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Swiss Tourism’s beautiful game

Swiss Tourism’s beautiful game

As host of the UEFA Women's EURO 2025, Switzerland welcomes fans from across the globe but warns that visitors can score an own goal if they get too swept up in the country’s charms.

Amazon Books’ reality show

Amazon Books’ reality show

This clever campaign created by Droga5 for the media merchant depicts how readers bring a text to life.

Kona's surfing crescendo

Kona's surfing crescendo

This new spot for Kona beer eschews words in favour of waves, and the intense feeling of taming nature.

Cardi B’s feathered foes

Cardi B’s feathered foes

The US rapper releases a trailer for her upcoming album Am I The Drama? that’s a suitably theatrical piece with Hitchcockian angry bird vibes.

Manscaped says so long to the schlong

Manscaped says so long to the schlong

The hair removal brand and groin grooming specialist launches a campaign to encourage chaps to cease broadcasting their nethers and share a nice image of a visage instead.

Meditations on mortality

Meditations on mortality

Premiered exclusively on shots, Tee Byford’s profound and beautiful short film TWO.FIVE traces the arc of a friendship interrupted by a diagnosis of stage four cancer.

Apple's pet peeve

Apple's pet peeve

A new campaign from Apple takes a humorous, cat-specific approach to demonstrating how the Clean Up feature works.

Blinkink pulls out the big gunners

Blinkink pulls out the big gunners

Léa Esmaili and Arsenal Creative Studio unveil the 25/26 away kit in a larger-than-life spot featuring Leah Williamson, Bukayo Saka, Martin Ødegaard, Alessia Russo and Declan Rice.

The Craft

Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.

Latest
​DOMA welcomes editor Filippo Patelli

​DOMA welcomes editor Filippo Patelli

Italian-born editor Filippo Patelli has joined the DOMA roster, bringing with him a distinctive style shaped by work for brands like Versace, Prada, Zegna and Nike.

Butter Music and Sound announces dual promotions

Butter Music and Sound announces dual promotions

Butter Music and Sound has promoted two of its team members, highlighting the company’s commitment to nurturing in-house talent.

Danielle Calodney joins ELEANOR for US representation

Danielle Calodney joins ELEANOR for US representation

ELEANOR welcomes director Danielle Calodney to US roster, having just collaborated on a social-first campaign for HomeGoods, Back to Campus.

Golden LA signs director Allie Avital

Golden LA signs director Allie Avital

The creative production company welcomes the award-winning director, known for her emotionally resonant work across music videos, short films and ads, for U.S. commercial representation.

Absolute add Paul Norris to blockbuster team

Absolute add Paul Norris to blockbuster team

The academy Award-winning VFX supervisor brings two decades of experience to Absolute’s Film & TV team.

Uppercut promotes Lisa Sadek to Partner

Uppercut promotes Lisa Sadek to Partner

Sadek has been promoted to Partner at Uppercut, recognising her pivotal role in shaping the company’s culture, creative growth, and leadership over the past seven years.

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The Talent

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Steph Hobart written by Steph Hobart

Artificial intelligence can definitely be our friend but, says Steph Hobart, MD at Brothers & Sisters Sports Club & AI Production Studio, it isn't a magician, so we should stop treating it like one. If we don't, the thing that will suffer is creativity.

The Showcase

Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.

The Focus

Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.

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