Orange's out-of-this-world dance moves
Orange's new campaign celebrates the brand's connectivity with some lunar leaping as one astronaut undertakes a literal moon walk.
How Matt Lenski used AI to champion humans in The Last Commercial
The Arts & Sciences comedy director imagines advertising’s final bow in a short that finds the funny side of an industry’s existential dread. Here, Lenski tells Jamie Madge how he balanced live-action performances with generated imagery, and why it’s a director’s job to avoid the scourge of ‘Beep Boop Cinema’.
Sanlam's insurance nightmares
We've all had it, that feeling when you think you might have left the oven on, or forgotten to close the front door. Insurance company Sanlam taps into that 'what if?' moment in its new campaign.
Skull Island Prawns shows that shrimps ain't wimps
A cool crustacean shreds amongst the seaweed in this cheeky spot from Perth-based indie agency Bonfire.
Research Arts’ creative reboot
The creative technologist and director unveils a captivating experimental film examining the relationship between AI, CGI and artistic control.
NYTA uncovers advertising history
New York Times Advertising marks 175 years with an insightful nine-page spread featuring seven era-defining ads from its archive, spanning from 1851 to 2026.
Scania defies definition
This campaign for Scania Trucks takes the view that words aren't really enough to describe the brand's newest addition, the Dynamic.
HOKA’s avian apparitions
New York entrepreneur Emma Rogue spots birds as she travels through the city in Amber Grace Johnson’s stylish and dynamic spot for the footwear brand.
Orange's out-of-this-world dance moves
Orange's new campaign celebrates the brand's connectivity with some lunar leaping as one astronaut undertakes a literal moon walk.
How Matt Lenski used AI to champion humans in The Last Commercial
The Arts & Sciences comedy director imagines advertising’s final bow in a short that finds the funny side of an industry’s existential dread. Here, Lenski tells Jamie Madge how he balanced live-action performances with generated imagery, and why it’s a director’s job to avoid the scourge of ‘Beep Boop Cinema’.
Sanlam's insurance nightmares
We've all had it, that feeling when you think you might have left the oven on, or forgotten to close the front door. Insurance company Sanlam taps into that 'what if?' moment in its new campaign.
Skull Island Prawns shows that shrimps ain't wimps
A cool crustacean shreds amongst the seaweed in this cheeky spot from Perth-based indie agency Bonfire.
Research Arts’ creative reboot
The creative technologist and director unveils a captivating experimental film examining the relationship between AI, CGI and artistic control.
NYTA uncovers advertising history
New York Times Advertising marks 175 years with an insightful nine-page spread featuring seven era-defining ads from its archive, spanning from 1851 to 2026.
Scania defies definition
This campaign for Scania Trucks takes the view that words aren't really enough to describe the brand's newest addition, the Dynamic.
HOKA’s avian apparitions
New York entrepreneur Emma Rogue spots birds as she travels through the city in Amber Grace Johnson’s stylish and dynamic spot for the footwear brand.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Matt Lenski used AI to champion humans in The Last Commercial
The Arts & Sciences comedy director imagines advertising’s final bow in a short that finds the funny side of an industry’s existential dread. Here, Lenski tells Jamie Madge how he balanced live-action performances with generated imagery, and why it’s a director’s job to avoid the scourge of ‘Beep Boop Cinema’.
How KDSP and John Hillcoat found the key to therapy
Putting people's internal monologue to music might not be the first thought when promoting a mental health platform, but with its latest campaign for Grow Therapy, KDSP did just that, with heartfelt and humorous results. shots speaks to Brock Kirby and director John Hillcoat to find out what makes the campaign sing.
How hungryman woke the dead
In the second year of its “anti-award show award show”, the production company brought to life another abandoned script and found a brand to run it. Here, Jamie Madge speaks to Dead Ad Society founder and hungryman managing partner Caleb Dewart, director Lena Beug and copywriter Jagger Moore about resurrecting All Grown Up, the creative freedom afforded by doing things backwards, and why some lost ideas deserve another shot.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
MADRE announces new EP Chloe Sedelmaier
An industry veteran with 15 years of experience in sales and production, her background will help amplify MADRE’s incredible roster of directors as the company continues to grow and evolve.
Modern Post partners with Monumental FX
The Paris-based VFX and 3D animation studio sets up a US home base at Modern Post to support its American clients in person, coast to coast.
Racket Club expands New York team
Racket Club expands with new additions EP Mary Kate “MK” Valentino, Sound Designer / Senior Mixer Kelly Oostman, and Senior Producer Nathanael Taylor.
No Sushi signs Editor Eric Kissack
The filmmaker-first post house adds one of film and television’s leading comedy editors, whose credits include The Studio, Spider-Noir, Veep, The Good Place, The Dictator and Role Models.
Hornet adds Christopher Rutledge to roster
Hornet expands its creative horizons with Rutledge and his curated ecosystem of creatives, Amalgamation.
Havas' Prose on Pixels appoints Ricardo Honegger
Havas' Prose on Pixels strengthen its leadership team with Honegger becoming Global EVP, Growth & Communications.
- McDonald’s brings the magic back to bedtime stories
- White Ribbon prescribes a cure for Algorithm Sickness
- Zara Kids turns back to school into a celebration of movement
- AXE and LYNX give the body spray can an expensive makeover
- Hardee’s is entering the burger wars
- Legends loom large in Macon
- De Baak uncovers the power of uncertainty in new campaign
- Erich & Kallman announce the Angus Maximus for Carl’s Jr.
- Quest Nutrition fuels the athlete in all of us
- Winning is a skill in Fortnite
MADRE announces new EP Chloe Sedelmaier
An industry veteran with 15 years of experience in sales and production, her background will help amplify MADRE’s incredible roster of directors as the company continues to grow and evolve.
Modern Post partners with Monumental FX
The Paris-based VFX and 3D animation studio sets up a US home base at Modern Post to support its American clients in person, coast to coast.
Racket Club expands New York team
Racket Club expands with new additions EP Mary Kate “MK” Valentino, Sound Designer / Senior Mixer Kelly Oostman, and Senior Producer Nathanael Taylor.
No Sushi signs Editor Eric Kissack
The filmmaker-first post house adds one of film and television’s leading comedy editors, whose credits include The Studio, Spider-Noir, Veep, The Good Place, The Dictator and Role Models.
Hornet adds Christopher Rutledge to roster
Hornet expands its creative horizons with Rutledge and his curated ecosystem of creatives, Amalgamation.
Havas' Prose on Pixels appoints Ricardo Honegger
Havas' Prose on Pixels strengthen its leadership team with Honegger becoming Global EVP, Growth & Communications.
The Talent
Le Cube reaches global dimensions
Spanning continents, genres and mediums, Le Cube has always been thinking beyond the traditional studio model. Amy Hey caught up with founders Ralph and Gus to talk global creativity, the future of animation, and their philosophy that every frame should be a piece of art.
The Way I See It: Fredrik Bond
From watching his editor father search for glowing eyes on screen to seeing Russell Crowe’s eyes “on fire” in Romper Stomper, Stink director Fredrik Bond has always been fascinated by the human spark that makes a film come alive. Here, he tells Jonathan Grant about dark beginnings, unlikely film schools, and why connection is still at the heart of everything he makes.
Around the world in 80 minutes: Ed Sayers’ odyssey
Filmed solely on Super 8, Ed Sayers’ crowdsourced feature debut, Super Nature is a timely exploration of life on Earth and our relationship with it. The director/producer talked to shots about how the medium’s "painted memories" inspired him to create this fragmented, flickering love letter to the natural world.
The Inspiration
On My Radar: Kayleigh Dugdale
Kayleigh Dugdale, Executive Producer at Framestore London, talks the genius of Bowie, the need for breathing space, and why she's trying hard not to lose her latest pair of ear buds, as she reveals what's on her creative radar.
Marek Partys: A Few Of My Favourite Things
The Spark & Riot director shares the apple, the artefacts and the accessories that help him see things differently.
Playlist: David Heofs
This week we hear from director David Heofs, here he talks using handmade or analogue techniques for promos, celebrates Ed Bangers musical efforts, and and spills the beans on voicing Michael Jackson's family for Spanish TV.
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As we face up to the alarming realities of climate change, Tracey Lee, Strategic Advisor to Creatives for Climate, answers questions about how the ad industry can put its influence to good use by creating awareness and change without causing panic.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.