Gar O’Rourke prompts human perspectives for Anthropic
The American AI corporation launches an insightful and balanced documentary exploring how Icelandic people are approaching the arrival of artificial intelligence.
Austin Peters gives Orville Peck movement therapy
In a brilliantly stylised journey through rehab, Peck’s autobiographical track Already Gone sees mundanity fused with musical moments.
Bryan Schlam's driving motivation
In the filmmaker's new music video for Billy Strings' track 10,000 Miles From a Friend, shot through Los York, a truck driver takes a cross-country trek to family.
Buck Mason stitches a love story
Director Andrea Carrino’s heartfelt spec spot for the men's fashion brand follows a blossoming romance anchored around the protagonist’s jacket.
AA Insurance offers parental reassurance
A child takes the drivers seat in a dangerous imaginary world in this fun and crafty campaign from the car insurance brand.
Rhian Teasdale turns off the noise with Deutsche Telekom
The Wet Leg frontwoman fights off a barrage of algorithmic backseat drivers in Charlie Engman’s raucous driving film.
Spurs turns the lens on its fans
Directed by former player Alfie Whiteman and narrated by lifelong fan Himesh Patel, Tottenham Til I Die marks the start of the season with a tribute to its community.
Fontaines D.C.’s house of hallucinations
Dave Meyers and Cam Erickson direct a surreal, psychedelic promo for the Irish rock band’s latest single, Marriane.
Gar O’Rourke prompts human perspectives for Anthropic
The American AI corporation launches an insightful and balanced documentary exploring how Icelandic people are approaching the arrival of artificial intelligence.
Austin Peters gives Orville Peck movement therapy
In a brilliantly stylised journey through rehab, Peck’s autobiographical track Already Gone sees mundanity fused with musical moments.
Bryan Schlam's driving motivation
In the filmmaker's new music video for Billy Strings' track 10,000 Miles From a Friend, shot through Los York, a truck driver takes a cross-country trek to family.
Buck Mason stitches a love story
Director Andrea Carrino’s heartfelt spec spot for the men's fashion brand follows a blossoming romance anchored around the protagonist’s jacket.
AA Insurance offers parental reassurance
A child takes the drivers seat in a dangerous imaginary world in this fun and crafty campaign from the car insurance brand.
Rhian Teasdale turns off the noise with Deutsche Telekom
The Wet Leg frontwoman fights off a barrage of algorithmic backseat drivers in Charlie Engman’s raucous driving film.
Spurs turns the lens on its fans
Directed by former player Alfie Whiteman and narrated by lifelong fan Himesh Patel, Tottenham Til I Die marks the start of the season with a tribute to its community.
Fontaines D.C.’s house of hallucinations
Dave Meyers and Cam Erickson direct a surreal, psychedelic promo for the Irish rock band’s latest single, Marriane.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
Cassandra Jolie joins PS260
PS260 welcomes the editor, artist, graphic designer and musician to its editorial roster.
Superprime signs filmmaker Emerald Fennell
Superprime has signed the Academy Award, BAFTA and Critics Choice Award-winning director, writer and producer for worldwide commercial representation.
Bob Industries signs Jeremy Konner
The Emmy-winning Drunk History co-creator Konner, joins Bob Industries for commercial representation.
Heckler appoints Jonathan Gerard as MD of Singapore
The creative production company looks to strengthen its presence in the region and put storytelling at the centre of its next phase of growth.
Directing duo Wolfberg joins Rabbits Black
The Prague-based duo bring hand-crafted in-camera VFX storytelling to US-based commercial roster.
AMP West Coast honor 2026 AMP Award winners and nominees
Tickets to the Association of Music Producers event, to be held at Playa Studios on September 23rd, on sale now.
- Donegal Catch gives the pep talk we all need at dinner time
- Xero drives global expansion with AI-powered campaign
- FORVR Mood launch Not Your Type micro-series
- 2026 NFL season kicks off with player-packed campaign
- Toyota urges drivers to please Hilux responsibly
- Trinity Tatum is the queen of cash for Verizon
- Paddy Power asks: Why The Football Not?
- Each BABY born Real is one in a billion
- Porsche celebrates 75 years of motorsport
- Lilly has your life covered
Cassandra Jolie joins PS260
PS260 welcomes the editor, artist, graphic designer and musician to its editorial roster.
Superprime signs filmmaker Emerald Fennell
Superprime has signed the Academy Award, BAFTA and Critics Choice Award-winning director, writer and producer for worldwide commercial representation.
Bob Industries signs Jeremy Konner
The Emmy-winning Drunk History co-creator Konner, joins Bob Industries for commercial representation.
Heckler appoints Jonathan Gerard as MD of Singapore
The creative production company looks to strengthen its presence in the region and put storytelling at the centre of its next phase of growth.
Directing duo Wolfberg joins Rabbits Black
The Prague-based duo bring hand-crafted in-camera VFX storytelling to US-based commercial roster.
AMP West Coast honor 2026 AMP Award winners and nominees
Tickets to the Association of Music Producers event, to be held at Playa Studios on September 23rd, on sale now.
The Talent
How Sooyeon Shin found beauty in a bad dream
After picking up Animation Gold at this year’s YDA, South Korean director Sooyeon Shin tells Jamie Madge how a recurring dream, an unresolved childhood memory and hand-drawn textures shaped her deeply personal film, To My Old Nightmare.
The modern horrors of INKUBUS’s medieval tale
Director Reza Sam Mosadegh, who won the YDA Special Jury Prize for his powerful film, explains why a shocking story of 17th century sexual abuse remains relevant today and how his experience as a refugee led her to filmmaking.
Jasper De Maeseneer is focussed on film
HAMLET director Jasper De Maeseneer's short, Shutterspeed, which won gold at this year's YDA in the Film School [Over 10 minutes] category, is an affecting story of vulnerability, power dynamics and infatuation. Here, he talks about ambiguity, emotion and staying focussed.
The Inspiration
Playlist: Greg Hackett
Park Pictures director Greg Hackett talks about the joy of Adam Buxton's Bug nights, a previous life as a musician, and the returning emphasis on long-form promos.
On My Radar: Stefane Rosa
Stefane Rosa, CEO of Prose on Pixels US, is a fan of Oura, a devotee of TikTok and an enthusiast of 80s music... but draws the line at "making stupid people famous".
Julian Acosta: A Few Of My Favourite Things
The Cobblestone director shares the drums, drawings and deathly objects that shape his search for human truth.
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Red Bull has managed it, so too has Patagonia, but other cult brands have suffered when attempting to appeal to the masses. Kriston Rucker, Partner at Love & War, looks at the reasons why, and what A24's new deal might mean for the company.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.