Visit Flanders' picture of inclusion
BBDO has created an endearing ad-with-a-twist for the Belgian tourist authority that cleverly reveals the country’s superior approach to accessible tourism.
Daniel Lundh’s rate expectations
The Epoch director’s amusing short film explores applications of Uber’s star rating system.
The Church of Sweden listens in
Filip Tellander’s tender film for the Swedish church highlights the importance of having someone to listen during life’s most emotional moments.
Stepney Workers Club's simulated swimmer
James Sweet gets watery without getting wet in this engaging and endearingly odd film from BWTV.
Napolina makes a meal out of modern life
A hapless home cook who struggles with various tasks finds a recipe for success with the Italian food brand’s ingredients.
WWF crafts a case for hope
NOMINT’s poetic and impactful campaign for the wildlife conservation charity blends science and craft into a powerful message about biodiversity loss and recovery.
Henry Scholfield charms The Rolling Stones
Alexander Skarsgård stars as the titular Mr Charm in Academy's new pop promo for the rock legends.
The battles behind the breakthrough
This moving film for the Pasteur Institute connects two fighters: a little girl in combat with her illness and a scientist struggling to find a cure.
Visit Flanders' picture of inclusion
BBDO has created an endearing ad-with-a-twist for the Belgian tourist authority that cleverly reveals the country’s superior approach to accessible tourism.
Daniel Lundh’s rate expectations
The Epoch director’s amusing short film explores applications of Uber’s star rating system.
The Church of Sweden listens in
Filip Tellander’s tender film for the Swedish church highlights the importance of having someone to listen during life’s most emotional moments.
Stepney Workers Club's simulated swimmer
James Sweet gets watery without getting wet in this engaging and endearingly odd film from BWTV.
Napolina makes a meal out of modern life
A hapless home cook who struggles with various tasks finds a recipe for success with the Italian food brand’s ingredients.
WWF crafts a case for hope
NOMINT’s poetic and impactful campaign for the wildlife conservation charity blends science and craft into a powerful message about biodiversity loss and recovery.
Henry Scholfield charms The Rolling Stones
Alexander Skarsgård stars as the titular Mr Charm in Academy's new pop promo for the rock legends.
The battles behind the breakthrough
This moving film for the Pasteur Institute connects two fighters: a little girl in combat with her illness and a scientist struggling to find a cure.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Melchior Leroux composed a dance between the lines
Blending monochrome live action, fluid choreography and animated musical notation, director Melchior Leroux's sublime music video for Africa Express’s Hacernos Así, ft. Luisa Almaguer, is a poetic and timeless visual exploration of trans identity.
How Pablo took on Motor Neurone Disease
We take a look behind the scenes of the new campaign for the MND Association, which centres on the real-life story of Jaki, speaking to the creatives and director behind the emotive and impactful spot.
How Research Arts rewired its workflow
Research Arts’ surreal experimental film Automatic blends AI tools with traditional CG to explore robotics and machine aesthetics. Here, the director discusses using AI to develop bespoke problem-solving tools, and how new technology can be brought into the animation process thoughtfully and intentionally.
How Tom Green put real people in the picture for Guide Dogs
Stink director Tom Green and Fold7 ECD Dave Billing share how casting non-actors with a vision impairment, their real family members and charity ambassadors, brought an unmatched level of authenticity and emotion to their touching campaign for the UK sight loss charity.
How Matt Lenski used AI to champion humans in The Last Commercial
The Arts & Sciences comedy director imagines advertising’s final bow in a short that finds the funny side of an industry’s existential dread. Here, Lenski tells Jamie Madge how he balanced live-action performances with generated imagery, and why it’s a director’s job to avoid the scourge of ‘Beep Boop Cinema’.
Smoke & Oakum signs Ikuo Yamamoto
The Tokyo-based director brings a "mixtape" approach to generative production, drawing on nearly two decades of commercial work, Japanese hip-hop music videos and personal AI art.
Shannon Washington named President of VIRTUE Worldwide
The decorated creative leader will spearhead VIRTUE rebrand while expanding VICE’s branded entertainment and sports marketing capabilities.
Knucklehead signs Libby Burke Wilde
Knucklehead secure the UK & Amsterdam signing of the award-winning director and photographer.
The Kummerl Twins join Invisible Collective
The Austin-based directing duo Kayla and Krista Kummerl join the collective’s growing roster of creatives.
Park Pictures London welcomes Jeremy O. Harris
The Tony-nominated writer and directer is now venturing into commercial filmmaking.
shots Awards EMEA 2026 shortlist unveiled
The judging is done, the debates have been had, and the very best work has risen to the top. Now, we're delighted to reveal the shortlist for this year's shots Awards EMEA.
- Enjoy a Mocktail with Magic Mind
- Qualia taps Troy Aikman for new campaign
- What will you do with all this Microsoft Windows power?
- Station Casinos delivers celebratory 50th anniversary campaign
- Hatch and Olivia Munn say goodnight to the score
- Ziggo give us priority in new spot
- Ruggable launch She's Got Range campaign
- TK Mami gets AI generated in Josea
- La Zowi gives us GORDO
- Take care of your cough with Robitussin
Smoke & Oakum signs Ikuo Yamamoto
The Tokyo-based director brings a "mixtape" approach to generative production, drawing on nearly two decades of commercial work, Japanese hip-hop music videos and personal AI art.
Shannon Washington named President of VIRTUE Worldwide
The decorated creative leader will spearhead VIRTUE rebrand while expanding VICE’s branded entertainment and sports marketing capabilities.
Knucklehead signs Libby Burke Wilde
Knucklehead secure the UK & Amsterdam signing of the award-winning director and photographer.
The Kummerl Twins join Invisible Collective
The Austin-based directing duo Kayla and Krista Kummerl join the collective’s growing roster of creatives.
Park Pictures London welcomes Jeremy O. Harris
The Tony-nominated writer and directer is now venturing into commercial filmmaking.
shots Awards EMEA 2026 shortlist unveiled
The judging is done, the debates have been had, and the very best work has risen to the top. Now, we're delighted to reveal the shortlist for this year's shots Awards EMEA.
The Talent
shots Unsigned: Pablo Fernández Eyre
In our latest shots Unsigned interview we hear from director Pablo Fernández Eyre, Here he talks about his proof of concept REWIND, shooting film from a young age, and bringing AI filmmaking techniques to masses.
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
Le Cube reaches global dimensions
Spanning continents, genres and mediums, Le Cube has always been thinking beyond the traditional studio model. Amy Hey caught up with founders Ralph and Gus to talk global creativity, the future of animation, and their philosophy that every frame should be a piece of art.
The Inspiration
Playlist: Rani Zarina Vaz
This week we hear from Rani Zarina Vaz, Managing Partner and Executive Creative Producer at Supreme Music. Here she talks music videos with great choreo, needing more hours in the day, and wanting to be a cartoonist.
On My Radar: Christian Larson
Musician, photographer, Co-Founder/Creative Director of fashion brand CDLP and Giants & Toys director, Christian Larson on the miraculous opportunities provided by technology, why hook rates and thumb-stop rates are interesting but dangerous, and the inspiring influence of Jonas Åkerlund.
Quinn Katherman: A Few Of My Favourite Things
The ArtClass director shares the murder weapon, the microphone and the miniature rug that keep things on the right side of strange.
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Nike can claim to dominate sports branding with former athletes like Michael Jordan and Wayne Rooney and current stars such as Erling Haaland and Shelly-Ann Fraser-Pryce all brand ambassadors, but, asks Sam Pittman, Creative Director at Butterfly Cannon, with Kylian Mbappé leaving Nike for relative athletic wear upstart On, are times changing, and is visibility as powerful as distinctiveness?
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.