Aidan Zamiri leans into punk-inspired, black-and-white aesthetics in a punchy and provocative promo for the pop artist’s latest track, Rock Music.
Colin Solal Cardo directs the pop prince’s saucy new promo for the track Dance No More.
A ball girl races through Athens in the director’s cinematic and playful spot for the French sports fashion brand starring Novak Djokovic.
The streaming platform Disney+ releases a monstrously good film tapping into childhood bedtime fears.
Quality Meats' cute new platform for the brand - The Thing That Makes Anything A Thing - sees an obsession with a rodent become something of a cult.
Taking US clichés to the next level (thanks to some delightful AI insanity), this nutty film for Keystone Light Apple provides jingoistic jolity.
Ahead of the World Cup, this new campaign for the beer brand recreates historic moments featuring the Brazilian national team, with appearances by Carlo Ancelotti and Ronaldo.
Pete Riski puts a playful twist on the Pied Piper fairy tale in a fun spot from the supermarket chain making the start of barbecue season.
Aidan Zamiri leans into punk-inspired, black-and-white aesthetics in a punchy and provocative promo for the pop artist’s latest track, Rock Music.
Colin Solal Cardo directs the pop prince’s saucy new promo for the track Dance No More.
A ball girl races through Athens in the director’s cinematic and playful spot for the French sports fashion brand starring Novak Djokovic.
The streaming platform Disney+ releases a monstrously good film tapping into childhood bedtime fears.
Quality Meats' cute new platform for the brand - The Thing That Makes Anything A Thing - sees an obsession with a rodent become something of a cult.
Taking US clichés to the next level (thanks to some delightful AI insanity), this nutty film for Keystone Light Apple provides jingoistic jolity.
Ahead of the World Cup, this new campaign for the beer brand recreates historic moments featuring the Brazilian national team, with appearances by Carlo Ancelotti and Ronaldo.
Pete Riski puts a playful twist on the Pied Piper fairy tale in a fun spot from the supermarket chain making the start of barbecue season.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
With the deadline for Shootout 2026 looming, filmmakers from Drool, new-land, Mr+Positive, Snapper Films, and VCCP discuss the terror, joy and creative freedom that comes with creating films under uniquely unforgiving restrictions.
As Channel 4’s in-house agency unveils its new identity, Miketta Lane and David Wigglesworth chat to Jamie Madge about collaborative authorship, creative chaos, and resisting polished uniformity.
Vetor in Brazil, and Lobo in the United States, enter a new phase with an even more integrated operation, featuring a new corporate structure and operational agreement.
Acclaimed writer and director Griffiths, is a seasoned storyteller with a distinguished career spanning both commercial and long-form filmmaking.
Grammy nominated Luz joins the roster at an exciting moment in her career, with a growing body of work that continues to resonate across fashion, music and contemporary culture.
Sparks signs the directing duo Norman Bates for commercial representation in Canada.
Peter Martin are two people, Peter and Martin. 50% Australian, 50% American, 100% crab meat.
Vetor in Brazil, and Lobo in the United States, enter a new phase with an even more integrated operation, featuring a new corporate structure and operational agreement.
Acclaimed writer and director Griffiths, is a seasoned storyteller with a distinguished career spanning both commercial and long-form filmmaking.
Grammy nominated Luz joins the roster at an exciting moment in her career, with a growing body of work that continues to resonate across fashion, music and contemporary culture.
Sparks signs the directing duo Norman Bates for commercial representation in Canada.
Peter Martin are two people, Peter and Martin. 50% Australian, 50% American, 100% crab meat.
In this months shots Unsigned interview, we speak with French directing duo Seth Ickerman about their body of work and recent film Speed or Perish. Here they go in depth about their remarkable creative process, their passion for animation and AI, and the trials and tribulations of working on VFX laden productions.
Best known for wrangling flames for the BBC and experimenting with ice, smoke and water for WWF, director and co-founder of Nomint, Yannis Konstantinidis, has mastered the art of elemental craft. Kicking off this month's Play Focus, he talks to Amy Hey about risk-taking, pyrotechnics and why difficult ideas deliver the greatest impact.
Currently associate artist at the Tracey Emin Foundation, Ted Rogers – choreographer/dancer/painter and all-round Renaissance polymath, who’s work includes promos and ads for brands such as Gucci, Very and Future Islands – is also a fine storyteller. Here they share with Carol Cooper their candid, moving tales of movement.
Ben Saul-Garner, Co-Founder of entertainment marketing agency Attachment, highlights the celebrity-fronted campaigns that cut through over the last 12 months.
Plural Films' director Stash Capar shares his birthstones, his books and his beautifully sentimental desk.
Remco Marinus, ECD at Havas Lemz Amsterdam, on Dutch craftsmanship for international music stars, "beautiful but uncomfortable" campaigns, and preparing for a crisis.
As the deadline for 2026's shots-supported Young Director Award approaches this week, we speak to some of the event's main sponsors, each of whom sits at the head of a successful production company, about why the search for new talent has changed, but how the goal has remained the same.
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
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