GAIA exposes dairy’s hidden heartbreak
The Belgian animal protection association launches a harrowing film raising awareness of cruel farming practices from a mother cow’s perspective.
The Trevor Project shows the power of presence
An affecting film from the crisis intervention organisation highlights the importance of family and community support in suicide prevention for LGBTQ+ young people.
OpenAI takes us out of this world
The artificial intelligence research company unveils a beautifully crafted spot showing how its Codex software can take human creativity to new heights.
Cassius’s Dance On the wild side
Directing duo Mrzyk & Moriceau bring their signature retro 60s psychedelic style to a rediscovered track by the French electronic duo.
Skipton highlights loyalty lapses
Simon Farnaby stars as a coffee shop worker who puts customer service at the bottom of his list of priorities in this very funny and quintessentially British spot for Skipton Building Society.
The BBC brings 'fanvases' to life for the World Cup
Co-created with illustrator Dan Evans and director Nicos Livesey, Let’s Make It Iconic sees decorated scarves, drums, bobbleheads and more get the mixed-media treatment.
Coca-Cola bottles matchday magic
Riff Raff’s Rich Hal directs an energetic spot for the fizzy drink brand capturing the emotional roller coaster of a football match.
Novartis’ heartfelt animation
A woman journeys through inherited memories and family history to uncover the hidden impact of cardiovascular disease in a gorgeous, animated short film for the pharmaceutical brand.
GAIA exposes dairy’s hidden heartbreak
The Belgian animal protection association launches a harrowing film raising awareness of cruel farming practices from a mother cow’s perspective.
The Trevor Project shows the power of presence
An affecting film from the crisis intervention organisation highlights the importance of family and community support in suicide prevention for LGBTQ+ young people.
OpenAI takes us out of this world
The artificial intelligence research company unveils a beautifully crafted spot showing how its Codex software can take human creativity to new heights.
Cassius’s Dance On the wild side
Directing duo Mrzyk & Moriceau bring their signature retro 60s psychedelic style to a rediscovered track by the French electronic duo.
Skipton highlights loyalty lapses
Simon Farnaby stars as a coffee shop worker who puts customer service at the bottom of his list of priorities in this very funny and quintessentially British spot for Skipton Building Society.
The BBC brings 'fanvases' to life for the World Cup
Co-created with illustrator Dan Evans and director Nicos Livesey, Let’s Make It Iconic sees decorated scarves, drums, bobbleheads and more get the mixed-media treatment.
Coca-Cola bottles matchday magic
Riff Raff’s Rich Hal directs an energetic spot for the fizzy drink brand capturing the emotional roller coaster of a football match.
Novartis’ heartfelt animation
A woman journeys through inherited memories and family history to uncover the hidden impact of cardiovascular disease in a gorgeous, animated short film for the pharmaceutical brand.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
VCCP adds Steve Rogers as ECD
VCCP positions itself for next phase of commerce growth. The expansion sees Rogers join as ECD of VCCP’s Retail and Experience team, with global appliance leader De’Longhi Group signed as inaugural client for the new offering.
Milk & Honey Films signs Mattia Molinari
Joining the global roster, the Milan-based director channels underground culture into dynamic, action-packed commercial storytelling.
NativeFour signs with Get Reehl Get Davis
NativeFour announces its partnership with Get Reehl Get Davis for representation across the West Coast and Midwest.
Made by ikigai launches Origami
The bespoke music catalogue is already in use across brand work for Apple, Amazon and Pringles.
Simone Sebastian joins Henry
Parisian production studio Henry strengthens its international offering with the addition of London-based EP.
Anonymous Content signs Max Barden
Anonymous Content expands their relationship with the comedy director to Include US representation.
- Fello launch extraordinary new spots
- Airbnb Experiences launch Things To Do That Stay With You campaign
- OREO launch Twist Lick Dunk spot
- Royal London puts customers in charge with new campaign
- Gordon Ramsay launches Krude Olive Oil
- Wendy’s launch Square Hits Different campaign
- Charlotte Cardin unveils the music video for Take Me Back
- Morgan & Morgan debuts new TV spots
- Amazon Business launches enterprise companies campaign
- Blue Moon delivers a father-son talk
VCCP adds Steve Rogers as ECD
VCCP positions itself for next phase of commerce growth. The expansion sees Rogers join as ECD of VCCP’s Retail and Experience team, with global appliance leader De’Longhi Group signed as inaugural client for the new offering.
Milk & Honey Films signs Mattia Molinari
Joining the global roster, the Milan-based director channels underground culture into dynamic, action-packed commercial storytelling.
NativeFour signs with Get Reehl Get Davis
NativeFour announces its partnership with Get Reehl Get Davis for representation across the West Coast and Midwest.
Made by ikigai launches Origami
The bespoke music catalogue is already in use across brand work for Apple, Amazon and Pringles.
Simone Sebastian joins Henry
Parisian production studio Henry strengthens its international offering with the addition of London-based EP.
Anonymous Content signs Max Barden
Anonymous Content expands their relationship with the comedy director to Include US representation.
The Talent
Skin in the game: Anthony Yano Hays
Splitting his time between Tokyo and Los Angeles, bilingual filmmaker and shots Awards Asia Pacific New Director of the Year 2025, Anthony Yano Hays, talks to Amy Hey about props made from human flesh and how he keeps commercial work fun.
Daniel Eatock: The generosity of creativity
Art Practice's Daniel Eatock is a director, artist, author and creator who says he's a "specialist generalist" who blends his work life with his home life. Izzy Ashton speaks to the man who delights in playful unpredictability.
Cut to the joke: André Rodrigues
From short films exploring 17th-century queer subculture to gothic beauty campaigns, OkayStudio editor André Rodrigues slices and dices his work with humour, rhythm and an innate sense of playfulness.
The Inspiration
Paul Briganti: A Few Of My Favourite Things
RadicalMedia director Paul Briganti shares the bear spray, baseball cap and brilliantly self-indulgent shrine that keep him creative.
Cannes Contenders 2026: The UK
Susie Innes, Executive Producer at WPP Production, gives us her UK Cannes Contenders for 2026, featuring some uncomfortable watches, a car commercial with a dancing octopus, and a young boy owning that trip to the toilet.
Cannes Contenders 2026: Cannes For Good
Tamryn Kerr the Co-Founder and CCO at Hijinks gives us her Cannes Contenders in the Cannes For Good category, featuring reframed tourism ads, targeted demographics, and campaigns entering the national conversation.
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As this year's Fireflies cyclists prepare for the arduous ride into Cannes, Amy Coomber, Chief Creative Production Officer at Neverland, reflects on her inaugural ride in 2025 and the lessons she learned about ambition, resilience and teamwork
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.