Jonas Perkmann and Felix Foltas solve a technological enigma
In an absurd and action-packed spec spot, the director reveals the real reason why a USB stick only fits when you turn it over three times.
Oat Cult's wicker pan
In a wickedly sinister tribute to cult horror, agency Insiders and Three Shades Creative give a decidedly Midsommar feel to probiotic overnight oats.
Celebs share fragging fables for Call Of Duty: Warzone
In a mixed-media series of films from agency Waste Creative, each delightfully animated in a different style by This Thing of Ours, Chicharito (Javier Hernández), Rob Beckett, Declan Rice, Tinashe, Ahmed Sylla, and Juan Soto give excitable accounts of in-game encounters.
David Bartels' advertising anecdotes
You may not know the name, but you'll definitely recognise some of the work, as this short documentary tells us the fascinating story of art director David Bartels.
FKA Twigs gets passionate about performance
The English singer and dancer pitches a promo to a disgruntled music exec in a captivating film for her track Childlike Things, featuring North West, Kevin Smith and Jake Shane
Florence Poppy Deary’s complaisant captain
A sinking ship is too proud to call for help in a hilarious short film from Biscuit’s new comedy director.
Puma is King of the pitch
This new campaign reintroduces one of the most iconic football boots to ever grace a field; the Puma King.
Sean Bean breathes life into new O2 spot
The beloved British actor lends his voice to the mobile network’s powerful campaign reflecting on the essential role of data in connecting human lives.
Jonas Perkmann and Felix Foltas solve a technological enigma
In an absurd and action-packed spec spot, the director reveals the real reason why a USB stick only fits when you turn it over three times.
Oat Cult's wicker pan
In a wickedly sinister tribute to cult horror, agency Insiders and Three Shades Creative give a decidedly Midsommar feel to probiotic overnight oats.
Celebs share fragging fables for Call Of Duty: Warzone
In a mixed-media series of films from agency Waste Creative, each delightfully animated in a different style by This Thing of Ours, Chicharito (Javier Hernández), Rob Beckett, Declan Rice, Tinashe, Ahmed Sylla, and Juan Soto give excitable accounts of in-game encounters.
David Bartels' advertising anecdotes
You may not know the name, but you'll definitely recognise some of the work, as this short documentary tells us the fascinating story of art director David Bartels.
FKA Twigs gets passionate about performance
The English singer and dancer pitches a promo to a disgruntled music exec in a captivating film for her track Childlike Things, featuring North West, Kevin Smith and Jake Shane
Florence Poppy Deary’s complaisant captain
A sinking ship is too proud to call for help in a hilarious short film from Biscuit’s new comedy director.
Puma is King of the pitch
This new campaign reintroduces one of the most iconic football boots to ever grace a field; the Puma King.
Sean Bean breathes life into new O2 spot
The beloved British actor lends his voice to the mobile network’s powerful campaign reflecting on the essential role of data in connecting human lives.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Mr Kaplin showed us what it's like to have ADHD
When Jelly director Mr Kaplin and his daughter Mia were diagnosed with ADHD, they teamed up to create an informative animation about living with the condition. Here, he shares more about their ADHD discovery, creating the film, and the connection between neurodiversity and creative minds.
How Original Source took AI for a wild ride
In collaboration with Fold7 and Private Island, the PZ Cussons shower gel brand unveils a vibrant, first-of-its-kind national TV commercial blending AI visuals with traditional live action production. Here, the director, Chris Boyle, shares all the juicy details.
How Ben Strebel fired up climate consciousness
The Biscuit Filmworks director talks us through the making of this incendiary campaign created by Mother for the advocacy group Make My Money Matter.
How Joe Connor caught Gregory Alan Isakov’s wave length
Rogue Film’s director Joe Connor explains to shots how Isakov’s emotional song Mistakes resonated with him, leading to recollections of surfers and the creation of a phenomenal promo.
How GoDaddy got Goggins in goggles
shots' Jamie Madge speaks to Go Daddy ECD Adam Nowak, Quality Meats' CCO Gordy Sang and Brian Siedband, and ProdCo director Ian Pons Jewell about the about the rug-pull Super Bowl campaign that had people clamouring over Walton Goggins' Goggle Glasses.
Emily Maye joins La Pac
Production company La Pac welcome Emily Maye for exclusive representation in France.
Washington Square Films signs director Jihye
The New York-based filmmaker brings an intimate, human-centred approach to work for brands including Ford, HBO, McDonald’s and Instagram.
Little Minx signs director Alexis Gomez
Mexico City-based photographer/director behind Monos’ cinematic Kismet campaign joins the production company for US commercial representation.
Quriosity Productions adds director Didier Charette
The Montreal-based talent marks his first US representation agreement after shooting two spots for BarkleyOKRP and Premier Protein.
Laird and Good Company adds new talent
Juanita Richards, Francesca Allen, Maya Visnyei, Lucia Bell-Epstein, and Celeste Sloman join the growing roster.
Director Ernest Desumbila joins Stink
World-class filmmaker brings bold cinematic vision to the UK, DACH, Czech, and Brazil markets.
- Lincoln’s mic drop with all-new Navigator and Serena Williams
- Yung Lean is a Babyface Maniac
- Director Diego Contreras reflects on the immigrant journey
- Shell sells us the story of Souad
- Guinness turns Shanghai pedestrians into ad directors
- Stoiximan sponsor the shirt
- Schweppes takes first steps on Mars
- It's light's up, let's go for the Toronto Blue Jays
- What's under Kohler's black veil?
- Co-op aims to tackle price perceptions
Emily Maye joins La Pac
Production company La Pac welcome Emily Maye for exclusive representation in France.
Washington Square Films signs director Jihye
The New York-based filmmaker brings an intimate, human-centred approach to work for brands including Ford, HBO, McDonald’s and Instagram.
Little Minx signs director Alexis Gomez
Mexico City-based photographer/director behind Monos’ cinematic Kismet campaign joins the production company for US commercial representation.
Quriosity Productions adds director Didier Charette
The Montreal-based talent marks his first US representation agreement after shooting two spots for BarkleyOKRP and Premier Protein.
Laird and Good Company adds new talent
Juanita Richards, Francesca Allen, Maya Visnyei, Lucia Bell-Epstein, and Celeste Sloman join the growing roster.
Director Ernest Desumbila joins Stink
World-class filmmaker brings bold cinematic vision to the UK, DACH, Czech, and Brazil markets.
The Talent
The G/Jems' 24 carat creativity
Brought together by a shared name, McCann’s rising creative duo the G/Jems are channelling their differences – both neural and cultural - into an award-winning creative streak that’s changing the narrative around everything from women’s football to inclusive gaming.
Emma Castle: A brighter state of mind
Springboarding off her late ADHD diagnosis, Emma Castle, founder of Margate-based creative collective Bright Island, is shaking up the ad industry with an alternative agency model. Supporting neurodiversity in its environment and working culture isn’t just good for creativity, she tells shots – it makes business sense too.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
The Inspiration
Peer Review: Michael Sagol
With a career spanning all things from creating Oscar-winning work to wrangling rats, Caviar founder and EP Michael Sagol shares the importance of trusting your gut, embracing the chaos, and empowering the people around you.
Peer Review: Marty McMullan
Senior Colourist at Freefolk, Marty McMullan, shares the creatives and films that have inspired him, from Jill Bogdanowicz's perfectly balanced colour on Joker to the striking tones of Spielberg's West Side Story.
On My Radar: Spencer MacDonald
Voyager director Spencer MacDonald highlights a 1960s film which, these days, seems more like a documentary, loves an artist whose work champions sanity, and appreciates the creative influence of psilocybin mushrooms.
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The big clean-up has started in LA after January’s wildfires ravaged the city. But what does this latest environmental disaster mean for the commercial production industry? Kicking off our Sustainability Focus, Lucy Aitken finds out how Tinseltown can recover.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.