A young man imagines a world where his wildest wishes become reality in Benoit Marzouvanlian’s surreal spot for the clothing brand.
The Spanish department store’s striking holiday campaign celebrates the little moments that make Christmas feel magic.
The finance brand’s playful new campaign tenuously links its food purchase scheme and discounted mortgage promotion with hilarious muddled mouthful messaging.
Wieden+Kennedy Amsterdam and the 100% director create a series of sublimely surreal films to demonstrate The Way To Train.
The actor conflates a sleigh ride and Rydell High in his latest turn as Ol Saint Nick for Capital One from GSD&M and Bryan Buckley.
CANADA director Billy King taps into folk horror aesthetics in an eccentrically styled promo for the pop artist’s track, Church.
The rental property brand launches a series of four charming films featuring a conscientious maintenance manager who strives for perfection.
A young woman finds comfort in familiar foods as she adjusts to life a new country in Zak Razvi’s touching spot for the atta flour brand.
A young man imagines a world where his wildest wishes become reality in Benoit Marzouvanlian’s surreal spot for the clothing brand.
The Spanish department store’s striking holiday campaign celebrates the little moments that make Christmas feel magic.
The finance brand’s playful new campaign tenuously links its food purchase scheme and discounted mortgage promotion with hilarious muddled mouthful messaging.
Wieden+Kennedy Amsterdam and the 100% director create a series of sublimely surreal films to demonstrate The Way To Train.
The actor conflates a sleigh ride and Rydell High in his latest turn as Ol Saint Nick for Capital One from GSD&M and Bryan Buckley.
CANADA director Billy King taps into folk horror aesthetics in an eccentrically styled promo for the pop artist’s track, Church.
The rental property brand launches a series of four charming films featuring a conscientious maintenance manager who strives for perfection.
A young woman finds comfort in familiar foods as she adjusts to life a new country in Zak Razvi’s touching spot for the atta flour brand.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
With Chicago sub institution Mr. Submarine celebrating a half-century, Quality Meats, and in-house production arm Sandwiches, decided to create 50 wild, wacky and really, really weird spots in tribute to its advertising past and the city it calls home. shots caught up with QM founders Gordy Sang and Brian Siedband, alongside director Brad Morris, to find out how they found all the fillings.
The dedicated division will expand the possibilities of storytelling and production within the award-winning Arts & Sciences ecosystem.
The studio strengthens its leadership with Rick Dodds, Kat Thomas and Cameron Temple.
The actor, writer and director joins the company’s commercial talent roster.
The agency expands its creative ranks with Caroline Paris, Simon Cheadle and Josh Steele.
Director DA Yirgou signs to Easy Mondays' US, UK and Canadian roster.
The dedicated division will expand the possibilities of storytelling and production within the award-winning Arts & Sciences ecosystem.
The studio strengthens its leadership with Rick Dodds, Kat Thomas and Cameron Temple.
The actor, writer and director joins the company’s commercial talent roster.
The agency expands its creative ranks with Caroline Paris, Simon Cheadle and Josh Steele.
Director DA Yirgou signs to Easy Mondays' US, UK and Canadian roster.
A year on from being named shots’ New Director of the Year, RSA’s Sandro Rados catches up with Amy Hey to reflect on a period of creative growth, industry reality checks, and finding fulfilment through storytelling rooted in personal truth.
Rupert Reynolds-MacLean, Managing Director of Biscuit Filmworks UK, has helped shape the company into a creative powerhouse. Lucy Aitken met him to discuss his culinary start in London, and the creative successes of Biscuit.
With a stack of gongs for the anti-male violence campaign Have a Word, and buzzing from her Best of Rivals spot for this year’s Women’s Euros, Spindle director Molly Burdett talks to Tim Cumming about advertising’s ability to create change, and the processes that go into making her award-winning work.
The Corner Shop director Relta, guides us through his music video choices, and he talks music labels investing in artists, being inspired by other music video directors, and dissing Lil Dicky...
Greenpoint Pictures director Alex Fischman Cárdenas, who won a Silver Young Director Award this year for his PSA Listening is a Form of Love, for AdCouncil, on fresh thinking, old cameras and being scared of fruit.
The Somesuch signing (and former Spurs goalkeeper) shares the plants, pedals and photogenic cats that shape his creative voice.
This isn't the world we were meant to be living in, and advertising has suffered because of it. But can we get to a place where creativity reigns, and what was the 'sliding door' moment that knocked us off course? It's a bold theory, but Chris Baker, New Business Director at Park Village, thinks he knows what happened, and Will Smith is at the heart of it.
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
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