As host of the UEFA Women's EURO 2025, Switzerland welcomes fans from across the globe but warns that visitors can score an own goal if they get too swept up in the country’s charms.
This clever campaign created by Droga5 for the media merchant depicts how readers bring a text to life.
This new spot for Kona beer eschews words in favour of waves, and the intense feeling of taming nature.
The US rapper releases a trailer for her upcoming album Am I The Drama? that’s a suitably theatrical piece with Hitchcockian angry bird vibes.
The hair removal brand and groin grooming specialist launches a campaign to encourage chaps to cease broadcasting their nethers and share a nice image of a visage instead.
Premiered exclusively on shots, Tee Byford’s profound and beautiful short film TWO.FIVE traces the arc of a friendship interrupted by a diagnosis of stage four cancer.
A new campaign from Apple takes a humorous, cat-specific approach to demonstrating how the Clean Up feature works.
Léa Esmaili and Arsenal Creative Studio unveil the 25/26 away kit in a larger-than-life spot featuring Leah Williamson, Bukayo Saka, Martin Ødegaard, Alessia Russo and Declan Rice.
As host of the UEFA Women's EURO 2025, Switzerland welcomes fans from across the globe but warns that visitors can score an own goal if they get too swept up in the country’s charms.
This clever campaign created by Droga5 for the media merchant depicts how readers bring a text to life.
This new spot for Kona beer eschews words in favour of waves, and the intense feeling of taming nature.
The US rapper releases a trailer for her upcoming album Am I The Drama? that’s a suitably theatrical piece with Hitchcockian angry bird vibes.
The hair removal brand and groin grooming specialist launches a campaign to encourage chaps to cease broadcasting their nethers and share a nice image of a visage instead.
Premiered exclusively on shots, Tee Byford’s profound and beautiful short film TWO.FIVE traces the arc of a friendship interrupted by a diagnosis of stage four cancer.
A new campaign from Apple takes a humorous, cat-specific approach to demonstrating how the Clean Up feature works.
Léa Esmaili and Arsenal Creative Studio unveil the 25/26 away kit in a larger-than-life spot featuring Leah Williamson, Bukayo Saka, Martin Ødegaard, Alessia Russo and Declan Rice.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
To create his unique and mesmerising promo for the synth act, the 1stAveMachine director created 11 painted rolls, each 20 metres long, to house 5000 frames of pulsing imagery. shots sat down with Dickenson to find out what led to such a meditative and drawn-out project.
Handmade down to the last thumbprint, the BBC’s UEFA Women’s Euro trailer brings football’s biggest stars to life in an intricate and action-packed claymation. We spoke to BLINKINK producer Rebecca Little about painstaking craft, uplifting tone, and why traditional techniques still score big in an increasingly digital world.
With its new work for Telstra, Nexus Studios has given us the most precious pessimist in recent memory. We caught up with director Laurie Rowan to find out how character design and vocal performance can sell such a sweet idea.
With a film that switches from seeming normality to gut-wrenching (and LOL-making) bleakness, AI video platform Pika gave us commercial-watching whiplash last week. Here, we speak to the in-house creative team (Lindsay Brillson and Monica Tan), director Marie Schuller, and editor Val Thrasher about how they delighted in going dark.
Eschewing CGI in favour of practical, in-camera effects, the green energy brand's latest ad depicts a playful, cinematic standoff between a man and his rampaging household appliances. Here, we talk to Saatchi & Saatchi and CANADA directing duo Réalité about the meticulous craft behind the chaos.
Italian-born editor Filippo Patelli has joined the DOMA roster, bringing with him a distinctive style shaped by work for brands like Versace, Prada, Zegna and Nike.
Butter Music and Sound has promoted two of its team members, highlighting the company’s commitment to nurturing in-house talent.
ELEANOR welcomes director Danielle Calodney to US roster, having just collaborated on a social-first campaign for HomeGoods, Back to Campus.
The creative production company welcomes the award-winning director, known for her emotionally resonant work across music videos, short films and ads, for U.S. commercial representation.
The academy Award-winning VFX supervisor brings two decades of experience to Absolute’s Film & TV team.
Sadek has been promoted to Partner at Uppercut, recognising her pivotal role in shaping the company’s culture, creative growth, and leadership over the past seven years.
Italian-born editor Filippo Patelli has joined the DOMA roster, bringing with him a distinctive style shaped by work for brands like Versace, Prada, Zegna and Nike.
Butter Music and Sound has promoted two of its team members, highlighting the company’s commitment to nurturing in-house talent.
ELEANOR welcomes director Danielle Calodney to US roster, having just collaborated on a social-first campaign for HomeGoods, Back to Campus.
The creative production company welcomes the award-winning director, known for her emotionally resonant work across music videos, short films and ads, for U.S. commercial representation.
The academy Award-winning VFX supervisor brings two decades of experience to Absolute’s Film & TV team.
Sadek has been promoted to Partner at Uppercut, recognising her pivotal role in shaping the company’s culture, creative growth, and leadership over the past seven years.
From cult cartoon show The Amazing World of Gumball to experimental game concepts and anime trailers inspired by Japanese woodcuts, Antoine Perez, director and art director at The Line, is a master at marrying the technical and artistic.
From intimate explorations of the female body to psychedelic tales of millennial medusas, animator and Strange Beast Creative Director Anna Ginsburg has carved out a space for fiercely personal, emotionally resonant storytelling. She talks to Amy Hey at OFFF Festival about her creative evolution and the power of animation in presenting sensitive subjects.
From cut paper and clay, to repurposed lace doilies and foraged leaves, stop-motion animator Hayley Morris revels in rich textures - embracing a joyfully analogue approach to bringing her miniature masterpieces to life.
We chat with PS260 editor Emile Doucette, where he talks classic mid-90s MTV promos, sources of inspiration and doing impressions of Snoop Dogg and Dr. Dre...
L.A. and Rio de Janeiro-based Park Pictures directing duo Jungle unpack their creative partnership, processes, and how filmmaking helps them uncover personal truths in unexpected places.
Nexus Studios animation duo Balázs Simon [left] and Cátia Abreu, aka Balázs & Cátia, discuss an animated film "that transcends both language and age", an animated TV show that's "the perfect combination of funny and depressing", and why now, more than ever, people want good stories, told in a novel way.
Artificial intelligence can definitely be our friend but, says Steph Hobart, MD at Brothers & Sisters Sports Club & AI Production Studio, it isn't a magician, so we should stop treating it like one. If we don't, the thing that will suffer is creativity.
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
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