Autodesk puts humanity at the heart of making
A powerful film from the American manufacturing software corporation uses tender, emotion-led storytelling to question what’s still worth making in a modern world.
Clash Royale's lesson in magical mayhem
Blinkink director Jesse James McElroy brings the world of Clash to a high school classroom in a playful spot blending animation and practical craft.
Phoebe Arnstein walks new life into old Boots
The iconic retailer's new brand platform from WPP sees authentic moments set to a reimagining of These Boots Are Made for Walkin’.
Alzheimer’s Research UK searches for a cure
In the latest campaign for the charity from Beyond, director Saman Aminzadeh and Robbie Ryan scan the crowd in an impressively complex tableau.
Chorus finds a quicker clicker
In a delightfully surreal campaign from McCann New Zealand, Carl Sundemo directs an everyday Kiwi dance his way through the net on an oversized mouse.
Primark changes the game
The UK fashion brand unveils its new activewear collection with a playful campaign poking fun at the overly serious world of sportswear ads.
Direct Assurance's mysterious moggy
A black cat seems to be at the root of various misfortunes in this fun spot from Artefact 3000 and Tim Bullock.
Veronika Bolotina captures the nature of an artist
The director unveils a sublime and contemplative film depicting the paintings and creative practice of her friend and artist, Lera Dubitskaya.
Autodesk puts humanity at the heart of making
A powerful film from the American manufacturing software corporation uses tender, emotion-led storytelling to question what’s still worth making in a modern world.
Clash Royale's lesson in magical mayhem
Blinkink director Jesse James McElroy brings the world of Clash to a high school classroom in a playful spot blending animation and practical craft.
Phoebe Arnstein walks new life into old Boots
The iconic retailer's new brand platform from WPP sees authentic moments set to a reimagining of These Boots Are Made for Walkin’.
Alzheimer’s Research UK searches for a cure
In the latest campaign for the charity from Beyond, director Saman Aminzadeh and Robbie Ryan scan the crowd in an impressively complex tableau.
Chorus finds a quicker clicker
In a delightfully surreal campaign from McCann New Zealand, Carl Sundemo directs an everyday Kiwi dance his way through the net on an oversized mouse.
Primark changes the game
The UK fashion brand unveils its new activewear collection with a playful campaign poking fun at the overly serious world of sportswear ads.
Direct Assurance's mysterious moggy
A black cat seems to be at the root of various misfortunes in this fun spot from Artefact 3000 and Tim Bullock.
Veronika Bolotina captures the nature of an artist
The director unveils a sublime and contemplative film depicting the paintings and creative practice of her friend and artist, Lera Dubitskaya.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How KDSP and John Hillcoat found the key to therapy
Putting people's internal monologue to music might not be the first thought when promoting a mental health platform, but with its latest campaign for Grow Therapy, KDSP did just that, with heartfelt and humorous results. shots speaks to Brock Kirby and director John Hillcoat to find out what makes the campaign sing.
How hungryman woke the dead
In the second year of its “anti-award show award show”, the production company brought to life another abandoned script and found a brand to run it. Here, Jamie Madge speaks to Dead Ad Society founder and hungryman managing partner Caleb Dewart, director Lena Beug and copywriter Jagger Moore about resurrecting All Grown Up, the creative freedom afforded by doing things backwards, and why some lost ideas deserve another shot.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
Stink Brazil signs Paulo Nascimento
Stink welcome Nascimento, one of Brazil’s most exciting emerging directors, to its Brazilian roster.
Photoplay and Bermuda Tech Lab launch Frameless Production
The partnership brings together storytelling, craft and creative technology to make ideas that live beyond the screen.
Gerety Awards 2026 announces winners
VML UK and Soundtree Music win Grand Prix. Edelman, NOMINT, McCann London, and SAMY UK among the UK winners with a total of 21 awards.
XR report finds speed is driving AI adoption among UK advertisers
The UK State of Ad Ops research shows 83% are using or piloting AI, with speed to market ahead of output and cost reduction.
SixTwentySix signs director Sharon Chetrit
The award-winning, VFX and AI-forward filmmaker joins the Los Angeles creative studio for commercial representation.
LOBO signs director Pedro Becker
The move marks Becker's official entry into the US market and reflects LOBO’s recent growth in live-action filmmaking.
- Eyeglass World refreshes its brand with VML
- AXA deals with Improbable Risks in new campaign
- Common uses his common sense for BMW
- Who’ll be next on Connie and Trevor’s list?
- Who will you take to National Cinema Weekend?
- Earn Your Sunday at Lowe's
- Pink Siifu drops the Devil’s Advocate
- Aline Lata directs Until Another Day
- Toyota Yaris Cross launches with a fresh spin on Alice in Wonderland
- Breakfast yourself to victory with Arla
Stink Brazil signs Paulo Nascimento
Stink welcome Nascimento, one of Brazil’s most exciting emerging directors, to its Brazilian roster.
Photoplay and Bermuda Tech Lab launch Frameless Production
The partnership brings together storytelling, craft and creative technology to make ideas that live beyond the screen.
Gerety Awards 2026 announces winners
VML UK and Soundtree Music win Grand Prix. Edelman, NOMINT, McCann London, and SAMY UK among the UK winners with a total of 21 awards.
XR report finds speed is driving AI adoption among UK advertisers
The UK State of Ad Ops research shows 83% are using or piloting AI, with speed to market ahead of output and cost reduction.
SixTwentySix signs director Sharon Chetrit
The award-winning, VFX and AI-forward filmmaker joins the Los Angeles creative studio for commercial representation.
LOBO signs director Pedro Becker
The move marks Becker's official entry into the US market and reflects LOBO’s recent growth in live-action filmmaking.
The Talent
How Glitter Kiss finds the humanity in hate
Director Augustė Gerikaitė, who won a YDA Gold in the Short Film category for her tender study of homophobia and redemption shares how she set out to prompt empathy and reevaluation of prejudices.
Yuan Yuan embraces uncertainty in When Winter Comes
The two-time YDA Gold winner tells Jamie Madge why her short turns away from solving a disappearance and instead focuses on the complicated emotional life of the person left behind.
shots Unsigned: Jack Cotlevski
This weeks shots Unsigned interview features Brazilian director Jack Cotlevski, Here we talk about his music video for Mauro Henrique, the stress of troubling reshoots, and developing his Hybrid Cinema approach to filmmaking.
The Inspiration
On My Radar: Charlie Sarsfield
Untold Studios director Charlie Sarsfield is a lover of some of this year's World Cup work, a hater - though still a reluctant user - of social media, and someone who'd like to see a bit more room for the growth of up-and-coming directors.
Andy Madeleine: A Few Of My Favourite Things
The Even/Odd director shares the pile of CDs, the popular chair and the pioneering camera that keep nostalgia, design and sound in sharp focus.
Playlist: The Reggies
Strike Anywhere's directing duo The Reggies (aka Jake Herman and Clay Dirkse) give us the lowdown on evil vertical video, wanting to make abstract and conceptual work for artists, and dethroning Joey Chestnut...
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As charities fight harder for funding and agencies harder for an audience’s time and attention, what makes a cause worth saying yes to? Jonathan Grant looks at whether pro bono work can only thrive if it’s good for everyone involved.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.