Heathrow’s bearport adventure
The British airport’s beloved fluffy brand characters embark on a new journey in a heartwarming campaign created by St Lukes.
The Swedish Armed Forces look outside the box
Tomas Jonsgården directs a pair of spots that tempt those looking beyond the 9-to-5.
The Royal British Legion’s emotional battles
A moving campaign narrated by Martin Freeman for the veteran’s charity captures the struggles of soldiers that often remain hidden behind closed doors.
STAMMA dials up the dread
This compelling campaign for the British Stammering Association brilliantly visualises the horror of not being able to access language, particularly during phone calls.
Life 360’s four-legged family favourite
The location safety app launches its new pet tracker with a charmingly animated musical number about man’s best family member.
Bothersome bookkeeping can't dampen your Spiris
Torben Kjelstrup's comedic spots for the Swedish fintech company see conductors, navigators, and world champions get distracted by accounts.
Kasper Häggström's off the wall, in the wall campaign for TV 2
The Bacon director and agency ANTI present a trio of surreal spots in which old-school TV watchers misunderstand their service.
Ocean Spray’s Cran-tastic chaos
Hark the herald angels do proclaim it's shots' first holiday spot. And it's a cracker with Bryan Cranston starring as a Berry Bad Santa for the cranberry product brand's festive offering.
Heathrow’s bearport adventure
The British airport’s beloved fluffy brand characters embark on a new journey in a heartwarming campaign created by St Lukes.
The Swedish Armed Forces look outside the box
Tomas Jonsgården directs a pair of spots that tempt those looking beyond the 9-to-5.
The Royal British Legion’s emotional battles
A moving campaign narrated by Martin Freeman for the veteran’s charity captures the struggles of soldiers that often remain hidden behind closed doors.
STAMMA dials up the dread
This compelling campaign for the British Stammering Association brilliantly visualises the horror of not being able to access language, particularly during phone calls.
Life 360’s four-legged family favourite
The location safety app launches its new pet tracker with a charmingly animated musical number about man’s best family member.
Bothersome bookkeeping can't dampen your Spiris
Torben Kjelstrup's comedic spots for the Swedish fintech company see conductors, navigators, and world champions get distracted by accounts.
Kasper Häggström's off the wall, in the wall campaign for TV 2
The Bacon director and agency ANTI present a trio of surreal spots in which old-school TV watchers misunderstand their service.
Ocean Spray’s Cran-tastic chaos
Hark the herald angels do proclaim it's shots' first holiday spot. And it's a cracker with Bryan Cranston starring as a Berry Bad Santa for the cranberry product brand's festive offering.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Judith Veenendaal encouraged audiences to Feel
In August, director Judith Veenendaal, in collaboration with Bonkers United, division7, and SMUGGLER, released two powerful shorts that shine a poetic spotlight on the importance of self-checking for lumps. Now, during Breast Cancer Awareness Month, shots caught up with Veenendaal to find out more about how the personal project came together.
How Erwin van den IJssel created infinite patterns for Playgrounds
Nexus Studios director Erwin van Den IJssel shares how he blended animation, typography and improvised jazz to create a frenetic title sequence celebrating the diverse talent at Playground's 2025 In Motion festival, held at the Barbican in London.
How Emma Branderhorst tackled online exclusion with KPN
Emma Branderhorst has reunited with telco brand KPN and Dentsu Creative for Everyone Except, a new short film tackling the growing issue of online exclusion. Here, the director explains her creative process, from casting real teenagers and spending time with them off-camera to incorporating social media-style footage for authenticity.
How McDonald's cooked up a taste of the past
McDonald’s vibrant summer campaign whisked audiences away on a magical journey through its iconic and much-loved McDonaldland, first dreamed up in 1970. We caught up with Black Kite Studios, Nick Roney and Wieden+Kennedy to explore how they delved into the fast food chain’s archives to create the ultimate trip down memory lane.
How The Sacred Egg got surreal in San Vansterdam
Riff Raff directing duo The Sacred Egg discuss their surreal spot Drop In for EA’s skate, sharing how they kept it authentic, captured the spirit of skateboard culture, and had a blast in Mexico City.
Tinygiant signs director Abigail Horton
The director behind Blow Up My Life joins the WBENC-certified production company, expanding its roster of distinctive voices.
Director Julian Pugsley joins Good Times
Pugsley is a comedy craftsman with dramatic flair, engineering slightly off-kilter worlds that are both silly and stylish.
electriclime° launches in Saudi Arabia
Production house electriclime° continues global expansion into Saudi Arabia with opening of Riyadh office.
Anne-Sofie Lindgaard joins MindsEye
Lindgaard is currently developing her first feature as well as preparing to make waves within the commercial world.
Rafael Rizuto joins Droga5
Droga5 appoints Rizuto as Chief Creative Officer of New York and the Americas.
- Anthems new ad showcases power with purpose
- It’s our game now says Topps
- R.M. Williams launch Cloudbuster campaign
- Wayfair UK delivers way more than you’d expect
- Vince Vaughn and Owen Wilson return for Xfinity
- McCann launches Alt by Default initiative
- Peyton Manning stars in new Nestle Toll House spot
- Stage Stars launches on CBBC
- Coinbase Canada finds cracks in the system
- DEI powers the joy of EuroLeague
Tinygiant signs director Abigail Horton
The director behind Blow Up My Life joins the WBENC-certified production company, expanding its roster of distinctive voices.
Director Julian Pugsley joins Good Times
Pugsley is a comedy craftsman with dramatic flair, engineering slightly off-kilter worlds that are both silly and stylish.
electriclime° launches in Saudi Arabia
Production house electriclime° continues global expansion into Saudi Arabia with opening of Riyadh office.
Anne-Sofie Lindgaard joins MindsEye
Lindgaard is currently developing her first feature as well as preparing to make waves within the commercial world.
Rafael Rizuto joins Droga5
Droga5 appoints Rizuto as Chief Creative Officer of New York and the Americas.
The Talent
The art of unrest: John Phillips on the power of poster art
Paddington Printshop founder John Phillips, the creative force behind some of the most enduring poster designs that spoke truth to power, has co-founded The Museum of UnRest to tackle social and environmental issues. Lucy Aitken met him at the Museum's pop-up exhibition to find out more.
Todd Broder: Building on experience
The SpongeBob animator turned production company founder is betting on experiential exploding in popularity as brands realise the ROI it can offer. Lucy Aitken found out how shifting gears at BroderVille helped to meet the growing demand.
A feast for the senses: Marshmallow Laser Feast
From chemists to ventriloquists, designers to coders, Marshmallow Laser Feast unites creative and scientific minds to craft multi-sensory experiences for brands, museums, parks and public spaces. Amy Hey caught up with co-founder Robin McNicholas and EP Nell Whitley to discuss how they’re using immersive tech and storytelling to expand our connection with the natural world.
The Inspiration
On My Radar: Lex Carthur
Field Unit director Lex Carthur talks about the power of simplicity, the beauty of physical media, and the lasting impact of Charlie Chaplin, as he reveals what's on his creative radar.
Mynxii White: A Few Of My Favourite Things
Chromista director, photographer and visual artist, Mynxii White, reveals the cameras, curiosities, and candelabras that keep her creativity fuelled.
Peer Review: Marleaux Desire
Marleaux Desire, director at Love Song and founder of creative collective Illimiteworld, reflects on the creatives who've fuelled his blend of filmmaking and music, the importance of leaving ego at the door, and the challenge of making work that’s both pretty and gritty.
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Storytelling is often contained by the borders of a screen, be that a phone, a TV, a computer monitor... But, says Nick Braccia, Director of Strategy at multidisciplinary creative studio The Mayda Creative Co., creativity is breaking free.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.