Project Everyone calls out the loan sharks profiting from global debt
The not-for-profit teams up with Nice and Serious and actor Alex Macqueen for a sharp spoof that uses tacky daytime-TV aesthetics to expose the absurdity of a system trapping low-income countries in financial burden.
Bang & Olufsen tunes into a century of sound
The Or’s beautifully crafted campaign for the premium audio product brand takes us on a cinematic journey through generations and genres gone-by.
Lesram’s elevated reality
The monotony of everyday life and the longing for somewhere different blur in Bleu Désert’s surreal and stripped-back promo for the French rapper.
Sandisk’s purr-suasive platform
The tech brand’s feline-focused campaign promotes products to help those suffering a paw-city of storage on their devices.
BBDO shows that a Heinz Christmas is well worth the wait
For its first-ever regional campaign, created by BBDO Bangkok and BBDO Guerrero, a Heinz-loving family sits patiently until a very special guest arrives...
Truman’s quiet truths
School children lip-sync the London-based artist’s contemplative lyrics in a touching and stripped back promo for his track Tell Him.
Goggins gets Grinchy for Walmart
Walton Goggins ditches the goggles and instead dons a faceful of latex and heads to WhoKnewVille for the store's festive spot, from Publicis Groupe and Marc Webb.
Disney+ tracks a lifetime of Christmas viewing
VCCP and Frederic Planchon showcase the generational impact of festive viewing in this sweet spot for the streaming sevice.
Project Everyone calls out the loan sharks profiting from global debt
The not-for-profit teams up with Nice and Serious and actor Alex Macqueen for a sharp spoof that uses tacky daytime-TV aesthetics to expose the absurdity of a system trapping low-income countries in financial burden.
Bang & Olufsen tunes into a century of sound
The Or’s beautifully crafted campaign for the premium audio product brand takes us on a cinematic journey through generations and genres gone-by.
Lesram’s elevated reality
The monotony of everyday life and the longing for somewhere different blur in Bleu Désert’s surreal and stripped-back promo for the French rapper.
Sandisk’s purr-suasive platform
The tech brand’s feline-focused campaign promotes products to help those suffering a paw-city of storage on their devices.
BBDO shows that a Heinz Christmas is well worth the wait
For its first-ever regional campaign, created by BBDO Bangkok and BBDO Guerrero, a Heinz-loving family sits patiently until a very special guest arrives...
Truman’s quiet truths
School children lip-sync the London-based artist’s contemplative lyrics in a touching and stripped back promo for his track Tell Him.
Goggins gets Grinchy for Walmart
Walton Goggins ditches the goggles and instead dons a faceful of latex and heads to WhoKnewVille for the store's festive spot, from Publicis Groupe and Marc Webb.
Disney+ tracks a lifetime of Christmas viewing
VCCP and Frederic Planchon showcase the generational impact of festive viewing in this sweet spot for the streaming sevice.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
How Michael Gracey portrayed a child’s safe haven for Shelter
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
How Quality Meats helped Mr. Submarine get freaky at fifty
With Chicago sub institution Mr. Submarine celebrating a half-century, Quality Meats, and in-house production arm Sandwiches, decided to create 50 wild, wacky and really, really weird spots in tribute to its advertising past and the city it calls home. shots caught up with QM founders Gordy Sang and Brian Siedband, alongside director Brad Morris, to find out how they found all the fillings.
Bonaparte welcomes Ryan Takashi Chun for photo representation
Chun blends kinetic camera language with sharp, deliberate execution; work that carries texture, pace and emotional clarity.
Final Cut adds Editor Conor O’Neill
Final Cut welcomes acclaimed editor Conor O’Neill to Its Los Angeles roster.
BaconX adds Gemma Conway as EP
Executive Producer Gemma Conway has joined Copenhagen-based post-production house BaconX to lead the studio’s creative output across the US, EU, and UK markets.
Marvin Jay Alvarez becomes a Knucklehead
Knucklehead signs the multi-hyphenate talent Marvin Jay Alvarez for directing representation.
Nomad signs editor Cami Starkman
A visual artist since childhood, Starkman began her career at Sunset Edit and later The Den Editorial.
Yacht Club enhances creative with post talent expansion
Yacht Club is expanding its post offerings to intensify how and what it delivers on behalf of clients.
- Imagine This announce three new signings to it roster
- Studio Private delivers editing and VFX for Nike Basketball
- Audi is always on business
- ADCOLOR moves bravely ever forward
- Don’t overthink it with Bread & Butter wines
- Rule, Britannia sets sail
- Merman's Ritesh Gupta directs NHL's latest hits
- Stay wild with Jackson Hole
- Suchard's Christmas ad is stop motion magic
- Studio Private brings Roberto Cavalli’s Serpentine campaign to life
Bonaparte welcomes Ryan Takashi Chun for photo representation
Chun blends kinetic camera language with sharp, deliberate execution; work that carries texture, pace and emotional clarity.
Final Cut adds Editor Conor O’Neill
Final Cut welcomes acclaimed editor Conor O’Neill to Its Los Angeles roster.
BaconX adds Gemma Conway as EP
Executive Producer Gemma Conway has joined Copenhagen-based post-production house BaconX to lead the studio’s creative output across the US, EU, and UK markets.
Marvin Jay Alvarez becomes a Knucklehead
Knucklehead signs the multi-hyphenate talent Marvin Jay Alvarez for directing representation.
Nomad signs editor Cami Starkman
A visual artist since childhood, Starkman began her career at Sunset Edit and later The Den Editorial.
Yacht Club enhances creative with post talent expansion
Yacht Club is expanding its post offerings to intensify how and what it delivers on behalf of clients.
The Talent
shots Unsigned: Amélie Hardy
In this months shots Unsigned director interview, we hear from director Amélie Hardy about the world of documentary filmmaking, brining humanity to her commercial work and the invisible threat of online violence.
Phoebe Smith's rules of engagement
Phoebe Smith at Helo discusses the new art of experiential engagement, and talks to Tim Cumming about her trajectory from the music business to the business of making a lasting impact in the real world.
The art of unrest: John Phillips on the power of poster art
Paddington Printshop founder John Phillips, the creative force behind some of the most enduring poster designs that spoke truth to power, has co-founded The Museum of UnRest to tackle social and environmental issues. Lucy Aitken met him at the Museum's pop-up exhibition to find out more.
The Inspiration
Peer Review: Maureen Hufnagel
Landia director Maureen Hufnagel shares how shifting from agency life to production helped to reclaim her creativity, and explains why staying true to your own voice matters over everything else.
On My Radar: Carol Markowicz
Madre director Carol Markowicz says her favourite TV show is a "philosophical masterpiece", appreciates good coffee, and is inspired by Romanian cinema, as she reveals what's on her creative radar.
Marc Sidelsky: A Few Of My Favourite Things
Knucklehead director Marc Sidelsky [left, pictured with Arsenal manager Mikel Arteta] reveals the posters, playlists and pitch notes that keep his imagination firing.
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From Feliz Navidad to Wesołych Świąt to Kalá Christoúgenna, Christmas means something different everywhere. So, asks Jaime Mandelbaum, CCO EMEA at VML, how can brands connect with audiences around this global cultural moment by tapping into local nuances.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.