Back Market makes the mother of all promises
Harold Einstein's new spot for the marketplace sees founder Thibaud Hug de Larauze put his mum on the line to back up The Back Market Promise.
VanMoof steals the spotlight
Alex Takács enlists tumbleweed, a plastic bag and some light-fingered aliens help demonstrate the e-bike brand’s anti-theft technology.
Anthropic prompts hope for the future
In a reflective and playful short film, the AI research and development company contemplates real human concerns around artificial intelligence.
Castle Milk Stout takes its time
Darling Films' Zee Ntuli directs a stylishly composed musing on the concept of African Time.
The RNLI makes waves with a heartfelt tale
This PSA for the coastal rescue service reminds us of the enduring power of simple cinematic storytelling with a tender love story that turns into a fight for survival.
Sky Bet’s wonky World Cup world
Bearing the trademark kookiness of comedian/writer/director Rich Hall, this ad for the betting platform makes a big play for World Cup fever.
Original Koffee’s rhythm and roots
Director Yoni Lappin weaves a rich visual tapestry of Jamaican culture and communities in a cinematic promo for the singer and rapper's track Rapid Fyah.
McDonald's steals the show
A new spot for the fast-food chain takes us on a global jaunt as a series of heists take place, allowing the new McDonald's menu to feature the best burgers from around the world.
Back Market makes the mother of all promises
Harold Einstein's new spot for the marketplace sees founder Thibaud Hug de Larauze put his mum on the line to back up The Back Market Promise.
VanMoof steals the spotlight
Alex Takács enlists tumbleweed, a plastic bag and some light-fingered aliens help demonstrate the e-bike brand’s anti-theft technology.
Anthropic prompts hope for the future
In a reflective and playful short film, the AI research and development company contemplates real human concerns around artificial intelligence.
Castle Milk Stout takes its time
Darling Films' Zee Ntuli directs a stylishly composed musing on the concept of African Time.
The RNLI makes waves with a heartfelt tale
This PSA for the coastal rescue service reminds us of the enduring power of simple cinematic storytelling with a tender love story that turns into a fight for survival.
Sky Bet’s wonky World Cup world
Bearing the trademark kookiness of comedian/writer/director Rich Hall, this ad for the betting platform makes a big play for World Cup fever.
Original Koffee’s rhythm and roots
Director Yoni Lappin weaves a rich visual tapestry of Jamaican culture and communities in a cinematic promo for the singer and rapper's track Rapid Fyah.
McDonald's steals the show
A new spot for the fast-food chain takes us on a global jaunt as a series of heists take place, allowing the new McDonald's menu to feature the best burgers from around the world.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
Lemonade Talent signs LOBO
The internationally acclaimed production company launches its award-winning live action directors, animation talent and AI-powered creative capabilities to the UK market.
Jasmine Tay promoted to EP at Heckler Singapore
Longtime production and post-production talent steps into a new leadership role after more than a decade shaping the studio's work.
TBWA\Media Arts Lab appoints Kelsey Bozanich as Head of Strategy, Los Angeles
Originally from Portland, Oregon, Bozanich brings international experience spanning the US and Europe across agency, brand, and consultancy leadership roles.
Bait Society signs with Riders Film
Riders Film has signed Bait Society to its roster for Turkey, marking a new step in the expansion of one of the first truly global AI-native creative production companies.
YDA presents AICP Emerging Voices Grants
The inaugural Emerging Voices Grants were bestowed upon two young filmmakers last month, courtesy of the the Young Director Award, the AICP and the Directors Guild of America.
Anton Du Preez joins Riff Raff
Du Preez joins the Riff Raff US director roster and features on their UK Nursery of Evil, marking a bold new addition to the line up.
- Surreal Hotel Arts and Eudora unveil new campaign starring Valentina Ferrer
- The Kia Seltos proves good things do come in small packages
- Lexus: Engineered to be felt
- Dacia unveils the Striker
- PepsiCo launch Now in a Solo Pack campaign
- Fi launches the new Fi Ultra Dog Tracker
- It's as easy as Opill
- Heinz spills the solution to a saucy problem
- Ezra Collective are here because of hope
- Belvoir Farm is taste obsessed in new campaign
Lemonade Talent signs LOBO
The internationally acclaimed production company launches its award-winning live action directors, animation talent and AI-powered creative capabilities to the UK market.
Jasmine Tay promoted to EP at Heckler Singapore
Longtime production and post-production talent steps into a new leadership role after more than a decade shaping the studio's work.
TBWA\Media Arts Lab appoints Kelsey Bozanich as Head of Strategy, Los Angeles
Originally from Portland, Oregon, Bozanich brings international experience spanning the US and Europe across agency, brand, and consultancy leadership roles.
Bait Society signs with Riders Film
Riders Film has signed Bait Society to its roster for Turkey, marking a new step in the expansion of one of the first truly global AI-native creative production companies.
YDA presents AICP Emerging Voices Grants
The inaugural Emerging Voices Grants were bestowed upon two young filmmakers last month, courtesy of the the Young Director Award, the AICP and the Directors Guild of America.
Anton Du Preez joins Riff Raff
Du Preez joins the Riff Raff US director roster and features on their UK Nursery of Evil, marking a bold new addition to the line up.
The Talent
Liam Ratliff: Variety is the spice of advertising life
Australian senior creative and copywriter Liam Ratliff has worked at M&C Saatchi, Ogilvy and By All Means, all in Melbourne. Recently relocating to the UK, he talks about his experience of London, his influences, and how a minor brush with the police led to a more creative career.
Rob Galluzzo: A head full of dreams
Rob Galluzzo, Founder of Australian production company FINCH, discusses the power of freedom, how the advertising industry might change, but also remains the same, and how his belief in adventure, imagination and compassion is what keeps FINCH moving forward.
Alfie Whiteman: Moving the creative goalposts
Former professional footballer, Somesuch director and photographer Alfie Whiteman talks to Amy Hey about creative ruts, toe wrestling tournaments and exposing his insecurities.
The Inspiration
Ryan Atkinson: A Few Of My Favourite Things
BBH USA Head of Black Sheep Design, Ryan Atkinson, shares the sheep, the shoes and the shape-shifting creative tools that keep him inspired.
Playlist: Alicia MacDonald
For this weeks Playlist we hear from The Corner Shop director Alicia MacDonald. Here she gives us the scoop on seeing Wolf Alice live, the impact of social media on the industry. Plus the musical journey of her new feature film, Finding Emily.
Eliza Hooper: A Few Of My Favourite Things
The Even/Odd director shares the Hairspray merch, hollow heads and hot priests that keep her inspired.
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After a Lions where AI dominated the conversation but not the winners list, Human Theory Films co-founder Emma Raz argues that the future belongs to filmmakers who understand the tools without mistaking them for the craft.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.