STØ's labour of love
B-Reel Films' Mikael Marcimain helms a heartwarmingly human story about an on-and-off couple over the course of their lives for the Norwegian tech brand.
Volkswagen's antidote to indecision
A man who can never make up his mind is finally presented with an easy choice in DDB’s fun spot for the vehicle brand.
Airalo’s holiday mishaps
Florence Poppy Deary portrays the perils of taking a trip without internet in a playful pair of spots from the eSIM provider.
Bring a Trailer finds a use for car bores
You might not want to invite them round for a dinner party, but the automotive addicts at the heart of this new campaign from Hearst magazine sure do know their motors.
All Trails' wordless wander gives us the Feels
Directed by Spencer MacDonald and edited by Modern Post's Aitor Bigas, this delightful dialogueless montage extols the joys of the outdoors.
Mathery’s feathery fashion faux pas
Created almost entirely using AI tools, the 1st Ave Machine duo’s surreal short film is set in a dystopian, 1970s-inspired world where pigeon bikinis are all the rage.
RSCA’s sporting renaissance
Director Heleen Declercq helms a cinematic and artistic film for the Belgian sports club that encapsulates its historical and modern-day values.
Piraeus Bank’s farming fantasia
This joyful campaign for the bank’s support of greenhouse farming reimagines the everyday life of the modern farmer through a lens of whimsical wonder.
STØ's labour of love
B-Reel Films' Mikael Marcimain helms a heartwarmingly human story about an on-and-off couple over the course of their lives for the Norwegian tech brand.
Volkswagen's antidote to indecision
A man who can never make up his mind is finally presented with an easy choice in DDB’s fun spot for the vehicle brand.
Airalo’s holiday mishaps
Florence Poppy Deary portrays the perils of taking a trip without internet in a playful pair of spots from the eSIM provider.
Bring a Trailer finds a use for car bores
You might not want to invite them round for a dinner party, but the automotive addicts at the heart of this new campaign from Hearst magazine sure do know their motors.
All Trails' wordless wander gives us the Feels
Directed by Spencer MacDonald and edited by Modern Post's Aitor Bigas, this delightful dialogueless montage extols the joys of the outdoors.
Mathery’s feathery fashion faux pas
Created almost entirely using AI tools, the 1st Ave Machine duo’s surreal short film is set in a dystopian, 1970s-inspired world where pigeon bikinis are all the rage.
RSCA’s sporting renaissance
Director Heleen Declercq helms a cinematic and artistic film for the Belgian sports club that encapsulates its historical and modern-day values.
Piraeus Bank’s farming fantasia
This joyful campaign for the bank’s support of greenhouse farming reimagines the everyday life of the modern farmer through a lens of whimsical wonder.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Pika gave us the darkest app ad ever
With a film that switches from seeming normality to gut-wrenching (and LOL-making) bleakness, AI video platform Pika gave us commercial-watching whiplash last week. Here, we speak to the in-house creative team (Lindsay Brillson and Monica Tan), director Marie Schuller, and editor Val Thrasher about how they delighted in going dark.
How OVO gave life to electrical appliances
Eschewing CGI in favour of practical, in-camera effects, the green energy brand's latest ad depicts a playful, cinematic standoff between a man and his rampaging household appliances. Here, we talk to Saatchi & Saatchi and CANADA directing duo Réalité about the meticulous craft behind the chaos.
How Freddie Powell took a loving look at parental passion
In an acerbic short from the Drool filmmaker, premiering on shots, an ageing couple display their love through habitual disharmony and nagging niggles. Here we speak to Powell about casting, comedic timing and commandeering his parents' house for the shoot.
How BritBox brought filmmaking to life
Shot over more than 14 continuous hours, BritBox's new campaign is a filmmaking feat of ingenuity that needed rigorous planning, total precision and the professionalism of a host of departments.
How Mr Kaplin showed us what it's like to have ADHD
When Jelly director Mr Kaplin and his daughter Mia were diagnosed with ADHD, they teamed up to create an informative animation about living with the condition. Here, he shares more about their ADHD discovery, creating the film, and the connection between neurodiversity and creative minds.
Conero Film + ADV 2025 jury and artistic committee announced
Leading voices in sustainability and storytelling announced as Conero Film + ADV 2025 jury and artistic committee.
Someday joins Underhill's roster
Someday is known for their work with brands like Hilton, Chase Sapphire, Spotify, Amazon Music, The Weeknd, and more.
Dimitri Karakatsanis joins AOI Pro. Inc
Belgian DOP Dimitri Karakatsanis is now represented in Japan.
Kristen Bedard-Johnson heads to Mayda
Bedard-Johnson joins as EP and Director of Strategic Growth, she brings executive production expertise and strategic leadership to Mayda’s next phase of creative and commercial growth.
Havas expands CX capabilities with Enverta Digital acquisition
Havas strengthens its position as a leader in CX, CRM, and digital transformation, reinforcing its strategic vision to embed customer experience at the centre of its converged strategy.
- Lenovo Legion deals with some boss level action
- Maybelline’s sky high in new campaign
- Microsoft's architects of tomorrow
- The Webster launches AI campaign
- Take a vow with Spurs in new kit launch campaign
- Daisy Ifama directs for Google Emergency
- In a world full of fakes Ritual gets real with AI
- Kojey Radical returns with Rule One
- O2 champions spontaneous summer adventures
- electriclime° hosts AI In Advertising talk
Conero Film + ADV 2025 jury and artistic committee announced
Leading voices in sustainability and storytelling announced as Conero Film + ADV 2025 jury and artistic committee.
Someday joins Underhill's roster
Someday is known for their work with brands like Hilton, Chase Sapphire, Spotify, Amazon Music, The Weeknd, and more.
Dimitri Karakatsanis joins AOI Pro. Inc
Belgian DOP Dimitri Karakatsanis is now represented in Japan.
Kristen Bedard-Johnson heads to Mayda
Bedard-Johnson joins as EP and Director of Strategic Growth, she brings executive production expertise and strategic leadership to Mayda’s next phase of creative and commercial growth.
Havas expands CX capabilities with Enverta Digital acquisition
Havas strengthens its position as a leader in CX, CRM, and digital transformation, reinforcing its strategic vision to embed customer experience at the centre of its converged strategy.
The Talent
shots Unsigned: Harry Barber
For Junes shots Unsigned interview we hear from UK director Harry Barber. Here, he talks about his music video The Worm, sleeping in the van after the shoot in freezing conditions, and how personal projects keep you creative.
Raising the bar with Kem Suraphongchai
As the Festival Director of ADFEST, Kem Suraphongchai is at the heart of Asia Pacific advertising. She talks to Tim Cumming about the past, present and future of the region’s creative ambition.
PHC is raising the roof
Lauded for his music films and striking spots for Crumpler, 2024’s New Director of the Year winner, PHC, aka John Stewart, talks to Tim Cumming about life, work and career, touching on Love Hotels, tattooed Yakuza and chasing the new.
The Inspiration
Cannes Contenders: Belgium
These are the Belgian campaigns that Kwint De Meyer, Chief Creative at BBDO Brussels is genuinely jealous of, so he really hopes they take home a Lion (or two).
Cannes Contenders: Ireland
From Leprechaun laws to Lidl lookalikes, Ger Roe, creative leader and Board Creative Director at Publicis Dublin, shares a line-up of excellent work he thinks will scoop Lions for Ireland.
On My Radar: James Brook-Partridge
James Brook-Partridge, UK Head of Production at Hogarth, loves the craft of BritBox's newest campaign, heralds the work of Simple Minds, and thinks we should stop looking back with rose-tinted specs, and live – and work – in the present.
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With the release of Google's Veo 3, which gives AI images the ability to talk, artificial intelligence has taken another leap forward. But, says Chris Baker, Head of New Business at Park Village, don't bow down to the hype, because the human fingerprint will always win out.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
