Ally finds the right balance
The digital bank unveils a playful and relatable campaign tapping into Gen Z and millennials’ financial struggles and aspirations.
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Credits
View on- Agency Anomaly/Los Angeles
- Production Company Love Song
- Director Daniel Wolfe
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Unlock full credits and more with a shots membership
Credits
View on- Agency Anomaly/Los Angeles
- Production Company Love Song
- Director Daniel Wolfe
- Managing Partner Kelly Bayett
- Executive Producer Deannie O'Neil
- Head of Production Paige Kauffman
- Editing MARSHEEN
- Editing Work Editorial/USA
- Post Managing Director Marlo Baird
- Executive Post Producer Harriet Cawley
- Executive Post Producer Drew Rissman
- Head of Post Production Gabrielle Page
- Senior Post Producer Juna Drougas
- Editor Dominic Leung
- Assistant Editor Jennifer Losch
- Assistant Editor Matthew Blacklock
- VFX Stray
- Executive VFX Producer Clare Melia
- VFX Producer Ellie Georgiou
- VFX Creative Director/VFX Supervisor Dan Williams
- Color Electric Theatre Collective
- Color Producer Alex Carswell
- Colorist Jason Wallis
- Sound Lime Studios
- Executive Audio Producer Susie Boyajan
- Sound Designer/Audio Mixer Peter Lapinski
- Assistant Audio Mixer Matthew Hodges
- Music Consortium Music
- Music Creative Director/Music Arranger Seth Olinsky
- Music Editor Justin Miller / (Sound Editor)
- Production Services Monkey Films/South Africa
- Production Services Producer Clare van Zyl
- Production Services Producer Phillip Killingbeck
- Chief Creative Officer Josh Fell
- Group Creative Director Sara Oakley
- Group Creative Director Melissa Langston-Wood
- Senior Copywriter Lauren Torres
- Senior Art Director Chris Cole
- Director of Production (HP) Erika Madison
- Executive Producer Olivia Edgren
- Senior Producer Madeline Gorman
- Producer Becks Parra
- Producer Alexander Chamberlain
- Production Designer Laurie Walters
- Art Director Chris Bass
- DP Harry Wheeler
- Associate Audio Producer Olivia Hicks
- Music Producer Maggie Flatley
- Music Producer Rebekah Koerbel
- Music Producer Dennis Samatulski
- Music Supervisor Jocelyn Brown
- Song "The Marriage of Figaro" Wolfgang Amadeus Mozart
- Casting Director Kharmel Cochrane
Show full credits
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Anomaly/Los Angeles
- Production Company Love Song
- Director Daniel Wolfe
- Managing Partner Kelly Bayett
- Executive Producer Deannie O'Neil
- Head of Production Paige Kauffman
- Editing MARSHEEN
- Editing Work Editorial/USA
- Post Managing Director Marlo Baird
- Executive Post Producer Harriet Cawley
- Executive Post Producer Drew Rissman
- Head of Post Production Gabrielle Page
- Senior Post Producer Juna Drougas
- Editor Dominic Leung
- Assistant Editor Jennifer Losch
- Assistant Editor Matthew Blacklock
- VFX Stray
- Executive VFX Producer Clare Melia
- VFX Producer Ellie Georgiou
- VFX Creative Director/VFX Supervisor Dan Williams
- Color Electric Theatre Collective
- Color Producer Alex Carswell
- Colorist Jason Wallis
- Sound Lime Studios
- Executive Audio Producer Susie Boyajan
- Sound Designer/Audio Mixer Peter Lapinski
- Assistant Audio Mixer Matthew Hodges
- Music Consortium Music
- Music Creative Director/Music Arranger Seth Olinsky
- Music Editor Justin Miller / (Sound Editor)
- Production Services Monkey Films/South Africa
- Production Services Producer Clare van Zyl
- Production Services Producer Phillip Killingbeck
- Chief Creative Officer Josh Fell
- Group Creative Director Sara Oakley
- Group Creative Director Melissa Langston-Wood
- Senior Copywriter Lauren Torres
- Senior Art Director Chris Cole
- Director of Production (HP) Erika Madison
- Executive Producer Olivia Edgren
- Senior Producer Madeline Gorman
- Producer Becks Parra
- Producer Alexander Chamberlain
- Production Designer Laurie Walters
- Art Director Chris Bass
- DP Harry Wheeler
- Associate Audio Producer Olivia Hicks
- Music Producer Maggie Flatley
- Music Producer Rebekah Koerbel
- Music Producer Dennis Samatulski
- Music Supervisor Jocelyn Brown
- Song "The Marriage of Figaro" Wolfgang Amadeus Mozart
- Casting Director Kharmel Cochrane
In collaboration with Anomaly, digital bank Ally has launched this honest and witty campaign, titled Life Today, exploring the realities of modern financial goals.
Directed by Daniel Wolfe through Love Song, the initiative draws on the insight that, for today’s consumers, money no longer follows a conventional path of school, work, family, home ownership and retirement.
Instead, life for young people is increasingly about balancing long-term plans with making the everyday worth living, as illustrated by the spot’s protagonist, who struggles to reconcile the monotony of work and saving with enjoying life’s little pleasures.
