Shot on iPhone, fuelled by betrayal
Apple’s latest 'Shot on iPhone' campaign is a delightfully tongue-in-cheek micronovela that celebrates Mexican soap operas while showcasing the 17 Pro’s fancy filmmaking tech.
Monzo's money matters
The digital bank’s integrated campaign introduces its first sonic identity plus four spots narrated by Academy Award-winning actor Olivia Colman.
Vibe finds the chemistry in B2B
The ad streaming service puts a playful, amorous spin on a product demo in a deadpan spot directed by JB Braud.
Constant Contact puts small businesses in the spotlight
A playful campaign created by TBWA Chiat Day LA shows how the AI-powered marketing partner can help entrepreneurs find their audience.
UN Women won't just stand and watch
This powerful and affecting new film for UN Women explores the moment witnesses to harassment must decide whether to intervene or stay silent.
Lucy Knox’s real-life wrongcom
The award-winning director creates a fun film for the Aussie café chain Hector’s Deli, that skewers the disappointing distance between a screen date and a real date.
Charli xcx gets behind the camera
French actor Vincent Cassel stars in an artistic, one-shot promo directed by Aidan Zamiri for the British pop star’s track Camera.
The University of Lincoln’s degree of usefulness
The UK university challenges the usual higher education marketing tropes with a humorous campaign about the advantages of learning to be savvy.
Shot on iPhone, fuelled by betrayal
Apple’s latest 'Shot on iPhone' campaign is a delightfully tongue-in-cheek micronovela that celebrates Mexican soap operas while showcasing the 17 Pro’s fancy filmmaking tech.
Monzo's money matters
The digital bank’s integrated campaign introduces its first sonic identity plus four spots narrated by Academy Award-winning actor Olivia Colman.
Vibe finds the chemistry in B2B
The ad streaming service puts a playful, amorous spin on a product demo in a deadpan spot directed by JB Braud.
Constant Contact puts small businesses in the spotlight
A playful campaign created by TBWA Chiat Day LA shows how the AI-powered marketing partner can help entrepreneurs find their audience.
UN Women won't just stand and watch
This powerful and affecting new film for UN Women explores the moment witnesses to harassment must decide whether to intervene or stay silent.
Lucy Knox’s real-life wrongcom
The award-winning director creates a fun film for the Aussie café chain Hector’s Deli, that skewers the disappointing distance between a screen date and a real date.
Charli xcx gets behind the camera
French actor Vincent Cassel stars in an artistic, one-shot promo directed by Aidan Zamiri for the British pop star’s track Camera.
The University of Lincoln’s degree of usefulness
The UK university challenges the usual higher education marketing tropes with a humorous campaign about the advantages of learning to be savvy.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
Meet the first head judges for shots Awards EMEA 2026
Five creative leaders across agency, production and post have been announced, with the next wave of head judges to be revealed after the Early Bird deadline.
Michael Frick joins Racket Club
The Los Angeles-based music leader joins as Executive Producer and Music Supervisor, West Coast.
Matt Fisher joins Freefolk
Freefolk appoints Matt Fisher as its first Head of Creative Technology, where he will help to reshape the production process for the future.
Olga Makarchuk signs with NERD Productions
Animation director Olga Makarchuk has joined the directorial roster at NERD Productions.
Gustav Sundström joins Business Club @ Serial Pictures
Absurdist comedy director Gustav Sundström has joined Business Club @ Serial Pictures for US Representation.
MassiveMusic’s Amy Crawford elected President of AMP’s National Board
The new AMP Leadership (left to right): Amy Crawford, National President; Adrian Womack, East Coast President; and Jean Scofield, West Coast President
- Fanatics' passionate tribute to Messi
- Quilter campaign marks the company's TV debut
- Not Just Any creates fully AI-produced campaign for Ziggo
- Shoe Show celebrate back-to-school
- Pond Lehocky gets marching
- Tennessee Tourism launches Real Seal campaign
- Noom launches new campaign with Rebel Wilson
- Fiat celebrates 50 years in Brazil
- EXTRA Gum debuts the birth of extra time
- Ivana Bobic directs There Goes Ma Head
Meet the first head judges for shots Awards EMEA 2026
Five creative leaders across agency, production and post have been announced, with the next wave of head judges to be revealed after the Early Bird deadline.
Michael Frick joins Racket Club
The Los Angeles-based music leader joins as Executive Producer and Music Supervisor, West Coast.
Matt Fisher joins Freefolk
Freefolk appoints Matt Fisher as its first Head of Creative Technology, where he will help to reshape the production process for the future.
Olga Makarchuk signs with NERD Productions
Animation director Olga Makarchuk has joined the directorial roster at NERD Productions.
Gustav Sundström joins Business Club @ Serial Pictures
Absurdist comedy director Gustav Sundström has joined Business Club @ Serial Pictures for US Representation.
MassiveMusic’s Amy Crawford elected President of AMP’s National Board
The new AMP Leadership (left to right): Amy Crawford, National President; Adrian Womack, East Coast President; and Jean Scofield, West Coast President
The Talent
Olivia De Camps: The future belongs to fingerprints
SMUGGLER Director Olivia De Camps talks to Lucy Aitken about her love for ‘unforgiving’ short-form, the need for nerve, and how the best work ‘contaminates’ the memory.
Anselmo Ramos: Guided by his gut
Anselmo Ramos, Co-Founder and Creative Chairman of GUT, is a self-confessed ad nerd. He talks to Lucy Aitken about practising courage, the power of human intuition, and his admiration for Jean-Claude Van Damme.
Relta’s storytelling rhythms
Having started out as a music producer, director Relta (aka Richard Pope) moved into creating promos for both indie and big label artists, has also been commissioned to make documentaries, and often infuses his work with a musical perspective. Here director, who is repped by The Corner Shop, tells Carol Cooper how a broken XBox, a house theft and his dad’s love for fossils helped shape his career path.
The Inspiration
Playlist: Jamie Adair
Love Song director Jamie Adair, from the directing duo Harrison Adair, talks us through his favourite promos, thoughts on the industry and receiving gifts from James Blake.
Favourite Tech: Brian Bernard
Brian Bernard, Audio Director and Engineer at Grayson Music Toronto, picks the technological gadgets and Android apps that have the most impact on his life.
Tom Teller: A Few Of My Favourite Things
Frame48 Founder and Executive Creative Director Tom Teller shares the box sets, the barbecues and the big-screen inspirations that keep his studio ticking.
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Following the recent, hugely successful release of Christopher Nolan's The Odyssey, Dan Wood, SVP Sport and Entertainment at WPP Media, examines why short doesn't always equal sweet.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.