Kayak’s trippy trip planning
The flight search app launches a new brand campaign that sends imaginations sky high into those fun worlds of anticipation.
The show goes on for Faux Real
The American art-pop duo lean into surreal visuals and playful performance in a high-energy promo for their new track, One & Done.
Honda’s dream machine drives on
The auto brand continues to probe the essence of ingenuity with a charming visualisation of concepts evolving into cars.
Romesh Ranganathan's BBC blockbuster
A new film from BBC Creative brings comedian Romesh Ranganathan together with scores of BBC favourites to celebrate the value of the Corporation and the place it holds in people’s lives.
Chat GPT's World Cup tactics
OpenAI has used the passion for football to bring Brazilians closer to ChatGPT with a four-spot series which takes inspiration from last year's global campaign.
FINCH finds empathy in simplicity
In an intriguing oner for Cancer Council Victoria, Stephen Carroll finds hope in a young patient’s uncertain journey.
Josh Homme takes a trip down Easy Street
In a gleefully eccentric for Queens of the Stone Age's new track, hungryman directors Christopher Gruse and Tony Wolski embrace the oddities.
David Beckham's field of dreams
Bank of America has brought together Sir David Beckham and a new U2 song for a short film highlighting how support, belief and sport can change a young person’s future.
Kayak’s trippy trip planning
The flight search app launches a new brand campaign that sends imaginations sky high into those fun worlds of anticipation.
The show goes on for Faux Real
The American art-pop duo lean into surreal visuals and playful performance in a high-energy promo for their new track, One & Done.
Honda’s dream machine drives on
The auto brand continues to probe the essence of ingenuity with a charming visualisation of concepts evolving into cars.
Romesh Ranganathan's BBC blockbuster
A new film from BBC Creative brings comedian Romesh Ranganathan together with scores of BBC favourites to celebrate the value of the Corporation and the place it holds in people’s lives.
Chat GPT's World Cup tactics
OpenAI has used the passion for football to bring Brazilians closer to ChatGPT with a four-spot series which takes inspiration from last year's global campaign.
FINCH finds empathy in simplicity
In an intriguing oner for Cancer Council Victoria, Stephen Carroll finds hope in a young patient’s uncertain journey.
Josh Homme takes a trip down Easy Street
In a gleefully eccentric for Queens of the Stone Age's new track, hungryman directors Christopher Gruse and Tony Wolski embrace the oddities.
David Beckham's field of dreams
Bank of America has brought together Sir David Beckham and a new U2 song for a short film highlighting how support, belief and sport can change a young person’s future.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
Kevin Parry heads to Blinkink
The stop-motion animator, director and visual magician has joined Blinkink for worldwide commercial representation.
Stink signs director India Harris
The UKMVA nominee for Best New Director, joins Stink for UK and US representation.
Colourist Calvin Bellas joins Electric Theatre Collective
Recognised for his cinematic approach to craft, Bellas joins the New York studio as Colourist, joining the roster of grading talent.
Imagine This appoint Isabelle du Plessis as Chief Growth Officer
The appointment signals ambitious expansion plans as Imagine This prepares to launch new studios spanning creative strategy, virtual production and gaming.
Tomorrow signs Jessie Zinn
Tomorrow announce that the filmmaker has signed on for commercial representation in the US.
Church Edit signs Editor Sarah Jordan
Specialising in high-profile commercial work, over the course of her career Jordan has become a trusted collaborator to some of the industry's most recognisable creative voices.
- Tennessee Tourism launches Real Seal campaign
- Noom launches new campaign with Rebel Wilson
- Fiat celebrates 50 years in Brazil
- EXTRA Gum debuts the birth of extra time
- Ivana Bobic directs There Goes Ma Head
- Eric Stonestreet impersonates Patrick Mahomes for Coor's Light
- Haya Waseem directs I Wait for Ali Sethi
- What would you do with Powerball money?
- Pooch & Mutt is here for all breeds and needs
- E*TRADE from Morgan Stanley is what's next
Kevin Parry heads to Blinkink
The stop-motion animator, director and visual magician has joined Blinkink for worldwide commercial representation.
Stink signs director India Harris
The UKMVA nominee for Best New Director, joins Stink for UK and US representation.
Colourist Calvin Bellas joins Electric Theatre Collective
Recognised for his cinematic approach to craft, Bellas joins the New York studio as Colourist, joining the roster of grading talent.
Imagine This appoint Isabelle du Plessis as Chief Growth Officer
The appointment signals ambitious expansion plans as Imagine This prepares to launch new studios spanning creative strategy, virtual production and gaming.
Tomorrow signs Jessie Zinn
Tomorrow announce that the filmmaker has signed on for commercial representation in the US.
Church Edit signs Editor Sarah Jordan
Specialising in high-profile commercial work, over the course of her career Jordan has become a trusted collaborator to some of the industry's most recognisable creative voices.
The Talent
Omar Jones: Chasing the dream
Director Omar Jones was born in Brooklyn, New York and raised in Jamaica, Queens. At a young age he moved to the Poconos in Pennsylvania where he fell in love with cameras, before moving back to New York to pursue filmmaking. Beginning as an editor and VFX artist, Jones took on odd jobs around the city to make ends meet before once again moving, this time to LA, where he is represented by PRETTYBIRD and from where he spoke to Daniel Huntley.
Danielle Hinde: Doomsday is da bomb
Danielle Hinde, is the founder of director representation and production company Doomsday Entertainment. She has overseen groundbreaking music videos for Childish Gambino, Die Antwoord, J Lo, Katy Perry, Marvin Gaye, Justin Bieber, Flying Lotus, A Tribe Called Quest, Frank Ocean and hundreds more. Here, she talks to Daniel Huntley about sharing her weirdness, championing new voices in the industry and, hanging out behind the curtain...
Yegane Moghaddam: The fabric of memory
The Oscar-nominated animator discusses turning personal clothing into cinematic landscapes, and why handmade processes still offer space for discovery.
The Inspiration
Favourite Tech: Brian Bernard
Brian Bernard, Audio Director and Engineer at Grayson Music Toronto, picks the technological gadgets and Android apps that have the most impact on his life.
Tom Teller: A Few Of My Favourite Things
Frame48 Founder and Executive Creative Director Tom Teller shares the box sets, the barbecues and the big-screen inspirations that keep his studio ticking.
Peer Review: Wolfberg
FORM's latest signing, directing duo Wolfberg, discuss finding a fresh visual language for every project, the value of practical craft, and why they're waiting for the AI pendulum to swing back.
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After a simple call for freelance producers generated hundreds of responses, many from agency staff desperate for a way out, Nikki Weiss-Goldstein asks what the industry is losing as production becomes increasingly operational, disconnected and risk-averse.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.