Finger Lickin’ Fak: Matty Matheson’s KFC collab
The actor and restaurateur, who plays Neil Fak in the hit series The Bear, once again joins the fast food chain for some marketing mayhem.
Nobody Cares about Andrew Laurich's new Waitoa Chicken spot
The comedy director adds a splash of the surreal to a conversation about animal origins.
A$AP Rocky goes God mode
Somesuch director Dan Streit taps into early-2000s video game aesthetics in a dizzying promo packed with chaos and uncanny characters for the American rapper.
Viettel’s unhinged uncle hits the road
The Vietnamese telecoms company introduces an eccentric who embarks on an odd odyssey to connect with family around the country.
Air Canada captures a champion’s comeback
Kevin Foley’s emotive film for the Canadian airline tells the story of ice hockey star Tyler McGregor’s resilience after a life-changing leg amputation.
Juan Piczman flips the logic for Propeg
The Brazilian advertising agency celebrates its 60th birthday by selling itself surreally in this trio of comedic spots.
FCA’s Emil is the real seal deal
The Financial Conduct Authority launches a flipping funny campaign featuring a peculiar pinniped intent on protecting people from making bad money choices.
A$AP Rocky gets animated in NYC
Filmmaker and animator Tim Burton unleashes a ragtag posse of 2D characters in Manhattan in a dynamic, dual track music video for the American rapper.
Finger Lickin’ Fak: Matty Matheson’s KFC collab
The actor and restaurateur, who plays Neil Fak in the hit series The Bear, once again joins the fast food chain for some marketing mayhem.
Nobody Cares about Andrew Laurich's new Waitoa Chicken spot
The comedy director adds a splash of the surreal to a conversation about animal origins.
A$AP Rocky goes God mode
Somesuch director Dan Streit taps into early-2000s video game aesthetics in a dizzying promo packed with chaos and uncanny characters for the American rapper.
Viettel’s unhinged uncle hits the road
The Vietnamese telecoms company introduces an eccentric who embarks on an odd odyssey to connect with family around the country.
Air Canada captures a champion’s comeback
Kevin Foley’s emotive film for the Canadian airline tells the story of ice hockey star Tyler McGregor’s resilience after a life-changing leg amputation.
Juan Piczman flips the logic for Propeg
The Brazilian advertising agency celebrates its 60th birthday by selling itself surreally in this trio of comedic spots.
FCA’s Emil is the real seal deal
The Financial Conduct Authority launches a flipping funny campaign featuring a peculiar pinniped intent on protecting people from making bad money choices.
A$AP Rocky gets animated in NYC
Filmmaker and animator Tim Burton unleashes a ragtag posse of 2D characters in Manhattan in a dynamic, dual track music video for the American rapper.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
How Michael Gracey portrayed a child’s safe haven for Shelter
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
WPP launches WPP Production
The newly launched production offering fuses WPP’s collective production expertise with advanced Gen AI, creativity and multi-year investments in a new studio network.
Darling Films signs Aleksandra Kingo
The London-based director and photographer's work blends bold colour, sharp wit, dark comedy, and highly stylised set design.
Conor Mercury joins EXIT
The ingenious and comedic imagination of Conor Mercury finds a home at EXIT.
Lina Söderström joins Slutet
Slutet will exclusively represent Söderström across the Scandinavian market.
The YDA 2026 is open for entries
This year's Young Director Award has opened its doors for the next wave of advertising's directorial talent.
- NewMotion launch full visual rebrand and platform
- Build-A-Bear launches heartfelt campaign
- Grow together with Lance Bass and Hay Day
- Afflelou launch new incognito campaign
- Kellanova launches Pop-Tart Protein
- Making the everyday extraordinary with KrisFlyer
- Nurri launches shake ya can campaign
- Nissan go from last to legends
- Göteborg Film Festival offers up Truth Tickets
- Jeep expose fake tough guys
WPP launches WPP Production
The newly launched production offering fuses WPP’s collective production expertise with advanced Gen AI, creativity and multi-year investments in a new studio network.
Darling Films signs Aleksandra Kingo
The London-based director and photographer's work blends bold colour, sharp wit, dark comedy, and highly stylised set design.
Conor Mercury joins EXIT
The ingenious and comedic imagination of Conor Mercury finds a home at EXIT.
Lina Söderström joins Slutet
Slutet will exclusively represent Söderström across the Scandinavian market.
The YDA 2026 is open for entries
This year's Young Director Award has opened its doors for the next wave of advertising's directorial talent.
The Talent
Lope Serrano’s kind of magic
After winning multiple gongs at the shots awards, the CANADA co-founder and director talks to Tim Cumming about cinema, surrealism, poetry and metaphor – and the shared evolution of film and magical thinking.
Florence Poppy Deary enters orbit
Kicking off a series of interviews with recipients of 2025 shots EMEA awards, Sarah Smith chats to New Director of the Year winner, Florence Poppy Deary, who applies a spaceship metaphor to her decade-long overnight success story.
Telling tales with Ana Laura Solis
Ana Laura Solis may have got her start in the industry thanks to her director dad, but she’s no nepo baby. The multiple award-winning producer and founder of creative production company Story is writing her own narrative – and it’s a real page turner.
The Inspiration
Playlist: Pablo Garcia
Pablo García is a composer and sound engineer at the award-winning music production company Pickle Music. Here he talks about some intriguing music promos, using the S-4 sampler by Torso, and his admiration for Cole Palmer.
Peer Review: Veronica and Yamel
From Spike Jonze to Alexander McQueen, Aguita founders Yamel Thompson and Veronica Leon reflect on the culture-defining creatives who inspire them and tell us how trust, shared taste and absolute honesty power their partnership.
On My Radar: Kyle Thrash
RadicalMedia director Kyle Thrash admits to being a reformed walker, says it's definitely worth it to watch L'Oréal's brand film, and can't envision life without his iPad, as he tells us what's on his creative radar.
)
Jon Williams, Founder/CEO of The Liberty Guild, bemoans the outdated models that treat an idea as labour rather than value, suggesting that, as automation increases, the human creative leap is becoming a most precious asset.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.