Tate Modern’s powerful portrait of Frida Kahlo
The London-based art gallery unveils a vibrant and symbolic trailer launching its new exhibition about the remarkable life and work of the Mexican painter.
SATS Nordics' new spot will really move you
Bleck director Morten Borgestad shows how sedentary we've become in this witty spot from TRY, Oslo.
Norwegian flexes its options
In a series of delicately executed spots from Try and Stylewar, the airline subtly shows what a different choice could offer.
Leon Bridges’ dancehall discussion
Directing duo D+Y have created a slinky video for the US soul singer’s new track Talk It Over.
Pasty Man's cheeky theory
In a joyfully simple spot from the suncare brand, the perennial question is answered: why does an old butt age better than your face?
Tinder finds your odd one out
This adorable campaign for the dating app features a range of quirky individuals attempting to match with fellow freaks.
New Zealand's prescription for change
A stripped-back and impactful public awareness campaign confronts the financial barriers New Zealanders face to accessing life-changing medicine.
Got Milk? Got Zombies!
John Morgan Takes on the 'walking dead' in this fun social-first spot for the Milk Processor Education Program (MilkPEP).
Tate Modern’s powerful portrait of Frida Kahlo
The London-based art gallery unveils a vibrant and symbolic trailer launching its new exhibition about the remarkable life and work of the Mexican painter.
SATS Nordics' new spot will really move you
Bleck director Morten Borgestad shows how sedentary we've become in this witty spot from TRY, Oslo.
Norwegian flexes its options
In a series of delicately executed spots from Try and Stylewar, the airline subtly shows what a different choice could offer.
Leon Bridges’ dancehall discussion
Directing duo D+Y have created a slinky video for the US soul singer’s new track Talk It Over.
Pasty Man's cheeky theory
In a joyfully simple spot from the suncare brand, the perennial question is answered: why does an old butt age better than your face?
Tinder finds your odd one out
This adorable campaign for the dating app features a range of quirky individuals attempting to match with fellow freaks.
New Zealand's prescription for change
A stripped-back and impactful public awareness campaign confronts the financial barriers New Zealanders face to accessing life-changing medicine.
Got Milk? Got Zombies!
John Morgan Takes on the 'walking dead' in this fun social-first spot for the Milk Processor Education Program (MilkPEP).
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
Minerva signs DOC7OR 7ROY for US market
Minerva has signed Barcelona-based production company DOC7OR 7ROY, with more than 20 years of experience producing commercials all over the world, to lead its introduction to the US market.
Tiny Bullet lands at Merman
Joinng the roster is Tina Bull, AKA Tiny Bullet, a multi-award winning director, designer, artist and photographer.
Scheme Engine appoints Mercedes Allen-Sarria as EP
Scheme Engine expands commercial leadership with appointment of Mercedes Allen-Sarria.
Jake Mavity heads to the Corner Shop
The award-winning director brings his witty and narrative driven filmmaking to the Corner Shop roster.
BITE Collective adds Scott Peters
BITE Collective welcomes the British director to its roster for global representation.
Little Bird signs Caravan
Creative production studio Caravan signs with Little Bird for East Coast representation.
- Cramer-Krasselt continues ECHO's Yarderman campaign
- MNEK and the Muscle Marys
- Vodafone and BVB recreate The Unseen Goal
- Bait Society releases Le Messager
- La Fève continues his comeback with 2026
- Ten Thousand Rails: The Secret Warehouse
- Canva's creative pigeon returns to help a stray cat find a home
- Nissan's Tell Them a Heisman Sent You campaign takes a new approach
- Elizabeth Hurley stars in Joseph Ribkoff’s global relaunch
- You might think you'll remember with Once Upon
Minerva signs DOC7OR 7ROY for US market
Minerva has signed Barcelona-based production company DOC7OR 7ROY, with more than 20 years of experience producing commercials all over the world, to lead its introduction to the US market.
Tiny Bullet lands at Merman
Joinng the roster is Tina Bull, AKA Tiny Bullet, a multi-award winning director, designer, artist and photographer.
Scheme Engine appoints Mercedes Allen-Sarria as EP
Scheme Engine expands commercial leadership with appointment of Mercedes Allen-Sarria.
Jake Mavity heads to the Corner Shop
The award-winning director brings his witty and narrative driven filmmaking to the Corner Shop roster.
BITE Collective adds Scott Peters
BITE Collective welcomes the British director to its roster for global representation.
Little Bird signs Caravan
Creative production studio Caravan signs with Little Bird for East Coast representation.
The Talent
How Glitter Kiss finds the humanity in hate
Director Augustė Gerikaitė, who won a YDA Gold in the Short Film category for her tender study of homophobia and redemption shares how she set out to prompt empathy and reevaluation of prejudices.
Yuan Yuan embraces uncertainty in When Winter Comes
The two-time YDA Gold winner tells Jamie Madge why her short turns away from solving a disappearance and instead focuses on the complicated emotional life of the person left behind.
shots Unsigned: Jack Cotlevski
This weeks shots Unsigned interview features Brazilian director Jack Cotlevski, Here we talk about his music video for Mauro Henrique, the stress of troubling reshoots, and developing his Hybrid Cinema approach to filmmaking.
The Inspiration
Peer Review: Alex Boutell
Rogue Films director Alex Boutell celebrates the simplicity and comedic timing of his favourite shows from I Think You Should Leave to The Simpsons, and urges directors to keep the width of their trousers in check.
On My Radar: Olga Makarchuk
Nerd Productions director Olga Makarchuk admires work that doesn't take the easy route, is a big fan of a David Lynch classic, and has her ear to the ground for bat calls, as she reveals what's on her creative radar.
Playlist: Greg Hackett
Park Pictures director Greg Hackett talks about the joy of Adam Buxton's Bug nights, a previous life as a musician, and the returning emphasis on long-form promos.
)
As online ennui and a renewed appetite for IRL meet-ups grow, Caroline Sparkes, Director of Global Brand Marketing, Sparks, suggests we reevaluate the power of offline networking and creative connections.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.