Lamar + Nik remember Steve Harvey's memo
Steve Harvey loses his cool in the directing duo’s hilariously tense short film reliving the American comedian and actor’s aggressive viral note.
Uber's countdown to coupling
MJZ’s Michael Spiccia directs a love story told through fleeting taxi countdowns in this charming campaign from Mother New York.
GOT BAG's not kidding around
In this joyful mockumentary from Scholz & Friends and director Peter Haueis, Albania’s new style icons have to be seen but not herd.
Olga Basha’s not-so fancy pants
A young woman remains besotted with a new love interest despite his disgusting habits in this hilarious and slightly off-putting spot from the New York denim brand.
Fredrik Bond's new spot for Citroën is a dream
A moustachioed man struggles to rise from his slumber in this fantastical spot from BETC Paris and Very Content x Stink.
DoorDash Canada brings it in
Created in partnership with Broken Heart Love Affair, this thumping, rousing campaign unites the brand's sponsorship of three professional women’s sports leagues: WNBA, NSL, and PWHL.
Love is off the menu for Nadia Loren
Surreal, spot-the-difference scenes unfold in a fish and chip shop in Relta’s bold and cleverly directed promo for the pop artist’s track Sad But True.
CR Fashion Book spies on Nadia Lee Cohen
In a witty and irreverent spot for the fashion mag, Daniel Sachon paints a mysterious portrait of artist Nadia Lee Cohen through the prying eyes of her paranoid neighbours.
Lamar + Nik remember Steve Harvey's memo
Steve Harvey loses his cool in the directing duo’s hilariously tense short film reliving the American comedian and actor’s aggressive viral note.
Uber's countdown to coupling
MJZ’s Michael Spiccia directs a love story told through fleeting taxi countdowns in this charming campaign from Mother New York.
GOT BAG's not kidding around
In this joyful mockumentary from Scholz & Friends and director Peter Haueis, Albania’s new style icons have to be seen but not herd.
Olga Basha’s not-so fancy pants
A young woman remains besotted with a new love interest despite his disgusting habits in this hilarious and slightly off-putting spot from the New York denim brand.
Fredrik Bond's new spot for Citroën is a dream
A moustachioed man struggles to rise from his slumber in this fantastical spot from BETC Paris and Very Content x Stink.
DoorDash Canada brings it in
Created in partnership with Broken Heart Love Affair, this thumping, rousing campaign unites the brand's sponsorship of three professional women’s sports leagues: WNBA, NSL, and PWHL.
Love is off the menu for Nadia Loren
Surreal, spot-the-difference scenes unfold in a fish and chip shop in Relta’s bold and cleverly directed promo for the pop artist’s track Sad But True.
CR Fashion Book spies on Nadia Lee Cohen
In a witty and irreverent spot for the fashion mag, Daniel Sachon paints a mysterious portrait of artist Nadia Lee Cohen through the prying eyes of her paranoid neighbours.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Emma Branderhorst tackled online exclusion with KPN
Emma Branderhorst has reunited with telco brand KPN and Dentsu Creative for Everyone Except, a new short film tackling the growing issue of online exclusion. Here, the director explains her creative process, from casting real teenagers and spending time with them off-camera to incorporating social media-style footage for authenticity.
How McDonald's cooked up a taste of the past
McDonald’s vibrant summer campaign whisked audiences away on a magical journey through its iconic and much-loved McDonaldland, first dreamed up in 1970. We caught up with Black Kite Studios, Nick Roney and Wieden+Kennedy to explore how they delved into the fast food chain’s archives to create the ultimate trip down memory lane.
How The Sacred Egg got surreal in San Vansterdam
Riff Raff directing duo The Sacred Egg discuss their surreal spot Drop In for EA’s skate, sharing how they kept it authentic, captured the spirit of skateboard culture, and had a blast in Mexico City.
How Aardman’s talking animals stood the test of time
Known for bringing warmth and wit to the animal kingdom, filmmaker Nick Park's Creature Comforts has appeared in countless spots and series since its creation in 1989. We caught up with Aardman's Rich Webber and Steve Harding-Hill to reflect on the style's enduring appeal, and their most recent campaign, Human Nature.
Ana Paula's story of desperation and determination
A new short film, just off the festival circuit, is a powerful, intense and emotional story about desperation, love and loss featuring a brilliant cast of non-professional actors.
Production company Mestiza launches
Born out of a passion for storytelling, Mestiza emerges as a new, independent, and innovative production house.
Moirai Films signs director William Armstrong for UK representation
With over 15 years of experience directing global campaigns for Mercedes, Adidas, and Genesis, Armstrong has built a reputation for films that are visually arresting yet deeply human.
Coffee & TV LA welcomes VFX supervisor Steve Cokonis
Cokonis spent over a decade at The Mill, where he rose to the role of VFX Supervisor before going freelance.
Angus Wall unveils MakeMake
MakeMake brings together its distinctive companies, including Rock Paper Scissors, Elastic, and A52 under a single banner, fully integrating capabilities across advertising and entertainment.
m ss ng p eces promotes production duo
m ss ng p eces promotes Rebecca Davis to Executive Producer and Vicky Illk to Head of Production, Live Action.
Station Film lands on Golden Owl for East Coast representation
Station’s team will work closely with Golden Owl partners Katrin Aul and Katie Goldstein who will leverage their expertise managing cross-disciplinary talent.
- Some summers stay with you forever
- Verdy x Beats by Dre drops new animation
- PNC Bank launches a brilliantly boring campaign
- Be a good South African with Budget Insurance
- Nature Valley makes nature delicious in new commercials
- Directing duo Miles & AJ launch Ajinomoto’s Gyoza in the US
- Game day snacks are the real winner with Hellmann's
- O2 celebrates Red Roses win with Lioness Chloe Kelly
- Gogglebox stars react to new Lotto advert in latest Channel 4 partnership
- Restaurant Pearl Morissette spotlights Canadian cuisine
Production company Mestiza launches
Born out of a passion for storytelling, Mestiza emerges as a new, independent, and innovative production house.
Moirai Films signs director William Armstrong for UK representation
With over 15 years of experience directing global campaigns for Mercedes, Adidas, and Genesis, Armstrong has built a reputation for films that are visually arresting yet deeply human.
Coffee & TV LA welcomes VFX supervisor Steve Cokonis
Cokonis spent over a decade at The Mill, where he rose to the role of VFX Supervisor before going freelance.
Angus Wall unveils MakeMake
MakeMake brings together its distinctive companies, including Rock Paper Scissors, Elastic, and A52 under a single banner, fully integrating capabilities across advertising and entertainment.
m ss ng p eces promotes production duo
m ss ng p eces promotes Rebecca Davis to Executive Producer and Vicky Illk to Head of Production, Live Action.
Station Film lands on Golden Owl for East Coast representation
Station’s team will work closely with Golden Owl partners Katrin Aul and Katie Goldstein who will leverage their expertise managing cross-disciplinary talent.
The Talent
shots Unsigned: Saul Lotzof
In this shots Unsigned interview we chat with UK based director Saul Lotzof. Here, he talks about his heartfelt remake of The Smashing Pumpkins music video for Perfect, putting the whole project together over the course of a year and getting to grips with the historical 1965 Arri 16 BL.
The Way I See It: Michael Sagol
Over the course of his 20-plus years in production, Michael Sagol, founder of Caviar Los Angeles, has EP’d thousands of commercials, ushered in a new generation of comedy directors and grown the company into an Oscar, Emmy and Lion-winning powerhouse. He tells Selena Schleh about shooting hoops with Jordan, refusing to wait tables and his dream of selling Sagol’s Bagels.
Getting to grips with Turkish Oil Wrestling
Directors Jan Hellwich and Samet Yalcin won a Gold at this years YDA for their passon project Turkish Oil Wrestling. Here they both talk about becoming friends during their studies, the almost two year long shoot, and casting your grandfather in your short film.
The Inspiration
Peer Review: Kendall Goldberg
Gravy Films director Kendall Goldberg shares how the dark comedy of the Coen Brothers, the emotional honesty of Greta Gerwig, and the playful absurdity of Andreas Nilsson have shaped her own approach to directing, and how finding humour in chaos inspires her storytelling.
On My Radar: Fa and Fon
The Watkins twins, Pulse Films' directing duo Fa [left] & Fon, have a wealth of movie recommendations, discuss their shared fear of fish, and wish that big brands would try something new once in a while, as they reveal what's on their creative radar.
On My Radar: Tomas Gianelli
As we wave a fond farewell to this month's Nostalgia Focus, Tomas Gianelli, Executive Creative Director at DUDE London, wishes for a simpler time, realises that websites are a thing of the past, and believes agencies need a new payment model, as he reveals what's on his creative radar.
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As the UK becomes an idiocracy, with anti-immigration rhetoric gaining traction and AI-generated news being treated as real, our culture editor Amy Kean wonders, ahead of her talk at this year's shots Out of the Box event in London which will cover a similar theme, whether we're more gullible than ever, or just dodging reality completely?
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.