Bradesco notates all the write moves
The Brazilian financial institution launches ‘Dancebook Brasil’ a pioneering project that creates an unprecedented record of the country’s dances.
Jesse James McElroy's hirsute Hydra
In a witty spot from Marcel for non-alcoholic beer Tourtel Twist, a triple-headed fella struggles with indecisiveness.
Fridge Raiders’ cold front
This comic campaign for the snack brand follows two explorers who find it’s snow joke when they lose essentials – including trousers – while heading for the Pole.
PAOK’s ode to gods of the game
A bold and passionate short film directed by Thanos Mitsios captures a century of history, people and culture at the heart of the Greek professional football club.
Storm Warning: Gener8ion’s scary school daze
The multidisciplinary project led by musician Surkin and director Romain Gavras launches a blistering promo for the track Storm that depicts macho antics at an elite all-boys school.
Apple wants you to watch your health
Björn Rühmann directs a humerously pointed spot in which a young woman is beset by unsolicited advice about her wellness.
War Child’s lens on lives in conflict
Alongside Help(2), the fundraising album for the children’s charity, Jonathan Glazer and Academy Films have created the 'For Children, by Children' project, which includes this heartbreaking Olivia Rodrigo promo.
Tesco’s big fruity giant
A caring creature made from fresh produce is the star of the UK supermarket’s latest campaign marking the expansion of its Free Fruit & Veg for Schools programme.
Bradesco notates all the write moves
The Brazilian financial institution launches ‘Dancebook Brasil’ a pioneering project that creates an unprecedented record of the country’s dances.
Jesse James McElroy's hirsute Hydra
In a witty spot from Marcel for non-alcoholic beer Tourtel Twist, a triple-headed fella struggles with indecisiveness.
Fridge Raiders’ cold front
This comic campaign for the snack brand follows two explorers who find it’s snow joke when they lose essentials – including trousers – while heading for the Pole.
PAOK’s ode to gods of the game
A bold and passionate short film directed by Thanos Mitsios captures a century of history, people and culture at the heart of the Greek professional football club.
Storm Warning: Gener8ion’s scary school daze
The multidisciplinary project led by musician Surkin and director Romain Gavras launches a blistering promo for the track Storm that depicts macho antics at an elite all-boys school.
Apple wants you to watch your health
Björn Rühmann directs a humerously pointed spot in which a young woman is beset by unsolicited advice about her wellness.
War Child’s lens on lives in conflict
Alongside Help(2), the fundraising album for the children’s charity, Jonathan Glazer and Academy Films have created the 'For Children, by Children' project, which includes this heartbreaking Olivia Rodrigo promo.
Tesco’s big fruity giant
A caring creature made from fresh produce is the star of the UK supermarket’s latest campaign marking the expansion of its Free Fruit & Veg for Schools programme.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How radical tenderness became a dance of protest
Arriving in Mexico for a commercial shoot, director Rachel McDonald was disturbed by events unfolding in the US and, finding her feelings aligned with the ad’s choreographer, embarked on an ambitious dance film.
How Anderson Wright beat the drum for ACLU
Created as a rallying call, drawing attention to the Barbara v. Trump Supreme Court hearing, The Beat took an already iconic Bruce Springsteen song and added another layer of ideological messaging to it. shots caught up with Stink director Anderson Wright to find out how he found the political pulse.
How Ariel Fisher kept it moving for ON
As part of our Movement Focus we take a closer look at ON's latest spot Keep It Moving, where we get the lowdown from magna studios director Ariel Fisher, and composer and sound designer Joaquin Pastor.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
Lou Bardou-Jacquet and Mathilde Nanot Lachkar join HENRY
The Paris-based production company continues to expand its team with the arrival of Executive Producers Lou Bardou-Jacquet and Mathilde Nanot Lachkar
Heckler appoints Adrian Lawrence as Global ECD
The appointment signals a bold new chapter for Heckler, reinforcing its ambition to expand beyond traditional post-production into a more integrated, design-led creative studio model.
John Rooney joins CANADA as Head of New Business
Rooney joins the London office to spearhead strategic growth and forge new creative partnerships during a period of significant UK momentum.
Parker Schmidt moves to CANADA
Pro skateboarder turned spot director joins the Production Company for representation in the US.
Ailie Robertson joins new–land as Head of New Business
Robertson carries nearly a decade of experience from her roles in New Business and as Head of Sales at Partizan, FAMILIA and Friend.
Late Shift signs director Mikael Tyrsén
Tyrsén’s work blends polished visual craft with a tongue-in-cheek sensibility that makes performances feel natural rather than overworked.
- Thankfully, I’m wearing my Apple Watch
- Niyadre directs Zombies for BINA
- Müller moos in unexpected places
- Mercedes make a Surprise Visit
- Beekeeper's Naturals love letter to the bees
- Progressive welcome you to Nelson’s Odds & Ends
- Morgan & Morgan releases new campaign
- The Division of Jägermeister Dedicated to Ice Cold Shots
- HEAD Tennis keep it alive
- The Co-operators are calm under pressure
Lou Bardou-Jacquet and Mathilde Nanot Lachkar join HENRY
The Paris-based production company continues to expand its team with the arrival of Executive Producers Lou Bardou-Jacquet and Mathilde Nanot Lachkar
Heckler appoints Adrian Lawrence as Global ECD
The appointment signals a bold new chapter for Heckler, reinforcing its ambition to expand beyond traditional post-production into a more integrated, design-led creative studio model.
John Rooney joins CANADA as Head of New Business
Rooney joins the London office to spearhead strategic growth and forge new creative partnerships during a period of significant UK momentum.
Parker Schmidt moves to CANADA
Pro skateboarder turned spot director joins the Production Company for representation in the US.
Ailie Robertson joins new–land as Head of New Business
Robertson carries nearly a decade of experience from her roles in New Business and as Head of Sales at Partizan, FAMILIA and Friend.
Late Shift signs director Mikael Tyrsén
Tyrsén’s work blends polished visual craft with a tongue-in-cheek sensibility that makes performances feel natural rather than overworked.
The Talent
The Way I See It: Ted Rogers
Currently an associate artist at the Tracey Emin Foundation, Ted Rogers – choreographer/dancer/painter and Renaissance polymath who’s worked on promos and ads for such names as Gucci, Very and Future Islands – is also a fine storyteller. Here they share with Carol Cooper their candid, moving tales of movement.
Made to move: Andrew Vucko
As founder of boutique motion agency Vucko, Andrew Vucko is a body language expert. But the bodies in question aren’t human – they’re global brands such as Google, Spotify and Intuit. He talks to shots about his ‘why’-driven approach and how brands are finally buying into the importance of motion identity.
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
The Inspiration
Peer Review: Daniel Eceolaza
FORM director Daniel Eceolaza reflects on music videos that feel like literature, how everything is a work in progress, and why Aki Kaurismäki lives on his desk.
On My Radar: Crobin Leo
Gravy Films director Crobin Leo recommends a "quietly devastating" movie, chooses a potentially polarising TV show, and reveals that people-watching can have an inspirational pay-off.
Andrew Laurich: A Few Of My Favourite Things
The Fancy Content / Flying Fish comedy director talks us through the posters (stolen), Emmys (not his own) and golfing equipment (damaged) that keep his creativity flowing.
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Creative Director at HB, Scott McGuffie, explains how designers can shift the conversation around motion to demonstrate its real value in helping audiences understand, interact and engage with professional services.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.