Yo Ho Ho! (And a bottle of Liptons)
Shiver me tea-mbers, the beverage brand is promoting its ice tea with a potty pirate-themed tale of hi-jinks on the high seas helmed by David Wilson.
High times with Squarespace
The website builder launches its scheduling software Acuity with a zippy new TVC about the art of making time for planning your time.
Coop Mega’s method grilling
A man goes to questionable lengths to improve his barbequeing prowess in Emil Möller’s surreal spot for the Norwegian supermarket.
The Glue Society sings Audi tune
In a witty film from BBH to promote the A6 Avant e-tron's snazzy sunroof, an a cappella group bust out a dose of Reel 2 Real whilst being uniquely illuminated.
The YES Foundation’s feel good-ish factor
This wonderfully wacky campaign for the philanthropic organisation suggests that not being a total goody-two-shoes shouldn’t stop people from trying to do worthy things.
Aperol’s ode to Italy
Jara Moravec’s sublime spot captures the orange liqueur cocktail’s irresistible charm amid the buzz of a summer evening at an Italian bar.
Bianca Poletti’s disturbing distortions
The director’s dystopian short film follows a teenage girl who becomes immersed in the sinister world of digital face filters.
Proton’s playtime paranoia
Blinkink’s Zack Tavel draws inspiration from 90s toy ads in a surreal, satirical spot promoting the privacy-focused tech company’s cloud storage product.
Yo Ho Ho! (And a bottle of Liptons)
Shiver me tea-mbers, the beverage brand is promoting its ice tea with a potty pirate-themed tale of hi-jinks on the high seas helmed by David Wilson.
High times with Squarespace
The website builder launches its scheduling software Acuity with a zippy new TVC about the art of making time for planning your time.
Coop Mega’s method grilling
A man goes to questionable lengths to improve his barbequeing prowess in Emil Möller’s surreal spot for the Norwegian supermarket.
The Glue Society sings Audi tune
In a witty film from BBH to promote the A6 Avant e-tron's snazzy sunroof, an a cappella group bust out a dose of Reel 2 Real whilst being uniquely illuminated.
The YES Foundation’s feel good-ish factor
This wonderfully wacky campaign for the philanthropic organisation suggests that not being a total goody-two-shoes shouldn’t stop people from trying to do worthy things.
Aperol’s ode to Italy
Jara Moravec’s sublime spot captures the orange liqueur cocktail’s irresistible charm amid the buzz of a summer evening at an Italian bar.
Bianca Poletti’s disturbing distortions
The director’s dystopian short film follows a teenage girl who becomes immersed in the sinister world of digital face filters.
Proton’s playtime paranoia
Blinkink’s Zack Tavel draws inspiration from 90s toy ads in a surreal, satirical spot promoting the privacy-focused tech company’s cloud storage product.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Freddie Powell took a loving look at parental passion
In an acerbic short from the Drool filmmaker, premiering on shots, an ageing couple display their love through habitual disharmony and nagging niggles. Here we speak to Powell about casting, comedic timing and commandeering his parents' house for the shoot.
How BritBox brought filmmaking to life
Shot over more than 14 continuous hours, BritBox's new campaign is a filmmaking feat of ingenuity that needed rigorous planning, total precision and the professionalism of a host of departments.
How Mr Kaplin showed us what it's like to have ADHD
When Jelly director Mr Kaplin and his daughter Mia were diagnosed with ADHD, they teamed up to create an informative animation about living with the condition. Here, he shares more about their ADHD discovery, creating the film, and the connection between neurodiversity and creative minds.
How Original Source took AI for a wild ride
In collaboration with Fold7 and Private Island, the PZ Cussons shower gel brand unveils a vibrant, first-of-its-kind national TV commercial blending AI visuals with traditional live action production. Here, the director, Chris Boyle, shares all the juicy details.
How Ben Strebel fired up climate consciousness
The Biscuit Filmworks director talks us through the making of this incendiary campaign created by Mother for the advocacy group Make My Money Matter.
Hobby signs director André Maat
Hobby signs Maat for representation in Benelux, Scandinavia, and the USA.
Nexus Studios signs Alice Isaac
The boundary-pushing director and collage artist brings her genre-defying, tactile-digital aesthetic to the award-winning studio's commercial roster.
argentinacine welcomes director Justo Dell Acqua
Dell Acqua's challenge is to create images where concepts, acting performances, and cinematography coexist and enhance one another.
OURHouse Global joins JW Collective for strategic partnership
The culture-driven production powerhouse expands reach through new creative alliance.
Claryn Chong joins Stink for global commercial representation
Chong launches with a Nike x Bugeisha Club campaign called Unreal Movement.
Director Craig Moore returns to Robot
Award-winning director Moore is reigniting his creative roots in South Africa.
- Schweppes meets the Martians
- Los York goes far out with HOKA's Mafate X
- Hawaiian Tropic unveils Tana Sutra campaign
- Audi launch new A3 range with cinematic campaign
- Taco Bell asks... are you happy?
- The Marías release Back to Me promo
- King She shoots for Yamê
- Caisse d’Epargne supports single-parent families
- Parents pay for college in strange ways with PNC Bank
- Renovate your pantry with LesserEvil
Hobby signs director André Maat
Hobby signs Maat for representation in Benelux, Scandinavia, and the USA.
Nexus Studios signs Alice Isaac
The boundary-pushing director and collage artist brings her genre-defying, tactile-digital aesthetic to the award-winning studio's commercial roster.
argentinacine welcomes director Justo Dell Acqua
Dell Acqua's challenge is to create images where concepts, acting performances, and cinematography coexist and enhance one another.
OURHouse Global joins JW Collective for strategic partnership
The culture-driven production powerhouse expands reach through new creative alliance.
Claryn Chong joins Stink for global commercial representation
Chong launches with a Nike x Bugeisha Club campaign called Unreal Movement.
Director Craig Moore returns to Robot
Award-winning director Moore is reigniting his creative roots in South Africa.
The Talent
Thomas Kolster on the business of doing better
A founding father of ‘goodvertising’, Thomas Kolster has spent almost 20 years at the intersection of sustainability, branding and marketing – preaching the gospel on brand transformation. Now, with a new enemy on the horizon, his mission is clearer than ever.
Azlan Som on finding clarity in the abstract for ADFEST
Finding himself in the Fabulous Five at the festival with his personal short RINTIK, Som speaks about how a storytelling experiment can help to find your voice.
Mika Sasaki talks ADFEST perfection with IM PERFECTION
The festival's Fabulous Five Jury Commendation winner talks about how societal trends and Japanese cultural norms lend themselves to dystopian futures, and how collaboration is key in getting big ideas onto the screen.
The Inspiration
Cannes Contenders: South Africa
EP Shayne Brookstein, and Marketing Director Beccy Kellond at Moonlighting share five campaigns that could see South Africa collecting awards at Cannes. Narrowing down the selection of commercials was no easy task and the fact that 4 of the 5 are for chicken, shows where South African hearts lie.
Cannes Contenders: Spain
Roberto Fara, Chief Creative Officer of Ogilvy Spain, shares his five top favourite works to come out of Spain, including tech that gives voice to the voiceless, awesome awnings and artistic ice-cream wrappers.
Playlist: Gabriel Schmitt
We hear from Grey’s Global Chief Creative Officer Gabriel Schmitt, where he talks about the future of visual albums, why Frame.io is his essential piece of tech, and reveals who his most played artist is...
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May is Mental Health Awareness Month and here Becky Morrison, producer and founder of The Light, asks the advertising industry – what if the way we work is both hurting people and diminishing the quality of the work itself?
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.