Bicep’s avian heist
A group of thieving bird enthusiasts take a bio-drone pigeon for joyride in Alex Takács’ surreal promo for the electronic music duo’s track, Gas.
PRAMY puts the purr-sonal in pet care
The Thai cat food brand releases an endearing film that depicts familiar feline foibles in human form.
Herb Light's parodic prohibition plea
In a cheeky spoof of Ronald Reagan’s 1984 Morning in America ad, Quality Meats encourages customers to add a six-pack for their congressperson.
AOK’s beastly bedfellows
The German health insurance brand releases a brace of witty spots that manifest the monstrous worries that visit insomniacs.
OTP goes OTT to prove a point
In a trio of comedic spots from Droga5 Dublin and Thomas Ormonde, the Hungarian banking group demonstrates some extreme uses of its services.
Regatta finds common ground
A touching and beautifully shot spot from the outdoor clothing brand captures the evolving relationship between a mother and son on a family walk.
Marko Roth takes the plunge
This exquisite film, The Art of Entering the Sea, explores moments of hesitation, anticipation and quiet ritual that unfold before people enter the ocean.
Mistthom’s animated musing on avarice
Jules Bourgès takes 2D animation on a twisted fairy-tale adventure, as a king’s hunt for hidden treasure spirals into an obsession with possession.
Bicep’s avian heist
A group of thieving bird enthusiasts take a bio-drone pigeon for joyride in Alex Takács’ surreal promo for the electronic music duo’s track, Gas.
PRAMY puts the purr-sonal in pet care
The Thai cat food brand releases an endearing film that depicts familiar feline foibles in human form.
Herb Light's parodic prohibition plea
In a cheeky spoof of Ronald Reagan’s 1984 Morning in America ad, Quality Meats encourages customers to add a six-pack for their congressperson.
AOK’s beastly bedfellows
The German health insurance brand releases a brace of witty spots that manifest the monstrous worries that visit insomniacs.
OTP goes OTT to prove a point
In a trio of comedic spots from Droga5 Dublin and Thomas Ormonde, the Hungarian banking group demonstrates some extreme uses of its services.
Regatta finds common ground
A touching and beautifully shot spot from the outdoor clothing brand captures the evolving relationship between a mother and son on a family walk.
Marko Roth takes the plunge
This exquisite film, The Art of Entering the Sea, explores moments of hesitation, anticipation and quiet ritual that unfold before people enter the ocean.
Mistthom’s animated musing on avarice
Jules Bourgès takes 2D animation on a twisted fairy-tale adventure, as a king’s hunt for hidden treasure spirals into an obsession with possession.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Melchior Leroux composed a dance between the lines
Blending monochrome live action, fluid choreography and animated musical notation, director Melchior Leroux's sublime music video for Africa Express’s Hacernos Así, ft. Luisa Almaguer, is a poetic and timeless visual exploration of trans identity.
How Pablo took on Motor Neurone Disease
We take a look behind the scenes of the new campaign for the MND Association, which centres on the real-life story of Jaki, speaking to the creatives and director behind the emotive and impactful spot.
How Research Arts rewired its workflow
Research Arts’ surreal experimental film Automatic blends AI tools with traditional CG to explore robotics and machine aesthetics. Here, the director discusses using AI to develop bespoke problem-solving tools, and how new technology can be brought into the animation process thoughtfully and intentionally.
How Tom Green put real people in the picture for Guide Dogs
Stink director Tom Green and Fold7 ECD Dave Billing share how casting non-actors with a vision impairment, their real family members and charity ambassadors, brought an unmatched level of authenticity and emotion to their touching campaign for the UK sight loss charity.
How Matt Lenski used AI to champion humans in The Last Commercial
The Arts & Sciences comedy director imagines advertising’s final bow in a short that finds the funny side of an industry’s existential dread. Here, Lenski tells Jamie Madge how he balanced live-action performances with generated imagery, and why it’s a director’s job to avoid the scourge of ‘Beep Boop Cinema’.
Stink Studios creates sci-fi inspired campaign for Synthesia
Director BLOK contrast sci-fi clone armies with the more practical possibilities of AI avatars in the video platform’s first global campaign.
Stadium signs Curry Tian for US representation
The multidisciplinary artist and director has created work for brands including Mercedes-Benz, Chanel, Beats and L’Oréal.
Gifted & Black Returns for a third year
Lemonade Presents hosts an evening celebrating the unconventional paths, brave decisions and unexpected turns that shape creative careers.
Nicolas Heller joins Blink Productions
The production studio signs Emmy-winning documentarian and commercial director Nicolas Heller, A.K.A. NewYorkNico.
Dentsu Creative appoints Michael Aimette as US CCO
The former BBDO and FCB New York creative chief will lead the agency’s US creative department.
1Park9 appoints Roxanne Artesona
The industry veteran joins as Executive Producer and Head of Sales, overseeing new business development and brand partnerships.
- British Gas gets set for winter
- Familiar faces find happiness in Hellowork's new campaign
- Lexus highlights The Power of Connection
- IMPOSTER signs directing duo BriTANicK
- Justin McMillan directs the Hemsworth brothers for Archie Rose
- The Connecticut Department of Public Health gets Tox-Ick
- Zalando goes inside the boot room
- Real Chemistry introduces ANATOMI
- supplement brand Onform gets surreal
- Enjoy a Mocktail with Magic Mind
Stink Studios creates sci-fi inspired campaign for Synthesia
Director BLOK contrast sci-fi clone armies with the more practical possibilities of AI avatars in the video platform’s first global campaign.
Stadium signs Curry Tian for US representation
The multidisciplinary artist and director has created work for brands including Mercedes-Benz, Chanel, Beats and L’Oréal.
Gifted & Black Returns for a third year
Lemonade Presents hosts an evening celebrating the unconventional paths, brave decisions and unexpected turns that shape creative careers.
Nicolas Heller joins Blink Productions
The production studio signs Emmy-winning documentarian and commercial director Nicolas Heller, A.K.A. NewYorkNico.
Dentsu Creative appoints Michael Aimette as US CCO
The former BBDO and FCB New York creative chief will lead the agency’s US creative department.
1Park9 appoints Roxanne Artesona
The industry veteran joins as Executive Producer and Head of Sales, overseeing new business development and brand partnerships.
The Talent
shots Unsigned: Pablo Fernández Eyre
In our latest shots Unsigned interview we hear from director Pablo Fernández Eyre, Here he talks about his proof of concept REWIND, shooting film from a young age, and bringing AI filmmaking techniques to masses.
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
Le Cube reaches global dimensions
Spanning continents, genres and mediums, Le Cube has always been thinking beyond the traditional studio model. Amy Hey caught up with founders Ralph and Gus to talk global creativity, the future of animation, and their philosophy that every frame should be a piece of art.
The Inspiration
On My Radar: Favio Vinson
Papaya Films director Favio Vinson reveals what's on his creative radar as he gets serious about a Steven Soderbergh classic, has a lot of time for David Lynch, and loves movies... as long as he can keep his eyes open.
Playlist: Rani Zarina Vaz
This week we hear from Rani Zarina Vaz, Managing Partner and Executive Creative Producer at Supreme Music. Here she talks music videos with great choreo, needing more hours in the day, and wanting to be a cartoonist.
On My Radar: Christian Larson
Musician, photographer, Co-Founder/Creative Director of fashion brand CDLP and Giants & Toys director, Christian Larson on the miraculous opportunities provided by technology, why hook rates and thumb-stop rates are interesting but dangerous, and the inspiring influence of Jonas Åkerlund.
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Beast Films director Lawrence Jacomelli considers how cinema can represent the reality of our internal psychological worlds without directly depicting them.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.