Brazil takes flight with Nike
The sports apparel brand champions Brazil’s joyful energy as its football team’s most threatening advantage.
National Literacy Trust’s latest is bound to inspire
Reading helps people learn more about their passions in Fold7’s charming, mixed-media campaign for the independent UK charity.
The ACLU takes US birthright citizenship to The Boss
Taking Bruce Springsteen’s politically loaded Born In The U.S.A. and reframing it around an upcoming US Supreme Court case on birthright citizenship, Anderson Wright’s film The Beat centres on real people whose lives may be affected by the outcome.
Nike unveils a mini hype star
A diminutive dynamo gives one hell of a pep talk in this likeable spot from DIVISION and Gabriel Moses.
It's crunch time for adidas
The age-old rugby rivalry between France and the UK is stylistically celebrated in this spot from Gems and Birth.
Primark pokes fun at high fashion
The UK retailer takes a cheeky jab at haute couture with a campaign showcasing its surprisingly low prices.
Kelsey Larkin captures a father’s love
The Revolver director’s moving short film for World Down Syndrome Day illustrates a father’s heartfelt admiration for his child.
Samsung shows the night in a new light
A poetic and cinematic film starring actor Ashley Walters demonstrates the Galaxy S26 Ultra’s night vision capabilities.
Brazil takes flight with Nike
The sports apparel brand champions Brazil’s joyful energy as its football team’s most threatening advantage.
National Literacy Trust’s latest is bound to inspire
Reading helps people learn more about their passions in Fold7’s charming, mixed-media campaign for the independent UK charity.
The ACLU takes US birthright citizenship to The Boss
Taking Bruce Springsteen’s politically loaded Born In The U.S.A. and reframing it around an upcoming US Supreme Court case on birthright citizenship, Anderson Wright’s film The Beat centres on real people whose lives may be affected by the outcome.
Nike unveils a mini hype star
A diminutive dynamo gives one hell of a pep talk in this likeable spot from DIVISION and Gabriel Moses.
It's crunch time for adidas
The age-old rugby rivalry between France and the UK is stylistically celebrated in this spot from Gems and Birth.
Primark pokes fun at high fashion
The UK retailer takes a cheeky jab at haute couture with a campaign showcasing its surprisingly low prices.
Kelsey Larkin captures a father’s love
The Revolver director’s moving short film for World Down Syndrome Day illustrates a father’s heartfelt admiration for his child.
Samsung shows the night in a new light
A poetic and cinematic film starring actor Ashley Walters demonstrates the Galaxy S26 Ultra’s night vision capabilities.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
How Riff Raff and Black Kite put a spring in Telstra's step
Kicking off March and April's Movement Focus, VFX Supervisor at Black Kite Studios, Dan Moore, and Riff Raff directors Smith & Foulkes walk us through the whimsical behind-the-scenes details of Telstra's Wherever We Go campaign.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
Sergi Castellà joins the CANADA roster
CANADA welcomes the director for representation across Spain and the Netherlands.
Lockt selects Moustache as East Coast representation partner
The collaboration marks a continued expansion of Lockt’s national footprint, strengthening its presence with agencies and brands across the East Coast.
IndependentMedia adds Stellar Mass as East Coast rep
The production company has signed with Stellar Mass, a creative management shop founded by Jake Strom.
WORK promotes Miles Watson to Editor
Growing up in North-West London, surrounded by a lively, mixed Irish and West Indian family, Watson developed his passion for storytelling from a young age.
Josh Logue signs with Armoury London
Armoury continues to expand its roster with the addition of the comedy director for UK representation.
Honor Society signs KEZIAI
Honor Society signs director, photographer and Intermedia artist KEZIAI, who's work is bringing cinematic direction to the imagination age.
- Berkshire Hathaway HomeServices launch Born For This campaign
- Celia Giraldo directs Maria Arnal in TICTAC
- Switch life back on in this new Denon campaign
- LinkedIn launches new creatives for marketers and sellers
- Cardi B busy with Yahoo Mail
- FLO unleash Leak It
- It's ONLY a Peroni Nastro Azzurro
- Colgate says your smile is your strength
- Persil Smart Series gives us a DOSE
- The Missing Word introduces ollipsent
Sergi Castellà joins the CANADA roster
CANADA welcomes the director for representation across Spain and the Netherlands.
Lockt selects Moustache as East Coast representation partner
The collaboration marks a continued expansion of Lockt’s national footprint, strengthening its presence with agencies and brands across the East Coast.
IndependentMedia adds Stellar Mass as East Coast rep
The production company has signed with Stellar Mass, a creative management shop founded by Jake Strom.
WORK promotes Miles Watson to Editor
Growing up in North-West London, surrounded by a lively, mixed Irish and West Indian family, Watson developed his passion for storytelling from a young age.
Josh Logue signs with Armoury London
Armoury continues to expand its roster with the addition of the comedy director for UK representation.
Honor Society signs KEZIAI
Honor Society signs director, photographer and Intermedia artist KEZIAI, who's work is bringing cinematic direction to the imagination age.
The Talent
The Way I See It - Kai Hsiung
With ancestors including a turn-of-the-century cross-dressing ventriloquist, an education activist who protested with a severed finger and a film editor dad who literally set the BBC on fire, Kai Hsiung comes from a line of creative individualists. The retiring Global MD of RSA Films shared with Carol Cooper her candid reflections on workaholism, cancer and her 34 glorious years with the Scotts.
shots Unsigned: Breanna Lynn
For this months shots Unsigned interview, we speak with director and producer Breanna Lynn about her film Drive It Like You Stole It. Here she fills us in on making a car commercial with zero funding, juggling director/producer roles, and launching her own production company.
Making the cut with Carlos Font Clos
Whether he’s adding drama to DIY or rhythm to the Rolling Stones, Carlos Font Clos is a master at finding emotion in the edit. The shots Editor of the Year tells Selena Schleh about working in an invisible craft - and why cutting is all about the ‘click’
The Inspiration
On My Radar: Remi Besse
Remi Besse, film director at Iconoclast, on Japanese bikes, filmic bangers and storyboard starts, as he reveals what's on his creative radar.
Sam Southward: A Few Of My Favourite Things
The Not To Scale director reveals the sketchbooks, snaps and sounds that fuel his world-building.
Playlist: Kasper Häggström
This week we speak with EXIT Director Kasper Häggström about looking to Jonathan Glazer for inspiration, playing Nintendo Swtich with his son, and meeting Tom Cruise in Prague.
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Droga5 London Head of Production Peter Montgomery argues that as agencies bring more production in-house, the industry risks undervaluing the independence, perspective and creative friction that external partners provide.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.