The Week's paper magnet
A tea-supping man is bombarded with newspapers in this funny spot from thirty6 and J Marlow.
Apple’s touching tail of unlikely friendship
A little dog helps a young woman find her voice in the tech brand’s charming, mixed-media film for Chinese New Year.
Captain's log; Shatner stars for Kellogg's
Star Trek legend William Shatner features in this Super Bowl spot for Kellogg's Raisin Bran, looking to give better optics to fibre.
Kneecap's carnival of distractions
In a dark and captivating promo for their track Liars Tale, the Irish hip-hop trio takes a satirical swing at the politicians who’ve tried to silence them.
From barre to baroque: Miami’s decadent dance
This lavish campaign for the Miami City Ballet revels in lush styling and louche dancers who pirouette exquisitely from plié to party.
Life360’s chilling dark comedy
The family connection app’s morbidly humorous spot pokes fun at parents who live in a constant state of anxiety over their child’s safety.
An Absolut-ly lava-ly concoction
The vodka brand launches its new partnership with TABASCO® Brand via a cool campaign about volcanic heat.
Heineken's fanatic friendships
A charming initiative from the Dutch lager brand champions how shared passions help people connect.
The Week's paper magnet
A tea-supping man is bombarded with newspapers in this funny spot from thirty6 and J Marlow.
Apple’s touching tail of unlikely friendship
A little dog helps a young woman find her voice in the tech brand’s charming, mixed-media film for Chinese New Year.
Captain's log; Shatner stars for Kellogg's
Star Trek legend William Shatner features in this Super Bowl spot for Kellogg's Raisin Bran, looking to give better optics to fibre.
Kneecap's carnival of distractions
In a dark and captivating promo for their track Liars Tale, the Irish hip-hop trio takes a satirical swing at the politicians who’ve tried to silence them.
From barre to baroque: Miami’s decadent dance
This lavish campaign for the Miami City Ballet revels in lush styling and louche dancers who pirouette exquisitely from plié to party.
Life360’s chilling dark comedy
The family connection app’s morbidly humorous spot pokes fun at parents who live in a constant state of anxiety over their child’s safety.
An Absolut-ly lava-ly concoction
The vodka brand launches its new partnership with TABASCO® Brand via a cool campaign about volcanic heat.
Heineken's fanatic friendships
A charming initiative from the Dutch lager brand champions how shared passions help people connect.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How NOMINT and BBC Creative torched the Winter Olympics
Taking something as unpredictable as combustion and utilising it in stop-motion is a uniquely deranged undertaking... so step forward, seasoned element wrangler Yannis Konstantinidis. Jamie Madge caught up with Konstantinidis and BBC Creative's Paul Bailey to find out how they started the fire.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
Giants & Toys launches blank space
blank space is a new platform and incubator for contemporary directors.
HAMLET signs Ugo Mangin
Comedy director Mangin joins award-winning production company for international representation.
Hannah Berry George joins ELEANOR
ELEANOR welcomes to the US roster s a director with a sharp comedic voice defined by precision, performance-led storytelling, and a taste for the unexpected.
The Maestros launches Frida by The Maestros
Frida by The Maestros is a new boutique production company located in Spain, from The Maestros.
The Garage expands leadership team with EP Andrew Nunziata
Nunziata brings over a decade of production experience, including the last eight years as a freelance Producer and Post Producer.
Tarjas White joins Sonic Union
Los Angeles-based Tarjas “Tee” White joins Sonic Union as West Coast Executive Creative Producer.
- Renault look back, to move forward
- swap your home with HomeExchange
- Lincoln takes big steps in new campaign
- Mirvac launches first integrated brand campaign
- Sky Business just keeps rollin'
- Morgan & Morgan launches True Trial Stories
- VCCP launches first Department for Education campaign
- The new Renault 5 E-Tech electric is for the lovers
- HMPPS rides the ripples of change in new campaign
- LeSean Harris helms and ode to next-generation nonprofit
Giants & Toys launches blank space
blank space is a new platform and incubator for contemporary directors.
HAMLET signs Ugo Mangin
Comedy director Mangin joins award-winning production company for international representation.
Hannah Berry George joins ELEANOR
ELEANOR welcomes to the US roster s a director with a sharp comedic voice defined by precision, performance-led storytelling, and a taste for the unexpected.
The Maestros launches Frida by The Maestros
Frida by The Maestros is a new boutique production company located in Spain, from The Maestros.
The Garage expands leadership team with EP Andrew Nunziata
Nunziata brings over a decade of production experience, including the last eight years as a freelance Producer and Post Producer.
Tarjas White joins Sonic Union
Los Angeles-based Tarjas “Tee” White joins Sonic Union as West Coast Executive Creative Producer.
The Talent
shots Unsigned: David Kobzantsev
In our latest shots Unsigned interview, we speak with the director David Kobzantsev about his short film Gold Hearts of Hot Rod County. Here he spills the beans on the making of the short, classic coming-of-age movies, and above all else keeping it magical.
The Way I See It: Tony Burke
Tony Burke is a filmmaker, author, advertising creative and recovering alcoholic. In this extended TWISI, he talks frankly about his descent into alcoholism and how family, friendship and an unusual brush with faith helped him get sober, write his debut novel, and write and direct the acclaimed 2025 feature film, PROTEIN.
Lope Serrano’s kind of magic
After winning multiple gongs at the shots awards, the CANADA co-founder and director talks to Tim Cumming about cinema, surrealism, poetry and metaphor – and the shared evolution of film and magical thinking.
The Inspiration
On My Radar: Fatal Farm
Neighborhood Watch directing duo, Fatal Farm, aka Zachary Johnson [left] and Jeffrey Max, on the amazing opportunities afforded by Zillow, the "proto-Idiocracy" of The Nutty Professor 2, skillet cookies with ice cream, and GI Joe action figure collections.
Harry Bradbeer: A Few Of My Favourite Things
From Fleabag's statue to Sherlock's pipe, the Park Village director reveals the props and personal relics that linger long after cut is called.
On My Radar: Tom Wilson
Feel Films director Tom Wilson tells us about his creative radar, revealing he's a sucker for a Google Sheet, has dipped his toe - and his pen - into Japanese artistry, and loves living in Europe's best kept secret.
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Wellness is everywhere now, in our tech, in our daily lives, in our household brands. Tim Cumming looks at its strange history and evolution – from a niche hippyscape to a multi-billion dollar industry – and talks to a range of brands and creatives about selling wellness in the 2020s
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.