The County Fair controversy
This film, just off the festival circuit, is a brilliantly funny short that sees an accusation of potential company fraud escalate in an unusual way.
Animal Libre's bloody good argument to go plant-based
A grizzly short film from the animal rights organisation imagines a gruesome world where vegetables are cruelly slaughtered for human consumption.
The beat goes on for Apple Watch
This new campaign for the Apple Watch Series 12 is an editing and sound design masterclass that highlights the watch's improved Health Sensing System.
Brad Pitt brews the pawfect coffee with De’Longhi
De’Longhi reunites with Brad Pitt for a playful campaign directed by Spike Jonze, featuring fourteen very vocal canine companions.
Tostan makes way for dialogue and dignity
A sensitive and impactful film from the human rights NGO confronts child marriage through community conversations and collective change.
Poshmark slips into something unexpected
A mixed-media campaign directed by Léa Esmaili explores the endless possibilities of personal styles waiting to be found on the fashion marketplace.
Interrail will get you into rail
WE ARE Pi and Butterfly Effect’s ebullient new campaign for the rail pass brand captures the authentic highs and lows of exploring Europe by train.
Autodesk puts humanity at the heart of making
A powerful film from the American manufacturing software corporation uses tender, emotion-led storytelling to question what’s still worth making in a modern world.
The County Fair controversy
This film, just off the festival circuit, is a brilliantly funny short that sees an accusation of potential company fraud escalate in an unusual way.
Animal Libre's bloody good argument to go plant-based
A grizzly short film from the animal rights organisation imagines a gruesome world where vegetables are cruelly slaughtered for human consumption.
The beat goes on for Apple Watch
This new campaign for the Apple Watch Series 12 is an editing and sound design masterclass that highlights the watch's improved Health Sensing System.
Brad Pitt brews the pawfect coffee with De’Longhi
De’Longhi reunites with Brad Pitt for a playful campaign directed by Spike Jonze, featuring fourteen very vocal canine companions.
Tostan makes way for dialogue and dignity
A sensitive and impactful film from the human rights NGO confronts child marriage through community conversations and collective change.
Poshmark slips into something unexpected
A mixed-media campaign directed by Léa Esmaili explores the endless possibilities of personal styles waiting to be found on the fashion marketplace.
Interrail will get you into rail
WE ARE Pi and Butterfly Effect’s ebullient new campaign for the rail pass brand captures the authentic highs and lows of exploring Europe by train.
Autodesk puts humanity at the heart of making
A powerful film from the American manufacturing software corporation uses tender, emotion-led storytelling to question what’s still worth making in a modern world.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How KDSP and John Hillcoat found the key to therapy
Putting people's internal monologue to music might not be the first thought when promoting a mental health platform, but with its latest campaign for Grow Therapy, KDSP did just that, with heartfelt and humorous results. shots speaks to Brock Kirby and director John Hillcoat to find out what makes the campaign sing.
How hungryman woke the dead
In the second year of its “anti-award show award show”, the production company brought to life another abandoned script and found a brand to run it. Here, Jamie Madge speaks to Dead Ad Society founder and hungryman managing partner Caleb Dewart, director Lena Beug and copywriter Jagger Moore about resurrecting All Grown Up, the creative freedom afforded by doing things backwards, and why some lost ideas deserve another shot.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
Arts & Sciences signs Speck & Gordon
The Oscar-nominated, Cannes-winning directors behind Blades of Glory, GEICO’s Cavemen and World’s Biggest Asshole join Arts & Sciences London.
Florence signs director TARAN
The London-based filmmaker joins Florence’s US roster, bringing a culturally grounded approach spanning advertising, fashion and music.
Jade Ang Jackman joins The Corner Shop
The director brings her high-octane vision to the Corner Shop roster for UK and Amsterdam representation.
Production company Sovereign Bloc launches
The Los Angeles-based company pairs culturally fluent filmmakers with a client-focused production backbone to deliver bolder work without losing the brief.
Partizan adds director Hussein Mardini
Mardini adds a distinctly cinematic, culturally grounded voice to the Partizan roster, strengthening the company's focus on visually assured, commercially attuned storytelling.
Parallel Post launches
Co-founders/Editors Hanna Sturwold and James K. Crouch unveil their full-service post production studio Parallel Post.
- Heidi meets her younger twin
- Welcome to the Hôtel des Grands Voyageurs
- A24 meets Dior
- Barbour and Paul Smith return for a third season
- McDonald's Brazil discovers Atlantis’s lost recipe
- Currys and AMV BBDO tap into viral dad energyy
- NFL Shop's Fan Like A Pro campaign returns
- Toyota puts real adventure seekers at centre of latest campaign
- Morgan & Morgan takes personal injury to New York Fashion Week
- Manscaped turns luxury advertising on its head
Arts & Sciences signs Speck & Gordon
The Oscar-nominated, Cannes-winning directors behind Blades of Glory, GEICO’s Cavemen and World’s Biggest Asshole join Arts & Sciences London.
Florence signs director TARAN
The London-based filmmaker joins Florence’s US roster, bringing a culturally grounded approach spanning advertising, fashion and music.
Jade Ang Jackman joins The Corner Shop
The director brings her high-octane vision to the Corner Shop roster for UK and Amsterdam representation.
Production company Sovereign Bloc launches
The Los Angeles-based company pairs culturally fluent filmmakers with a client-focused production backbone to deliver bolder work without losing the brief.
Partizan adds director Hussein Mardini
Mardini adds a distinctly cinematic, culturally grounded voice to the Partizan roster, strengthening the company's focus on visually assured, commercially attuned storytelling.
Parallel Post launches
Co-founders/Editors Hanna Sturwold and James K. Crouch unveil their full-service post production studio Parallel Post.
The Talent
The Way I See It: Fredrik Bond
From watching his editor father search for glowing eyes on screen to seeing Russell Crowe’s eyes “on fire” in Romper Stomper, Stink director Fredrik Bond has always been fascinated by the human spark that makes a film come alive. Here, the director tells Jonathan Grant about dark beginnings, unlikely film schools, and why connection is still at the heart of everything he makes.
Around the world in 80 minutes: Ed Sayers’ odyssey
Filmed solely on Super 8, Ed Sayers’ crowdsourced feature debut, Super Nature is a timely exploration of life on Earth and our relationship with it. The director/producer talked to shots about how the medium’s "painted memories" inspired him to create this fragmented, flickering love letter to the natural world.
shots Unsigned: Anita Goß
This weeks shots Unsigned interview features director Anita Goß aka ANIQO, Here we talk about her latest music video, her creative inspirations, and leaving the space for things to happen while filming.
The Inspiration
On My Radar: Charlie Sarsfield
Untold Studios director Charlie Sarsfield is a lover of some of this year's World Cup work, a hater - though still a reluctant user - of social media, and someone who'd like to see a bit more room for the growth of up-and-coming directors.
Andy Madeleine: A Few Of My Favourite Things
The Even/Odd director shares the pile of CDs, the popular chair and the pioneering camera that keep nostalgia, design and sound in sharp focus.
Playlist: The Reggies
Strike Anywhere's directing duo The Reggies (aka Jake Herman and Clay Dirkse) give us the lowdown on evil vertical video, wanting to make abstract and conceptual work for artists, and dethroning Joey Chestnut...
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Drawing on his experience supporting a young family member’s acting career, Toronto-based writer, filmmaker and independent researcherJoshua W.J. Brown argues that authentic child performances depend not on the absence of production, but on more thoughtful casting, temperament, direction and expectations.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.