adidas and the Beatles channel the football feels
In the run up to the UEFA EUROs the sports brand's emotional campaign shows its support for England midfielder Jude Bellingham and a new generation of players with The Beatles' rousing anthem, Hey Jude.
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Credits
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- Director Greg Hackett
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Credits
powered by
- Director Greg Hackett
Credits
powered by
- Director Greg Hackett
adidas launches the latest chapter of its global brand campaign which celebrates the England squad's new generation of players with a simple message of hope: Hey Jude, You Got This.
The well-observed film directed by Greg Hackett deftly captures the extreme passions that the beautiful game elicits in fans and players alike – the sadness of crushing defeats and ecstasy of goals and wins is all here.
In reference to past disappointments for the England team, the Beatles' timeless song suggests that players can “take a sad song and make it better” at this year's European tournament.
The film also features some familiar faces, with David Beckham and Frank Lampard reflecting on their own football highs and lows. Stormzy, Laura Woods, and Ian Wright can also be seen joining fans in embracing the joy of a major tournament summer.
