GiveDirectly gets dead serious about wills
The global cash transfer charity pokes fun at the longevity and biohacking culture of tech bros in a brutally honest campaign created by Bacon and Eggs Media.
Ford brushes up on Latino culture
Comedy duo and content creators the Ventura Twins meet the painters behind Pacoima’s Mural Mile in an entertaining series from the motor brand.
Bill Bailey gives World of Warcraft the Attenborough treatment
The comedian, known for his love of nature, narrates footage of the refreshed video game in the first instalment of a hilarious three-part campaign from Blizzard Entertainment.
Brock University Wrestling’s combat comebacks
This immersive short film directed by Paul Shkordoff, through OPC, explores the psychology behind one of Canada's most successful university athletic programs.
Canva’s ode to ugly design
Outdated digital artworks get a musical makeover in this comedic spot created by Dept for the online graphic design platform.
Prada gets drawn into Christmas
Legendary animator John Pomeroy and director Glen Luchford get Sadie Sink, Maya Hawke, Chen Haoyu, Luther Ford and Kelvin Harrison Jr. to tangle with some toons.
Burger King credit scare
The chain's collaboration with Serasa sees people brave enough to check their credit scores being rewarded with free chow.
Amanda Seyfried celebrates Christmas at Tiffany's
Derek Cianfrance directs a luxurious tale of a mother and daughter's relationship.
GiveDirectly gets dead serious about wills
The global cash transfer charity pokes fun at the longevity and biohacking culture of tech bros in a brutally honest campaign created by Bacon and Eggs Media.
Ford brushes up on Latino culture
Comedy duo and content creators the Ventura Twins meet the painters behind Pacoima’s Mural Mile in an entertaining series from the motor brand.
Bill Bailey gives World of Warcraft the Attenborough treatment
The comedian, known for his love of nature, narrates footage of the refreshed video game in the first instalment of a hilarious three-part campaign from Blizzard Entertainment.
Brock University Wrestling’s combat comebacks
This immersive short film directed by Paul Shkordoff, through OPC, explores the psychology behind one of Canada's most successful university athletic programs.
Canva’s ode to ugly design
Outdated digital artworks get a musical makeover in this comedic spot created by Dept for the online graphic design platform.
Prada gets drawn into Christmas
Legendary animator John Pomeroy and director Glen Luchford get Sadie Sink, Maya Hawke, Chen Haoyu, Luther Ford and Kelvin Harrison Jr. to tangle with some toons.
Burger King credit scare
The chain's collaboration with Serasa sees people brave enough to check their credit scores being rewarded with free chow.
Amanda Seyfried celebrates Christmas at Tiffany's
Derek Cianfrance directs a luxurious tale of a mother and daughter's relationship.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
Fitch/Baker conjure up another scare
Directing duo Fitch/Baker's creepy short film, The Trick, is available online just in time for Halloween. Here, the pair talk frights, filmmaking and finding the right people.
How Oura made a big impact with a miniature set
Oura's recent campaign saw the coming together of a large but intricate miniature set, 35 model makers, a phalanx of hand actors and a specially commissioned 'finger choreographer'. Superprime director Sam Walker takes us behind the scenes of Oura's Wear Your Best Life.
How Melchior Leroux composed a dance between the lines
Blending monochrome live action, fluid choreography and animated musical notation, director Melchior Leroux's sublime music video for Africa Express’s Hacernos Así, ft. Luisa Almaguer, is a poetic and timeless visual exploration of trans identity.
How Pablo took on Motor Neurone Disease
We take a look behind the scenes of the new campaign for the MND Association, which centres on the real-life story of Jaki, speaking to the creatives and director behind the emotive and impactful spot.
How Research Arts rewired its workflow
Research Arts’ surreal experimental film Automatic blends AI tools with traditional CG to explore robotics and machine aesthetics. Here, the director discusses using AI to develop bespoke problem-solving tools, and how new technology can be brought into the animation process thoughtfully and intentionally.
Heckler appoints Dora Claire as EP and Head of Production
Claire joins Jonathan Gerard, MD and Cody Amos, CD in a new look leadership team, designed to drive Heckler Singapore’s next chapter in Asia.
Tommy LaBuda joins Eleanor
Eleanor has appointed its first dedicated US music-video representative, a major expansion for the production company and its international roster of filmmakers.
LIAKH joins Park Pictures London
Ukrainian-British writer-director LIAKH, has joined the Park Pictures London roster for UK and Amsterdam representation.
Tool signs director Aaron Ruell
The commercial director brings a world-building, comedic style to Tool's roster of directors.
Imagine This signs Ella Ezeike
The creative studio has added the director for representation in the UK, US and The Netherlands.
- Rêve take us to the Church Of Sound
- Aesop drops A Time to Embrace campaign
- Texas shows us Another Way To Cry
- Mazda finds beauty in slowing down
- It gets worse with Leo Reich
- Banana Republic debuts The Agency
- Discovering the unexpected side of Miami
- Cats Protection helps Lumi, meet Lumi
- Tinder unveil new star-studded spots
- It’s all in the delivery with DoorDash
Heckler appoints Dora Claire as EP and Head of Production
Claire joins Jonathan Gerard, MD and Cody Amos, CD in a new look leadership team, designed to drive Heckler Singapore’s next chapter in Asia.
Tommy LaBuda joins Eleanor
Eleanor has appointed its first dedicated US music-video representative, a major expansion for the production company and its international roster of filmmakers.
LIAKH joins Park Pictures London
Ukrainian-British writer-director LIAKH, has joined the Park Pictures London roster for UK and Amsterdam representation.
Tool signs director Aaron Ruell
The commercial director brings a world-building, comedic style to Tool's roster of directors.
Imagine This signs Ella Ezeike
The creative studio has added the director for representation in the UK, US and The Netherlands.
The Talent
Seth Epstein: Move fast and find your freaky
Seth Epstein, ECD and founder of hybrid creative agency and production studio Los York, tells Amy Hey about the power of listening properly, how getting fired by ESPN led to winning an Emmy, and why real-life inspiration feels more precious than ever.
shots Unsigned: Pablo Fernández Eyre
In our latest shots Unsigned interview we hear from director Pablo Fernández Eyre, Here he talks about his proof of concept REWIND, shooting film from a young age, and bringing AI filmmaking techniques to masses.
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
The Inspiration
Playlist: Ana Velasco
This week we speak to Ana Velasco, Executive Music Producer at Swell Sound. Here she spills the beans on her Bang & Olufsen Beovox Red Line speakers, speaking multiple languages, and her radio residency with DRAMA Radio.
Peer Review: Fran Colombatti
Agency creative turned Landia director Fran Colombatti celebrates Argentine folk rappers, enjoys the magical realism of Juan Cabral, and tells us why now is the perfect time to reconnect with the soul and craft of filmmaking.
On My Radar: Shannon Griffin
Church Edit's New York-based film editor Shannon Griffin admits to not being a tech-head, couldn't live without one particular pencil, and has embraced having her mum as a teacher once more.
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Founder and Creative Director of Bryan Stenler Studios, Alex Viegas explores how Generative tools make a memorable mascot easier to launch. Keeping that character recognisable, believable and usable across campaigns is a different creative challenge.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.