Swiss Tourism’s beautiful game
As host of the UEFA Women's EURO 2025, Switzerland welcomes fans from across the globe but warns that visitors can score an own goal if they get too swept up in the country’s charms.
Amazon Books’ reality show
This clever campaign created by Droga5 for the media merchant depicts how readers bring a text to life.
Kona's surfing crescendo
This new spot for Kona beer eschews words in favour of waves, and the intense feeling of taming nature.
Cardi B’s feathered foes
The US rapper releases a trailer for her upcoming album Am I The Drama? that’s a suitably theatrical piece with Hitchcockian angry bird vibes.
Manscaped says so long to the schlong
The hair removal brand and groin grooming specialist launches a campaign to encourage chaps to cease broadcasting their nethers and share a nice image of a visage instead.
Meditations on mortality
Premiered exclusively on shots, Tee Byford’s profound and beautiful short film TWO.FIVE traces the arc of a friendship interrupted by a diagnosis of stage four cancer.
Apple's pet peeve
A new campaign from Apple takes a humorous, cat-specific approach to demonstrating how the Clean Up feature works.
Blinkink pulls out the big gunners
Léa Esmaili and Arsenal Creative Studio unveil the 25/26 away kit in a larger-than-life spot featuring Leah Williamson, Bukayo Saka, Martin Ødegaard, Alessia Russo and Declan Rice.
Swiss Tourism’s beautiful game
As host of the UEFA Women's EURO 2025, Switzerland welcomes fans from across the globe but warns that visitors can score an own goal if they get too swept up in the country’s charms.
Amazon Books’ reality show
This clever campaign created by Droga5 for the media merchant depicts how readers bring a text to life.
Kona's surfing crescendo
This new spot for Kona beer eschews words in favour of waves, and the intense feeling of taming nature.
Cardi B’s feathered foes
The US rapper releases a trailer for her upcoming album Am I The Drama? that’s a suitably theatrical piece with Hitchcockian angry bird vibes.
Manscaped says so long to the schlong
The hair removal brand and groin grooming specialist launches a campaign to encourage chaps to cease broadcasting their nethers and share a nice image of a visage instead.
Meditations on mortality
Premiered exclusively on shots, Tee Byford’s profound and beautiful short film TWO.FIVE traces the arc of a friendship interrupted by a diagnosis of stage four cancer.
Apple's pet peeve
A new campaign from Apple takes a humorous, cat-specific approach to demonstrating how the Clean Up feature works.
Blinkink pulls out the big gunners
Léa Esmaili and Arsenal Creative Studio unveil the 25/26 away kit in a larger-than-life spot featuring Leah Williamson, Bukayo Saka, Martin Ødegaard, Alessia Russo and Declan Rice.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Anthony Dickenson made months of monoprints for Rival Consoles
To create his unique and mesmerising promo for the synth act, the 1stAveMachine director created 11 painted rolls, each 20 metres long, to house 5000 frames of pulsing imagery. shots sat down with Dickenson to find out what led to such a meditative and drawn-out project.
How the BBC and Blinkink sculpted excitement for the UEFA Women’s Euro
Handmade down to the last thumbprint, the BBC’s UEFA Women’s Euro trailer brings football’s biggest stars to life in an intricate and action-packed claymation. We spoke to BLINKINK producer Rebecca Little about painstaking craft, uplifting tone, and why traditional techniques still score big in an increasingly digital world.
How Laurie Rowan made a cutesy curmudgeon
With its new work for Telstra, Nexus Studios has given us the most precious pessimist in recent memory. We caught up with director Laurie Rowan to find out how character design and vocal performance can sell such a sweet idea.
How Pika gave us the darkest app ad ever
With a film that switches from seeming normality to gut-wrenching (and LOL-making) bleakness, AI video platform Pika gave us commercial-watching whiplash last week. Here, we speak to the in-house creative team (Lindsay Brillson and Monica Tan), director Marie Schuller, and editor Val Thrasher about how they delighted in going dark.
How OVO gave life to electrical appliances
Eschewing CGI in favour of practical, in-camera effects, the green energy brand's latest ad depicts a playful, cinematic standoff between a man and his rampaging household appliances. Here, we talk to Saatchi & Saatchi and CANADA directing duo Réalité about the meticulous craft behind the chaos.
DOMA welcomes editor Filippo Patelli
Italian-born editor Filippo Patelli has joined the DOMA roster, bringing with him a distinctive style shaped by work for brands like Versace, Prada, Zegna and Nike.
Butter Music and Sound announces dual promotions
Butter Music and Sound has promoted two of its team members, highlighting the company’s commitment to nurturing in-house talent.
Danielle Calodney joins ELEANOR for US representation
ELEANOR welcomes director Danielle Calodney to US roster, having just collaborated on a social-first campaign for HomeGoods, Back to Campus.
Golden LA signs director Allie Avital
The creative production company welcomes the award-winning director, known for her emotionally resonant work across music videos, short films and ads, for U.S. commercial representation.
Absolute add Paul Norris to blockbuster team
The academy Award-winning VFX supervisor brings two decades of experience to Absolute’s Film & TV team.
Uppercut promotes Lisa Sadek to Partner
Sadek has been promoted to Partner at Uppercut, recognising her pivotal role in shaping the company’s culture, creative growth, and leadership over the past seven years.
- ELEANOR taps into dorm life for Homegoods
- Stagecoach has got you
- Mother London launches campaign for LGBTQIA+ dating app Taimi
- Coors Light takes the plunge
- Put an end to shred loss with Tony Hawk’s Pro Skater
- In Swatch’s new campaign there are no rules
- Kyle Lewis smashes the mold for Millers’ global spot
- Cazoo and Fold7 launch new campaign
- Toyota drives into the DC Universe
- Hawkstone launches AI-powered mission to save the great British pub
DOMA welcomes editor Filippo Patelli
Italian-born editor Filippo Patelli has joined the DOMA roster, bringing with him a distinctive style shaped by work for brands like Versace, Prada, Zegna and Nike.
Butter Music and Sound announces dual promotions
Butter Music and Sound has promoted two of its team members, highlighting the company’s commitment to nurturing in-house talent.
Danielle Calodney joins ELEANOR for US representation
ELEANOR welcomes director Danielle Calodney to US roster, having just collaborated on a social-first campaign for HomeGoods, Back to Campus.
Golden LA signs director Allie Avital
The creative production company welcomes the award-winning director, known for her emotionally resonant work across music videos, short films and ads, for U.S. commercial representation.
Absolute add Paul Norris to blockbuster team
The academy Award-winning VFX supervisor brings two decades of experience to Absolute’s Film & TV team.
Uppercut promotes Lisa Sadek to Partner
Sadek has been promoted to Partner at Uppercut, recognising her pivotal role in shaping the company’s culture, creative growth, and leadership over the past seven years.
The Talent
The Amazing World of Antoine Perez
From cult cartoon show The Amazing World of Gumball to experimental game concepts and anime trailers inspired by Japanese woodcuts, Antoine Perez, director and art director at The Line, is a master at marrying the technical and artistic.
Anna Ginsburg: Drawing from life
From intimate explorations of the female body to psychedelic tales of millennial medusas, animator and Strange Beast Creative Director Anna Ginsburg has carved out a space for fiercely personal, emotionally resonant storytelling. She talks to Amy Hey at OFFF Festival about her creative evolution and the power of animation in presenting sensitive subjects.
Materials girl: Hayley Morris
From cut paper and clay, to repurposed lace doilies and foraged leaves, stop-motion animator Hayley Morris revels in rich textures - embracing a joyfully analogue approach to bringing her miniature masterpieces to life.
The Inspiration
Playlist: Emile Doucette
We chat with PS260 editor Emile Doucette, where he talks classic mid-90s MTV promos, sources of inspiration and doing impressions of Snoop Dogg and Dr. Dre...
Peer Review: Jungle
L.A. and Rio de Janeiro-based Park Pictures directing duo Jungle unpack their creative partnership, processes, and how filmmaking helps them uncover personal truths in unexpected places.
On My Radar: Balázs & Cátia
Nexus Studios animation duo Balázs Simon [left] and Cátia Abreu, aka Balázs & Cátia, discuss an animated film "that transcends both language and age", an animated TV show that's "the perfect combination of funny and depressing", and why now, more than ever, people want good stories, told in a novel way.
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Artificial intelligence can definitely be our friend but, says Steph Hobart, MD at Brothers & Sisters Sports Club & AI Production Studio, it isn't a magician, so we should stop treating it like one. If we don't, the thing that will suffer is creativity.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.