Charli xcx riffs on rock culture
Aidan Zamiri leans into punk-inspired, black-and-white aesthetics in a punchy and provocative promo for the pop artist’s latest track, Rock Music.
Harry Styles’s sonic erotica
Colin Solal Cardo directs the pop prince’s saucy new promo for the track Dance No More.
Fredrik Bond keeps his eye on the ball for Lacoste
A ball girl races through Athens in the director’s cinematic and playful spot for the French sports fashion brand starring Novak Djokovic.
Disney’s under-bed story storage
The streaming platform Disney+ releases a monstrously good film tapping into childhood bedtime fears.
Ulf Johansson goes nuts for Canva's squirrel
Quality Meats' cute new platform for the brand - The Thing That Makes Anything A Thing - sees an obsession with a rodent become something of a cult.
Quality Meats gets to the core of Americana
Taking US clichés to the next level (thanks to some delightful AI insanity), this nutty film for Keystone Light Apple provides jingoistic jolity.
Brahma's belief in Brazil
Ahead of the World Cup, this new campaign for the beer brand recreates historic moments featuring the Brazilian national team, with appearances by Carlo Ancelotti and Ronaldo.
Lidl Finland fires up summer
Pete Riski puts a playful twist on the Pied Piper fairy tale in a fun spot from the supermarket chain making the start of barbecue season.
Charli xcx riffs on rock culture
Aidan Zamiri leans into punk-inspired, black-and-white aesthetics in a punchy and provocative promo for the pop artist’s latest track, Rock Music.
Harry Styles’s sonic erotica
Colin Solal Cardo directs the pop prince’s saucy new promo for the track Dance No More.
Fredrik Bond keeps his eye on the ball for Lacoste
A ball girl races through Athens in the director’s cinematic and playful spot for the French sports fashion brand starring Novak Djokovic.
Disney’s under-bed story storage
The streaming platform Disney+ releases a monstrously good film tapping into childhood bedtime fears.
Ulf Johansson goes nuts for Canva's squirrel
Quality Meats' cute new platform for the brand - The Thing That Makes Anything A Thing - sees an obsession with a rodent become something of a cult.
Quality Meats gets to the core of Americana
Taking US clichés to the next level (thanks to some delightful AI insanity), this nutty film for Keystone Light Apple provides jingoistic jolity.
Brahma's belief in Brazil
Ahead of the World Cup, this new campaign for the beer brand recreates historic moments featuring the Brazilian national team, with appearances by Carlo Ancelotti and Ronaldo.
Lidl Finland fires up summer
Pete Riski puts a playful twist on the Pied Piper fairy tale in a fun spot from the supermarket chain making the start of barbecue season.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
How straight 8's challenge can unleash creativity
With the deadline for Shootout 2026 looming, filmmakers from Drool, new-land, Mr+Positive, Snapper Films, and VCCP discuss the terror, joy and creative freedom that comes with creating films under uniquely unforgiving restrictions.
How 4Creative found inspiration in initials
As Channel 4’s in-house agency unveils its new identity, Miketta Lane and David Wigglesworth chat to Jamie Madge about collaborative authorship, creative chaos, and resisting polished uniformity.
Vetor and Lobo restructure operations
Vetor in Brazil, and Lobo in the United States, enter a new phase with an even more integrated operation, featuring a new corporate structure and operational agreement.
Merman signs director James Griffiths
Acclaimed writer and director Griffiths, is a seasoned storyteller with a distinguished career spanning both commercial and long-form filmmaking.
Iris Luz joins Academy
Grammy nominated Luz joins the roster at an exciting moment in her career, with a growing body of work that continues to resonate across fashion, music and contemporary culture.
Sparks signs Norman Bates
Sparks signs the directing duo Norman Bates for commercial representation in Canada.
Darling Films signs directing duo Peter Martin
Peter Martin are two people, Peter and Martin. 50% Australian, 50% American, 100% crab meat.
- Always in Motion launch their limited-edition London Gold drop
- Terry Crews shows everyone how to "Out Host" with Hisense
- The Steemer returns for Stanley Steemer
- Sage Bennett is a Big Important Director
- Google gives us some closet chaos
- Maya Jama shines for Joe & The Juice
- UNICEF Spain turns unused festival wristband balances into a new way to donate
- Make your world more Fabuloso
- Don't end up in the wrong hands says LegalZoom
- M&S launches The Summer of Love That
Vetor and Lobo restructure operations
Vetor in Brazil, and Lobo in the United States, enter a new phase with an even more integrated operation, featuring a new corporate structure and operational agreement.
Merman signs director James Griffiths
Acclaimed writer and director Griffiths, is a seasoned storyteller with a distinguished career spanning both commercial and long-form filmmaking.
Iris Luz joins Academy
Grammy nominated Luz joins the roster at an exciting moment in her career, with a growing body of work that continues to resonate across fashion, music and contemporary culture.
Sparks signs Norman Bates
Sparks signs the directing duo Norman Bates for commercial representation in Canada.
Darling Films signs directing duo Peter Martin
Peter Martin are two people, Peter and Martin. 50% Australian, 50% American, 100% crab meat.
The Talent
shots Unsigned: Seth Ickerman
In this months shots Unsigned interview, we speak with French directing duo Seth Ickerman about their body of work and recent film Speed or Perish. Here they go in depth about their remarkable creative process, their passion for animation and AI, and the trials and tribulations of working on VFX laden productions.
Yannis Konstantinidis: Playing with fire
Best known for wrangling flames for the BBC and experimenting with ice, smoke and water for WWF, director and co-founder of Nomint, Yannis Konstantinidis, has mastered the art of elemental craft. Kicking off this month's Play Focus, he talks to Amy Hey about risk-taking, pyrotechnics and why difficult ideas deliver the greatest impact.
The Way I See It: Ted Rogers
Currently associate artist at the Tracey Emin Foundation, Ted Rogers – choreographer/dancer/painter and all-round Renaissance polymath, who’s work includes promos and ads for brands such as Gucci, Very and Future Islands – is also a fine storyteller. Here they share with Carol Cooper their candid, moving tales of movement.
The Inspiration
Cannes Contenders 2026: Celebrity endorsements
Ben Saul-Garner, Co-Founder of entertainment marketing agency Attachment, highlights the celebrity-fronted campaigns that cut through over the last 12 months.
Stash Capar: A Few Of My Favourite Things
Plural Films' director Stash Capar shares his birthstones, his books and his beautifully sentimental desk.
Cannes Contenders 2026: The Netherlands
Remco Marinus, ECD at Havas Lemz Amsterdam, on Dutch craftsmanship for international music stars, "beautiful but uncomfortable" campaigns, and preparing for a crisis.
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As the deadline for 2026's shots-supported Young Director Award approaches this week, we speak to some of the event's main sponsors, each of whom sits at the head of a successful production company, about why the search for new talent has changed, but how the goal has remained the same.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.