The devilishly good ad is in the detail
This classy campaign for Club 21 Thailand, a distributor of premium luxury fashion brands, comprises three gorgeously crafted shorts that obliquely express the importance of minutia.
Nike hits the right note
WNBA champion Sabrina Ionescu dribbles skillfully around an orchestra in a tasteful single-shot spot directed by rubberband. for the sports apparel brand.
Smyths toys with kids emotions
A collection of tykes get themselves in gear for a shopping spree when they hear the name of this store, in this funny spot from Droga5 and Tim McNaughton.
Boots flexes its Claus
Bridgerton's Adjoa Andoh takes charge as Mrs Claus in the store's fun Christmas commercial from The Pharm and Dave Meyers.
A Lidl kindness goes a long way
The supermarket chain celebrates the joy of giving in a heartwarming Christmas campaign marking the return of its Toy Bank initiative.
A sizzling Spanish surrender
Oscar-winning composer Hans Zimmer collaborates on a cinematic campaign for the Public Company of Tourism and Sports in Andalusia.
BHLA’s kitchen confidential
Canadian agency Broken Heart Love Affair sets out its mission to make authentic work via a witty film about a cook with a secret.
EE takes the turmoil out of tech
A new two-spot campaign for EE demonstrates how the brand can help households make sense of the overwhelming world of technology.
The devilishly good ad is in the detail
This classy campaign for Club 21 Thailand, a distributor of premium luxury fashion brands, comprises three gorgeously crafted shorts that obliquely express the importance of minutia.
Nike hits the right note
WNBA champion Sabrina Ionescu dribbles skillfully around an orchestra in a tasteful single-shot spot directed by rubberband. for the sports apparel brand.
Smyths toys with kids emotions
A collection of tykes get themselves in gear for a shopping spree when they hear the name of this store, in this funny spot from Droga5 and Tim McNaughton.
Boots flexes its Claus
Bridgerton's Adjoa Andoh takes charge as Mrs Claus in the store's fun Christmas commercial from The Pharm and Dave Meyers.
A Lidl kindness goes a long way
The supermarket chain celebrates the joy of giving in a heartwarming Christmas campaign marking the return of its Toy Bank initiative.
A sizzling Spanish surrender
Oscar-winning composer Hans Zimmer collaborates on a cinematic campaign for the Public Company of Tourism and Sports in Andalusia.
BHLA’s kitchen confidential
Canadian agency Broken Heart Love Affair sets out its mission to make authentic work via a witty film about a cook with a secret.
EE takes the turmoil out of tech
A new two-spot campaign for EE demonstrates how the brand can help households make sense of the overwhelming world of technology.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowRachelMcDonaldportrayedthehumanimpactofU.S.immigrationlaws
With the American presidential election looming, director Rachel McDonald helms a moving short film offering a poignant perspective on families affected by immigration laws. Here, she discusses research techniques, story structure and navigating difficult themes with young actors.
How Tom Sweetland helped the un-housed capture a city unseen
Marking today's World Homeless Day, the director shares how his collaboration with the MYLONDON project resulted in Unseen City, a touching portrait of street-based street photographer Wayne Chin.
How Smith & Foulkes took Telstra travelling
Earlier this week Telstra released a beautiful new spot, directed by Smith & Foulkes. Here, the duo and their collaborators from Black Kite Studios explain how they created a film of 'epic simplicity'.
CALM offers hope amid the storm
Campaign Against Living Miserably has released a new film highlighting the work the suicide prevention charity undertakes. Soundtracked by a song from New Order, who are CALM Ambassadors, the film is a powerful and compelling look at the important help offered to those who need it.
How Adrien & Roman hit the Big ligue
Filling the frame with a non-stop barrage of references, gags, and flourishes, Big Productions directors Adrien & Roman film for LIGUE 1 makes no qualms about loving the French side of football. Here, shots speaks to the directors about how they scored so many shots in a mere three days.
Not To Scale signs Matthias Hoegg
Previously represented by Not To Scale until 2017, Hoegg is a director defined by his versatility and ingenuity, with a sincerely-held belief that personality is the heart of all motion, whether animating a loading bar or a global ad campaign.
MindsEye signs Beth Sacca
MindsEye sign Beth Sacca to EyeCandy, its roster for emerging directorial talent.
Editors Kristin Yawata and Jake Swartz join Republic
The two editors each bring unique perspectives to their craft, Yawata specialising in emotional storytelling, while Swartz excelling in comedic timing, further diversifying the studio's editorial offerings.
T&Pm appoints Victoria Appleby as UK CEO
Full-service creative and media agency T&Pm, have announced the appointment of Victoria Appleby as UK CEO, effective January 2025.
Meji Alabi joins Markenfilm
A Nigerian-British director whose work has reached audiences around the globe, Alabi has garnered critical acclaim and industry accolades.
Otis Denison promoted to EP at Outsider
Denison's promotion follows in the footsteps of Simon Elborne who recently has moved on to new pastures after almost 20 years.
- Love can be like the movies in latest First Round’s On Me campaign
- Rare Beauty and Selena Gomez champion a global message
- Hamburg Media School spotlight a hidden condition impacting millions worldwide
- RSA director Neels Castillon's latest eye candy for Chloé
- UGG launch vibrant winter lifestyle campaign
- Opendoor takes on holiday home selling
- Nike & Nigo partner to create the Ranger AF3
- Jovan Todorović directs for Inhaler
- Anton Visser’s epic bank robbery with a twist
- The wonderful feeling of wasting nothing
Not To Scale signs Matthias Hoegg
Previously represented by Not To Scale until 2017, Hoegg is a director defined by his versatility and ingenuity, with a sincerely-held belief that personality is the heart of all motion, whether animating a loading bar or a global ad campaign.
MindsEye signs Beth Sacca
MindsEye sign Beth Sacca to EyeCandy, its roster for emerging directorial talent.
Editors Kristin Yawata and Jake Swartz join Republic
The two editors each bring unique perspectives to their craft, Yawata specialising in emotional storytelling, while Swartz excelling in comedic timing, further diversifying the studio's editorial offerings.
T&Pm appoints Victoria Appleby as UK CEO
Full-service creative and media agency T&Pm, have announced the appointment of Victoria Appleby as UK CEO, effective January 2025.
Meji Alabi joins Markenfilm
A Nigerian-British director whose work has reached audiences around the globe, Alabi has garnered critical acclaim and industry accolades.
Otis Denison promoted to EP at Outsider
Denison's promotion follows in the footsteps of Simon Elborne who recently has moved on to new pastures after almost 20 years.
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The Way I See It: MJ Delaney
Merman director MJ Delaney can count the Clintons, Spice Girls, Ted Lasso, and the new Christmas M&S ad among her oeuvre, but did you know she had slightly more canine ambitions as a child? Here, she talks to shots about the Welsh breakthroughs, words of wisdom, and perspective-altering baubles that have shaped her career.
Fern Berresford: fashioning a vision
Award-wining photographer and director Fern Berresford talks to Tim Cumming about realised dreams and new ambitions.
The Way I See It: Ellen Kuras
The Corner Shop director and DP Ellen Kuras reflects on her career and creative philosophy, tracing her path from history student to pioneering filmmaker, spanning documentaries, commercials, TV and features. Discussing her feature directorial debut, Lee, she explains how cameras can be used to create meaning and challenge traditional narratives.
On My Radar: Isabel Bethencourt
IndependentMedia director Isabel Bethencourt tries to curb an obsession with statistics, is delighted by a DA Pennebaker film, and bows down to the power of Prince, as she reveals what's on her creative radar.
Playlist: Ricky Rxse
1st Ave Machine director Ricky Rxse speaks on social media shifts, the future of short form content, and his love for stand up comedy.
On My Radar: Diogo Kalil
LOBO director Diogo Kalil celebrates the ingenuity of the Las Vegas Sphere, the power and portability of the iPad, and the thought-provoking themes of Love Death & Robots, as he reveals what's on his creative radar.
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As AI-generated visuals and human artistry become harder to tell apart, James Trimming, Head of Production at Waste Creative, explores how tools like Midjourney and MetaHuman are reshaping production and the role of real-life creatives.
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