STING finds freedom after dark
A bold mixed-media spot for the PepsiCo energy drink brand captures the vibrant, creative energy of Gen Z at night across the MENA region.
Launji Driving School's wheely bad planning
Three criminals overlook one crucial detail when stealing a car in Rishab Jain's hilarious spec spot for a fictional driving school.
EE keeps commuters on track
Travellers breeze through rush-hour chaos thanks to EE’s 5G+ in a playfully directed spot for the UK mobile network.
Adidas's Messi business, beautifully done
The sportswear brand launches an epic campaign that celebrates Lionel Messi’s legacy with a cinematic, finely crafted final tango.
Zulu Alpha Kilo gives greenbacks a Lyft
OPC Productions’ Jeff Low directs a hilarious spoof PSA asking taxi users to 'save the money' and check alternative apps.
The YDA puts the cute in cult(e)
French production company Wilders places children’s toys in distinctly grown-up movie scenes for the Young Director Awards’ opening title sequence.
Rob Cantor's boyhood ballad
The songwriter's charming ode to fatherhood is given a music video that balances silliness and sincerity.
The RAF shoots for recruitment glory
Elvis launches the first campaign in the Royal Air Force's (RAF) advertising history to put football at the centre of its recruitment messaging.
STING finds freedom after dark
A bold mixed-media spot for the PepsiCo energy drink brand captures the vibrant, creative energy of Gen Z at night across the MENA region.
Launji Driving School's wheely bad planning
Three criminals overlook one crucial detail when stealing a car in Rishab Jain's hilarious spec spot for a fictional driving school.
EE keeps commuters on track
Travellers breeze through rush-hour chaos thanks to EE’s 5G+ in a playfully directed spot for the UK mobile network.
Adidas's Messi business, beautifully done
The sportswear brand launches an epic campaign that celebrates Lionel Messi’s legacy with a cinematic, finely crafted final tango.
Zulu Alpha Kilo gives greenbacks a Lyft
OPC Productions’ Jeff Low directs a hilarious spoof PSA asking taxi users to 'save the money' and check alternative apps.
The YDA puts the cute in cult(e)
French production company Wilders places children’s toys in distinctly grown-up movie scenes for the Young Director Awards’ opening title sequence.
Rob Cantor's boyhood ballad
The songwriter's charming ode to fatherhood is given a music video that balances silliness and sincerity.
The RAF shoots for recruitment glory
Elvis launches the first campaign in the Royal Air Force's (RAF) advertising history to put football at the centre of its recruitment messaging.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
Milk & Honey Films welcomes Karsu Nalbantoglu
The award-winning director, creative producer and writer brings a versatile, cinematic voice shaped by culture and emotion.
Joint adds Ayla de Moraes as new Head of Strategy
Having worked across indies and big networks like VCCP, Publicis Poke, and McCann London, de Moraes joins the creative agency with a breadth of client experience.
BURN Studio signs Matheo Fernandes
Burn Studio welcomes the Brazilian director to its roster, marking the filmmaker’s first representation in the US market.
Victoria Warmerdam joins MindsEye
MindsEye welcome the Oscar-winning writer/director to its directing roster for UK representation.
Tool adds Lauren Sick to its roster
The writer and director brings bold, narrative storytelling with edge to the roster.
Darling Films signs Jessica J. Rowlands
Darling Films have signed the Oscar shortlisted and YDA Cannes Lions 2026 nominated Director for representation.
- Schweppes reunites with Lucien Laviscount
- No Sushi unpacks the comedy for Nike/NOCTA
- Kaleb Cooper saves the day for Hawkstone
- Hyundai launch 2026 Kona campaign
- Jack in the Box is the spiciest player
- Apple China launches Great Ideas Start Here campaign
- D+Y give us Two Drops of Blue
- Xfinity enters the Greek gods group chat
- WhatsApp and Arsenal star release new documentary
- Christel House release From Classrooms to Life
Milk & Honey Films welcomes Karsu Nalbantoglu
The award-winning director, creative producer and writer brings a versatile, cinematic voice shaped by culture and emotion.
Joint adds Ayla de Moraes as new Head of Strategy
Having worked across indies and big networks like VCCP, Publicis Poke, and McCann London, de Moraes joins the creative agency with a breadth of client experience.
BURN Studio signs Matheo Fernandes
Burn Studio welcomes the Brazilian director to its roster, marking the filmmaker’s first representation in the US market.
Victoria Warmerdam joins MindsEye
MindsEye welcome the Oscar-winning writer/director to its directing roster for UK representation.
Tool adds Lauren Sick to its roster
The writer and director brings bold, narrative storytelling with edge to the roster.
Darling Films signs Jessica J. Rowlands
Darling Films have signed the Oscar shortlisted and YDA Cannes Lions 2026 nominated Director for representation.
The Talent
Emma Wright: Blaze of glory
The Bear Meets Eagle on Fire lead producer talks to Tim Cumming about the secrets and strategies of producing award-winning campaigns as the shots Awards Asia Pacfic Agency of the Year, 2025.
Blockhead's altered images
Stefan Coory [left] and Nigel Mortimer [right], partners at Australian VFX company Blockhead, talk to Tim Cumming about campaigns, creativity and ensuring that AI is your servant, not your master.
Skin in the game: Anthony Yano Hays
Splitting his time between Tokyo and Los Angeles, bilingual filmmaker and shots Awards Asia Pacific New Director of the Year 2025, Anthony Yano Hays, talks to Amy Hey about props made from human flesh and how he keeps commercial work fun.
The Inspiration
Cannes Contenders 2026: Canada
Vini Dalvi, CCO at Publicis Toronto, shares a selection of Canadian work he thinks could scoop awards at Cannes, including silent vehicles, sleep talkers and toothless smiles.
Cannes Contenders 2026: AI & Digital Craft
Chief Creative Officer at 72andSunny Toronto, Adam Reeves, casts an organic eye over some of AI's most creative digital offerings of the last year.
On My Radar: Mohammad Gorjestani
Even/Odd Co-Founder and director, Mohammad Gorjestani, celebrates a film that will "bend your understanding of what cinema can be", is inspired by the people of Iran, but might hunt you down if you don't put a coaster under your drink.
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Despite the continued growth of social media platforms and the fragmentation of media budgets, TV is still king when it comes to viewing time. Andreas Ohlbach, Head of Client Services at Transmission, believes that even smaller brands can successfully put their trust - and their money - on the screen.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.