Wolf Alice’s love letter to female friendship
Colin Solal Cardo’s elegantly styled and playfully choreographed promo for the British alt rock band’s track Just Two Girls is a celebration of love for one's best friend.
VCCP gives Co-op Funeralcare 1 beautiful ad
In its first campaign since winning the account, the agency and director Simon Ratigan portray the storied history of an ordinary woman, one number at a time.
Barbour’s tribute to tartan
Sam Rock weaves a whimsical spot for the British outdoors fashion brand’s Autumn/Winter 2025 campaign, celebrating the birthplace of Scotland’s iconic fabric.
Winsor & Newton shows its true colours
Art Practice's gorgeously crafted and cleverly scripted spot for the art materials brand takes us on a hypnotic visual journey through the full spectrum of colours.
Antonio Banderas's thieving typo
A mispelt snack means a caper across town in this funny spot for Uber Eats from Ogilvy and Damien Shatford.
Selfridges' lifetime of love
Created in collaboration with Nowness, Dorothy Allen-Pickard's charming short film for the British department store explores what it means to spend your life with someone.
Uber Eats' rom-com breaks the Law
Jude Law is Romance’d Enough in the delivery company's latest iteration of the When You’ve Done Enough, Uber Eats platform.
EA gets its skate on
Uncommon Creative Studio's campaign for EA Games' new skateboarding game mixes realistic footage with some surreal elements.
Wolf Alice’s love letter to female friendship
Colin Solal Cardo’s elegantly styled and playfully choreographed promo for the British alt rock band’s track Just Two Girls is a celebration of love for one's best friend.
VCCP gives Co-op Funeralcare 1 beautiful ad
In its first campaign since winning the account, the agency and director Simon Ratigan portray the storied history of an ordinary woman, one number at a time.
Barbour’s tribute to tartan
Sam Rock weaves a whimsical spot for the British outdoors fashion brand’s Autumn/Winter 2025 campaign, celebrating the birthplace of Scotland’s iconic fabric.
Winsor & Newton shows its true colours
Art Practice's gorgeously crafted and cleverly scripted spot for the art materials brand takes us on a hypnotic visual journey through the full spectrum of colours.
Antonio Banderas's thieving typo
A mispelt snack means a caper across town in this funny spot for Uber Eats from Ogilvy and Damien Shatford.
Selfridges' lifetime of love
Created in collaboration with Nowness, Dorothy Allen-Pickard's charming short film for the British department store explores what it means to spend your life with someone.
Uber Eats' rom-com breaks the Law
Jude Law is Romance’d Enough in the delivery company's latest iteration of the When You’ve Done Enough, Uber Eats platform.
EA gets its skate on
Uncommon Creative Studio's campaign for EA Games' new skateboarding game mixes realistic footage with some surreal elements.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Aardman’s talking animals stood the test of time
Known for bringing warmth and wit to the animal kingdom, filmmaker Nick Park's Creature Comforts has appeared in countless spots and series since its creation in 1989. We caught up with Aardman's Rich Webber and Steve Harding-Hill to reflect on the style's enduring appeal, and their most recent campaign, Human Nature.
Ana Paula's story of desperation and determination
A new short film, just off the festival circuit, is a powerful, intense and emotional story about desperation, love and loss featuring a brilliant cast of non-professional actors.
How Eliza McNitt and AI connected the intimate with the infinite
In ANCESTRA, Chromista director Eliza McNitt merges the miracle of childbirth with the mysteries of the cosmos, crafting a live-action/AI short brought to life by hundreds of hands translating vision into poetry. Here, she speaks to shots about the film’s ambitious process and the human collaboration behind the machine.
How Anthony Dickenson made months of monoprints for Rival Consoles
To create his unique and mesmerising promo for the synth act, the 1stAveMachine director created 11 painted rolls, each 20 metres long, to house 5000 frames of pulsing imagery. shots sat down with Dickenson to find out what led to such a meditative and drawn-out project.
How the BBC and Blinkink sculpted excitement for the UEFA Women’s Euro
Handmade down to the last thumbprint, the BBC’s UEFA Women’s Euro trailer brings football’s biggest stars to life in an intricate and action-packed claymation. We spoke to BLINKINK producer Rebecca Little about painstaking craft, uplifting tone, and why traditional techniques still score big in an increasingly digital world.
La Pac appoints Esha Woottum as executive producer
The Paris-based production company adds Woottum to its team.
Amelia Torode returns to Ogilvy UK in senior leadership role
The strategist returns to the agency to oversee a 97-strong team across five business units.
NERD Productions signs filmmaker Sakari Lerkkanen
The London-based studio adds the director, known for commercials, films and music videos, to its roster.
JEAN launches JEAN’S SISTER
The Los Angeles–based studio opens with a full-service model and its first directors already on the roster... themselves.
TBWA\Media Arts Lab London names Tim Schoenmaeckers ECD for UK, EU and CEMEA
The industry veteran joins from Ogilvy Chicago to lead creative output across multiple regions.
- Renault and Publicis Conseil unveil Love Redesigned
- Hims redefine male confidence through self care
- Santander’s Bank of Antandec comes to a Grand Finale
- RSBC London launches Bedtime Donations
- The Bill and Melinda Gates Foundation's fight against Malaria
- Plan A's sweet animated spot for Vinamilk
- Exit Films crafts stunt-fuelled spot for Toyota
- Admiral unleashes Lost and Hound story
- Burger King is not made by Gordon Ramsay
- Oakley launches product technology-led football campaign
La Pac appoints Esha Woottum as executive producer
The Paris-based production company adds Woottum to its team.
Amelia Torode returns to Ogilvy UK in senior leadership role
The strategist returns to the agency to oversee a 97-strong team across five business units.
NERD Productions signs filmmaker Sakari Lerkkanen
The London-based studio adds the director, known for commercials, films and music videos, to its roster.
JEAN launches JEAN’S SISTER
The Los Angeles–based studio opens with a full-service model and its first directors already on the roster... themselves.
TBWA\Media Arts Lab London names Tim Schoenmaeckers ECD for UK, EU and CEMEA
The industry veteran joins from Ogilvy Chicago to lead creative output across multiple regions.
The Talent
shots Unsigned: Saul Lotzof
In this shots Unsigned interview we chat with UK based director Saul Lotzof. Here, he talks about his heartfelt remake of The Smashing Pumpkins music video for Perfect, putting the whole project together over the course of a year and getting to grips with the historical 1965 Arri 16 BL.
The Way I See It: Michael Sagol
Over the course of his 20-plus years in production, Michael Sagol, founder of Caviar Los Angeles, has EP’d thousands of commercials, ushered in a new generation of comedy directors and grown the company into an Oscar, Emmy and Lion-winning powerhouse. He tells Selena Schleh about shooting hoops with Jordan, refusing to wait tables and his dream of selling Sagol’s Bagels.
Getting to grips with Turkish Oil Wrestling
Directors Jan Hellwich and Samet Yalcin won a Gold at this years YDA for their passon project Turkish Oil Wrestling. Here they both talk about becoming friends during their studies, the almost two year long shoot, and casting your grandfather in your short film.
The Inspiration
On My Radar: Mal Ward
As we continue this month's foray into all things nostalgic, Arts & Sciences' Managing Director/Partner Mal Ward looks to the past as he takes on a retro-themed edition of this week's Radar, featuring some classic commercials, a collection of cell phones and some seminal movies and TV shows.
Brian Neaman: A Few Of My Favourite Things
The Yonder comedy director reveals the trading cards, talented children and tiny Charles that keep his creativity fuelled.
Peer Review: Jessica Hernandez
With a portfolio spanning Sundance docs to Emmy-winning sketch comedy and HBO drama, Lost Planet editor Jessica Hernández shares how Sally Menke's fearless cut on Pulp Fiction, the climactic tension of Flight 93, and Hank Corwin's chaotic mastery of Don’t Look Up have inspired her own approach to storytelling.
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The rose-tinted glow of nostalgia can feel like an escape from algorithms, AI and looming uncertainty, but raiding the past for culture without purpose isn’t the answer. Keith Muir, Senior Strategist at Born Social, explains how brands can strike the right balance by connecting their heritage to shared cultural memory and crafting it into something new.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.