Jesse James McElroy takes TADAAM Anywhere
A man leaps between bizarre scenarios in this witty and well-executed spot from OONA/BAAS.
KOKO raises the curtain on 125 years of culture
The London concert venue celebrates a milestone anniversary with an impactful spoken word-led short film directed and concepted by Ned Botwood.
Strongbow's refreshing take on summer
The distinctly British way of enjoying the season is crisply celebrated in this delightful campaign from Otherway and director Glenn Kitson.
Vellas makes Volkswagen Brazil's dreams come true
In an Easter egg-filled film from AlmapBBDO and Anonymous Brasil, the country wakes up as six-time world champions.
MOSS suits up for summer
Menswear brand MOSS has released its first ever TV spot which features one - impeccably dressed - man and his adventurous summer.
Harry’s filthy fantasy
A man reimagines his life as a 1920s oil tycoon in an absurd spot from the men’s shaving brand.
Gantri shines a light on human connection
Director William Ukoh transforms everyday moments into a dynamic and artistic film for the Californian lighting company’s wireless collection.
Ford moves mountains and mornings
Lopé Serrano directs two cinematic films for the vehicle brand, subtly spotlighting its role in the early hours and wild outdoor adventures.
Jesse James McElroy takes TADAAM Anywhere
A man leaps between bizarre scenarios in this witty and well-executed spot from OONA/BAAS.
KOKO raises the curtain on 125 years of culture
The London concert venue celebrates a milestone anniversary with an impactful spoken word-led short film directed and concepted by Ned Botwood.
Strongbow's refreshing take on summer
The distinctly British way of enjoying the season is crisply celebrated in this delightful campaign from Otherway and director Glenn Kitson.
Vellas makes Volkswagen Brazil's dreams come true
In an Easter egg-filled film from AlmapBBDO and Anonymous Brasil, the country wakes up as six-time world champions.
MOSS suits up for summer
Menswear brand MOSS has released its first ever TV spot which features one - impeccably dressed - man and his adventurous summer.
Harry’s filthy fantasy
A man reimagines his life as a 1920s oil tycoon in an absurd spot from the men’s shaving brand.
Gantri shines a light on human connection
Director William Ukoh transforms everyday moments into a dynamic and artistic film for the Californian lighting company’s wireless collection.
Ford moves mountains and mornings
Lopé Serrano directs two cinematic films for the vehicle brand, subtly spotlighting its role in the early hours and wild outdoor adventures.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
How straight 8's challenge can unleash creativity
With the deadline for Shootout 2026 looming, filmmakers from Drool, new-land, Mr+Positive, Snapper Films, and VCCP discuss the terror, joy and creative freedom that comes with creating films under uniquely unforgiving restrictions.
How 4Creative found inspiration in initials
As Channel 4’s in-house agency unveils its new identity, Miketta Lane and David Wigglesworth chat to Jamie Madge about collaborative authorship, creative chaos, and resisting polished uniformity.
Milk & Honey Films signs David Stachura
The Prague-based director signs to the global roster, and brings a cinematic, edit-led approach shaped by rhythm, emotion, and pop culture influence.
Miles Aldridge joins Blink Productions
The ‘Technicolor Noir’ visionary joins Blink Productions for commercial representation.
ArtClass UK signs Diego Nuñez Irigoyen
Irigoyen studied Film at the Buenos Aires Film University and brings a background in both film and theatre direction to his work.
Antoine Zago joins Pulse Films
The French-born director works across music videos, commercials and film, bringing a singular creative vision to everything he touches.
HAMLET signs director Maureen Hufnagel
The Argentine filmmaker joins the company’s roster for representation across Europe and China.
Truesdell Brothers join HunkyDory roster
The directing duo signs with the production company for UK representation.
- Here’s to life with Onvida Health
- ARAG looks into the legal future
- Stella Artois 0.0% alcohol is 100% beer flavour
- Estudio Fe brings a taste of Texas to the screen
- Mateo gives you that farmer’s market fresh taste
- RaceTrac has a One Trac Mind
- Charli XCX is in her own world with NOTHING
- electriclime° and Aleph team up for Capella Hotels and Resorts
- RAZER levels up with game-mode transformations
- Renault launches Sunroof
Milk & Honey Films signs David Stachura
The Prague-based director signs to the global roster, and brings a cinematic, edit-led approach shaped by rhythm, emotion, and pop culture influence.
Miles Aldridge joins Blink Productions
The ‘Technicolor Noir’ visionary joins Blink Productions for commercial representation.
ArtClass UK signs Diego Nuñez Irigoyen
Irigoyen studied Film at the Buenos Aires Film University and brings a background in both film and theatre direction to his work.
Antoine Zago joins Pulse Films
The French-born director works across music videos, commercials and film, bringing a singular creative vision to everything he touches.
HAMLET signs director Maureen Hufnagel
The Argentine filmmaker joins the company’s roster for representation across Europe and China.
Truesdell Brothers join HunkyDory roster
The directing duo signs with the production company for UK representation.
The Talent
Making it playful: Paloma Rincón
Multidisciplinary visual artist Paloma Rincón crafts bright, bold and deliciously playful photographic and moving image projects for global brands from Heineken to IKEA. She talks to Amy Hey at OFFF Festival Barcelona about experimentation, handmade craft and making people smile.
shots Unsigned: Seth Ickerman
In this months shots Unsigned interview, we speak with French directing duo Seth Ickerman about their body of work and recent film Speed or Perish. Here they go in depth about their remarkable creative process, their passion for animation and AI, and the trials and tribulations of working on VFX laden productions.
Yannis Konstantinidis: Playing with fire
Best known for wrangling flames for the BBC and experimenting with ice, smoke and water for WWF, director and co-founder of Nomint, Yannis Konstantinidis, has mastered the art of elemental craft. Kicking off this month's Play Focus, he talks to Amy Hey about risk-taking, pyrotechnics and why difficult ideas deliver the greatest impact.
The Inspiration
Cannes Contenders 2026: The UK
Inspired while listening to the Red Hot Chili Peppers, the theme of Object & Animal Managing Partner Dom Thomas's UK Cannes Contenders seems to be ‘Blood, shit, hand-made, magik’.
Yves Geleyn: A Few Of My Favourite Things
Hornet director Yves Geleyn shares the birds, builds and book-themed bolthole that keep his creativity on track.
Cannes Contenders 2026: Out of Home
Hugh Todd & Dan Dawson, founders of the Behind the Billboard podcast, on the out of home work which they think has been out of this world over the last 12 months.
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Artificial intelligence is here, and it will fundamentally alter filmmaking. But, says The Moon Unit, AI's democratisation of the industry is a fallacy, because as the jigsaw of real-time filmmaking edges closer to completion, it will be the select few with access to the knowledge, rather than the masses with access to the tech, who will come out on top.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.