Apple's pet peeve

As the old saying goes, 'dogs have owners, cats have staff', and this spot from Apple highlights the superior approach to life our feline friends can sometimes take. 

Created directly by Apple and directed by Andreas Nilsson through Biscuit, the campaign takes a humorous approach to demonstrating how the Clean Up feature works—and more importantly, how easy it is to undo changes when needed.

In the film we witness a couple sitting quietly in their living room as the man takes a picture of his partner and their cat, called Garrett, before using the Clean Up feature to removing Garrett from the image. 

Garrett's inscrutable look, though, coupled with his partner's disapproving stare and mournful statement, "I always knew you hated Garrett", means the man has to quickly having undo the the cat's removal from the picture.