New Zealand's prescription for change
A stripped-back and impactful public awareness campaign confronts the financial barriers New Zealanders face to accessing life-changing medicine.
Got Milk? Got Zombies!
John Morgan Takes on the 'walking dead' in this fun social-first spot for the Milk Processor Education Program (MilkPEP).
Manny Santiago gets rad
The pro skater goes on a wild mixed-media journey in this bonkers promo for R.A.D®'s move into skateboarding footwear.
Nicos Livesey gives Apple some mighty claymation
The BLINKINK director provides the new Mac mini with animated appendages in this character-filled spot from TBWA\Media Arts Lab.
Grow Therapy strengthens through song
KDSP's innovative new campaign for the mental health platform, directed by John Hillcoat, sees inner monologues expressed through song.
Gar O’Rourke prompts human perspectives for Anthropic
The American AI corporation launches an insightful and balanced documentary exploring how Icelandic people are approaching the arrival of artificial intelligence.
Austin Peters gives Orville Peck movement therapy
In a brilliantly stylised journey through rehab, Peck’s autobiographical track Already Gone sees mundanity fused with musical moments.
Bryan Schlam's driving motivation
In the filmmaker's new music video for Billy Strings' track 10,000 Miles From a Friend, shot through Los York, a truck driver takes a cross-country trek to family.
New Zealand's prescription for change
A stripped-back and impactful public awareness campaign confronts the financial barriers New Zealanders face to accessing life-changing medicine.
Got Milk? Got Zombies!
John Morgan Takes on the 'walking dead' in this fun social-first spot for the Milk Processor Education Program (MilkPEP).
Manny Santiago gets rad
The pro skater goes on a wild mixed-media journey in this bonkers promo for R.A.D®'s move into skateboarding footwear.
Nicos Livesey gives Apple some mighty claymation
The BLINKINK director provides the new Mac mini with animated appendages in this character-filled spot from TBWA\Media Arts Lab.
Grow Therapy strengthens through song
KDSP's innovative new campaign for the mental health platform, directed by John Hillcoat, sees inner monologues expressed through song.
Gar O’Rourke prompts human perspectives for Anthropic
The American AI corporation launches an insightful and balanced documentary exploring how Icelandic people are approaching the arrival of artificial intelligence.
Austin Peters gives Orville Peck movement therapy
In a brilliantly stylised journey through rehab, Peck’s autobiographical track Already Gone sees mundanity fused with musical moments.
Bryan Schlam's driving motivation
In the filmmaker's new music video for Billy Strings' track 10,000 Miles From a Friend, shot through Los York, a truck driver takes a cross-country trek to family.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
Jonny Tully heads to Electric Theatre Collective
Tully is no stranger to ETC’s Brick Lane studio; in recent months he has been working closely with the team on a freelance basis, turning his hand to commercials and music videos.
Nicolee Tsin makes a new Friend
Born and raised in Hong Kong, Tsin's work is defined by a bold visual language and an unmistakable point of view.
Kaus signs director Adrian Villagomez
Kaus will represent Villagomez in the UK and Brazil, extending the company’s international reach while supporting its commitment to auteur led talent across global markets.
TBWA\Media Arts Lab names Anh Do global head of music
Do brings more than a decade of experience in music supervision, creative strategy, and sonic branding, most recently as Google Brand Studio's inaugural in-house music supervisor.
Cassandra Jolie joins PS260
PS260 welcomes the editor, artist, graphic designer and musician to its editorial roster.
Superprime signs filmmaker Emerald Fennell
Superprime has signed the Academy Award, BAFTA and Critics Choice Award-winning director, writer and producer for worldwide commercial representation.
- Amica launches new brand campaign
- Espolòn Tequila launches Ride the Rooster
- Mars brings the You're Not You platform to sport
- Welcome to the Betway Clubhouse
- KFC and IShowSpeed head to the Hot Ranch
- McDonald’s partners with XBOX for some Side Missions
- First Interstate Bank introduces no nonsense campaign
- Barclays is with you on game day
- Donegal Catch gives the pep talk we all need at dinner time
- Xero drives global expansion with AI-powered campaign
Jonny Tully heads to Electric Theatre Collective
Tully is no stranger to ETC’s Brick Lane studio; in recent months he has been working closely with the team on a freelance basis, turning his hand to commercials and music videos.
Nicolee Tsin makes a new Friend
Born and raised in Hong Kong, Tsin's work is defined by a bold visual language and an unmistakable point of view.
Kaus signs director Adrian Villagomez
Kaus will represent Villagomez in the UK and Brazil, extending the company’s international reach while supporting its commitment to auteur led talent across global markets.
TBWA\Media Arts Lab names Anh Do global head of music
Do brings more than a decade of experience in music supervision, creative strategy, and sonic branding, most recently as Google Brand Studio's inaugural in-house music supervisor.
Cassandra Jolie joins PS260
PS260 welcomes the editor, artist, graphic designer and musician to its editorial roster.
Superprime signs filmmaker Emerald Fennell
Superprime has signed the Academy Award, BAFTA and Critics Choice Award-winning director, writer and producer for worldwide commercial representation.
The Talent
Jean Chapiro finds the message beyond La Mar
After picking up Documentary Gold at this year’s YDA, director behind La Mar tells Jamie Madge how she found the human story inside a climate crisis.
Štefánia Lovasová's intimate glimpse at abuse
Director Štefánia Lovasová won a Gold Screen in the Film School -10 Mins and over category at this years YDA. Here she tells us about how her sister got her into film, shooting on 16mm, and the magic of good casting.
How Sooyeon Shin found beauty in a bad dream
After picking up Animation Gold at this year’s YDA, South Korean director Sooyeon Shin tells Jamie Madge how a recurring dream, an unresolved childhood memory and hand-drawn textures shaped her deeply personal film, To My Old Nightmare.
The Inspiration
Playlist: Greg Hackett
Park Pictures director Greg Hackett talks about the joy of Adam Buxton's Bug nights, a previous life as a musician, and the returning emphasis on long-form promos.
On My Radar: Stefane Rosa
Stefane Rosa, CEO of Prose on Pixels US, is a fan of Oura, a devotee of TikTok and an enthusiast of 80s music... but draws the line at "making stupid people famous".
Julian Acosta: A Few Of My Favourite Things
The Cobblestone director shares the drums, drawings and deathly objects that shape his search for human truth.
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Red Bull has managed it, so too has Patagonia, but other cult brands have suffered when attempting to appeal to the masses. Kriston Rucker, Partner at Love & War, looks at the reasons why, and what A24's new deal might mean for the company.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.