Volvo celebrates football’s unsung heroes
A touching campaign from the vehicle brand, directed by Gustav Johansson, shines a spotlight the unappreciated champions of children’s football.
Vanessa Stachel spins a mythical tale of romance and ruin
A romantic fairy tale unfolds into dark fable about greed and exploitation in the director's gorgeously crafted short film for Greenpeace.
Pride Bratislava turns back time
Juraj Janis helms an impactful film composed of reversed footage to highlight how equal rights are being lost for queer people in Slovakia.
Private Island turns AI on Silicon Valley's tech lords
The London-based mixed-media studio and director Chris Boyle craft a sharp and satirical music video parodying four infamous tech billionaires' survivalist obsessions.
Today is the day for Zillow
The real estate marketplace unveils a cinematic and authentic spot highlighting the human emotion behind finding your dream home.
Faux Real's highs and lows of love
The art-pop brother duo unveils a bold, self-directed and semi-satirical promo for their track Seesaw.
Turbo’s blueprint for beauty
The directing duo releases a dazzling animated short for ICEX/Audiovisual from Spain that muses profoundly on the power of architecture and design.
Curry’s tech epidemic
Staff help shoppers overcome a nasty outbreak of ‘analysis paralysis’ in Greg Bell’s tongue-in-cheek campaign for the technology retailer.
Volvo celebrates football’s unsung heroes
A touching campaign from the vehicle brand, directed by Gustav Johansson, shines a spotlight the unappreciated champions of children’s football.
Vanessa Stachel spins a mythical tale of romance and ruin
A romantic fairy tale unfolds into dark fable about greed and exploitation in the director's gorgeously crafted short film for Greenpeace.
Pride Bratislava turns back time
Juraj Janis helms an impactful film composed of reversed footage to highlight how equal rights are being lost for queer people in Slovakia.
Private Island turns AI on Silicon Valley's tech lords
The London-based mixed-media studio and director Chris Boyle craft a sharp and satirical music video parodying four infamous tech billionaires' survivalist obsessions.
Today is the day for Zillow
The real estate marketplace unveils a cinematic and authentic spot highlighting the human emotion behind finding your dream home.
Faux Real's highs and lows of love
The art-pop brother duo unveils a bold, self-directed and semi-satirical promo for their track Seesaw.
Turbo’s blueprint for beauty
The directing duo releases a dazzling animated short for ICEX/Audiovisual from Spain that muses profoundly on the power of architecture and design.
Curry’s tech epidemic
Staff help shoppers overcome a nasty outbreak of ‘analysis paralysis’ in Greg Bell’s tongue-in-cheek campaign for the technology retailer.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
Uppercut promotes John Geehreng to Partner
Uppercut recognise his role in building the company’s VFX division into an artist driven department built for the evolving demands of today’s creative production landscape.
Cannes Lions 2026: Film Craft, Digital Craft, Industry Craft, and Design winners
From hand-crafted rebrands to miniature coffee shops, this year’s Film, Digital, Industry and Design Lions winners proved that a return to slow processes, traditional craft and human connection was at the top of the judges' minds.
Cannes Lions 2026: Entertainment, Sport, Music, and Gaming winners
While the Grand Prix winners across the Entertainment, Sport, Music and Gaming Lions ranged from boy band–sports brand collaborations to virtuous gaming stunts, the judges’ choices shared a clear thread: culture, connection and community.
Mitra joins the Somos5 directors roster
Mitra is a comedy director with an international background and a distinctive approach to storytelling.
Imposter signs director Luke Jaden
The Detroit-based director joins the roster with a body of work defined by emotional storytelling, poetic imagery, and deeply human narratives.
Strike Anywhere adds directing duo StillKidz
Carlos Navarro and Albert Sala bring an experimental sensibility built on live action, animation, and mixed media, often layered into a single project.
- Walmart Canada wants you to believe
- AG2R La Mondiale says that's what I signed up for
- Broken Antenna doubles up for Chuck Strangers
- Leroy Merlin launch new proud campaign
- Burger King asks, Love or Whopper?
- Old Parr Whisky is Liquid Desire
- Citroën becomes Sytroën
- Little Caesars teams up with Spider-Man: Brand New Day
- MAKE Animation Thesis Grant announces winners
- Zespri partners with VCCP for Grown for Good
Uppercut promotes John Geehreng to Partner
Uppercut recognise his role in building the company’s VFX division into an artist driven department built for the evolving demands of today’s creative production landscape.
Cannes Lions 2026: Film Craft, Digital Craft, Industry Craft, and Design winners
From hand-crafted rebrands to miniature coffee shops, this year’s Film, Digital, Industry and Design Lions winners proved that a return to slow processes, traditional craft and human connection was at the top of the judges' minds.
Cannes Lions 2026: Entertainment, Sport, Music, and Gaming winners
While the Grand Prix winners across the Entertainment, Sport, Music and Gaming Lions ranged from boy band–sports brand collaborations to virtuous gaming stunts, the judges’ choices shared a clear thread: culture, connection and community.
Mitra joins the Somos5 directors roster
Mitra is a comedy director with an international background and a distinctive approach to storytelling.
Imposter signs director Luke Jaden
The Detroit-based director joins the roster with a body of work defined by emotional storytelling, poetic imagery, and deeply human narratives.
Strike Anywhere adds directing duo StillKidz
Carlos Navarro and Albert Sala bring an experimental sensibility built on live action, animation, and mixed media, often layered into a single project.
The Talent
King of the Hill
As Jury President of the Entertainment Lions at Cannes, BBDO Worldwide Chief Creative Officer Chris Beresford-Hill has the task of assessing work that doesn’t just compete with other ads, but sits alongside the media people choose to spend time with. Here, he tells Jamie Madge how strong foundations make room for creative flourishes, and why protecting the value of a Lion is central to his judging process.
Pip Smart: Smart Talk
Revolver’s Pip Smart is the Jury President for the Film Craft Lions. She spoke with Lucy Aitken about working with icons on Play It Safe, finding your voice and the enduring power of human-made work.
Emma Wright: Blaze of glory
The Bear Meets Eagle on Fire lead producer talks to Tim Cumming about the secrets and strategies of producing award-winning campaigns as the shots Awards Asia Pacfic Agency of the Year, 2025.
The Inspiration
On My Radar: Jackie Kelman Bisbee
Jackie Kelman Bisbee, Founding Partner of Park Pictures, on the advertising work that’s made an impression, the music video she believes is a “masterpiece”, and the enduring power of hair straighteners.
Cannes Contenders 2026: Canada
Vini Dalvi, CCO at Publicis Toronto, shares a selection of Canadian work he thinks could scoop awards at Cannes, including silent vehicles, sleep talkers and toothless smiles.
Cannes Contenders 2026: AI & Digital Craft
Chief Creative Officer at 72andSunny Toronto, Adam Reeves, casts an organic eye over some of AI's most creative digital offerings of the last year.
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A packed conference featuring talks from Mr Bean, Barry from EastEnders and a reanimated Josef Stalin might attract an audience but, really, what would that audience learn? shots’ Culture Editor Amy Kean takes the mic to bemoan the onslaught of on-stage celebs.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.