Preventable’s painful truths
The accident prevention initiative offers a hilarious and hard-hitting reality check for people who think safety precautions don’t apply to them.
Ukraine Embassy’s exposure to the elements
Prime Weber Shandwick’s impactful campaign uses clever set design to portray the freezing conditions families are experiencing in Ukraine.
New Balance takes a moment of silence
Walid Labri’s reflective film for the sports apparel brand honours athletes’ quiet moments of daily dedication.
Florence Poppy Deary gives the DVLA a curmudgeonly clamp
The Biscuit Filmworks director (and most recent shots New Director of the Year winner) and agency AMV BBDO gives us a hilariously downbeat character who laments his life calling.
Now you see it, now you CGI
This authentically amusing short film about AI follows a couple of gents in a park arguing about the intel their eyes appear to be delivering.
Auchan gets animated about eating well
The French retail company launches a catchy and imaginative musical campaign encouraging kids to eat a colourful, balanced diet.
It’s no bull, no Bowl for Dollar Shave Club
The shaving brand takes aim at marketing baloney with a profanity-packed ad that got them banned from the Big Game.
Bankwest’s weird worries
Bear Meets Eagle On Fire’s eerily deadpan trio of spots offers an unsettling glimpse into the unusual preoccupations of three banking customers.
Preventable’s painful truths
The accident prevention initiative offers a hilarious and hard-hitting reality check for people who think safety precautions don’t apply to them.
Ukraine Embassy’s exposure to the elements
Prime Weber Shandwick’s impactful campaign uses clever set design to portray the freezing conditions families are experiencing in Ukraine.
New Balance takes a moment of silence
Walid Labri’s reflective film for the sports apparel brand honours athletes’ quiet moments of daily dedication.
Florence Poppy Deary gives the DVLA a curmudgeonly clamp
The Biscuit Filmworks director (and most recent shots New Director of the Year winner) and agency AMV BBDO gives us a hilariously downbeat character who laments his life calling.
Now you see it, now you CGI
This authentically amusing short film about AI follows a couple of gents in a park arguing about the intel their eyes appear to be delivering.
Auchan gets animated about eating well
The French retail company launches a catchy and imaginative musical campaign encouraging kids to eat a colourful, balanced diet.
It’s no bull, no Bowl for Dollar Shave Club
The shaving brand takes aim at marketing baloney with a profanity-packed ad that got them banned from the Big Game.
Bankwest’s weird worries
Bear Meets Eagle On Fire’s eerily deadpan trio of spots offers an unsettling glimpse into the unusual preoccupations of three banking customers.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
How Michael Hili personified motoring monsters
This campaign, created for Waka Kotahi New Zealand Transport Authority by McCann NZ, urges drivers to take a speed check and resist the monstrous urges forcing them to drive faster. Wanting to visualise these urges with as much authenticity as possible, director Michael Hili and the FINCH production team set about making a trilogy of fiends purely by hand.
How MANSCAPED is giving the Super Bowl a shorn serenade
In what might be the most snack-unfriendly spot of this year's Big Game, Quality Meats and The Perlorian Brothers are bringing clumps of hair to life to perform a painful plucked power-ballad. shots caught up with the creative team to find out just what makes an offcut croon.
How NOMINT and BBC Creative torched the Winter Olympics
Taking something as unpredictable as combustion and utilising it in stop-motion is a uniquely deranged undertaking... so step forward, seasoned element wrangler Yannis Konstantinidis. Jamie Madge caught up with Konstantinidis and BBC Creative's Paul Bailey to find out how they started the fire.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
Illustrator Agnieszka Wajda joins NERD Productions
The artist joins the company’s roster, bringing a character-led illustration style.
Friends & Family signs director Matt Dilmore
The filmmaker joins the company’s roster for U.S. commercial representation.
Alessandro Pacciani signs with Armoury London
The director has signed with Armoury for UK representation, strengthening the company’s growing roster of filmmaker-led talent.
Guy Soulsby appointed CCO at Made by Humans
The role will see Soulsby act as the bridge between clients’ creative ideas and the technology needed to realise them.
FORM launches Belief Studio
The new venture introduces an AI-supported production model led by Creative Partner Elliott Starr.
- Nike's powerful message about self-belief for Indian athletes
- Union edits Big Game ad for Blue Square Alliance Against Hate
- H-E-B's love letter to Texas
- Mekanism helps to celebrate the culture of Hawai‘i
- BarkleyOKPR launches Big Redemption
- SlimFast taps Bayonet for latest campaign
- ICCU launches Life's Greener Here
- Blue Square Alliance Against Hate debut sticky note campaign
- Kate Halpin directs a trio for BlueChew
- 21 Savage says WHTTS?
Illustrator Agnieszka Wajda joins NERD Productions
The artist joins the company’s roster, bringing a character-led illustration style.
Friends & Family signs director Matt Dilmore
The filmmaker joins the company’s roster for U.S. commercial representation.
Alessandro Pacciani signs with Armoury London
The director has signed with Armoury for UK representation, strengthening the company’s growing roster of filmmaker-led talent.
Guy Soulsby appointed CCO at Made by Humans
The role will see Soulsby act as the bridge between clients’ creative ideas and the technology needed to realise them.
FORM launches Belief Studio
The new venture introduces an AI-supported production model led by Creative Partner Elliott Starr.
The Talent
The next wave: Young agency producers on navigating a changing industry
On February 5th, Electric Theatre Collective and Biscuit Filmworks brought together a group of promising emerging talent for their annual Young Producers Dinner. shots joined them to catch up with a new generation on what inspires them, challenges them, and how they’re fairing in an ever-shifting industry.
The Integrity Pioneers
With wellness – of people and the planet – as a cornerstone, creative production studio Lowkey Films does things differently. Its founders Jamie Gamache and Connor O’Hara are proud to report it was the first UK feature film production company to achieve B Corp certification. Lucy Aitken heads to south London to find out more.
shots Unsigned: David Kobzantsev
In our latest shots Unsigned interview, we speak with the director David Kobzantsev about his short film Gold Hearts of Hot Rod County. Here he spills the beans on the making of the short, classic coming-of-age movies, and above all else keeping it magical.
The Inspiration
Peer Review: Freddie Powell
Director Freddie Powell of DROOL tells us why people skills trump talent, which filmmakers he envies most, and how turning 'safe' scripts into something magical has become part of the job.
On My Radar: Mitra
Emerald Pictures director Mitra reveals that he's a stickler for a clean kitchen, advises not to listen to a certain podcast in public, and takes advice about presentations from Freddie Mercury, as he reveals what's on his creative radar.
Playlist: Marvin Jay Alvarez
We speak with Knucklehead director Marvin Jay Alvarez about taking creative risks in the promo world, sneaking onto set with So Solid Crew, and his soul influenced collection of... hens?
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Antonia Vlasto discusses the shift from London to the US, adjusting to a louder creative culture, and what delivering six Super Bowl spots in year one actually demanded.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.