Manors gets into the swing of British Golf
A jolly campaign directed by Dan French for the golfing apparel brand pays tribute to the uniquely British rituals and frustrations of the game.
PopCorners’ giant leap for snackkind
PepsiCo® launches a new nibble in Mexico with bonkers romp through the imagined evolution of the savoury corn treat.
LG puts the tech in the background
For the brand's latest Life’s Good campaign, TBWA\Chiat\Day NY and director Fenn O’Mealley throw the focus on human moments that are aided by tech rather than led by it.
Crouching tiger, hidden gum disease
Dental care brand Parodontax releases a slick martial arts themed spot that shows how spitting blood needs to be addressed.
Citizen Guide Program’s American dream
An immigrant works with a tutor to help him earn official citizenship in a heartwarming campaign directed by Henry DaCosta.
Barry Can't Swim's robot Dance Dance Dance
Stink director Dan French directs an aerobic automaton in this neat music video for the Scottish DJ/Producer.
Pauline Kokla’s pillow talk
The director’s gorgeous spec commercial depicts sleepers so wedded to their bedding they take it everywhere.
Method Man steps into the past with Footlocker
A nostalgic, high-energy spot narrated by the American rapper dives into the footwear retailer’s archives to celebrate iconic sneaker moments.
Manors gets into the swing of British Golf
A jolly campaign directed by Dan French for the golfing apparel brand pays tribute to the uniquely British rituals and frustrations of the game.
PopCorners’ giant leap for snackkind
PepsiCo® launches a new nibble in Mexico with bonkers romp through the imagined evolution of the savoury corn treat.
LG puts the tech in the background
For the brand's latest Life’s Good campaign, TBWA\Chiat\Day NY and director Fenn O’Mealley throw the focus on human moments that are aided by tech rather than led by it.
Crouching tiger, hidden gum disease
Dental care brand Parodontax releases a slick martial arts themed spot that shows how spitting blood needs to be addressed.
Citizen Guide Program’s American dream
An immigrant works with a tutor to help him earn official citizenship in a heartwarming campaign directed by Henry DaCosta.
Barry Can't Swim's robot Dance Dance Dance
Stink director Dan French directs an aerobic automaton in this neat music video for the Scottish DJ/Producer.
Pauline Kokla’s pillow talk
The director’s gorgeous spec commercial depicts sleepers so wedded to their bedding they take it everywhere.
Method Man steps into the past with Footlocker
A nostalgic, high-energy spot narrated by the American rapper dives into the footwear retailer’s archives to celebrate iconic sneaker moments.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
Dominic Minns appointed Creative Director at Blue Zoo Animation Studio
Minns will also serve as Series Director on the upcoming CBeebies Doctor Who preschool animation series, which is currently in production.
Magna Studios signs Iain Forsyth and Jane Pollard
The Bafta-nominated directing partnership bring their signature blend of cinematic art, music culture, and emotional storytelling to Magna’s diverse and expanding talent pool.
BURN Studio welcomes director duo Giraffe Sisters
Sisters Juliana and Nicola Giraffe are multidisciplinary artists known for creating handcrafted, surreal worlds.
Full line-up of shots Awards EMEA 2026 head judges announced
Five more leading names from across direction, cinematography, music, sound and VFX join the previously revealed category heads to complete this year’s judging line-up.
Aly Migliori joins Riverside Entertainment
Migliori’s reel spans commercial work for Lovesac, Valspar, Chase and Novartis, alongside a growing body of narrative work.
- Get feet off your mind with Lamisil
- QuikTrip takes a summer job
- Compleat celebrates tube-fed children
- Welcome to the Don Carlos Hotel
- Barclays spotlights how it helps families be a step ahead
- Clubcard accepted, at more places than just Tesco
- Rover says "We Get Your Pet"
- Lemonade Insurance rewards drivers with The Slow Sign
- Foot Locker is here. Then. Now. Always.
- Take That get animated in Sweet July
Dominic Minns appointed Creative Director at Blue Zoo Animation Studio
Minns will also serve as Series Director on the upcoming CBeebies Doctor Who preschool animation series, which is currently in production.
Magna Studios signs Iain Forsyth and Jane Pollard
The Bafta-nominated directing partnership bring their signature blend of cinematic art, music culture, and emotional storytelling to Magna’s diverse and expanding talent pool.
BURN Studio welcomes director duo Giraffe Sisters
Sisters Juliana and Nicola Giraffe are multidisciplinary artists known for creating handcrafted, surreal worlds.
Full line-up of shots Awards EMEA 2026 head judges announced
Five more leading names from across direction, cinematography, music, sound and VFX join the previously revealed category heads to complete this year’s judging line-up.
Aly Migliori joins Riverside Entertainment
Migliori’s reel spans commercial work for Lovesac, Valspar, Chase and Novartis, alongside a growing body of narrative work.
The Talent
Markus Tangre's pulling the strings of a YDA win
Bacon director Markus Tangre picked up a Gold Screen in the Short Film (Up to 10 mins) category at this year's YDA for his beautiful and thoughtful film Ivar. Here, he talks about puppetry, experimentation, and making films people can engage with.
How Kevin Koch scored with Naples
After winning YDA Gold for Sotto il Vesuvio, director Kevin Koch explains why limited film stock, unpredictable crowds and a little footballing fate helped shape his vivid portrait of the city.
YDA Winner Clément Lefer gets lost in the post
French director Clément Lefer won Gold in the Documentary - Up to 10 mins category at this YDA. Here he talks shooting his beautiful film The Missing Post Office, working with Katsuhisa Nakata, the 91-year-old former postmaster, and his future filmmaking plans.
The Inspiration
On My Radar: Christophe Dolcerocca
Papaya Films director Christophe Dolcerocca believes the free pitching process is criminal, misses using Snapchat, and celebrates the fable-like properties of a Luc Besson film.
Christa Jarrold: A Few Of My Favourite Things
The Jelly director shares the lido, the Lady and the lo-fi textures behind her squishy universe.
Playlist: Matt Devine
This weeks Playlist features Object & Animal director Matt Devine, where he talks about badly speaking foreign languages, various musical inspirations, and the future of promos.
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As a father, and as an agency owner, Aidan Gibbons, Executive Creative Director & Co-Founder of Not Just Any, is dismayed by the recent changes to the UK's Equality & Human Rights Commission's code of practice. In an industry - and a world - where there is no such thing as 'normal', will the new rules change that?
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.