Andrea Arnold and DC3's youth club lexicon
This multimedia campaign for JD Sports and BBC Children in Need features a new dictionary and rap video helmed by the Oscar-winning director.
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Credits
View on- Agency Uncommon/London
- Production Company Park Pictures/London
- Director Andrea Arnold
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Credits
View on- Agency Uncommon/London
- Production Company Park Pictures/London
- Director Andrea Arnold
- Executive Creative Director Josh Tenser
- Copywriter Sam Hughes
- Producer Rosie Woods
- Art Director Laura Osborne
- Producer Shelley Jones
- Executive Producer Fran Thompson
- Head of Production Fred Deedes
- Production Manager Suzan Mustafa
- Production Assistant Garcia Sterling
- DP Rachel Clark / DP
- Editor Raluca Petre
- Colorist Jateen Patel
- Copywriter Saffron Renzullo
- Production Designer Florence Sweeney
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Uncommon/London
- Production Company Park Pictures/London
- Director Andrea Arnold
- Executive Creative Director Josh Tenser
- Copywriter Sam Hughes
- Producer Rosie Woods
- Art Director Laura Osborne
- Producer Shelley Jones
- Executive Producer Fran Thompson
- Head of Production Fred Deedes
- Production Manager Suzan Mustafa
- Production Assistant Garcia Sterling
- DP Rachel Clark / DP
- Editor Raluca Petre
- Colorist Jateen Patel
- Copywriter Saffron Renzullo
- Production Designer Florence Sweeney
Charity BBC Children in Need, JD Sports and Uncommon have worked with Andrea Arnold, rapper Daniel Chenjerai (DC3) and young people across the UK to create a campaign to drive awareness of the crucial role of youth clubs.
More than 1,200 youth club facilities have closed across the UK since 2010, removing vital spaces where young people can connect and express themselves.
The initiative comprises The Youth Club Dictionary – the first of its kind to preserve alternative definitions of words spoken in these clubs. Bringing the dictionary to life, MOBO-winning rapper DC3 (Daniel Chenjerai) has created My Home, a track inspired by the language of the young and his own experiences attending youth clubs.
Directing through Park Pictures, Andrea Arnold has created a simple but sensitive video for the track that depicts these spaces as important havens of safety, self-expression and belonging.
The 26 words and phrases within the pocket dictionary have been extracted from eight different youth club focus groups. Each one is shared alongside emotive anecdotes from the sessions, and true dictionary definitions provided by Oxford University Press.
