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Megan Thee Stallion's matter of time

Megan Thee Stallion's matter of time

Director Zac Dov Wiesel’s madcap promo for the American rapper’s track Whenever blends fish people, twerking and an iconic Surrealist artwork.

David Beckham’s guilty pleasures

David Beckham’s guilty pleasures

Pepsi MAX returns with a new iteration of its 'Thirsty For More' platform, with Becks endorsing the value of doing the things that make you happy however inconsequential they might seem.

Botanic’s better nature

Botanic’s better nature

Gardening brings three generations of a family together in a touching spot from the French horticultural brand.

When the chips are down, KFC says sorry

When the chips are down, KFC says sorry

The fast food chain's bold campaign saw the distribution of 17 tonnes of new improved and – most importantly – free fries to make amends for previously poor potato chip performance.

Stella Artois' low-profile lager-placers

Stella Artois' low-profile lager-placers

In a deliciously observed campaign from Ogilvy New York, the beer brand celebrates those who know where to stash their booze.

MG drives a good bargain

MG drives a good bargain

A fun series of spots from the vehicle manufacturer portray how Egyptian citizens know its cars by heart - even when they don't own one.

The Testicular Cancer Society's unusual phallus see

The Testicular Cancer Society's unusual phallus see

FP7McCann and the New York Testicular Cancer Society use AR and people's filthy minds to deliver serious information in a witty manner.

Ed Sheeran’s Persian party

Ed Sheeran’s Persian party

The global music icon releases a joyous new video for his track Azizam, a celebration of love and cultural connection inspired by all the fun of a traditional Iranian wedding.

The Craft

Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.

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Keith McCarthy​ joins Pulse

Keith McCarthy​ joins Pulse

McCarthy has joined the global roster at Pulse, bringing with him a signature blend of cinematic storytelling, sharp humour, standout casting, and high-energy filmmaking.

David Wilson joins Biscuit Filmworks for commercial representation

David Wilson joins Biscuit Filmworks for commercial representation

Wilson’s signing continues Biscuit Filmworks’ commitment to working with boundary-pushing creatives who bring originality, emotion, and impact to every frame.

BBH is on the hunt for black sheep, as barn door opens

BBH is on the hunt for black sheep, as barn door opens

Agency BBH is opening entries for Barn, the first and only ad school based inside an agency and now one of the most successful creative advertising courses in the country.

Final sessions announced for Out of the Box LA
SHOTS OUT OF THE BOX 2025

Final sessions announced for Out of the Box LA

If you ever wanted access to some top-level agency producers to whom you could ask... well... anything, then you're in luck. Plus, how will Generation Alpha's gamified existence and tech-first approach to life challenge traditional marketing systems? Check out the full line-up for next week's event here.

Ramez Silyan heads to Stink

Ramez Silyan heads to Stink

Writer and director Ramez Silyan signs to Stink for UK and US representation.

Solab Films signs director Ali Abbasi

Solab Films signs director Ali Abbasi

Known for his bold cinematic vision and genre-defying narratives, Abbasi brings a distinctive voice to Solab’s lineup.

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The Talent

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Yuliana Safari & Monique Centrone written by Yuliana Safari & Monique Centrone

In today's hyper-competitive attention landscape, all brands need to tap into contemporary culture – that much is clear. But Yuliana Safari, Strategy Director at JDO Global and Monique Centrone, Head of Cultural Strategy at Ipsos Strategy3 argue that winning at pop culture isn’t the only way to do it.

The Showcase

Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.

The Focus

Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.

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