Carly Rae Jepsen takes the lead
The Canadian singer/songwriter releases a promo for her latest track On Wires that symbolises the pull between career and motherhood.
Twix's new ad-stars are no dummies
Dougal Wilson directs a glorious puppetry duet of Nelly and Kelly Rowland’s Dilemma for adam&eveDDB's continuation of the Two Is More Than One platform.
Five stars for exploitation
The Spanish Ministry of Equality’s anti-prostitution drive launches a shocking film that exposes a modern phenomenon – the dehumanising rating of X-rated services.
Apple’s core privacy values
The tech giant continues its iPhone data safety drive with a story about a sassy anthropomorphised app that is app-solutely not bona fide.
KFC tries a little tenderness
With nary a chicken in sight, Mother London's surprising new spot for the chain sees musician Frank Watkinson perform a revised rendition of The Cranberries’ Linger.
Freddie Powell's new spot for Quality Meats just works
The Drool director's campaign for small business platform Justworks showcases the struggles that can develop when you take on too much.
Raye takes time to reflect with Audemars Piguet
The British singer-songwriter contemplates the impact of music and people in her upbringing, in an introspective short film for the Swiss watchmaker.
Whatsapp asks what’s in a username?
British professional boxer Anthony Joshua seeks inspiration for his new handle in a playful campaign from the messaging app.
Carly Rae Jepsen takes the lead
The Canadian singer/songwriter releases a promo for her latest track On Wires that symbolises the pull between career and motherhood.
Twix's new ad-stars are no dummies
Dougal Wilson directs a glorious puppetry duet of Nelly and Kelly Rowland’s Dilemma for adam&eveDDB's continuation of the Two Is More Than One platform.
Five stars for exploitation
The Spanish Ministry of Equality’s anti-prostitution drive launches a shocking film that exposes a modern phenomenon – the dehumanising rating of X-rated services.
Apple’s core privacy values
The tech giant continues its iPhone data safety drive with a story about a sassy anthropomorphised app that is app-solutely not bona fide.
KFC tries a little tenderness
With nary a chicken in sight, Mother London's surprising new spot for the chain sees musician Frank Watkinson perform a revised rendition of The Cranberries’ Linger.
Freddie Powell's new spot for Quality Meats just works
The Drool director's campaign for small business platform Justworks showcases the struggles that can develop when you take on too much.
Raye takes time to reflect with Audemars Piguet
The British singer-songwriter contemplates the impact of music and people in her upbringing, in an introspective short film for the Swiss watchmaker.
Whatsapp asks what’s in a username?
British professional boxer Anthony Joshua seeks inspiration for his new handle in a playful campaign from the messaging app.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
AMV BBDO appoints Mark Elwood as Chief Creative Officer
Elwood will lead AMV’s Creative & Design Department and oversee the creative output of the entire agency, including its social and creator unit, native@AMV.
Stink signs Molly Burdett
Stink Signs the award-winning director to its talent roster globally (exc. Ireland & Canada).
World War Seven promotes Sloane Skala
In this new role as Partner and Managing Director, Skala will continue doing what she’s been doing since she joined the beloved boutique comedy house in 2022.
Spark & Riot welcomes Lu Xiao Wei
Spark & Riot announce that filmmaker Lu Xiao Wei has joined their roster of directorial talent.
Kate Smith steps into top role at Flavor
The company’s first‑ever Managing Director, Neal Cohen retires, with longstanding Executive Producer Kate Smith rising to lead the studio.
- It's as easy as Opill
- Heinz spills the solution to a saucy problem
- Ezra Collective are here because of hope
- Belvoir Farm is taste obsessed in new campaign
- Andre 3000 and his 7 Piano Sketches
- Mateo Carratú directs Aftershave
- Remember to eat your Buddig
- Penn Medicine is first then, first now
- Sam Smith drops new My Guy promo
- CODA help deliver a milestone for McLaren and Iron Mountain
AMV BBDO appoints Mark Elwood as Chief Creative Officer
Elwood will lead AMV’s Creative & Design Department and oversee the creative output of the entire agency, including its social and creator unit, native@AMV.
Stink signs Molly Burdett
Stink Signs the award-winning director to its talent roster globally (exc. Ireland & Canada).
World War Seven promotes Sloane Skala
In this new role as Partner and Managing Director, Skala will continue doing what she’s been doing since she joined the beloved boutique comedy house in 2022.
Spark & Riot welcomes Lu Xiao Wei
Spark & Riot announce that filmmaker Lu Xiao Wei has joined their roster of directorial talent.
Kate Smith steps into top role at Flavor
The company’s first‑ever Managing Director, Neal Cohen retires, with longstanding Executive Producer Kate Smith rising to lead the studio.
The Talent
Eve Ashwell: Cutting out the noise
One of the UK’s most respected editors and partner at post production studio tenthree, Eve Ashwell, talks to Amy Hey about surviving the brutal assistant years, how she protects her alone time in the editing suite, and the missing women in post production.
Eden Read: Making the cut
Eden Read is an award-winning editor at the assembly rooms, whose work is as much about human emotion as it as about creative precision. Here, the Young Arrows winner talks to Jonathan Grant about concentration, collaboration and emancipation.
Max Miechowski: Border force
London-based photographer Max Miechowski mixes long-form projects such as Burgess Park and the book and exhibition Land Loss, which explore relationships between people and place, with commercial and editorial work. Here, he talks to Tim Cumming about working within defined parameters, learning to expand those boundaries, his output and its preoccupations.
The Inspiration
Eliza Hooper: A Few Of My Favourite Things
The Even/Odd director shares the Hairspray merch, hollow heads and hot priests that keep her inspired.
On My Radar: Martin Raffier
Tool director Martin Raffier lets us know what's on his creative radar as he cites comic books as one of his main inspirations, explains why he misses "old school" commercials, and says he can get lost down the rabbit hole of Wikipedia.
Playlist: Cami Starkman
For our latest Playlist, we hear from Nomad Editor Cami Starkman. Here she talks scroll-stopping music videos, the purity of editing, and cutting visuals for No Doubt’s residency at the Sphere.
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As AI-generated content becomes more abundant, culturally significant content becomes more valuable, says Sonia Bouadma, Founder of SB Licensing, who believes that leaning into authenticity is the way forward.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.