SickKids fights for every future
An emotive film from the Hospital for Sick Children uses IV lines as a powerful visual metaphor for the potential futures lost when a child’s life is at risk.
What the Dickens? Walmart, The Muppets and Walton Goggins team up for another Christmas Carol
The actor fills Michael Caine's Scrooge-shaped shoes in the first of this festive series from the brand and Radical Media's Randall Einhorn.
A$AP Rocky is such a fun ghi
The most excellent multi-hyphenate rapper serves up a gorgeously trippy mushroom-based video for the track Shroom Clouds.
The Danish Gambling Authority raises the stakes
Agency Forte Advice turns a child's bedroom into a casino to show parents how their kids could be exposed to gambling through video games.
Little men, big issues
Swedish-American director Louise Wachtmeister has released a powerful film provoking questions about how children are affected by negative interpretations of masculinity.
LISA's pulpy audition tape
The music video for the star's new track, Tarantino, sees her make a plea to her favourite director in a suitably violent style.
John Stamos looks for a Pantene hair extension
The Full House actor flaunts his full head of hair in a bid to become the brand's Ultimate Ambassador in this funny, mockumentary-style film from Grey and Dan Opsal.
VCCP's killing it for Halloween
To celebrate Halloween, VCCP in the US took inspiration from advertising itself, creating a game that says 'Kill or be killed'.
SickKids fights for every future
An emotive film from the Hospital for Sick Children uses IV lines as a powerful visual metaphor for the potential futures lost when a child’s life is at risk.
What the Dickens? Walmart, The Muppets and Walton Goggins team up for another Christmas Carol
The actor fills Michael Caine's Scrooge-shaped shoes in the first of this festive series from the brand and Radical Media's Randall Einhorn.
A$AP Rocky is such a fun ghi
The most excellent multi-hyphenate rapper serves up a gorgeously trippy mushroom-based video for the track Shroom Clouds.
The Danish Gambling Authority raises the stakes
Agency Forte Advice turns a child's bedroom into a casino to show parents how their kids could be exposed to gambling through video games.
Little men, big issues
Swedish-American director Louise Wachtmeister has released a powerful film provoking questions about how children are affected by negative interpretations of masculinity.
LISA's pulpy audition tape
The music video for the star's new track, Tarantino, sees her make a plea to her favourite director in a suitably violent style.
John Stamos looks for a Pantene hair extension
The Full House actor flaunts his full head of hair in a bid to become the brand's Ultimate Ambassador in this funny, mockumentary-style film from Grey and Dan Opsal.
VCCP's killing it for Halloween
To celebrate Halloween, VCCP in the US took inspiration from advertising itself, creating a game that says 'Kill or be killed'.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Oura made a big impact with a miniature set
Oura's recent campaign saw the coming together of a large but intricate miniature set, 35 model makers, a phalanx of hand actors and a specially commissioned 'finger choreographer'. Superprime director Sam Walker takes us behind the scenes of Oura's Wear Your Best Life.
How Melchior Leroux composed a dance between the lines
Blending monochrome live action, fluid choreography and animated musical notation, director Melchior Leroux's sublime music video for Africa Express’s Hacernos Así, ft. Luisa Almaguer, is a poetic and timeless visual exploration of trans identity.
How Pablo took on Motor Neurone Disease
We take a look behind the scenes of the new campaign for the MND Association, which centres on the real-life story of Jaki, speaking to the creatives and director behind the emotive and impactful spot.
How Research Arts rewired its workflow
Research Arts’ surreal experimental film Automatic blends AI tools with traditional CG to explore robotics and machine aesthetics. Here, the director discusses using AI to develop bespoke problem-solving tools, and how new technology can be brought into the animation process thoughtfully and intentionally.
How Tom Green put real people in the picture for Guide Dogs
Stink director Tom Green and Fold7 ECD Dave Billing share how casting non-actors with a vision impairment, their real family members and charity ambassadors, brought an unmatched level of authenticity and emotion to their touching campaign for the UK sight loss charity.
Chris Allen joins Black Kite Studios as Executive Producer
The experienced VFX producer joins the studio's senior team, reuniting with former colleagues and helping develop new opportunities.
Hornet signs multimedia director Lucas Ansel
The Student Academy Award-winning filmmaker joins the creative studio's US roster, bringing his distinctive approach to comedic storytelling.
Florence signs Jake Vriezelaar
The New York-based filmmaker joins Florence’s US roster, bringing a Midwestern eye for humor and humanity to advertising, music and narrative work.
Extreme Reach launches XR Pay for Creators
Advertising payments leader Extreme Reach has launched XR Pay for creators, putting influencers on par with the biggest celebrities.
La Pac signs Vincent Lobelle
The French comedy director behind two decades of award-winning work for Canal+, Burger King, McDonald’s and Volkswagen joins the Paris production company.
Revolver signs director Brad Lubin
With a comedic sensibility and a understanding of performance-driven storytelling, Lubin brings a his voice to Revolver’s growing roster of directors.
- Apple Music introduce its new brand identity
- Great Anglia Railway drop's the robot
- LOEWE x On gets inside the creative world
- Rabbits Black premieres Midland at Ahuestern
- Erik He makes Jasmine Yen sweat
- Hyundai goes behind the IONIQ 3 design
- Capital.com global campaign marks brand's 10th anniversary
- Minnesota Timberwolves get real loud in new campaign
- Hyundai is hockey all the time
- DMS takes us on one journey of many
Chris Allen joins Black Kite Studios as Executive Producer
The experienced VFX producer joins the studio's senior team, reuniting with former colleagues and helping develop new opportunities.
Hornet signs multimedia director Lucas Ansel
The Student Academy Award-winning filmmaker joins the creative studio's US roster, bringing his distinctive approach to comedic storytelling.
Florence signs Jake Vriezelaar
The New York-based filmmaker joins Florence’s US roster, bringing a Midwestern eye for humor and humanity to advertising, music and narrative work.
Extreme Reach launches XR Pay for Creators
Advertising payments leader Extreme Reach has launched XR Pay for creators, putting influencers on par with the biggest celebrities.
La Pac signs Vincent Lobelle
The French comedy director behind two decades of award-winning work for Canal+, Burger King, McDonald’s and Volkswagen joins the Paris production company.
Revolver signs director Brad Lubin
With a comedic sensibility and a understanding of performance-driven storytelling, Lubin brings a his voice to Revolver’s growing roster of directors.
The Talent
Seth Epstein: Move fast and find your freaky
Seth Epstein, ECD and founder of hybrid creative agency and production studio Los York, tells Amy Hey about the power of listening properly, how getting fired by ESPN led to winning an Emmy, and why real-life inspiration feels more precious than ever.
shots Unsigned: Pablo Fernández Eyre
In our latest shots Unsigned interview we hear from director Pablo Fernández Eyre, Here he talks about his proof of concept REWIND, shooting film from a young age, and bringing AI filmmaking techniques to masses.
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
The Inspiration
Naqqash Khalid: A Few Of My Favourite Things
The new Somesuch signing shares the notes, the nose and the non-linear habits that help him build a film.
On My Radar: Favio Vinson
Papaya Films director Favio Vinson reveals what's on his creative radar as he gets serious about a Steven Soderbergh classic, has a lot of time for David Lynch, and loves movies... as long as he can keep his eyes open.
Playlist: Rani Zarina Vaz
This week we hear from Rani Zarina Vaz, Managing Partner and Executive Creative Producer at Supreme Music. Here she talks music videos with great choreo, needing more hours in the day, and wanting to be a cartoonist.
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Most brands recognise music's emotional power, yet too often treat it as one of the last decisions in the creative process. Brian Berger, Founder and CEO of San Vito Agency, explains why brands should treat music as a strategic asset rather than simply another line item in the production budget.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.