Charli XCX’s passionate possession
The British pop artist unleashes a raw, paranormal performance in a gorgeously styled and gothic promo for her track Chains of Love.
Ampol’s wind-up car takes a wild ride
A tiny toy vehicle embarks on a cross-country quest in Saatchi & Saatchi’s charming campaign for the Australian petroleum brand.
BforBank finds the c in comedy
A trio of funny spots for the brand from agency Steve shows how hard it is to earn money.
MOIRAI Films helps Canada rise to the occasion
In a joyously bombastic anthem for the Canada Soccer Foundation, the country's national teams proclaim their confidence.
The Grinch sets his sights on another Christmas ad, and this time he's ruinin' it...
The green menace returns to his distinctive vindictive style in this funny seasonal spot for McDonald's from Wieden + Kennedy, Sydney, and Jesse James McElroy.
Project Everyone calls out the loan sharks profiting from global debt
The not-for-profit teams up with Nice and Serious and actor Alex Macqueen for a sharp spoof that uses tacky daytime-TV aesthetics to expose the absurdity of a system trapping low-income countries in financial burden.
Bang & Olufsen tunes into a century of sound
The Or’s beautifully crafted campaign for the premium audio product brand takes us on a cinematic journey through generations and genres gone-by.
Lesram’s elevated reality
The monotony of everyday life and the longing for somewhere different blur in Bleu Désert’s surreal and stripped-back promo for the French rapper.
Charli XCX’s passionate possession
The British pop artist unleashes a raw, paranormal performance in a gorgeously styled and gothic promo for her track Chains of Love.
Ampol’s wind-up car takes a wild ride
A tiny toy vehicle embarks on a cross-country quest in Saatchi & Saatchi’s charming campaign for the Australian petroleum brand.
BforBank finds the c in comedy
A trio of funny spots for the brand from agency Steve shows how hard it is to earn money.
MOIRAI Films helps Canada rise to the occasion
In a joyously bombastic anthem for the Canada Soccer Foundation, the country's national teams proclaim their confidence.
The Grinch sets his sights on another Christmas ad, and this time he's ruinin' it...
The green menace returns to his distinctive vindictive style in this funny seasonal spot for McDonald's from Wieden + Kennedy, Sydney, and Jesse James McElroy.
Project Everyone calls out the loan sharks profiting from global debt
The not-for-profit teams up with Nice and Serious and actor Alex Macqueen for a sharp spoof that uses tacky daytime-TV aesthetics to expose the absurdity of a system trapping low-income countries in financial burden.
Bang & Olufsen tunes into a century of sound
The Or’s beautifully crafted campaign for the premium audio product brand takes us on a cinematic journey through generations and genres gone-by.
Lesram’s elevated reality
The monotony of everyday life and the longing for somewhere different blur in Bleu Désert’s surreal and stripped-back promo for the French rapper.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
How Michael Gracey portrayed a child’s safe haven for Shelter
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
How Quality Meats helped Mr. Submarine get freaky at fifty
With Chicago sub institution Mr. Submarine celebrating a half-century, Quality Meats, and in-house production arm Sandwiches, decided to create 50 wild, wacky and really, really weird spots in tribute to its advertising past and the city it calls home. shots caught up with QM founders Gordy Sang and Brian Siedband, alongside director Brad Morris, to find out how they found all the fillings.
Studio Private signs Hannah Coen
A new generation of hybrid fashion creatives is reshaping visual culture, and Studio Private’s newest signing, Art Director & 3D Designer Coen sits firmly at the forefront.
Yiğit Karagöz joins Zeitsprung Commercial
Director Karagöz signs for exclusive representation in Germany and Switzerland.
Bradley Cocksedge joins 1920 as a 2D supervisor
Cocksedge is a young talent whose creative approach and technical expertise make him an exciting addition to the studio.
Not Just Any welcomes Francesca Di Muro as senior producer
Di Muro ’s production experience spans commercials, branded content, animation and music video projects. Her arrival follows a successful freelance collaboration with the studio.
Scholar appoints Kirsten Noll as managing director
After a decade at the production company, Noll epitomises Scholar’s creative ethos.
Seed Signs Georgette Pascual for US representation
Before directing, Pascual built her career on the agency side at Ogilvy & Mather and Young & Rubicam.
- Atlassian's a real team changer
- GEICO unveils new brand platform
- Imagine This announce three new signings to it roster
- Studio Private delivers editing and VFX for Nike Basketball
- Audi is always on business
- ADCOLOR moves bravely ever forward
- Don’t overthink it with Bread & Butter wines
- Rule, Britannia sets sail
- Merman's Ritesh Gupta directs NHL's latest hits
- Stay wild with Jackson Hole
Studio Private signs Hannah Coen
A new generation of hybrid fashion creatives is reshaping visual culture, and Studio Private’s newest signing, Art Director & 3D Designer Coen sits firmly at the forefront.
Yiğit Karagöz joins Zeitsprung Commercial
Director Karagöz signs for exclusive representation in Germany and Switzerland.
Bradley Cocksedge joins 1920 as a 2D supervisor
Cocksedge is a young talent whose creative approach and technical expertise make him an exciting addition to the studio.
Not Just Any welcomes Francesca Di Muro as senior producer
Di Muro ’s production experience spans commercials, branded content, animation and music video projects. Her arrival follows a successful freelance collaboration with the studio.
Scholar appoints Kirsten Noll as managing director
After a decade at the production company, Noll epitomises Scholar’s creative ethos.
Seed Signs Georgette Pascual for US representation
Before directing, Pascual built her career on the agency side at Ogilvy & Mather and Young & Rubicam.
The Talent
shots Unsigned: Amélie Hardy
In this months shots Unsigned director interview, we hear from director Amélie Hardy about the world of documentary filmmaking, brining humanity to her commercial work and the invisible threat of online violence.
Phoebe Smith's rules of engagement
Phoebe Smith at Helo discusses the new art of experiential engagement, and talks to Tim Cumming about her trajectory from the music business to the business of making a lasting impact in the real world.
The art of unrest: John Phillips on the power of poster art
Paddington Printshop founder John Phillips, the creative force behind some of the most enduring poster designs that spoke truth to power, has co-founded The Museum of UnRest to tackle social and environmental issues. Lucy Aitken met him at the Museum's pop-up exhibition to find out more.
The Inspiration
Playlist: Frances O’Sullivan
We hear from Anonymous Content director Frances O’Sullivan, where she speaks on watching David Bowie DVD's, going gaga over Lady Gaga, and the pushback against disposable content.
Peer Review: Maureen Hufnagel
Landia director Maureen Hufnagel shares how shifting from agency life to production helped to reclaim her creativity, and explains why staying true to your own voice matters over everything else.
On My Radar: Carol Markowicz
Madre director Carol Markowicz says her favourite TV show is a "philosophical masterpiece", appreciates good coffee, and is inspired by Romanian cinema, as she reveals what's on her creative radar.
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From Feliz Navidad to Wesołych Świąt to Kalá Christoúgenna, Christmas means something different everywhere. So, asks Jaime Mandelbaum, CCO EMEA at VML, how can brands connect with audiences around this global cultural moment by tapping into local nuances.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.