Charli xcx gets behind the camera
French actor Vincent Cassel stars in an artistic, one-shot promo directed by Aidan Zamiri for the British pop star’s track Camera.
The University of Lincoln’s degree of usefulness
The UK university challenges the usual higher education marketing tropes with a humorous campaign about the advantages of learning to be savvy.
Beefeater's zero alcohol gin is virtual insanity
Thirty years on from Jonathan Glazer's iconic Jamiroquai video, Jay Kay is back in the famous shifting room, and this time he raises a glass to celebrate.
Make-A-Wish lets kids call the shots
Director Jordan Findlay has created a quietly heart-rending spot for the children’s charity that lets the young heroes speak for themselves.
Kayak’s trippy trip planning
The flight search app launches a new brand campaign that sends imaginations sky high into those fun worlds of anticipation.
The show goes on for Faux Real
The American art-pop duo lean into surreal visuals and playful performance in a high-energy promo for their new track, One & Done.
Honda’s dream machine drives on
The auto brand continues to probe the essence of ingenuity with a charming visualisation of concepts evolving into cars.
Romesh Ranganathan's BBC blockbuster
A new film from BBC Creative brings comedian Romesh Ranganathan together with scores of BBC favourites to celebrate the value of the Corporation and the place it holds in people’s lives.
Charli xcx gets behind the camera
French actor Vincent Cassel stars in an artistic, one-shot promo directed by Aidan Zamiri for the British pop star’s track Camera.
The University of Lincoln’s degree of usefulness
The UK university challenges the usual higher education marketing tropes with a humorous campaign about the advantages of learning to be savvy.
Beefeater's zero alcohol gin is virtual insanity
Thirty years on from Jonathan Glazer's iconic Jamiroquai video, Jay Kay is back in the famous shifting room, and this time he raises a glass to celebrate.
Make-A-Wish lets kids call the shots
Director Jordan Findlay has created a quietly heart-rending spot for the children’s charity that lets the young heroes speak for themselves.
Kayak’s trippy trip planning
The flight search app launches a new brand campaign that sends imaginations sky high into those fun worlds of anticipation.
The show goes on for Faux Real
The American art-pop duo lean into surreal visuals and playful performance in a high-energy promo for their new track, One & Done.
Honda’s dream machine drives on
The auto brand continues to probe the essence of ingenuity with a charming visualisation of concepts evolving into cars.
Romesh Ranganathan's BBC blockbuster
A new film from BBC Creative brings comedian Romesh Ranganathan together with scores of BBC favourites to celebrate the value of the Corporation and the place it holds in people’s lives.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
Olga Makarchuk signs with NERD Productions
Animation director Olga Makarchuk has joined the directorial roster at NERD Productions.
Gustav Sundström joins Business Club @ Serial Pictures
Absurdist comedy director Gustav Sundström has joined Business Club @ Serial Pictures for US Representation.
MassiveMusic’s Amy Crawford elected President of AMP’s National Board
The new AMP Leadership (left to right): Amy Crawford, National President; Adrian Womack, East Coast President; and Jean Scofield, West Coast President
Park Pictures signs Bonnie MacRae
The Production company welcomes the playful and insightful Scottish director to their UK roster of talent.
Drip Studio launches new creator division
Drip Studio launches new creator division, bridging the gap between brands and cultural visionaries
- Shoe Show celebrate back-to-school
- Pond Lehocky gets marching
- Tennessee Tourism launches Real Seal campaign
- Noom launches new campaign with Rebel Wilson
- Fiat celebrates 50 years in Brazil
- EXTRA Gum debuts the birth of extra time
- Ivana Bobic directs There Goes Ma Head
- Eric Stonestreet impersonates Patrick Mahomes for Coor's Light
- Haya Waseem directs I Wait for Ali Sethi
- What would you do with Powerball money?
Olga Makarchuk signs with NERD Productions
Animation director Olga Makarchuk has joined the directorial roster at NERD Productions.
Gustav Sundström joins Business Club @ Serial Pictures
Absurdist comedy director Gustav Sundström has joined Business Club @ Serial Pictures for US Representation.
MassiveMusic’s Amy Crawford elected President of AMP’s National Board
The new AMP Leadership (left to right): Amy Crawford, National President; Adrian Womack, East Coast President; and Jean Scofield, West Coast President
Park Pictures signs Bonnie MacRae
The Production company welcomes the playful and insightful Scottish director to their UK roster of talent.
Drip Studio launches new creator division
Drip Studio launches new creator division, bridging the gap between brands and cultural visionaries
The Talent
Relta’s storytelling rhythms
Having started out as a music producer, director Relta (aka Richard Pope) moved into creating promos for both indie and big label artists, has also been commissioned to make documentaries, and often infuses his work with a musical perspective. He tells Carol Cooper how a broken XBox, a house theft and his dad’s love for fossils helped shape his career path.
Chaka Sobhani’s anti-misery mandate
With an impressive career trajectory, multiple awards for her big brand work and personal wins such as being Campaign’s Creative Leader 2022, and consistently featuring in Adweek’s Creative 100, the Global CCO of TBWA Worldwide, is clearly doing something right. Could it be her sunny disposition and belief in the joy of advertising? Carol Cooper shares her glee.
Arundati Thandur: Funny, period.
The FINCH director discusses TikTok-native comedy, performance-led filmmaking and finding authenticity in subjects ranging from menstruation to motherhood.
The Inspiration
Playlist: Jamie Adair
Love Song director Jamie Adair, from the directing duo Harrison Adair, talks us through his favourite promos, thoughts on the industry and receiving gifts from James Blake.
Favourite Tech: Brian Bernard
Brian Bernard, Audio Director and Engineer at Grayson Music Toronto, picks the technological gadgets and Android apps that have the most impact on his life.
Tom Teller: A Few Of My Favourite Things
Frame48 Founder and Executive Creative Director Tom Teller shares the box sets, the barbecues and the big-screen inspirations that keep his studio ticking.
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After a simple call for freelance producers generated hundreds of responses, many from agency staff desperate for a way out, Nikki Weiss-Goldstein asks what the industry is losing as production becomes increasingly operational, disconnected and risk-averse.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.