Migros’s sweet tradition
A festive ritual is passed down from father to son in the Swiss supermarket’s heartwarming holiday campaign by Passion Animation.
Maybelline conceals the truth
Scandalous secrets surface in Maybelline’s hilariously cheesy five-part micro-drama, starring Hot Frosty actors Lacey Chabert and Dustin Milligan.
Toyota promotes escape, whatever the car
A new campaign for Toyota features a Ford front-and-centre as the brand confirms its commitment to women fleeing experiencing domestic abuse.
Apple’s coolest tech yet
Andreas Nilsson directs a fantastical flim for the iPhone 17 Pro promoting a new cooling device that takes the heat off hot chips.
Stranger Things have happened, says Doritos
Doritos and Netflix's hit show Stranger Things combine in this new spot that pits the Demogorgon against some scared - but hungry - kids.
Uber rides straight to the heart
This emotional holiday spot for the taxi service celebrates a time of year when families come together and put bad vibes aside.
Thomas Brodie-Sangster is in love (actually) with the Google Pixel 10
The Love Actually star revisits the film’s locations, only to be outmanoeuvred by a zoom, in this festive spot from the WPP Media Future Group, Universal Products & Experiences, and Arts & Sciences director Mike Warzin.
Audemars Piguet’s comedic timing
The luxury Swiss watch brand celebrates 150 years of craft in a playful, mixed-media campaign starring actor Pierfrancesco Favino.
Migros’s sweet tradition
A festive ritual is passed down from father to son in the Swiss supermarket’s heartwarming holiday campaign by Passion Animation.
Maybelline conceals the truth
Scandalous secrets surface in Maybelline’s hilariously cheesy five-part micro-drama, starring Hot Frosty actors Lacey Chabert and Dustin Milligan.
Toyota promotes escape, whatever the car
A new campaign for Toyota features a Ford front-and-centre as the brand confirms its commitment to women fleeing experiencing domestic abuse.
Apple’s coolest tech yet
Andreas Nilsson directs a fantastical flim for the iPhone 17 Pro promoting a new cooling device that takes the heat off hot chips.
Stranger Things have happened, says Doritos
Doritos and Netflix's hit show Stranger Things combine in this new spot that pits the Demogorgon against some scared - but hungry - kids.
Uber rides straight to the heart
This emotional holiday spot for the taxi service celebrates a time of year when families come together and put bad vibes aside.
Thomas Brodie-Sangster is in love (actually) with the Google Pixel 10
The Love Actually star revisits the film’s locations, only to be outmanoeuvred by a zoom, in this festive spot from the WPP Media Future Group, Universal Products & Experiences, and Arts & Sciences director Mike Warzin.
Audemars Piguet’s comedic timing
The luxury Swiss watch brand celebrates 150 years of craft in a playful, mixed-media campaign starring actor Pierfrancesco Favino.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
How Michael Gracey portrayed a child’s safe haven for Shelter
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
How Quality Meats helped Mr. Submarine get freaky at fifty
With Chicago sub institution Mr. Submarine celebrating a half-century, Quality Meats, and in-house production arm Sandwiches, decided to create 50 wild, wacky and really, really weird spots in tribute to its advertising past and the city it calls home. shots caught up with QM founders Gordy Sang and Brian Siedband, alongside director Brad Morris, to find out how they found all the fillings.
Madeline Saloga joins Dictionary Films
The production executive lands a senior producer role with the rapidly evolving Dictionary Films.
Bella signs directors Ambient Press
Ambient Press joins for commercial, branded content, and original entertainment representation in the US.
Common People launches US production company
The award-winning UK production company expands its reach across the pond with Common People Studio US.
Sticker closes 2025 with another WOMEN IN FILM event
In collaboration with this month's partner, HARBOR, Sticker Studios hosted another successful evening championing female talent.
Director duo The Chartrands join Tool
The partnership of Marc and Melanie Chartrand joins for US commercial representation.
- Peugeot South Africa launch the Landtrek
- Subaru share the love
- The Golden Bachelorette and Fiance star in new ad for Inspire Sleep
- The Ad Council encourage fans to care for their minds
- Hornet reimagines 5 Gum’s cult campaign for a new generation
- Xbox, Football Manager and Sky Sports launch Missing Managers
- Dogs Trust says ‘Thank You for My Happy Place’
- Merman's Guard Brothers direct new Kinetic campaign
- Rexona gets more confident than ever
- UNIT9 unites Kinder Joy, Netflix and Funko POP!
Madeline Saloga joins Dictionary Films
The production executive lands a senior producer role with the rapidly evolving Dictionary Films.
Bella signs directors Ambient Press
Ambient Press joins for commercial, branded content, and original entertainment representation in the US.
Common People launches US production company
The award-winning UK production company expands its reach across the pond with Common People Studio US.
Sticker closes 2025 with another WOMEN IN FILM event
In collaboration with this month's partner, HARBOR, Sticker Studios hosted another successful evening championing female talent.
Director duo The Chartrands join Tool
The partnership of Marc and Melanie Chartrand joins for US commercial representation.
The Talent
The Way I See It: Lauren Greenfield
Photographer, filmmaker, documentarian, agency chief and acclaimed chronicler of youth culture over three decades, Lauren Greenfield is currently enjoying the praise – and an Emmy nomination – for her latest project, the revelatory six-part series Social Studies, about teenage social media use. Here, she sits down with Tim Cumming to talk truth, vérité, and what it feels like to go viral at the Super Bowl.
shots Unsigned: Amélie Hardy
In this months shots Unsigned director interview, we hear from director Amélie Hardy about the world of documentary filmmaking, brining humanity to her commercial work and the invisible threat of online violence.
Phoebe Smith's rules of engagement
Phoebe Smith at Helo discusses the new art of experiential engagement, and talks to Tim Cumming about her trajectory from the music business to the business of making a lasting impact in the real world.
The Inspiration
On My Radar: Tim Bierbaum
Tim Bierbaum, director at 1stAveMachine, talks energetic advertising, the imaginative impact of Labyrinth, and the artistic merits of comic books, as he reveals what's on his creative radar.
Samuel Morris: A Few Of My Favourite Things
FORM London director Samuel Morris reveals the Crocs, cameras and cinema seats that keep his creativity fuelled.
Playlist: Frances O’Sullivan
We hear from Anonymous Content director Frances O’Sullivan, where she speaks on watching David Bowie DVD's, going gaga over Lady Gaga, and the pushback against disposable content.
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At the third annual event, speakers from across advertising, production and culture shared perspectives on AI, inclusion, creative craft and the shifting realities of modern production practices. As Lucy Aitken notes, the discussions highlighted the pressures, questions and opportunities facing the industry.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.