Ffern reaches for the moon
Actress Havana Rose Liu searches the night sky in the perfume brand’s gorgeous, hand-crafted autumn campaign directed by Julia Jackman.
Andrea Arnold and DC3's youth club lexicon
This multimedia campaign for JD Sports and BBC Children in Need features a new dictionary and rap video helmed by the Oscar-winning director.
Firefox takes a trip down meme-ory lane
The internet's early viral stars are dragged out of the digital attic in this charming plea from We Believers and Sunny Sixteen.
Advertising Week Latam’s battle of the brief
A team of agency creatives fight to find the best idea in an action-packed film for the Latin American ad event.
SickKids fights for every future
An emotive film from the Hospital for Sick Children uses IV lines as a powerful visual metaphor for the potential futures lost when a child’s life is at risk.
What the Dickens? Walmart, The Muppets and Walton Goggins team up for another Christmas Carol
The actor fills Michael Caine's Scrooge-shaped shoes in the first of this festive series from the brand and Radical Media's Randall Einhorn.
A$AP Rocky is such a fun ghi
The most excellent multi-hyphenate rapper serves up a gorgeously trippy mushroom-based video for the track Shroom Clouds.
The Danish Gambling Authority raises the stakes
Agency Forte Advice turns a child's bedroom into a casino to show parents how their kids could be exposed to gambling through video games.
Ffern reaches for the moon
Actress Havana Rose Liu searches the night sky in the perfume brand’s gorgeous, hand-crafted autumn campaign directed by Julia Jackman.
Andrea Arnold and DC3's youth club lexicon
This multimedia campaign for JD Sports and BBC Children in Need features a new dictionary and rap video helmed by the Oscar-winning director.
Firefox takes a trip down meme-ory lane
The internet's early viral stars are dragged out of the digital attic in this charming plea from We Believers and Sunny Sixteen.
Advertising Week Latam’s battle of the brief
A team of agency creatives fight to find the best idea in an action-packed film for the Latin American ad event.
SickKids fights for every future
An emotive film from the Hospital for Sick Children uses IV lines as a powerful visual metaphor for the potential futures lost when a child’s life is at risk.
What the Dickens? Walmart, The Muppets and Walton Goggins team up for another Christmas Carol
The actor fills Michael Caine's Scrooge-shaped shoes in the first of this festive series from the brand and Radical Media's Randall Einhorn.
A$AP Rocky is such a fun ghi
The most excellent multi-hyphenate rapper serves up a gorgeously trippy mushroom-based video for the track Shroom Clouds.
The Danish Gambling Authority raises the stakes
Agency Forte Advice turns a child's bedroom into a casino to show parents how their kids could be exposed to gambling through video games.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Oura made a big impact with a miniature set
Oura's recent campaign saw the coming together of a large but intricate miniature set, 35 model makers, a phalanx of hand actors and a specially commissioned 'finger choreographer'. Superprime director Sam Walker takes us behind the scenes of Oura's Wear Your Best Life.
How Melchior Leroux composed a dance between the lines
Blending monochrome live action, fluid choreography and animated musical notation, director Melchior Leroux's sublime music video for Africa Express’s Hacernos Así, ft. Luisa Almaguer, is a poetic and timeless visual exploration of trans identity.
How Pablo took on Motor Neurone Disease
We take a look behind the scenes of the new campaign for the MND Association, which centres on the real-life story of Jaki, speaking to the creatives and director behind the emotive and impactful spot.
How Research Arts rewired its workflow
Research Arts’ surreal experimental film Automatic blends AI tools with traditional CG to explore robotics and machine aesthetics. Here, the director discusses using AI to develop bespoke problem-solving tools, and how new technology can be brought into the animation process thoughtfully and intentionally.
How Tom Green put real people in the picture for Guide Dogs
Stink director Tom Green and Fold7 ECD Dave Billing share how casting non-actors with a vision impairment, their real family members and charity ambassadors, brought an unmatched level of authenticity and emotion to their touching campaign for the UK sight loss charity.
Reverie Content welcomes Femke Huurdeman
The Los Angeles based production company announce that the director has signed on for commercial representation.
Greatergood signs Lachlan Dickie
The Australian director who joins for US representation, brings dry performance comedy, heightened worlds and meticulous visual craft to the company's roster.
Yacht Club welcomes Megan Gamez and Shanghoon
Directors Gamez and Shanghoon have joined Yacht Club’s growing roster of multi-talented creatives.
Wpromote x Giant Spoon elevate Ian Grody to Global CCO
One year after joining forces, the independent agency unites brand, experiential, creator and influencer marketing, and performance creative under Grody’s remit.
Impossible Studios adds Michelle Pak
The Toronto-based production company signs the Los Angeles-based tabletop director to its Canadian roster.
Chris Allen joins Black Kite Studios as Executive Producer
The experienced VFX producer joins the studio's senior team, reuniting with former colleagues and helping develop new opportunities.
- It’s all in the delivery with DoorDash
- Metabo HPT turns nailing performance into a speed metal anthem
- BOXROX Studios brings Jen Beattie’s story to screen
- Apple Music introduce its new brand identity
- Great Anglia Railway drop's the robot
- LOEWE x On gets inside the creative world
- Rabbits Black premieres Midland at Ahuestern
- Erik He makes Jasmine Yen sweat
- Hyundai goes behind the IONIQ 3 design
- Capital.com global campaign marks brand's 10th anniversary
Reverie Content welcomes Femke Huurdeman
The Los Angeles based production company announce that the director has signed on for commercial representation.
Greatergood signs Lachlan Dickie
The Australian director who joins for US representation, brings dry performance comedy, heightened worlds and meticulous visual craft to the company's roster.
Yacht Club welcomes Megan Gamez and Shanghoon
Directors Gamez and Shanghoon have joined Yacht Club’s growing roster of multi-talented creatives.
Wpromote x Giant Spoon elevate Ian Grody to Global CCO
One year after joining forces, the independent agency unites brand, experiential, creator and influencer marketing, and performance creative under Grody’s remit.
Impossible Studios adds Michelle Pak
The Toronto-based production company signs the Los Angeles-based tabletop director to its Canadian roster.
Chris Allen joins Black Kite Studios as Executive Producer
The experienced VFX producer joins the studio's senior team, reuniting with former colleagues and helping develop new opportunities.
The Talent
Seth Epstein: Move fast and find your freaky
Seth Epstein, ECD and founder of hybrid creative agency and production studio Los York, tells Amy Hey about the power of listening properly, how getting fired by ESPN led to winning an Emmy, and why real-life inspiration feels more precious than ever.
shots Unsigned: Pablo Fernández Eyre
In our latest shots Unsigned interview we hear from director Pablo Fernández Eyre, Here he talks about his proof of concept REWIND, shooting film from a young age, and bringing AI filmmaking techniques to masses.
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
The Inspiration
On My Radar: Shannon Griffin
Church Edit's New York-based film editor Shannon Griffin admits to not being a tech-head, couldn't live without one particular pencil, and has embraced having her mum as a teacher once more.
Naqqash Khalid: A Few Of My Favourite Things
The new Somesuch signing shares the notes, the nose and the non-linear habits that help him build a film.
On My Radar: Favio Vinson
Papaya Films director Favio Vinson reveals what's on his creative radar as he gets serious about a Steven Soderbergh classic, has a lot of time for David Lynch, and loves movies... as long as he can keep his eyes open.
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It’s spooky season, so Co-Editors Danny Edwards and Jamie Madge explore advertising’s haunted house for a top five scary spot face-off.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.