Castle Milk Stout takes its time
Darling Films' Zee Ntuli directs a stylishly composed musing on the concept of African Time.
The RNLI makes waves with a heartfelt tale
This PSA for the coastal rescue service reminds us of the enduring power of simple cinematic storytelling with a tender love story that turns into a fight for survival.
Sky Bet’s wonky World Cup world
Bearing the trademark kookiness of comedian/writer/director Rich Hall, this ad for the betting platform makes a big play for World Cup fever.
Original Koffee’s rhythm and roots
Director Yoni Lappin weaves a rich visual tapestry of Jamaican culture and communities in a cinematic promo for the singer and rapper's track Rapid Fyah.
McDonald's steals the show
A new spot for the fast-food chain takes us on a global jaunt as a series of heists take place, allowing the new McDonald's menu to feature the best burgers from around the world.
Carly Rae Jepsen takes the lead
The Canadian singer/songwriter releases a promo for her latest track On Wires that symbolises the pull between career and motherhood.
Twix's new ad-stars are no dummies
Dougal Wilson directs a glorious puppetry duet of Nelly and Kelly Rowland’s Dilemma for adam&eveDDB's continuation of the Two Is More Than One platform.
Five stars for exploitation
The Spanish Ministry of Equality’s anti-prostitution drive launches a shocking film that exposes a modern phenomenon – the dehumanising rating of X-rated services.
Castle Milk Stout takes its time
Darling Films' Zee Ntuli directs a stylishly composed musing on the concept of African Time.
The RNLI makes waves with a heartfelt tale
This PSA for the coastal rescue service reminds us of the enduring power of simple cinematic storytelling with a tender love story that turns into a fight for survival.
Sky Bet’s wonky World Cup world
Bearing the trademark kookiness of comedian/writer/director Rich Hall, this ad for the betting platform makes a big play for World Cup fever.
Original Koffee’s rhythm and roots
Director Yoni Lappin weaves a rich visual tapestry of Jamaican culture and communities in a cinematic promo for the singer and rapper's track Rapid Fyah.
McDonald's steals the show
A new spot for the fast-food chain takes us on a global jaunt as a series of heists take place, allowing the new McDonald's menu to feature the best burgers from around the world.
Carly Rae Jepsen takes the lead
The Canadian singer/songwriter releases a promo for her latest track On Wires that symbolises the pull between career and motherhood.
Twix's new ad-stars are no dummies
Dougal Wilson directs a glorious puppetry duet of Nelly and Kelly Rowland’s Dilemma for adam&eveDDB's continuation of the Two Is More Than One platform.
Five stars for exploitation
The Spanish Ministry of Equality’s anti-prostitution drive launches a shocking film that exposes a modern phenomenon – the dehumanising rating of X-rated services.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
Anton Du Preez joins Riff Raff
Du Preez joins the Riff Raff US director roster and features on their UK Nursery of Evil, marking a bold new addition to the line up.
Jelly signs Cristian Mera for worldwide representation
Jelly announces the worldwide representation of Calgary-based artist Mera, marking his first commercial agency signing.
Duncan Lewis joins Outsider
Rising star Lewis has chosen Outsider as his home, his first foray into directorial representation.
Impossible Studios welcomes Sharon Chetrit
The Toronto-based production company has officially added the director to its roster for exclusive commercial representation in Canada.
Editor Angelo Valencia returns to Whitehouse Post
This marks a homecoming for Valencia, who previously edited at Whitehouse Post before continuing his creative journey at Beast and as a Partner at Optimus.
Lemonade Collective welcomes RSA Films to the roster
Lemonade Collective welcomes RSA Films to its UK Talent and Entertainment rosters.
- Surreal Hotel Arts and Eudora unveil new campaign starring Valentina Ferrer
- The Kia Seltos proves good things do come in small packages
- Lexus: Engineered to be felt
- Dacia unveils the Striker
- PepsiCo launch Now in a Solo Pack campaign
- Fi launches the new Fi Ultra Dog Tracker
- It's as easy as Opill
- Heinz spills the solution to a saucy problem
- Ezra Collective are here because of hope
- Belvoir Farm is taste obsessed in new campaign
Anton Du Preez joins Riff Raff
Du Preez joins the Riff Raff US director roster and features on their UK Nursery of Evil, marking a bold new addition to the line up.
Jelly signs Cristian Mera for worldwide representation
Jelly announces the worldwide representation of Calgary-based artist Mera, marking his first commercial agency signing.
Duncan Lewis joins Outsider
Rising star Lewis has chosen Outsider as his home, his first foray into directorial representation.
Impossible Studios welcomes Sharon Chetrit
The Toronto-based production company has officially added the director to its roster for exclusive commercial representation in Canada.
Editor Angelo Valencia returns to Whitehouse Post
This marks a homecoming for Valencia, who previously edited at Whitehouse Post before continuing his creative journey at Beast and as a Partner at Optimus.
Lemonade Collective welcomes RSA Films to the roster
Lemonade Collective welcomes RSA Films to its UK Talent and Entertainment rosters.
The Talent
Alfie Whiteman: Moving the creative goalposts
Former professional footballer, Somesuch director and photographer Alfie Whiteman talks to Amy Hey about creative ruts, toe wrestling tournaments and exposing his insecurities.
Nils Leonard: Living dangerously
Uncommon founder and industry icon Nils Leonard believes the age of landfill advertising is over. Here, he talks to Amy Hey about his bohemian upbringing, radical craft, and why agencies can’t afford to play it safe anymore.
Sydney Cohen: Embracing eccentricities
Now ACD at Chicago indie agency Highdive, where she started as an intern in 2021, Dallas-born art director Sydney Cohen has already bagged a prodigious amount of awards and, along with her creative partner Jordan Fishel, made this year’s AdWeek Creative 100 list. She talked to Carol Cooper about finding inspiration in a good pun, animatronic fish, and the simple beauty of watching people being people.
The Inspiration
Playlist: Alicia MacDonald
For this weeks Playlist we hear from The Corner Shop director Alicia MacDonald. Here she gives us the scoop on seeing Wolf Alice live, the impact of social media on the industry. Plus the musical journey of her new feature film, Finding Emily.
Eliza Hooper: A Few Of My Favourite Things
The Even/Odd director shares the Hairspray merch, hollow heads and hot priests that keep her inspired.
On My Radar: Martin Raffier
Tool director Martin Raffier lets us know what's on his creative radar as he cites comic books as one of his main inspirations, explains why he misses "old school" commercials, and says he can get lost down the rabbit hole of Wikipedia.
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As AI-generated content becomes more abundant, culturally significant content becomes more valuable, says Sonia Bouadma, Founder of SB Licensing, who believes that leaning into authenticity is the way forward.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.