Jasper Cable-Alexander finds the eccentric heart of the Hotel Almhof Schneider
In a delightful pair of films, shot through 42 Branded, the Drool director pinpoints the quiet obsession at the heart of the staff.
HappAI Christmas, you Knucklehead
If you're going to use AI, it may as well be to create fantastical images of some mythical figures getting up to all sorts, which is what production company Knucklehead has done for its festive video message.
Center Parcs' new ad really pops
A variety of bubbles explore the calming wonders of the holiday village in this sweet spot from Neverland and Fred Scott.
Yule be sorry: Samsung’s Christmas challenges
In a spectacularly theatrical campaign, the tech giant envisages the terrifying festive fandangos that this time of year can bring.
Jay-Jay Okocha shows dem at Nike
In the run-up to the African Cup of Nations, W+K Amsterdam has created a flair-filled ad spotlighting the joy of football.
Donauwasser smells like teen spirit
The Association of the Austrian Chemical Industry (FCIO) has partnered with musician Bibiza on an unusual perfume creation project aimed at encouraging Gen Zers to take an interest in science.
Toyota HiLux is homeward bound
Dozens of dogs abandon their owners and hop into a new HiLux in Saatchi & Saatchi’s charming spot for the vehicle brand in Australia.
Albert Heijn helps its elf to Christmas
A sweet spot for the Dutch supermarket chain sees Santa's helpers hard at work making decorations.
Jasper Cable-Alexander finds the eccentric heart of the Hotel Almhof Schneider
In a delightful pair of films, shot through 42 Branded, the Drool director pinpoints the quiet obsession at the heart of the staff.
HappAI Christmas, you Knucklehead
If you're going to use AI, it may as well be to create fantastical images of some mythical figures getting up to all sorts, which is what production company Knucklehead has done for its festive video message.
Center Parcs' new ad really pops
A variety of bubbles explore the calming wonders of the holiday village in this sweet spot from Neverland and Fred Scott.
Yule be sorry: Samsung’s Christmas challenges
In a spectacularly theatrical campaign, the tech giant envisages the terrifying festive fandangos that this time of year can bring.
Jay-Jay Okocha shows dem at Nike
In the run-up to the African Cup of Nations, W+K Amsterdam has created a flair-filled ad spotlighting the joy of football.
Donauwasser smells like teen spirit
The Association of the Austrian Chemical Industry (FCIO) has partnered with musician Bibiza on an unusual perfume creation project aimed at encouraging Gen Zers to take an interest in science.
Toyota HiLux is homeward bound
Dozens of dogs abandon their owners and hop into a new HiLux in Saatchi & Saatchi’s charming spot for the vehicle brand in Australia.
Albert Heijn helps its elf to Christmas
A sweet spot for the Dutch supermarket chain sees Santa's helpers hard at work making decorations.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
How Michael Gracey portrayed a child’s safe haven for Shelter
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
Coca-Cola fills us up with some more Balikbayan Magic
Open Swim’s Marc André Debruyne travels the world to direct another chapter of Coca-Cola’s award-winning campaign.
shots' most read articles of 2025
From hearing what the next generation of advertising talent have to say to learning from those already at the top, these are the ten most read articles to appear on the shots site over the course of 2025.
Covert welcomes Adam McHale
Covert adds McHale to the team as a 2D Lead, bringing a craft-first approach built on equal parts creativity and problem-solving.
EPICA Awards 2025 announces winners
Two double Grand Prix – in Film and Responsibility – reflect a year of high-quality entries. South Korea wins its first Epica Grand Prix.
Amir Karimi expands role to EP and HoP at Fela
Starting as a PA on music video sets, Karimi rose through the ranks and worked alongside future Fela executives before the company was established in 2020.
Psyop signs animated comedy team Studio Showoff
The studio of master mischief-makers behind Amazon Prime’s animated Fallout mini-series bolsters Psyop’s arsenal of culturally attuned humour and nuanced, personality-rich worlds.
- ONCE Social Group launches new campaign
- Droga5 brings the energy of change for GE Vernova
- For those who fly, use Joris Poggioli
- Make your money move with Revolut
- Dunkin' Coffee At Home expands its iconic home world
- Spice up your Christmas with Sixt
- BRIDGE Summit shapes the future of media
- Solid Havas x IQOS present: Curious X Act
- Anastasja Black gives Haderlump a Hadergeist
- The Salvation Army reframes what it means to donate
Coca-Cola fills us up with some more Balikbayan Magic
Open Swim’s Marc André Debruyne travels the world to direct another chapter of Coca-Cola’s award-winning campaign.
shots' most read articles of 2025
From hearing what the next generation of advertising talent have to say to learning from those already at the top, these are the ten most read articles to appear on the shots site over the course of 2025.
Covert welcomes Adam McHale
Covert adds McHale to the team as a 2D Lead, bringing a craft-first approach built on equal parts creativity and problem-solving.
EPICA Awards 2025 announces winners
Two double Grand Prix – in Film and Responsibility – reflect a year of high-quality entries. South Korea wins its first Epica Grand Prix.
Amir Karimi expands role to EP and HoP at Fela
Starting as a PA on music video sets, Karimi rose through the ranks and worked alongside future Fela executives before the company was established in 2020.
Psyop signs animated comedy team Studio Showoff
The studio of master mischief-makers behind Amazon Prime’s animated Fallout mini-series bolsters Psyop’s arsenal of culturally attuned humour and nuanced, personality-rich worlds.
The Talent
shots Unsigned: Jennie Butler
For our latest shots Unsigned interview, we speak with the talented director Jennie Butler about her ex-mobster documentary Georgie. We also cover her video journalism background, the importance of casting in a documentary, and the pros and cons of working with a small filmmaking team.
The craft, code and controlled chaos of Chris Boyle
Production company Private Island may have redefined generative filmmaking – from MoMA installations to shower gels – but, as Jamie Madge finds out, for founder Chris Boyle, independence, irreverence and intent still matter more than the tools themselves.
Sandro Rados: Hard truths and sensitive subjects
A year on from being named shots’ New Director of the Year, RSA’s Sandro Rados catches up with Amy Hey to reflect on a period of creative growth, industry reality checks, and finding fulfilment through storytelling rooted in personal truth.
The Inspiration
Playlist: RELTA
The Corner Shop director Relta, guides us through his music video choices, and he talks music labels investing in artists, being inspired by other music video directors, and dissing Lil Dicky...
On My Radar: Jamie Foord
Trim Editing Partner and editor Jamie Foord celebrates two very British films made decades apart, some beautiful Apple products, and being given the chance to be taken out of his comfort zone, as he reveals what's on his creative radar.
Doug Hanshaw: A Few Of My Favourite Things
The 77 Ventures ECD reveals the bookshelf, baseball cards and battered Yashica that keep his creativity fuelled.
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Sustainable transformation advisor Amelie Lambert discusses the ad industry’s ‘brainprint’ – the psychological and cultural impact of marketing on society, with a focus on how our industry can cultivate stories that enable a positive future.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.