Microsoft Windows gets double glazed by Droga5
ProdCo director Mackenzie Sheppard uses a gaggle of twins and some neat in-camera effects to showcase the dual purposes of a laptop.
NSPCC's online anguish
A new campaign for the UK charity centres on concern for children's safety when online, and how harm can intrude into day-to-day experiences.
Ford abandons tyre-d cliché
The motor giant takes a refreshing break from well-worn car ad tropes with a delightfully surreal spot about racing wheels.
Axe helps idiots see scents
In a continuation of the Smell Your Best When You Look Your Worst campaign from LOLA, five footy fans' outlandish outfits are ignored because of their delightful smell.
Rubbermaid makes storage magic
Magic is all about sleight of hand, and so too is this new spot for the storage box behemoth, for which distraction is the name of the game.
Andy Lambert’s crude awakening
The director’s chilling new satirical short follows the exploits of a certain oil-obsessed creature from the Orange lagoon who’s hellbent on Making American Gush Again.
Gilm0re's military remix
A young recruit is trained to become a DJ at a surreal boot camp in Ricky Dick’s absurd promo for the artist’s track, Another Breathtaking Melody.
People I’ve Met’s hero complex
A small chivalrous act sets off a chain reaction of disasters in this compelling and playful promo directed by Ben Harris for the alt rock band’s track, Bastards.
Microsoft Windows gets double glazed by Droga5
ProdCo director Mackenzie Sheppard uses a gaggle of twins and some neat in-camera effects to showcase the dual purposes of a laptop.
NSPCC's online anguish
A new campaign for the UK charity centres on concern for children's safety when online, and how harm can intrude into day-to-day experiences.
Ford abandons tyre-d cliché
The motor giant takes a refreshing break from well-worn car ad tropes with a delightfully surreal spot about racing wheels.
Axe helps idiots see scents
In a continuation of the Smell Your Best When You Look Your Worst campaign from LOLA, five footy fans' outlandish outfits are ignored because of their delightful smell.
Rubbermaid makes storage magic
Magic is all about sleight of hand, and so too is this new spot for the storage box behemoth, for which distraction is the name of the game.
Andy Lambert’s crude awakening
The director’s chilling new satirical short follows the exploits of a certain oil-obsessed creature from the Orange lagoon who’s hellbent on Making American Gush Again.
Gilm0re's military remix
A young recruit is trained to become a DJ at a surreal boot camp in Ricky Dick’s absurd promo for the artist’s track, Another Breathtaking Melody.
People I’ve Met’s hero complex
A small chivalrous act sets off a chain reaction of disasters in this compelling and playful promo directed by Ben Harris for the alt rock band’s track, Bastards.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
How straight 8's challenge can unleash creativity
With the deadline for Shootout 2026 looming, filmmakers from Drool, new-land, Mr+Positive, Snapper Films, and VCCP discuss the terror, joy and creative freedom that comes with creating films under uniquely unforgiving restrictions.
How 4Creative found inspiration in initials
As Channel 4’s in-house agency unveils its new identity, Miketta Lane and David Wigglesworth chat to Jamie Madge about collaborative authorship, creative chaos, and resisting polished uniformity.
James A. Demetriou gets to WORK
The London-based editor joins the company’s roster for global representation.
TBWA\Chiat\Day to be inducted into AMP Hall of Fame
Tickets on sale now for the ceremony that marks only the second time an advertising agency will receive the show's highest honour.
straight 8 unveils top films for 2026
straight 8 brings 25 new Super 8 short films from 11 countries to BFI IMAX and Cannes.
Ethel Rubinstein of LVLY to receive the AICP Post Impact Award
Recognizing individuals who’ve made a lasting impact on the post production community, the honor will be presented during AICP Week.
Made by Humans expands directing roster
Generative AI studio Made by Humans expands AI director roster with eight new signings.
BeSweet Films rebrands as BSWT
The international production company is led by Founder and Executive Producer Juan San Roman and Executive Producer Luciano Firmo.
- Quo lends a helping hand (or eight) in high-energy TV campaign
- Johnnie Walker unveils a rare 24-year-old whisky
- The Upfronts are a week-long metaphor for DIRECTV in new campaign
- It's an ALDI thing
- Hawaiian Tropic launches summer campaign
- Ford launches Born In A Ford campaign
- Verkkokauppa delivers in new spot
- Cozo Coffee comes with that kick
- Always in Motion launch their limited-edition London Gold drop
- Terry Crews shows everyone how to "Out Host" with Hisense
James A. Demetriou gets to WORK
The London-based editor joins the company’s roster for global representation.
TBWA\Chiat\Day to be inducted into AMP Hall of Fame
Tickets on sale now for the ceremony that marks only the second time an advertising agency will receive the show's highest honour.
straight 8 unveils top films for 2026
straight 8 brings 25 new Super 8 short films from 11 countries to BFI IMAX and Cannes.
Ethel Rubinstein of LVLY to receive the AICP Post Impact Award
Recognizing individuals who’ve made a lasting impact on the post production community, the honor will be presented during AICP Week.
Made by Humans expands directing roster
Generative AI studio Made by Humans expands AI director roster with eight new signings.
BeSweet Films rebrands as BSWT
The international production company is led by Founder and Executive Producer Juan San Roman and Executive Producer Luciano Firmo.
The Talent
Making it playful: Paloma Rincón
Multidisciplinary visual artist Paloma Rincón crafts bright, bold and deliciously playful photographic and moving image projects for global brands from Heineken to IKEA. She talks to Amy Hey at OFFF Festival Barcelona about experimentation, handmade craft and making people smile.
shots Unsigned: Seth Ickerman
In this months shots Unsigned interview, we speak with French directing duo Seth Ickerman about their body of work and recent film Speed or Perish. Here they go in depth about their remarkable creative process, their passion for animation and AI, and the trials and tribulations of working on VFX laden productions.
Yannis Konstantinidis: Playing with fire
Best known for wrangling flames for the BBC and experimenting with ice, smoke and water for WWF, director and co-founder of Nomint, Yannis Konstantinidis, has mastered the art of elemental craft. Kicking off this month's Play Focus, he talks to Amy Hey about risk-taking, pyrotechnics and why difficult ideas deliver the greatest impact.
The Inspiration
Cannes Contenders 2026: Australia / New Zealand
Tim Woolford, ECD at Leo Burnett Sydney, talks us through lions-worthy work from his region, including absurd songs, burgers with haircuts and hard-hitting homelessness campaigns.
Cannes Contenders 2026: USA
From crypto re-positioning to penguins on the march, Pat Burke, ECD of Special Group Los Angeles, highlights the work he thinks might come good in Cannes.
Playlist: Dean Karr
We chat with the ground-breaking music video director Dean Karr about the glory days of music promos, he gives some surrealist inspirational picks, and talks swimming with sharks...
)
What a brand says is important, but so too is who says it, and how. Kim Aspeling, Lead Voice Specialist at MassiveMusic, looks at the ways in which brands get their messages across, who delivers those messages, and why voice is so important.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.