Be more Bosch: Why marketing needs more emotion

Making people feel something is the aim of both art and advertising but, says Annie Harte, Audience Strategy Lead at eight&four, the latter usually relies on highlighting one specific emotion; happiness. So, what if advertisers embraced the approach of 15th century artist Hieronymus Bosch, and targeted the gamut of human emotions?

Justine Armour, International Chief Creative Officer, at 72andSunny talks us through the complexity of crafting ads, and how we can learn to take our time with perfecting the art.

From watching his editor father search for glowing eyes on screen to seeing Russell Crowe’s eyes “on fire” in Romper Stomper, Stink director Fredrik Bond has always been fascinated by the human spark that makes a film come alive. Here, he tells Jonathan Grant about dark beginnings, unlikely film schools, and why connection is still at the heart of everything he makes.

Drawing on his experience supporting a young family member’s acting career, Toronto-based writer, filmmaker and independent researcherJoshua W.J. Brown argues that authentic child performances depend not on the absence of production, but on more thoughtful casting, temperament, direction and expectations.

Filmed solely on Super 8, Ed Sayers’ crowdsourced feature debut, Super Nature is a timely exploration of life on Earth and our relationship with it. The director/producer talked to shots about how the medium’s "painted memories" inspired him to create this fragmented, flickering love letter to the natural world.