Quality Meats takes us to the low high hills of Herb Light
The agency uses gently surreal gen AI to sell its first self-created consumer product, a non-alcoholic, low-dose THC lager.
Well oil be damned
A lack of olive oil at a Greek baptism makes for a sacrlicious substitute in this funny spot for Gus & Marty’s from Barry Bangs.
Pick n Pay’s recipe for success
Rugby fans around the world try to crack the delicious mystery behind South Africa’s power-packed team in Fausto Becatti’s dynamic campaign.
The chase is on for Arena Club
Baseball legend Derek Jeter is given the runaround in this new spot for online sports card marketplace Arena Club.
Beacon’s shapeshifting dreamscape
Abstract illustrations morph in a continuous loop in a mesmerising promo for electronic music group’s track Over In No Time.
Arsenal takes a trip down memory lane
Sticker Studios takes us to a mysterious emporium where vintage relics highlight the football club’s most iconic moments.
Weezer gets Undone again for its latest music video
The band harks back to its ’90s breakthrough in this cheeky, celebrity-filled promo for new track C.E.O. from directors Brendan Walter and Jasper Graham.
Howatson+Company brings virtual buyers into their Domain
In a trio of funny spots from FINCH's Freddy Mandy, home sellers are beset by oblivious avatars.
Quality Meats takes us to the low high hills of Herb Light
The agency uses gently surreal gen AI to sell its first self-created consumer product, a non-alcoholic, low-dose THC lager.
Well oil be damned
A lack of olive oil at a Greek baptism makes for a sacrlicious substitute in this funny spot for Gus & Marty’s from Barry Bangs.
Pick n Pay’s recipe for success
Rugby fans around the world try to crack the delicious mystery behind South Africa’s power-packed team in Fausto Becatti’s dynamic campaign.
The chase is on for Arena Club
Baseball legend Derek Jeter is given the runaround in this new spot for online sports card marketplace Arena Club.
Beacon’s shapeshifting dreamscape
Abstract illustrations morph in a continuous loop in a mesmerising promo for electronic music group’s track Over In No Time.
Arsenal takes a trip down memory lane
Sticker Studios takes us to a mysterious emporium where vintage relics highlight the football club’s most iconic moments.
Weezer gets Undone again for its latest music video
The band harks back to its ’90s breakthrough in this cheeky, celebrity-filled promo for new track C.E.O. from directors Brendan Walter and Jasper Graham.
Howatson+Company brings virtual buyers into their Domain
In a trio of funny spots from FINCH's Freddy Mandy, home sellers are beset by oblivious avatars.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
Africa Creative announces new leadership structure
Nicholas Bergantin forms creative leadership duo alongside founder and co-president Sergio Gordilho.
Leo King joins EXILE for US representation
Editor King has joined EXILE for representation in the United States, marking an exciting new chapter in his international career.
Kristen Bedard-Johnson joins CANADA as EP
Bedard-Johnson will manage CANADA’s operations on the East Coast and will report to MD/EP Charlotte Woodhead.
Innocean USA makes leadership promotions
Innocean USA elevates Nicolette Spencer to Chief Production Officer and Melissa Moore to SVP, Head of Integrated Production.
LIA announces Creative LIAisons 2026
Young Creatives from around the globe attend LIA Creative LIAisons in Las Vegas for an intensive training program that includes sitting in on LIA judging.
- Jif goes bigger than PB&J
- Apple x Brutalismus 3000 launch Kairo
- Weight Watchers is here at every point
- APPB gives us more surprisingly snackable pecans
- Jade Ang Jackman picks up the phone for Len
- Belgian art-rock band Ghinzu release W.O.W.A
- Graza adds serious sizzle to NASCAR
- Dairylea Dunkers are in a world of their own
- Adidas launches Originals Sport campaign
- Expedia continues See Yourself in Canada campaign
Africa Creative announces new leadership structure
Nicholas Bergantin forms creative leadership duo alongside founder and co-president Sergio Gordilho.
Leo King joins EXILE for US representation
Editor King has joined EXILE for representation in the United States, marking an exciting new chapter in his international career.
Kristen Bedard-Johnson joins CANADA as EP
Bedard-Johnson will manage CANADA’s operations on the East Coast and will report to MD/EP Charlotte Woodhead.
Innocean USA makes leadership promotions
Innocean USA elevates Nicolette Spencer to Chief Production Officer and Melissa Moore to SVP, Head of Integrated Production.
LIA announces Creative LIAisons 2026
Young Creatives from around the globe attend LIA Creative LIAisons in Las Vegas for an intensive training program that includes sitting in on LIA judging.
The Talent
How Kitalé Wilson found the light
Wilson, who won YDA Gold in the Documentary category for his profound portrait of street photographer Richard Sandler, tells shots about the philosophical nature of street photography, being an analogue artist and how he put the project together.
Fautso Becatti: The beautiful friction of photography
South African born photographer and hungryman director Fausto Becatti loves being on set but loves, even more, wandering the streets with a camera in hand. He talks to Izzy Ashton about the “deliberate” act of shooting on film, and being inspired by the friction of his surroundings.
Whetstone & Gendron's passion to succeed
Picking up a well-deserved gold in the Passion Project category at this year's Young Director Award for their U-Haul film, The Way to What's Ahead, directors Devin Whetstone and Micah Gendron discuss casting, craft and collaboration.
The Inspiration
On My Radar: Christophe Dolcerocca
Papaya Films director Christophe Dolcerocca believes the free pitching process is criminal, misses using Snapchat, and celebrates the fable-like properties of a Luc Besson film.
Christa Jarrold: A Few Of My Favourite Things
The Jelly director shares the lido, the Lady and the lo-fi textures behind her squishy universe.
Playlist: Matt Devine
This weeks Playlist features Object & Animal director Matt Devine, where he talks about badly speaking foreign languages, various musical inspirations, and the future of promos.
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Online video viewing is as big as ever, but habits have changes and brands need to change with them. Olly Lewis, SVP & Head of Creative Studio at StudioB, says that understanding the burgeoning sector of microdramas is one way to do that.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.