Tul8te and Saint Levant’s dollhouse dreamscape
Director Reem Eid transforms Egyptian artist Tul8te and Palestinian singer-songwriter Saint Levant into action figures living in a nostalgic, pastel-hued world for their track Nano.
Jordan and Cactus Jack paint the town pink
Chloe Cherry and Molly Santana distribute Travis Scott x Air Jordan’s latest collab, the Pink Pack sneakers, in a gritty and playful spot narrated by rapper Fat Joe.
IRN-BRU girders its loins for Scotland's World Cup challenge
The nation’s favourite fizzy drink resurrects its 80s Made In Scotland From Girders song in a rousing and enjoyably ridiculous campaign from Lucky Generals and GRANDMAS.
Intermarche’s friendship for the ages
A baby and his older buddy enjoy a day out at the fairground in an utterly charming campaign from the French supermarket.
Drake’s sneaker sweet-talk for Nike
The rapper hypes up basketball star Kevin Durant’s questionable new kicks in a comedic campaign for Nike’s NOCTA KD19 trainer, aka The Candies.
Banking on borrowed time
Martin De Thurah directs an amusing spot for Wealthsimple, showing the literal collapse of outdated modes of money management.
Moëhr than a bellhop
This charming film for the fragrance brand features a free-running hotel worker on a mission.
Palace and Rizla roll up together
Director Adam Todhunter has helmed a zesty spot promoting the unlikely, and achingly cool, fashion collaboration between Palace skateboards and the purveyor of fine cigarette papers.
Tul8te and Saint Levant’s dollhouse dreamscape
Director Reem Eid transforms Egyptian artist Tul8te and Palestinian singer-songwriter Saint Levant into action figures living in a nostalgic, pastel-hued world for their track Nano.
Jordan and Cactus Jack paint the town pink
Chloe Cherry and Molly Santana distribute Travis Scott x Air Jordan’s latest collab, the Pink Pack sneakers, in a gritty and playful spot narrated by rapper Fat Joe.
IRN-BRU girders its loins for Scotland's World Cup challenge
The nation’s favourite fizzy drink resurrects its 80s Made In Scotland From Girders song in a rousing and enjoyably ridiculous campaign from Lucky Generals and GRANDMAS.
Intermarche’s friendship for the ages
A baby and his older buddy enjoy a day out at the fairground in an utterly charming campaign from the French supermarket.
Drake’s sneaker sweet-talk for Nike
The rapper hypes up basketball star Kevin Durant’s questionable new kicks in a comedic campaign for Nike’s NOCTA KD19 trainer, aka The Candies.
Banking on borrowed time
Martin De Thurah directs an amusing spot for Wealthsimple, showing the literal collapse of outdated modes of money management.
Moëhr than a bellhop
This charming film for the fragrance brand features a free-running hotel worker on a mission.
Palace and Rizla roll up together
Director Adam Todhunter has helmed a zesty spot promoting the unlikely, and achingly cool, fashion collaboration between Palace skateboards and the purveyor of fine cigarette papers.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
Stept launches experiential division Stept X
Stept X will produce live experiences, brand activations, and large-scale stunts with Stept’s content-first creative approach.
PARALLAX welcomes Raná Martin
Martin joins the editorial house as Managing Director and Executive Producer.
Anonymous Content signs filmmaker Zachary Wigon
Anonymous Content expands its relationship with the Victorian Psycho director, with representation through its commercial division.
Sarah McColgan joins ELEANOR
The award-winning director and photographer joins ELEANOR’s US and UK roster.
Psyop launches Psyop Independent Media Group
The move represents a new era in the creative industry, bringing together multi-disciplinary studios and innovative craft-makers across all types of visual storytelling, entertainment, design and IP development.
The Cre8tors name Robert Mulligan EP and Head of East Coast Sales
The veteran production executive brings more than two decades of experience spanning commercials, branded content, original programming, emerging technologies, and business growth.
- Own the moment with Stoiximan
- Be bold. Be meaty. Be… followed by sheep?
- AXA says age shouldn't be a risk
- Find the beautiful game in beautiful places with O2
- Zapier serves up an office dance break
- There is a cat for everyone at Cats Protection
- O Positive welcomes director Daniel Warwick
- You’ve got this. We got you says Tommee Tippee
- Have fun with Svenska Spel Casino
- Cindy Crawford stars in new campaign for Upneeq
Stept launches experiential division Stept X
Stept X will produce live experiences, brand activations, and large-scale stunts with Stept’s content-first creative approach.
PARALLAX welcomes Raná Martin
Martin joins the editorial house as Managing Director and Executive Producer.
Anonymous Content signs filmmaker Zachary Wigon
Anonymous Content expands its relationship with the Victorian Psycho director, with representation through its commercial division.
Sarah McColgan joins ELEANOR
The award-winning director and photographer joins ELEANOR’s US and UK roster.
Psyop launches Psyop Independent Media Group
The move represents a new era in the creative industry, bringing together multi-disciplinary studios and innovative craft-makers across all types of visual storytelling, entertainment, design and IP development.
The Cre8tors name Robert Mulligan EP and Head of East Coast Sales
The veteran production executive brings more than two decades of experience spanning commercials, branded content, original programming, emerging technologies, and business growth.
The Talent
Skin in the game: Anthony Yano Hays
Splitting his time between Tokyo and Los Angeles, bilingual filmmaker and shots Awards Asia Pacific New Director of the Year 2025, Anthony Yano Hays, talks to Amy Hey about props made from human flesh and how he keeps commercial work fun.
Daniel Eatock: The generosity of creativity
Art Practice's Daniel Eatock is a director, artist, author and creator who says he's a "specialist generalist" who blends his work life with his home life. Izzy Ashton speaks to the man who delights in playful unpredictability.
Cut to the joke: André Rodrigues
From short films exploring 17th-century queer subculture to gothic beauty campaigns, OkayStudio editor André Rodrigues slices and dices his work with humour, rhythm and an innate sense of playfulness.
The Inspiration
Cannes Contenders 2026: Cannes For Good
Tamryn Kerr the Co-Founder and CCO at Hijinks gives us her Cannes Contenders in the Cannes For Good category, featuring reframed tourism ads, targeted demographics, and campaigns entering the national conversation.
On My Radar: Niyadre
FORM London director Niyadre talks gaming, Gosling and Instagram, as he reveals what's on his creative radar.
Cannes Contenders 2026: Germany
Christoph Petzenhauser EP at ANORAK Film provides us with some German Cannes Contenders, featuring a double dose of Hornbach, a genuine cultural moment, and a game changer from Deutsche Bahn.
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A recent article by Andrew Lang about the potential threat to filmmakers from AI caught director Andy Lambert's attention. Some elements he agreed with, but others he felt less sure about. Here, he explains why he believes AI has the potential to herald a creative renaissance in advertising.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.