Cyprus Comic Con levels up
ABL Films crafts a single shot, 16-bit arcade era-style film with a 66-colour palette and custom software for the Cypriot comic convention.
When Louis met John Lewis
John Lewis gives the gift of vodcast in this new campaign, which is also the launch of a new entertainment series. In the first episode, documentarian Louis Theroux talks gifts and garments, and gets a minor makeover.
Comic Relief exposes the excuses
People profoundly declare that child poverty isn’t their problem in the UK charity’s satirical national campaign created by Quality Meats.
Optus’s nonna shoots for success
A bold Italian grandma coaches her grandson’s basketball team in a fun campaign by Droga5 for the Australian telecommunications company.
Harrison Ford and Michael J. Fox share friendship tips
The two movie icons discuss how to support a friend with Parkinson's in Maximum Effort's witty new film.
School’s out for Link’s plucky fish
The Link School of Business releases a gripping AI-crafted film featuring a fintastic fish who couragously breaks from the crowd and forges its own path.
Sadie Sink's domestic bliss
Sadie Sink stars in this new campaign for Calvin Klein jeans which sees the star and her perfectly fitting denim create moments of wonder.
Snickers feeds the algorithm
A hungry chatbot offers some questionable advice in a witty pair of spots directed by Pete Maquis for the Mars chocolate snack brand.
Cyprus Comic Con levels up
ABL Films crafts a single shot, 16-bit arcade era-style film with a 66-colour palette and custom software for the Cypriot comic convention.
When Louis met John Lewis
John Lewis gives the gift of vodcast in this new campaign, which is also the launch of a new entertainment series. In the first episode, documentarian Louis Theroux talks gifts and garments, and gets a minor makeover.
Comic Relief exposes the excuses
People profoundly declare that child poverty isn’t their problem in the UK charity’s satirical national campaign created by Quality Meats.
Optus’s nonna shoots for success
A bold Italian grandma coaches her grandson’s basketball team in a fun campaign by Droga5 for the Australian telecommunications company.
Harrison Ford and Michael J. Fox share friendship tips
The two movie icons discuss how to support a friend with Parkinson's in Maximum Effort's witty new film.
School’s out for Link’s plucky fish
The Link School of Business releases a gripping AI-crafted film featuring a fintastic fish who couragously breaks from the crowd and forges its own path.
Sadie Sink's domestic bliss
Sadie Sink stars in this new campaign for Calvin Klein jeans which sees the star and her perfectly fitting denim create moments of wonder.
Snickers feeds the algorithm
A hungry chatbot offers some questionable advice in a witty pair of spots directed by Pete Maquis for the Mars chocolate snack brand.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How hungryman woke the dead
In the second year of its “anti-award show award show”, the production company brought to life another abandoned script and found a brand to run it. Here, Jamie Madge speaks to Dead Ad Society founder and hungryman managing partner Caleb Dewart, director Lena Beug and INNOCEAN ACD copywriter Jagger Moore about resurrecting All Grown Up, the creative freedom afforded by doing things backwards, and why some lost ideas deserve another shot.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
Lobster doubles down on human-led storytelling
Being rosterless gives Lobster the freedom to look wider when needed, properly curating the right talent for every job rather than being restricted by a fixed list.
shots Awards EMEA 2026 reveals first wave of judges
With entries still open and the final entry deadline approaching, we reveal some of the names set to cast a critical eye over this year's work.
Sarah Drummond joins Compass Rose
Drummond joins Compass Rose as Partner and Executive Producer for UK & Europe.
Bradley & Pablo join Spy Films
The Canadian production company welcome directing duo Bradley & Pablo to its roster for exclusive representation in Canada.
Directors Guild Helsinki acquires Lokakuu Studio
The production company acquires the AI and moving image studio as part of its growing commercial content house.
FINCH signs director Lucy Knox
FINCH signs the director for representation in Australia and New Zealand.
- Toyota Yaris Cross launches with a fresh spin on Alice in Wonderland
- Breakfast yourself to victory with Arla
- The US Army launch Field Tested campaign
- ANOTR build a surrealist fever dream party for Like It
- Mayor Pingree Bourbon is smoother than you expect
- Don’t Fan For Free with DoorDash
- Join the morning people with Thomas’
- Cramer-Krasselt continues ECHO's Yarderman campaign
- MNEK and the Muscle Marys
- Vodafone and BVB recreate The Unseen Goal
Lobster doubles down on human-led storytelling
Being rosterless gives Lobster the freedom to look wider when needed, properly curating the right talent for every job rather than being restricted by a fixed list.
shots Awards EMEA 2026 reveals first wave of judges
With entries still open and the final entry deadline approaching, we reveal some of the names set to cast a critical eye over this year's work.
Sarah Drummond joins Compass Rose
Drummond joins Compass Rose as Partner and Executive Producer for UK & Europe.
Bradley & Pablo join Spy Films
The Canadian production company welcome directing duo Bradley & Pablo to its roster for exclusive representation in Canada.
Directors Guild Helsinki acquires Lokakuu Studio
The production company acquires the AI and moving image studio as part of its growing commercial content house.
FINCH signs director Lucy Knox
FINCH signs the director for representation in Australia and New Zealand.
The Talent
How Glitter Kiss finds the humanity in hate
Director Augustė Gerikaitė, who won a YDA Gold in the Short Film category for her tender study of homophobia and redemption shares how she set out to prompt empathy and reevaluation of prejudices.
Yuan Yuan embraces uncertainty in When Winter Comes
The two-time YDA Gold winner tells Jamie Madge why her short turns away from solving a disappearance and instead focuses on the complicated emotional life of the person left behind.
shots Unsigned: Jack Cotlevski
This weeks shots Unsigned interview features Brazilian director Jack Cotlevski, Here we talk about his music video for Mauro Henrique, the stress of troubling reshoots, and developing his Hybrid Cinema approach to filmmaking.
The Inspiration
Playlist: The Reggies
Strike Anywhere's directing duo The Reggies (aka Jake Herman and Clay Dirkse) give us the lowdown on evil vertical video, wanting to make abstract and conceptual work for artists, and dethroning Joey Chestnut...
Peer Review: Alex Boutell
Rogue Films director Alex Boutell celebrates the simplicity and comedic timing of his favourite shows from I Think You Should Leave to The Simpsons, and urges directors to keep the width of their trousers in check.
On My Radar: Olga Makarchuk
Nerd Productions director Olga Makarchuk admires work that doesn't take the easy route, is a big fan of a David Lynch classic, and has her ear to the ground for bat calls, as she reveals what's on her creative radar.
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As online ennui and a renewed appetite for IRL meet-ups grow, Caroline Sparkes, Director of Global Brand Marketing, Sparks, suggests we reevaluate the power of offline networking and creative connections.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.