People I’ve Met’s hero complex
A small chivalrous act sets off a chain reaction of disasters in this compelling and playful promo directed by Ben Harris for the alt rock band’s track, Bastards.
Big Red Button’s oddly ape-aling monkey
The Blink Productions directing duo releases a hilarious short film that brings a bit of monkey business into the bedtime story routine.
Nike’s PSG campaign is sew good
Nike Football and Paris Saint-Germain launch the French club’s home kit for the 2026-27 season with a scintillating spot.
Generation Wild makes nature a no-brainer
Great Outdoors Colorado highlights the benefits nature can have on children’s brain development with a catchy and gorgeously animated stop motion song.
SuperSport’s snooze control
CANAL+ and one of the official broadcasters of this year’s World Cup launches an amusing spot suggesting fans stay awake for the footie and catch up on zeds later.
Lilly’s exercise in optimism
In collaboration with athlete Caitlin Clark, the American pharma company launches an uplifting and candid campaign reframing movement as the best medicine.
Orange's genre-hopping Bleus movie
The French national squad tries its hand at Hollywood acting in this funny film from Publicis Conseil.
Apple's paean to perseverance
Apple's new campaign for Mac continues the Great Ideas Start Here platform and celebrates the sometimes challenging, often messy but always fruitful quality of perseverance.
People I’ve Met’s hero complex
A small chivalrous act sets off a chain reaction of disasters in this compelling and playful promo directed by Ben Harris for the alt rock band’s track, Bastards.
Big Red Button’s oddly ape-aling monkey
The Blink Productions directing duo releases a hilarious short film that brings a bit of monkey business into the bedtime story routine.
Nike’s PSG campaign is sew good
Nike Football and Paris Saint-Germain launch the French club’s home kit for the 2026-27 season with a scintillating spot.
Generation Wild makes nature a no-brainer
Great Outdoors Colorado highlights the benefits nature can have on children’s brain development with a catchy and gorgeously animated stop motion song.
SuperSport’s snooze control
CANAL+ and one of the official broadcasters of this year’s World Cup launches an amusing spot suggesting fans stay awake for the footie and catch up on zeds later.
Lilly’s exercise in optimism
In collaboration with athlete Caitlin Clark, the American pharma company launches an uplifting and candid campaign reframing movement as the best medicine.
Orange's genre-hopping Bleus movie
The French national squad tries its hand at Hollywood acting in this funny film from Publicis Conseil.
Apple's paean to perseverance
Apple's new campaign for Mac continues the Great Ideas Start Here platform and celebrates the sometimes challenging, often messy but always fruitful quality of perseverance.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
How straight 8's challenge can unleash creativity
With the deadline for Shootout 2026 looming, filmmakers from Drool, new-land, Mr+Positive, Snapper Films, and VCCP discuss the terror, joy and creative freedom that comes with creating films under uniquely unforgiving restrictions.
How 4Creative found inspiration in initials
As Channel 4’s in-house agency unveils its new identity, Miketta Lane and David Wigglesworth chat to Jamie Madge about collaborative authorship, creative chaos, and resisting polished uniformity.
Global Production Services launches
Veteran production executives Peter Steinzeig and Harry Tracosas announce a new global productionservices company designed to provide seamless support for productions anywhere in the world.
Lost Planet promotes Doug Yablun
After years of working as a Lead Assistant Editor, Yablun makes the leap to Editor, bringing familiarity and a wealth of experience to the role.
Beth Sacca joins Riff Raff
Riff Raff welcomes the photographer and director to their Nursery of Evil roster for global representation.
CYLNDR Studios hires Leah Chaney as Director of Influencer
Chaney will expand the studio’s production-first model, embedding influencers and creators into the creative process from the start.
Park Pictures welcomes director Fredrik Bond
A reputation for directing films with memorable characters, precise storytelling, and visually striking frames have earned Bond long-enduring industry-wide acclaim.
Mother New York promotes Jimmy Wade
In this new role, Head of Creative Production, Wade will lead the agency’s production operations and oversee the development and execution of creative content.
- Quo lends a helping hand (or eight) in high-energy TV campaign
- Johnnie Walker unveils a rare 24-year-old whisky
- The Upfronts are a week-long metaphor for DIRECTV in new campaign
- It's an ALDI thing
- Hawaiian Tropic launches summer campaign
- Ford launches Born In A Ford campaign
- Verkkokauppa delivers in new spot
- Cozo Coffee comes with that kick
- Always in Motion launch their limited-edition London Gold drop
- Terry Crews shows everyone how to "Out Host" with Hisense
Global Production Services launches
Veteran production executives Peter Steinzeig and Harry Tracosas announce a new global productionservices company designed to provide seamless support for productions anywhere in the world.
Lost Planet promotes Doug Yablun
After years of working as a Lead Assistant Editor, Yablun makes the leap to Editor, bringing familiarity and a wealth of experience to the role.
Beth Sacca joins Riff Raff
Riff Raff welcomes the photographer and director to their Nursery of Evil roster for global representation.
CYLNDR Studios hires Leah Chaney as Director of Influencer
Chaney will expand the studio’s production-first model, embedding influencers and creators into the creative process from the start.
Park Pictures welcomes director Fredrik Bond
A reputation for directing films with memorable characters, precise storytelling, and visually striking frames have earned Bond long-enduring industry-wide acclaim.
Mother New York promotes Jimmy Wade
In this new role, Head of Creative Production, Wade will lead the agency’s production operations and oversee the development and execution of creative content.
The Talent
Making it playful: Paloma Rincón
Multidisciplinary visual artist Paloma Rincón crafts bright, bold and deliciously playful photographic and moving image projects for global brands from Heineken to IKEA. She talks to Amy Hey at OFFF Festival Barcelona about experimentation, handmade craft and making people smile.
shots Unsigned: Seth Ickerman
In this months shots Unsigned interview, we speak with French directing duo Seth Ickerman about their body of work and recent film Speed or Perish. Here they go in depth about their remarkable creative process, their passion for animation and AI, and the trials and tribulations of working on VFX laden productions.
Yannis Konstantinidis: Playing with fire
Best known for wrangling flames for the BBC and experimenting with ice, smoke and water for WWF, director and co-founder of Nomint, Yannis Konstantinidis, has mastered the art of elemental craft. Kicking off this month's Play Focus, he talks to Amy Hey about risk-taking, pyrotechnics and why difficult ideas deliver the greatest impact.
The Inspiration
Cannes Contenders 2026: The USA
From crypto re-positioning to penguins on the march, Pat Burke, ECD of Special Group Los Angeles, highlights the work he thinks might come good in Cannes.
Playlist: Dean Karr
We chat with the ground-breaking music video director Dean Karr about the glory days of music promos, he gives some surrealist inspirational picks, and talks swimming with sharks...
Cannes Contenders 2026: Australia / New Zealand
Kyle Blanshard EP at Entropico Sydney, talks us through some of the Southern Hemisphere's finest work that is going for gold at this years Cannes Lions.
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While younger generations aren't exactly ditching their smartphones completely, they are embracing a more tactile and disconnected approach to some areas of life. Emma Thompson, Head of Agency at Golley Slater, look at why.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.