The British airport’s beloved fluffy brand characters embark on a new journey in a heartwarming campaign created by St Lukes.
Tomas Jonsgården directs a pair of spots that tempt those looking beyond the 9-to-5.
A moving campaign narrated by Martin Freeman for the veteran’s charity captures the struggles of soldiers that often remain hidden behind closed doors.
This compelling campaign for the British Stammering Association brilliantly visualises the horror of not being able to access language, particularly during phone calls.
The location safety app launches its new pet tracker with a charmingly animated musical number about man’s best family member.
Torben Kjelstrup's comedic spots for the Swedish fintech company see conductors, navigators, and world champions get distracted by accounts.
The Bacon director and agency ANTI present a trio of surreal spots in which old-school TV watchers misunderstand their service.
Hark the herald angels do proclaim it's shots' first holiday spot. And it's a cracker with Bryan Cranston starring as a Berry Bad Santa for the cranberry product brand's festive offering.
The British airport’s beloved fluffy brand characters embark on a new journey in a heartwarming campaign created by St Lukes.
Tomas Jonsgården directs a pair of spots that tempt those looking beyond the 9-to-5.
A moving campaign narrated by Martin Freeman for the veteran’s charity captures the struggles of soldiers that often remain hidden behind closed doors.
This compelling campaign for the British Stammering Association brilliantly visualises the horror of not being able to access language, particularly during phone calls.
The location safety app launches its new pet tracker with a charmingly animated musical number about man’s best family member.
Torben Kjelstrup's comedic spots for the Swedish fintech company see conductors, navigators, and world champions get distracted by accounts.
The Bacon director and agency ANTI present a trio of surreal spots in which old-school TV watchers misunderstand their service.
Hark the herald angels do proclaim it's shots' first holiday spot. And it's a cracker with Bryan Cranston starring as a Berry Bad Santa for the cranberry product brand's festive offering.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
In August, director Judith Veenendaal, in collaboration with Bonkers United, division7, and SMUGGLER, released two powerful shorts that shine a poetic spotlight on the importance of self-checking for lumps. Now, during Breast Cancer Awareness Month, shots caught up with Veenendaal to find out more about how the personal project came together.
Nexus Studios director Erwin van Den IJssel shares how he blended animation, typography and improvised jazz to create a frenetic title sequence celebrating the diverse talent at Playground's 2025 In Motion festival, held at the Barbican in London.
Emma Branderhorst has reunited with telco brand KPN and Dentsu Creative for Everyone Except, a new short film tackling the growing issue of online exclusion. Here, the director explains her creative process, from casting real teenagers and spending time with them off-camera to incorporating social media-style footage for authenticity.
McDonald’s vibrant summer campaign whisked audiences away on a magical journey through its iconic and much-loved McDonaldland, first dreamed up in 1970. We caught up with Black Kite Studios, Nick Roney and Wieden+Kennedy to explore how they delved into the fast food chain’s archives to create the ultimate trip down memory lane.
Riff Raff directing duo The Sacred Egg discuss their surreal spot Drop In for EA’s skate, sharing how they kept it authentic, captured the spirit of skateboard culture, and had a blast in Mexico City.
The director behind Blow Up My Life joins the WBENC-certified production company, expanding its roster of distinctive voices.
Pugsley is a comedy craftsman with dramatic flair, engineering slightly off-kilter worlds that are both silly and stylish.
Production house electriclime° continues global expansion into Saudi Arabia with opening of Riyadh office.
Lindgaard is currently developing her first feature as well as preparing to make waves within the commercial world.
Droga5 appoints Rizuto as Chief Creative Officer of New York and the Americas.
The director behind Blow Up My Life joins the WBENC-certified production company, expanding its roster of distinctive voices.
Pugsley is a comedy craftsman with dramatic flair, engineering slightly off-kilter worlds that are both silly and stylish.
Production house electriclime° continues global expansion into Saudi Arabia with opening of Riyadh office.
Lindgaard is currently developing her first feature as well as preparing to make waves within the commercial world.
Droga5 appoints Rizuto as Chief Creative Officer of New York and the Americas.
Paddington Printshop founder John Phillips, the creative force behind some of the most enduring poster designs that spoke truth to power, has co-founded The Museum of UnRest to tackle social and environmental issues. Lucy Aitken met him at the Museum's pop-up exhibition to find out more.
The SpongeBob animator turned production company founder is betting on experiential exploding in popularity as brands realise the ROI it can offer. Lucy Aitken found out how shifting gears at BroderVille helped to meet the growing demand.
From chemists to ventriloquists, designers to coders, Marshmallow Laser Feast unites creative and scientific minds to craft multi-sensory experiences for brands, museums, parks and public spaces. Amy Hey caught up with co-founder Robin McNicholas and EP Nell Whitley to discuss how they’re using immersive tech and storytelling to expand our connection with the natural world.
Field Unit director Lex Carthur talks about the power of simplicity, the beauty of physical media, and the lasting impact of Charlie Chaplin, as he reveals what's on his creative radar.
Chromista director, photographer and visual artist, Mynxii White, reveals the cameras, curiosities, and candelabras that keep her creativity fuelled.
Marleaux Desire, director at Love Song and founder of creative collective Illimiteworld, reflects on the creatives who've fuelled his blend of filmmaking and music, the importance of leaving ego at the door, and the challenge of making work that’s both pretty and gritty.
Storytelling is often contained by the borders of a screen, be that a phone, a TV, a computer monitor... But, says Nick Braccia, Director of Strategy at multidisciplinary creative studio The Mayda Creative Co., creativity is breaking free.
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
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