Coca-Cola bottles matchday magic
Riff Raff’s Rich Hal directs an energetic spot for the fizzy drink brand capturing the emotional roller coaster of a football match.
Novartis’ heartfelt animation
A woman journeys through inherited memories and family history to uncover the hidden impact of cardiovascular disease in a gorgeous, animated short film for the pharmaceutical brand.
Betano gets its head out the game
An NPC breaks free from his video game world to experience the real emotional intensity of the FIFA World cup in a fun campaign from the betting brand.
Nike throws everything at the World Cup
Wieden+Kennedy Portland and Somesuch's Dan Streit leave no player, cameo or camera trick unused in Nike's blockbusting (in more ways than one) tournament film Rip The Script.
UCL speaks up for unheard voices
A poignant film series reveals how millions with speech impediments are being failed by AI speech technology algorithms.
Tesco takes the scenic route
A simple yet effective trio of films highlight the UK supermarket’s commitment to bringing quality food from around the world to customer’s local stores.
Keystone offers the most American Fourth of July in the history of America
Quality Meats continues its flagrant assault on the senses for the Apple Beer brand, giving one lucky crew the opportunity to bask in Americana for the country's 250th birthday.
Apple’s on the wrong trackers
The tech company launches a fun film that personifies data trackers as clingy, silver-clad imps with insecure attachment disorder.
Coca-Cola bottles matchday magic
Riff Raff’s Rich Hal directs an energetic spot for the fizzy drink brand capturing the emotional roller coaster of a football match.
Novartis’ heartfelt animation
A woman journeys through inherited memories and family history to uncover the hidden impact of cardiovascular disease in a gorgeous, animated short film for the pharmaceutical brand.
Betano gets its head out the game
An NPC breaks free from his video game world to experience the real emotional intensity of the FIFA World cup in a fun campaign from the betting brand.
Nike throws everything at the World Cup
Wieden+Kennedy Portland and Somesuch's Dan Streit leave no player, cameo or camera trick unused in Nike's blockbusting (in more ways than one) tournament film Rip The Script.
UCL speaks up for unheard voices
A poignant film series reveals how millions with speech impediments are being failed by AI speech technology algorithms.
Tesco takes the scenic route
A simple yet effective trio of films highlight the UK supermarket’s commitment to bringing quality food from around the world to customer’s local stores.
Keystone offers the most American Fourth of July in the history of America
Quality Meats continues its flagrant assault on the senses for the Apple Beer brand, giving one lucky crew the opportunity to bask in Americana for the country's 250th birthday.
Apple’s on the wrong trackers
The tech company launches a fun film that personifies data trackers as clingy, silver-clad imps with insecure attachment disorder.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
Simone Sebastian joins Henry
Parisian production studio Henry strengthens its international offering with the addition of London-based EP.
Anonymous Content signs Max Barden
Anonymous Content expands their relationship with the comedy director to Include US representation.
Crinimo Studio appoints Azul Jordan as EP
Jordan joins the Santiago-based studio bringing experience across projects for globally recognised networks and studios.
Kayhan Lannes Özmen joins ELEANOR US
The director Özmen will be represented by ELEANOR in the United States across commercial and branded projects.
The AICP Awards announces 2026 winners
Best of Show winners for AICP Show, AICP Next Awards and AICP Post Awards celebrated at gala presentation and celebration held at MoMA.
Final Frontier signs Andrea Devia-Nuño
Final Frontier announce the signing of the director, visual artist, and curator for worldwide representation.
- Philadelphia launch a new AAPI Heritage Month campaign
- Something better always comes along with Raylo
- Walk naturally with Birkenstock
- Vanco repeats with Craig Moore
- Spotify just handed the audience briefing to Lizzo & Jay Shetty
- Sportingbet’s Live Amplified proves scale is all in the execution
- Kaiser Permanente is a better idea for health care
- Jeep x Marvel give us The Original Superheroes
- MSK and R/GA reframe Cancer survivorship
- The Kansas City Chiefs debut KC Wolf Jamz
Simone Sebastian joins Henry
Parisian production studio Henry strengthens its international offering with the addition of London-based EP.
Anonymous Content signs Max Barden
Anonymous Content expands their relationship with the comedy director to Include US representation.
Crinimo Studio appoints Azul Jordan as EP
Jordan joins the Santiago-based studio bringing experience across projects for globally recognised networks and studios.
Kayhan Lannes Özmen joins ELEANOR US
The director Özmen will be represented by ELEANOR in the United States across commercial and branded projects.
The AICP Awards announces 2026 winners
Best of Show winners for AICP Show, AICP Next Awards and AICP Post Awards celebrated at gala presentation and celebration held at MoMA.
Final Frontier signs Andrea Devia-Nuño
Final Frontier announce the signing of the director, visual artist, and curator for worldwide representation.
The Talent
Skin in the game: Anthony Yano Hays
Splitting his time between Tokyo and Los Angeles, bilingual filmmaker and shots Awards Asia Pacific New Director of the Year 2025, Anthony Yano Hays, talks to Amy Hey about props made from human flesh and how he keeps commercial work fun.
Daniel Eatock: The generosity of creativity
Art Practice's Daniel Eatock is a director, artist, author and creator who says he's a "specialist generalist" who blends his work life with his home life. Izzy Ashton speaks to the man who delights in playful unpredictability.
Cut to the joke: André Rodrigues
From short films exploring 17th-century queer subculture to gothic beauty campaigns, OkayStudio editor André Rodrigues slices and dices his work with humour, rhythm and an innate sense of playfulness.
The Inspiration
Cannes Contenders 2026: The UK
Susie Innes, Executive Producer at WPP Production, gives us her UK Cannes Contenders for 2026, featuring some uncomfortable watches, a car commercial with a dancing octopus, and a young boy owning that trip to the toilet.
Cannes Contenders 2026: Cannes For Good
Tamryn Kerr the Co-Founder and CCO at Hijinks gives us her Cannes Contenders in the Cannes For Good category, featuring reframed tourism ads, targeted demographics, and campaigns entering the national conversation.
On My Radar: Niyadre
FORM London director Niyadre talks gaming, Gosling and Instagram, as he reveals what's on his creative radar.
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As this year's Fireflies cyclists prepare for the arduous ride into Cannes, Amy Coomber, Chief Creative Production Officer at Neverland, reflects on her inaugural ride in 2025 and the lessons she learned about ambition, resilience and teamwork
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.