
- DP Giles Dunning
- Animation Company Titmouse
- Executive Producer Chris Prynoski
- Executive Producer Ben Kalina
- Line Producer Rebecca Donaghe
- Editor Sean U'Ren
The spots are accompanied by a comic book, called The League of Hero-ish Small Dogs, which stars genuine small dog influencers Coco and Cici the Maltese, Bertie the Pomeranian, Maya the Mini Dachshund and Ducky the Yorkie in a wild tale; plus a Snapchat lens which allows pet owners to see what superpowers their small dogs think they possess alongside a filter that puts people and their pets inside the comic.
What's more, with the release of the book, the PEDIGREE brand is also kicking off the Hero-ish Small Dog Contest, where dog owners across the country can share the superpowers their small dogs think they have for a chance to have their pups featured in the next issue of the exciting pup-venture. The contest is open for entries now through March 26, 2021.
