Ciao, Panini: The future of collectables is both physical and digital

The World Cup is upon us and, for households around the world, so too is the tradition of Panini sticker albums. But with Panini set to lose it's fifty-year-old license after 2030's tournament, Christina Miller, Chief Social Officer EMEA at VML, looks at the changing nature of collecting and what it means for marketers.

Despite the continued growth of social media platforms and the fragmentation of media budgets, TV is still king when it comes to viewing time. Andreas Ohlbach, Head of Client Services at Transmission, believes that even smaller brands can successfully put their trust - and their money - on the screen.

If you're an England fan, you might want to look away now, because Ariel Abramovici and Bruno Acanfora, CCOs at GUT Los Angeles, brilliantly, but somewhat bruisingly for Three Lions fans, dissects Maradona's two goals against England at the 1986 World Cup and equates them to how brands should approach the world's biggest sporting event.

Vini Dalvi, CCO at Publicis Toronto, shares a selection of Canadian work he thinks could scoop awards at Cannes, including silent vehicles, sleep talkers and toothless smiles.

Chief Creative Officer at 72andSunny Toronto, Adam Reeves, casts an organic eye over some of AI's most creative digital offerings of the last year.