Miami’s Art Deco district takes centre stage
The American coastal city invites visitors to explore its glamorous Art Deco district in a vibrant musical campaign directed by Javiera Eyzaguirre.
Squarespace domain-nates your dreams
Presenting unique business ideas with equally unique URLs, this fun spot from PRETTYBIRD's Bradley & Pablo sees people living their best jobs.
Jordan Hemingway commits Love Crimes for FKA twigs
The artist's frequent collaborator creates a glitchy, sex-fuelled romp through Soho in this surreal music video.
Jasper Cable-Alexander finds the eccentric heart of the Hotel Almhof Schneider
In a delightful pair of films, shot through 42 Branded, the Drool director pinpoints the quiet obsession at the heart of the staff.
HappAI Christmas, you Knucklehead
If you're going to use AI, it may as well be to create fantastical images of some mythical figures getting up to all sorts, which is what production company Knucklehead has done for its festive video message.
Center Parcs' new ad really pops
A variety of bubbles explore the calming wonders of the holiday village in this sweet spot from Neverland and Fred Scott.
Yule be sorry: Samsung’s Christmas challenges
In a spectacularly theatrical campaign, the tech giant envisages the terrifying festive fandangos that this time of year can bring.
Jay-Jay Okocha shows dem at Nike
In the run-up to the African Cup of Nations, W+K Amsterdam has created a flair-filled ad spotlighting the joy of football.
Miami’s Art Deco district takes centre stage
The American coastal city invites visitors to explore its glamorous Art Deco district in a vibrant musical campaign directed by Javiera Eyzaguirre.
Squarespace domain-nates your dreams
Presenting unique business ideas with equally unique URLs, this fun spot from PRETTYBIRD's Bradley & Pablo sees people living their best jobs.
Jordan Hemingway commits Love Crimes for FKA twigs
The artist's frequent collaborator creates a glitchy, sex-fuelled romp through Soho in this surreal music video.
Jasper Cable-Alexander finds the eccentric heart of the Hotel Almhof Schneider
In a delightful pair of films, shot through 42 Branded, the Drool director pinpoints the quiet obsession at the heart of the staff.
HappAI Christmas, you Knucklehead
If you're going to use AI, it may as well be to create fantastical images of some mythical figures getting up to all sorts, which is what production company Knucklehead has done for its festive video message.
Center Parcs' new ad really pops
A variety of bubbles explore the calming wonders of the holiday village in this sweet spot from Neverland and Fred Scott.
Yule be sorry: Samsung’s Christmas challenges
In a spectacularly theatrical campaign, the tech giant envisages the terrifying festive fandangos that this time of year can bring.
Jay-Jay Okocha shows dem at Nike
In the run-up to the African Cup of Nations, W+K Amsterdam has created a flair-filled ad spotlighting the joy of football.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
How Michael Gracey portrayed a child’s safe haven for Shelter
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
shots Awards The Americas 2026 head judges: first five announced
With the awards now open, we reveal the first pack of head judges for shots Awards The Americas 2026.
shots' most watched spots of 2025
Incorporating distorted dystopias, bombastic beats, ADHD antics, and wild washrooms, we've analysed all of the video views on our Work and Craft posts, plus our monthly Showcases, to bring you the top-ten clips you couldn't stop clicking.
Coca-Cola fills us up with some more Balikbayan Magic
Open Swim’s Marc André Debruyne travels the world to direct another chapter of Coca-Cola’s award-winning campaign.
shots' most read articles of 2025
From hearing what the next generation of advertising talent have to say to learning from those already at the top, these are the ten most read articles to appear on the shots site over the course of 2025.
Covert welcomes Adam McHale
Covert adds McHale to the team as a 2D Lead, bringing a craft-first approach built on equal parts creativity and problem-solving.
EPICA Awards 2025 announces winners
Two double Grand Prix – in Film and Responsibility – reflect a year of high-quality entries. South Korea wins its first Epica Grand Prix.
- The Home Office launch Enough campaign
- The Gym Group inspires Gen Z to join their gym community
- ONCE Social Group launches new campaign
- Droga5 brings the energy of change for GE Vernova
- For those who fly, use Joris Poggioli
- Make your money move with Revolut
- Dunkin' Coffee At Home expands its iconic home world
- Spice up your Christmas with Sixt
- BRIDGE Summit shapes the future of media
- Solid Havas x IQOS present: Curious X Act
shots Awards The Americas 2026 head judges: first five announced
With the awards now open, we reveal the first pack of head judges for shots Awards The Americas 2026.
shots' most watched spots of 2025
Incorporating distorted dystopias, bombastic beats, ADHD antics, and wild washrooms, we've analysed all of the video views on our Work and Craft posts, plus our monthly Showcases, to bring you the top-ten clips you couldn't stop clicking.
Coca-Cola fills us up with some more Balikbayan Magic
Open Swim’s Marc André Debruyne travels the world to direct another chapter of Coca-Cola’s award-winning campaign.
shots' most read articles of 2025
From hearing what the next generation of advertising talent have to say to learning from those already at the top, these are the ten most read articles to appear on the shots site over the course of 2025.
Covert welcomes Adam McHale
Covert adds McHale to the team as a 2D Lead, bringing a craft-first approach built on equal parts creativity and problem-solving.
EPICA Awards 2025 announces winners
Two double Grand Prix – in Film and Responsibility – reflect a year of high-quality entries. South Korea wins its first Epica Grand Prix.
The Talent
Telling tales with Ana Laura Solis
Ana Laura Solis may have got her start in the industry thanks to her director dad, but she’s no nepo baby. The multiple award-winning producer and founder of creative production company Story is writing her own narrative – and it’s a real page turner.
shots Unsigned: Jennie Butler
For our latest shots Unsigned interview, we speak with the talented director Jennie Butler about her ex-mobster documentary Georgie. We also cover her video journalism background, the importance of casting in a documentary, and the pros and cons of working with a small filmmaking team.
The craft, code and controlled chaos of Chris Boyle
Production company Private Island may have redefined generative filmmaking – from MoMA installations to shower gels – but, as Jamie Madge finds out, for founder Chris Boyle, independence, irreverence and intent still matter more than the tools themselves.
The Inspiration
Playlist: RELTA
The Corner Shop director Relta, guides us through his music video choices, and he talks music labels investing in artists, being inspired by other music video directors, and dissing Lil Dicky...
On My Radar: Jamie Foord
Trim Editing Partner and editor Jamie Foord celebrates two very British films made decades apart, some beautiful Apple products, and being given the chance to be taken out of his comfort zone, as he reveals what's on his creative radar.
Doug Hanshaw: A Few Of My Favourite Things
The 77 Ventures ECD reveals the bookshelf, baseball cards and battered Yashica that keep his creativity fuelled.
)
Sustainable transformation advisor Amelie Lambert discusses the ad industry’s ‘brainprint’ – the psychological and cultural impact of marketing on society, with a focus on how our industry can cultivate stories that enable a positive future.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.