GWR's latest Five adventure scales new heights
The new episode in the Blyton-cribbing Famous Five series from adam&eve\TBWA and Not To Scale sees the intrepid quintet chase a dragon.
Luke Jaden captures recovery
The ArtClass director documents his wife’s grandfather, AA sponsor Ken Kurkowski, in an unvarnished portrait of routine, ritual and recovery.
EROTIKA's naughty-ral selection
The evolution of man (and woman) is given a kinky twist in this fun spot from Po-pe, Milan and director Kobayashi.
Hargreaves Lansdown's stability through political change
Investment and savings company Hargreaves Lansdown's celebrates 45 years in business with a new campaign that takes us through four decades of Britain's turbulent political history.
Ewan McGregor wants you to chase your dreams
Developed by Publicis Groupe’s Power of One team (Publicis Go) and directed by Oscar Hudson, this rousing trio of films for Lloyds celebrates emotional ambition.
Möller’s provides one hell of a bucketlist
An ageing but energetic lady talks through her incredible life experiences in this likeable spot for the Omega-3 brand, from Anorak and Bacon.
ARMEDANGELS talks dirty
In 20(SOMETHING)'s filthy (literally) new campaign for the brand's Detox Denim, Grant James-Thomas captures some mucky business.
The Bracknall's broken bond
The Essex-based band's video for its new track is an unflinching look at grief and the effects it has on a young man dealing with the loss of someone close to him.
GWR's latest Five adventure scales new heights
The new episode in the Blyton-cribbing Famous Five series from adam&eve\TBWA and Not To Scale sees the intrepid quintet chase a dragon.
Luke Jaden captures recovery
The ArtClass director documents his wife’s grandfather, AA sponsor Ken Kurkowski, in an unvarnished portrait of routine, ritual and recovery.
EROTIKA's naughty-ral selection
The evolution of man (and woman) is given a kinky twist in this fun spot from Po-pe, Milan and director Kobayashi.
Hargreaves Lansdown's stability through political change
Investment and savings company Hargreaves Lansdown's celebrates 45 years in business with a new campaign that takes us through four decades of Britain's turbulent political history.
Ewan McGregor wants you to chase your dreams
Developed by Publicis Groupe’s Power of One team (Publicis Go) and directed by Oscar Hudson, this rousing trio of films for Lloyds celebrates emotional ambition.
Möller’s provides one hell of a bucketlist
An ageing but energetic lady talks through her incredible life experiences in this likeable spot for the Omega-3 brand, from Anorak and Bacon.
ARMEDANGELS talks dirty
In 20(SOMETHING)'s filthy (literally) new campaign for the brand's Detox Denim, Grant James-Thomas captures some mucky business.
The Bracknall's broken bond
The Essex-based band's video for its new track is an unflinching look at grief and the effects it has on a young man dealing with the loss of someone close to him.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
How Michael Hili personified motoring monsters
This campaign, created for Waka Kotahi New Zealand Transport Authority by McCann NZ, urges drivers to take a speed check and resist the monstrous urges forcing them to drive faster. Wanting to visualise these urges with as much authenticity as possible, director Michael Hili and the FINCH production team set about making a trilogy of fiends purely by hand.
How MANSCAPED is giving the Super Bowl a shorn serenade
In what might be the most snack-unfriendly spot of this year's Big Game, Quality Meats and The Perlorian Brothers are bringing clumps of hair to life to perform a painful plucked power-ballad. shots caught up with the creative team to find out just what makes an offcut croon.
How NOMINT and BBC Creative torched the Winter Olympics
Taking something as unpredictable as combustion and utilising it in stop-motion is a uniquely deranged undertaking... so step forward, seasoned element wrangler Yannis Konstantinidis. Jamie Madge caught up with Konstantinidis and BBC Creative's Paul Bailey to find out how they started the fire.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
Director’s rep Tanya Ramsurrun joins The Corner Shop
Ramsurrun brings extensive experience having worked with award-winning directors as well as discovering and nurturing talent from the ground up.
ENID welcomes Only Child to its global network
Only Child is recognised for its dynamic, multi-disciplinary approach and impressive curated roster of non-exclusive talent.
Jae Siercks heads to McKinney
McKinney launches a consumer PR practice to drive integrated marketing communications, with Siercks hired to lead the practice as Executive Director of Consumer PR.
Bryght Young Things signs Rodney Lucas
Bryght Young Things signs the Emmy-nominated filmmaker for commercial representation.
Markenfilm adds Greg Hackett to the roster
Markenfilm has signed the London-based director, reinforcing its commitment to filmmakers who combine emotional authenticity with craft excellence.
Director Leonel joins Bonaparte
Bonaparte has signed award-winning Swedish-German director Leonel for US representation.
- Naked Smoothie returns with Coco Gauff
- ThreatLocker Cybersecurity drops new campaign
- Grumble-Bees introduce the Hiway to freelancing
- Rolls-Royce Aerospace delivers infinite potential
- Claritev trades guesswork for clarity
- JustFoodForDogs gives us a treat
- Big O Tires hits the nail on the head
- Take a break and take a sweat in Miami
- FanDuel doubles down with shopping for thrills campaign
- Wake up with Folgers new campaign
Director’s rep Tanya Ramsurrun joins The Corner Shop
Ramsurrun brings extensive experience having worked with award-winning directors as well as discovering and nurturing talent from the ground up.
ENID welcomes Only Child to its global network
Only Child is recognised for its dynamic, multi-disciplinary approach and impressive curated roster of non-exclusive talent.
Jae Siercks heads to McKinney
McKinney launches a consumer PR practice to drive integrated marketing communications, with Siercks hired to lead the practice as Executive Director of Consumer PR.
Bryght Young Things signs Rodney Lucas
Bryght Young Things signs the Emmy-nominated filmmaker for commercial representation.
Markenfilm adds Greg Hackett to the roster
Markenfilm has signed the London-based director, reinforcing its commitment to filmmakers who combine emotional authenticity with craft excellence.
Director Leonel joins Bonaparte
Bonaparte has signed award-winning Swedish-German director Leonel for US representation.
The Talent
The next wave: Young agency producers on navigating a changing industry
On February 5th, Electric Theatre Collective and Biscuit Filmworks brought together a group of promising emerging talent for their annual Young Producers Dinner. shots joined them to catch up with a new generation on what inspires them, challenges them, and how they’re fairing in an ever-shifting industry.
The Integrity Pioneers
With wellness – of people and the planet – as a cornerstone, creative production studio Lowkey Films does things differently. Its founders Jamie Gamache and Connor O’Hara are proud to report it was the first UK feature film production company to achieve B Corp certification. Lucy Aitken heads to south London to find out more.
shots Unsigned: David Kobzantsev
In our latest shots Unsigned interview, we speak with the director David Kobzantsev about his short film Gold Hearts of Hot Rod County. Here he spills the beans on the making of the short, classic coming-of-age movies, and above all else keeping it magical.
The Inspiration
Playlist: Sebastian Zotoff
This week we hear from Work Editorial editor Sebastian Zotoff, where he talks the future of AI in music video, editing for Frank Ocean, and selects some sweet promos.
On My Radar: Megan Brotherton
Thinking Machine director Megan Brotherton admires Ontario's recent ad campaign, is glad her "geriatric sneakers" are finally trendy, and wishes for a bit more courage in the creative community.
Lena Tsod: A Few Of My Favourite Things
Hummingbird director Lena Tsod reveals the darkroom relics, dog-eared diaries and disparate time zones that shape her creative world.
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As production changes and the role of producer - both production and agency - evolves, Krysia Johnstone, Executive Producer at Boomshot, examines the necessary qualities a producer must have, the changing demands they will face, and the challenges - and opportunities - they can expect.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.