Protecting craft and crew in an industry that demands more for less

As budgets tighten and expectations expand, Dalia Burde, Founder and EP at Avocados and Coconuts, explores the soft skill of holding ambition and constraint at once, and knowing when doing 'more with less' comes at a creative and human cost.

With AI reshaping workflows and agency networks expanding their in-house production capabilities, the commercial production landscape is shifting fast. Tim Cumming speaks to a range of producers from The Sweetshop, Saatchi & Saatchi, Uncommon, Rogue, The APA, and The Martin Agency to sift through the changes and challenges they face in a rapidly evolving present, and to look towards the sector’s possible futures.

Job evolution is natural; things change over time, and adaptations must be made. But, says Wojtek Skiba, Executive Producer at Papaya Films, a producer's role has evolved so dramatically that it can feel like a whole new job. Here, he outlines the major changes and explains why supporting talent is still at its heart.

Lidia Estepa, director at Papaya Films, talks spiritualism, cinematic nourishment and being on the path of self-knowledge, as she reveals what's on her creative radar.

As production changes and the role of producer - both production and agency - evolves, Krysia Johnstone, Executive Producer at Boomshot, examines the necessary qualities a producer must have, the changing demands they will face, and the challenges - and opportunities - they can expect.