According to the DHSC, you have the power!
A tempted smoker is brought to clarity by the authority in his pocket in this well-performed spot for the Department for Health and Social Care from AMV BBDO and Arthur Studholme.
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Credits
View on- Agency AMV BBDO/London
- Production Company magna studios/London
- Director Arthur Studholme
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Credits
View on- Agency AMV BBDO/London
- Production Company magna studios/London
- Director Arthur Studholme
- Editing tenthree
- Post Production No.8
- Audio Post No.8
- Creative President Owen Lee
- Creative Director Kristian Wheater
- Creative Simon Mannion
- Creative Clint Harding
- Senior Producer Vanessa Hunt
- In-House Editor Charlie Coombes
- Executive Producer Joel Spencer
- Executive Producer Drew O'Neill
- Production Designer Sarah Jenneson
- DP Simon Richards
- Producer Ed Hoadley
- Producer Robson Yeo
- VFX Artist Rob Peacock
- VFX Artist Toby O’Connell
- Colorist Matt Turner
- Producer Karen Noden
- Sound Designer Ben Gulvin
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Credits
powered by- Agency AMV BBDO/London
- Production Company magna studios/London
- Director Arthur Studholme
- Editing tenthree
- Post Production No.8
- Audio Post No.8
- Creative President Owen Lee
- Creative Director Kristian Wheater
- Creative Simon Mannion
- Creative Clint Harding
- Senior Producer Vanessa Hunt
- In-House Editor Charlie Coombes
- Executive Producer Joel Spencer
- Executive Producer Drew O'Neill
- Production Designer Sarah Jenneson
- DP Simon Richards
- Producer Ed Hoadley
- Producer Robson Yeo
- VFX Artist Rob Peacock
- VFX Artist Toby O’Connell
- Colorist Matt Turner
- Producer Karen Noden
- Sound Designer Ben Gulvin
Anything that gives you a bit of control over your instincts can't help but make you feel a degree of agency, and it's this sense of WORD that Arthur Studholme comedically brings to life in the Department for Health and Social Care's new spot.
Built on the insight that smokers are three times more likely to quit successfully when using proven tools and support, The Power To Quit Is In Your Hands shows a hapless worker slapped out of his temptation by the NHS Quit Smoking app, which takes control of his hand and leaves him standing with it aloft, He-Man style.
Wisely swerving the fear factor and instead building on a comic, observed moment, AMV BBDO's spot, shot through Magna Studios, plays to a willing if weary crowd.
