Romesh Ranganathan's BBC blockbuster
A new film from BBC Creative brings comedian Romesh Ranganathan together with scores of BBC favourites to celebrate the value of the Corporation and the place it holds in people’s lives.
Chat GPT's World Cup tactics
OpenAI has used the passion for football to bring Brazilians closer to ChatGPT with a four-spot series which takes inspiration from last year's global campaign.
FINCH finds empathy in simplicity
In an intriguing oner for Cancer Council Victoria, Stephen Carroll finds hope in a young patient’s uncertain journey.
Josh Homme takes a trip down Easy Street
In a gleefully eccentric for Queens of the Stone Age's new track, hungryman directors Christopher Gruse and Tony Wolski embrace the oddities.
David Beckham's field of dreams
Bank of America has brought together Sir David Beckham and a new U2 song for a short film highlighting how support, belief and sport can change a young person’s future.
School’s back, reality’s out
Footware brand Journeys’ bonkers back-to-school campaign chucks out usual educational establishment tropes in favour of a lively fever dream of music-themed madness.
Cheng-Hsu Chung gives us the queen of all looksmaxxers
In an eye-catching, hand-drawn promo for Adult Swim, the animator presents a muscle-bound character who secretly wants to snack.
Jan Hellwich’s blue movie
This gorgeous short film explores the legacy of artist Yves Klein’s famous hue, International Klein Blue.
Romesh Ranganathan's BBC blockbuster
A new film from BBC Creative brings comedian Romesh Ranganathan together with scores of BBC favourites to celebrate the value of the Corporation and the place it holds in people’s lives.
Chat GPT's World Cup tactics
OpenAI has used the passion for football to bring Brazilians closer to ChatGPT with a four-spot series which takes inspiration from last year's global campaign.
FINCH finds empathy in simplicity
In an intriguing oner for Cancer Council Victoria, Stephen Carroll finds hope in a young patient’s uncertain journey.
Josh Homme takes a trip down Easy Street
In a gleefully eccentric for Queens of the Stone Age's new track, hungryman directors Christopher Gruse and Tony Wolski embrace the oddities.
David Beckham's field of dreams
Bank of America has brought together Sir David Beckham and a new U2 song for a short film highlighting how support, belief and sport can change a young person’s future.
School’s back, reality’s out
Footware brand Journeys’ bonkers back-to-school campaign chucks out usual educational establishment tropes in favour of a lively fever dream of music-themed madness.
Cheng-Hsu Chung gives us the queen of all looksmaxxers
In an eye-catching, hand-drawn promo for Adult Swim, the animator presents a muscle-bound character who secretly wants to snack.
Jan Hellwich’s blue movie
This gorgeous short film explores the legacy of artist Yves Klein’s famous hue, International Klein Blue.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
2026 AICP Awards Tour kicks off
The 2026 installment of the AICP Awards Tour kicks off in Los Angeles on July 23rd at the Universal Studios Lot.
Jesse James McElroy joins La Pac
McElroy is an Australian director with a singular comic sensibility; absurdist, precise, and always built around performance.
Brixton Finishing School announces Alumni Board
The Brixton Finishing School has announced the creation of an Alumni Board to inject entry level and early years career experiences back to the team.
Rachel Stubbings joins Merman US for global representation
The Cannes Gold-winning director, writer and actor signs for global representation.
Caviar signs director Curry Tian
The multidisciplinary filmmaker and visual artist joins the company’s UK roster for commercial representation.
WTBR launches All In Frame
All in Frame launches with free stock photo collection to advance authentic disability representation.
- Pooch & Mutt is here for all breeds and needs
- E*TRADE from Morgan Stanley is what's next
- Samsung launch cinematic new spot with Jacob Batalon
- Money grows like trees at Haventree Bank
- Anna van der Velde directs Overchord
- Sage and The Story Club launch new campaign
- Alex Gargot directs AIRE for Lucho RK
- Nike supports England Fans' faith
- FIFA World Cup inspires new film series
- Audi UK and BBH London launch RS 5 Shake
2026 AICP Awards Tour kicks off
The 2026 installment of the AICP Awards Tour kicks off in Los Angeles on July 23rd at the Universal Studios Lot.
Jesse James McElroy joins La Pac
McElroy is an Australian director with a singular comic sensibility; absurdist, precise, and always built around performance.
Brixton Finishing School announces Alumni Board
The Brixton Finishing School has announced the creation of an Alumni Board to inject entry level and early years career experiences back to the team.
Rachel Stubbings joins Merman US for global representation
The Cannes Gold-winning director, writer and actor signs for global representation.
Caviar signs director Curry Tian
The multidisciplinary filmmaker and visual artist joins the company’s UK roster for commercial representation.
WTBR launches All In Frame
All in Frame launches with free stock photo collection to advance authentic disability representation.
The Talent
Yegane Moghaddam: The fabric of memory
The Oscar-nominated animator discusses turning personal clothing into cinematic landscapes, and why handmade processes still offer space for discovery.
Smith & Foulkes: Double vision
The Riff Raff directing duo discuss three decades of inventive animation, creative partnership and finding fresh possibilities in changing technology.
Dani Coyle: Pulling focus
Combining her ongoing portrait project, Inter-Face, which focuses on the intersex community, and her work [as global creative lead] with Burberry, among other luxury brands, Dani Coyle talks to Tim Cumming about her work, her process, the all-encompassing terrain of social, and her balancing cultural and sexual politics with the lineaments of luxury.
The Inspiration
Tom Teller: A Few Of My Favourite Things
Frame48 Founder and Executive Creative Director Tom Teller shares the box sets, the barbecues and the big-screen inspirations that keep his studio ticking.
Peer Review: Wolfberg
FORM's latest signing, directing duo Wolfberg, discuss finding a fresh visual language for every project, the value of practical craft, and why they're waiting for the AI pendulum to swing back.
Ryan Atkinson: A Few Of My Favourite Things
BBH USA Head of Black Sheep Design, Ryan Atkinson, shares the sheep, the shoes and the shape-shifting creative tools that keep him inspired.
)
After a simple call for freelance producers generated hundreds of responses, many from agency staff desperate for a way out, Nikki Weiss-Goldstein asks what the industry is losing as production becomes increasingly operational, disconnected and risk-averse.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.