School’s back, reality’s out
Footware brand Journeys’ bonkers back-to-school campaign chucks out usual educational establishment tropes in favour of a lively fever dream of music-themed madness.
Cheng-Hsu Chung gives us the queen of all looksmaxxers
In an eye-catching, hand-drawn promo for Adult Swim, the animator presents a muscle-bound character who secretly wants to snack.
Jan Hellwich’s blue movie
This gorgeous short film explores the legacy of artist Yves Klein’s famous hue, International Klein Blue.
Volkswagen’s driven by devotion
The auto brand celebrates 50 years of the GTI with a new campaign that recognises the UK’s enduring love for the iconic hatchback.
If you build it, n8n will come
This new campaign for workflow automation platform n8n highlights that every great innovation in history happened because someone refused to wait.
Mark Molloy new Meta ad does the job
In a charming spot from Droga5, a young woman takes on a multitude of tasks to get her dream truck on Facebook Marketplace.
Beware the tentacles of doom
The Canadian breast cancer support service, Dontwaitforweird.com launches an eye-catching PSA starring a suspect cephalopod.
Back Market makes the mother of all promises
Harold Einstein's new spot for the marketplace sees founder Thibaud Hug de Larauze put his mum on the line to back up The Back Market Promise.
School’s back, reality’s out
Footware brand Journeys’ bonkers back-to-school campaign chucks out usual educational establishment tropes in favour of a lively fever dream of music-themed madness.
Cheng-Hsu Chung gives us the queen of all looksmaxxers
In an eye-catching, hand-drawn promo for Adult Swim, the animator presents a muscle-bound character who secretly wants to snack.
Jan Hellwich’s blue movie
This gorgeous short film explores the legacy of artist Yves Klein’s famous hue, International Klein Blue.
Volkswagen’s driven by devotion
The auto brand celebrates 50 years of the GTI with a new campaign that recognises the UK’s enduring love for the iconic hatchback.
If you build it, n8n will come
This new campaign for workflow automation platform n8n highlights that every great innovation in history happened because someone refused to wait.
Mark Molloy new Meta ad does the job
In a charming spot from Droga5, a young woman takes on a multitude of tasks to get her dream truck on Facebook Marketplace.
Beware the tentacles of doom
The Canadian breast cancer support service, Dontwaitforweird.com launches an eye-catching PSA starring a suspect cephalopod.
Back Market makes the mother of all promises
Harold Einstein's new spot for the marketplace sees founder Thibaud Hug de Larauze put his mum on the line to back up The Back Market Promise.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
Studio Private announces Mikaela Westerholm as Head of Image
Studio Private has appointed long-standing collaborator Westerholm as Head of Image, recognising both her creative leadership and the changing role of image-making within fashion production.
FORM signs directing duo Wolfberg
FORM announce the signing of the internationally acclaimed directing duo to its UK roster, further strengthening the company's offering of distinctive filmmaking talent.
Production company Neighbour launches
Founded by Chris Connell and Giorgio Bruni, the new production company launches with a global network and a local spirit.
Yarns announces the filmmakers tackling this year’s brief: NOSTALGIA
Yarns has announced four filmmakers selected to bring this year’s brief, NOSTALGIA, to life.
Former shots leaders launch Eyeballs
Mike Harmer joins James Straker as Co-Founder, completing the Eyeballs founding team, as the company launches its new website and integrated visibility offering.
Landia launches Future Lovers
Production company Landia launches Future Lovers, a boutique production service division.
- The Hundred launches new season
- Yeonjun serves us some Ice Cream
- MLS launches largest campaign ahead of season return
- Kelela and PinkPantheress head to The Bridge
- Honesty is Farmers Insurance policy
- Škoda launch the Peaq with Ichy the Ichthyostega
- Wellhub launches first major US brand campaign
- IBM launches new campaign from Tendril
- Bath & Body Works introduces Fruit Fusion
- Hill’s Pet Nutrition launches Try Again
Studio Private announces Mikaela Westerholm as Head of Image
Studio Private has appointed long-standing collaborator Westerholm as Head of Image, recognising both her creative leadership and the changing role of image-making within fashion production.
FORM signs directing duo Wolfberg
FORM announce the signing of the internationally acclaimed directing duo to its UK roster, further strengthening the company's offering of distinctive filmmaking talent.
Production company Neighbour launches
Founded by Chris Connell and Giorgio Bruni, the new production company launches with a global network and a local spirit.
Yarns announces the filmmakers tackling this year’s brief: NOSTALGIA
Yarns has announced four filmmakers selected to bring this year’s brief, NOSTALGIA, to life.
Former shots leaders launch Eyeballs
Mike Harmer joins James Straker as Co-Founder, completing the Eyeballs founding team, as the company launches its new website and integrated visibility offering.
Landia launches Future Lovers
Production company Landia launches Future Lovers, a boutique production service division.
The Talent
Radheya Jang: Playing his cards right
Radheya Jang’s beautiful but dark animated film, Trading Cards, plays with the imagery of crystal balls, fortune cookies, tea leaves and Tarot cards. Here, the director's assistant at BlinkInk talks to Tim Cumming about fortunes, futures and aiming for features.
Anthony Moore: At the centre of the sonic boom
From a chance meeting at a BBQ to becoming Factory Studios’ CCO and owner, Anthony Moore has been at the beating heart of Britain’s advertising soundscape for nearly 30 years. Tim Cumming talks to him about mentors, Mother and Monty the Penguin.
Will Wightman: Gen Z Genius
Jonathan Grant sits down with BlinkInk's mixed-media polymath Will Wightman and discovers a wunderkind writer/director whose febrile mind issued such entities as mutilated farmyard puppets, a murderous grease monster called Mr. Sticky and a man-fly in pants.
The Inspiration
Peer Review: Wolfberg
FORM's latest signing, directing duo Wolfberg, discuss finding a fresh visual language for every project, the value of practical craft, and why they're waiting for the AI pendulum to swing back.
Ryan Atkinson: A Few Of My Favourite Things
BBH USA Head of Black Sheep Design, Ryan Atkinson, shares the sheep, the shoes and the shape-shifting creative tools that keep him inspired.
Playlist: Alicia MacDonald
For this weeks Playlist we hear from The Corner Shop director Alicia MacDonald. Here she gives us the scoop on seeing Wolf Alice live, the impact of social media on the industry. Plus the musical journey of her new feature film, Finding Emily.
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With the World Cup's final matches mere days away, shots Co-Editors Danny Edwards and Jamie Madge take a look through the archive to pick the spots that really scored.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.