It's Grease on Earth, as John Travolta's Santa is back
The actor conflates a sleigh ride and Rydell High in his latest turn as Ol Saint Nick for Capital One from GSD&M and Bryan Buckley.
Jade joins a cult
CANADA director Billy King taps into folk horror aesthetics in an eccentrically styled promo for the pop artist’s track, Church.
Tricon homes in on the details
The rental property brand launches a series of four charming films featuring a conscientious maintenance manager who strives for perfection.
Elephant Atta says there’s no taste like home
A young woman finds comfort in familiar foods as she adjusts to life a new country in Zak Razvi’s touching spot for the atta flour brand.
Joseph Mann gives the Dutch State Lottery some luck
A grumpy neighbour sees the kindness of others in this lovely stop-fram animation from TBWA\NEBOKO, Blinkink and animation director Sam Gainsborough.
Dave Meyers wings it for Harman Kardon
Made in collaboration with JAMM Visual, the music-video director's quirky spot for the international audio brand sees humans drawn to music like moths to a flame.
1% For The Planet's cold, hard truth
In a powerful and poetic call to action from the environmental initiative, the moans of a dying glacier are preserved in a chilling vinyl record.
Talabat delivers a heartwarming story
In a touching spot directed by Neviene Ragab, the delivery brand subtly positions itself at the heart of milestone moments in a young woman’s life.
It's Grease on Earth, as John Travolta's Santa is back
The actor conflates a sleigh ride and Rydell High in his latest turn as Ol Saint Nick for Capital One from GSD&M and Bryan Buckley.
Jade joins a cult
CANADA director Billy King taps into folk horror aesthetics in an eccentrically styled promo for the pop artist’s track, Church.
Tricon homes in on the details
The rental property brand launches a series of four charming films featuring a conscientious maintenance manager who strives for perfection.
Elephant Atta says there’s no taste like home
A young woman finds comfort in familiar foods as she adjusts to life a new country in Zak Razvi’s touching spot for the atta flour brand.
Joseph Mann gives the Dutch State Lottery some luck
A grumpy neighbour sees the kindness of others in this lovely stop-fram animation from TBWA\NEBOKO, Blinkink and animation director Sam Gainsborough.
Dave Meyers wings it for Harman Kardon
Made in collaboration with JAMM Visual, the music-video director's quirky spot for the international audio brand sees humans drawn to music like moths to a flame.
1% For The Planet's cold, hard truth
In a powerful and poetic call to action from the environmental initiative, the moans of a dying glacier are preserved in a chilling vinyl record.
Talabat delivers a heartwarming story
In a touching spot directed by Neviene Ragab, the delivery brand subtly positions itself at the heart of milestone moments in a young woman’s life.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
How Michael Gracey portrayed a child’s safe haven for Shelter
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
How Quality Meats helped Mr. Submarine get freaky at fifty
With Chicago sub institution Mr. Submarine celebrating a half-century, Quality Meats, and in-house production arm Sandwiches, decided to create 50 wild, wacky and really, really weird spots in tribute to its advertising past and the city it calls home. shots caught up with QM founders Gordy Sang and Brian Siedband, alongside director Brad Morris, to find out how they found all the fillings.
Easy Mondays welcomes DA Yirgou
Director DA Yirgou signs to Easy Mondays' US, UK and Canadian roster.
Harbor adds new talent to its London VFX team
The studio strengthens its advertising offering with the hire of Josh Barlow and Meg Binning.
The Winter Shiny Awards announces winners
The Winter Shiny Awards make people happy at Saatchi & Saatchi London.
Fela signs Kelly Jacob to photography roster
A Québec native, and a self-taught photographer, Jacob's imagery reveals the beauty and interdependence shared between people and nature.
- Will these EuroLeague Basketball stars save Christmas?
- Toyota makes joy the mission this holiday season
- Subway launches fourth footlong free campaign
- Airalo wishes we’d packed the internet
- Solitaire Clash delivers some holiday history
- Every veteran deserves support with VA and the Ad Council
- Storyworth and the three generations
- BOYLE Casino is serious about play
- McDonald’s Canada serves up The Grinchiest Meal
- RWJBarnabas Health launches first holiday campaign
Easy Mondays welcomes DA Yirgou
Director DA Yirgou signs to Easy Mondays' US, UK and Canadian roster.
Harbor adds new talent to its London VFX team
The studio strengthens its advertising offering with the hire of Josh Barlow and Meg Binning.
The Winter Shiny Awards announces winners
The Winter Shiny Awards make people happy at Saatchi & Saatchi London.
Fela signs Kelly Jacob to photography roster
A Québec native, and a self-taught photographer, Jacob's imagery reveals the beauty and interdependence shared between people and nature.
The Talent
Rupert Reynolds MacLean serves up creative success
Rupert Reynolds-MacLean, Managing Director of Biscuit Filmworks UK, has helped shape the company into a creative powerhouse. Lucy Aitken met him to discuss his culinary start in London, and the creative successes of Biscuit.
Molly Burdett: Behind the scream
With a stack of gongs for the anti-male violence campaign Have a Word, and buzzing from her Best of Rivals spot for this year’s Women’s Euros, Spindle director Molly Burdett talks to Tim Cumming about advertising’s ability to create change, and the processes that go into making her award-winning work.
The Way I See It: Lauren Greenfield
Photographer, filmmaker, documentarian, agency chief and acclaimed chronicler of youth culture over three decades, Lauren Greenfield is currently enjoying the praise – and an Emmy nomination – for her latest project, the revelatory six-part series Social Studies, about teenage social media use. Here, she sits down with Tim Cumming to talk truth, vérité, and what it feels like to go viral at the Super Bowl.
The Inspiration
Playlist: RELTA
The Corner Shop director Relta, guides us through his music video choices, and he talks music labels investing in artists, being inspired by other music video directors, and dissing Lil Dicky...
On My Radar: Alex Fischman Cárdenas
Greenpoint Pictures director Alex Fischman Cárdenas, who won a Silver Young Director Award this year for his PSA Listening is a Form of Love, for AdCouncil, on fresh thinking, old cameras and being scared of fruit.
Alfie Whiteman: A Few Of My Favourite Things
The Somesuch signing (and former Spurs goalkeeper) shares the plants, pedals and photogenic cats that shape his creative voice.
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While our TV screens fill up with yuletide films of varying quality, the brands who are winning Christmas's commercial battle, says Sammy Carrick, Creative Director at Coolr, are the ones that have also considered the screens in our pockets. He picks his top five festive social campaigns.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.