CoorDown gives us a lesson in history
For World Down Syndrome Day, the nonprofit looks at bizarre practices of the past to show why certain words and behaviours should be left behind.
State Emergency Service of Ukraine shows mines are no game
In collaboration with Ukrainian agency Rockets. Growth R&D, the Ukrainian emergency service integrates an urgent awareness message into a popular video game world.
First things first, says Decathlon
Co-written by its 9-year-old voiceover star, this charming spot from the sporting goods retailer reminds us of the thrill of trying something new.
Young Sherlock's opening evidence
A new opening title sequence for Prime Video's Young Sherlock is a beautifully realised and energetic journey through Sherlock's adventures.
The sound of loss
This new film examines the addictive nature of poker machines and looks to rectify an element of them which fuels that addiction.
Mr Motivator puts child poverty to bed
Leo UK’s impactful, spoken-word-led pro-bono film marks the launch of the TV personality’s charity tackling bed poverty.
ZIJkant shows that crime does pay
Women get locked up on purpose in Lionel Goldstein’s hilarious spot for Equal Pay Day, highlighting the one place where the gender pay gap doesn’t exist: prison.
Liquid assets: Supermarkets’ hidden water drain
Water Witness, an organisation tackling the global water crisis, has launched a new campaign highlighting the unfair use of water in UK brands and products.
CoorDown gives us a lesson in history
For World Down Syndrome Day, the nonprofit looks at bizarre practices of the past to show why certain words and behaviours should be left behind.
State Emergency Service of Ukraine shows mines are no game
In collaboration with Ukrainian agency Rockets. Growth R&D, the Ukrainian emergency service integrates an urgent awareness message into a popular video game world.
First things first, says Decathlon
Co-written by its 9-year-old voiceover star, this charming spot from the sporting goods retailer reminds us of the thrill of trying something new.
Young Sherlock's opening evidence
A new opening title sequence for Prime Video's Young Sherlock is a beautifully realised and energetic journey through Sherlock's adventures.
The sound of loss
This new film examines the addictive nature of poker machines and looks to rectify an element of them which fuels that addiction.
Mr Motivator puts child poverty to bed
Leo UK’s impactful, spoken-word-led pro-bono film marks the launch of the TV personality’s charity tackling bed poverty.
ZIJkant shows that crime does pay
Women get locked up on purpose in Lionel Goldstein’s hilarious spot for Equal Pay Day, highlighting the one place where the gender pay gap doesn’t exist: prison.
Liquid assets: Supermarkets’ hidden water drain
Water Witness, an organisation tackling the global water crisis, has launched a new campaign highlighting the unfair use of water in UK brands and products.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
How Riff Raff and Black Kite put a spring in Telstra's step
Kicking off March and April's Movement Focus, VFX Supervisor at Black Kite Studios, Dan Moore, and Riff Raff directors Smith & Foulkes walk us through the whimsical behind-the-scenes details of Telstra's Wherever We Go campaign.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
How Michael Hili personified motoring monsters
This campaign, created for Waka Kotahi New Zealand Transport Authority by McCann NZ, urges drivers to take a speed check and resist the monstrous urges forcing them to drive faster. Wanting to visualise these urges with as much authenticity as possible, director Michael Hili and the FINCH production team set about making a trilogy of fiends purely by hand.
How MANSCAPED is giving the Super Bowl a shorn serenade
In what might be the most snack-unfriendly spot of this year's Big Game, Quality Meats and The Perlorian Brothers are bringing clumps of hair to life to perform a painful plucked power-ballad. shots caught up with the creative team to find out just what makes an offcut croon.
Partizan signs director Henry Behel
Partizan welcome director Henry Behel to its award-winning roster in the US.
BBC Creative announces Natalie Lau as new Head of Planning
Lau joins from Uncommon Creative Studio, where she was also Head of Planning. Before that, she spent time at McCann London, where she led that transformation of eBay UK and the global growth of Just Eat.
Out of the Box LA unveils full 2026 lineup
Newly announced sessions include a Heads of Production AMA featuring W+K Portland, WPP, Squarespace and Amazon; Warner Chappell Music and Bleue.tv on the importance of audio; Tool speaking on Miro’s AI-powered campaign revival, and the team behind Skittles’ outlandish Super Bowl stunt.
Entropico expands US team
Diverse hires across disciplines reflect Entropico’s conviction that the companies moving fastest need a production partner that can move between brand films, product launches, and always-on content without losing craft.
The Shiny Showcase heads to Edinburgh
Last week the Shiny Showcase celebrated emerging filmmaking talent in Edinburgh with their latest showcase.
750mph updates their production team
750mph promotes Olivia Ray to Executive Producer and brings in former Goodby Silverstein EP, Rachel Saxon, as Head of Production.
- Federer and Mercedes are simply outstanding
- Natalie Portman stars in new Tiffany & Co. campaign
- There’s no place like Lowe’s
- Progressive brings Dr. Rick back again
- Take an Expensive Sh*t with Huggies
- Apple launch new Goalie Masks Made on iPad campaign
- LOOK MUM NO COMPUTER counts Eins, Zwei, Drei
- Carlos Alcaraz drives the new BMW iX3
- Toyota make a splash with new campaign
- Elegance is a journey with TBWA\Paris
Partizan signs director Henry Behel
Partizan welcome director Henry Behel to its award-winning roster in the US.
BBC Creative announces Natalie Lau as new Head of Planning
Lau joins from Uncommon Creative Studio, where she was also Head of Planning. Before that, she spent time at McCann London, where she led that transformation of eBay UK and the global growth of Just Eat.
Out of the Box LA unveils full 2026 lineup
Newly announced sessions include a Heads of Production AMA featuring W+K Portland, WPP, Squarespace and Amazon; Warner Chappell Music and Bleue.tv on the importance of audio; Tool speaking on Miro’s AI-powered campaign revival, and the team behind Skittles’ outlandish Super Bowl stunt.
Entropico expands US team
Diverse hires across disciplines reflect Entropico’s conviction that the companies moving fastest need a production partner that can move between brand films, product launches, and always-on content without losing craft.
The Shiny Showcase heads to Edinburgh
Last week the Shiny Showcase celebrated emerging filmmaking talent in Edinburgh with their latest showcase.
750mph updates their production team
750mph promotes Olivia Ray to Executive Producer and brings in former Goodby Silverstein EP, Rachel Saxon, as Head of Production.
The Talent
The Way I See It - Kai Hsiung
With ancestors including a turn-of-the-century cross-dressing ventriloquist, an education activist who protested with a severed finger and a film editor dad who literally set the BBC on fire, Kai Hsiung comes from a line of creative individualists. The retiring Global MD of RSA Films shared with Carol Cooper her candid reflections on workaholism, cancer and her 34 glorious years with the Scotts.
shots Unsigned: Breanna Lynn
For this months shots Unsigned interview, we speak with director and producer Breanna Lynn about her film Drive It Like You Stole It. Here she fills us in on making a car commercial with zero funding, juggling director/producer roles, and launching her own production company.
Making the cut with Carlos Font Clos
Whether he’s adding drama to DIY or rhythm to the Rolling Stones, Carlos Font Clos is a master at finding emotion in the edit. The shots Editor of the Year tells Selena Schleh about working in an invisible craft - and why cutting is all about the ‘click’
The Inspiration
Diana Ganea: A Few Of My Favourite Things
UltraSuperNew Art Director Diana Ganea talks us through the doodles, design tools and Daruma that keep her creativity on track.
Peer Review: Parker Foster
Known for his raw, emotionally grounded storytelling, Hummingbird Content Studio director Parker Foster tells us about the importance of honesty, kindness, and comfortable silence on set.
Playlist: PETR
This week we speak with Stink director PETR about his time growing up in the Czech Republic, his A$AP Rocky fandom, and his Seiko watch.
Geoff Cook, partner at Base Design, looks at the ways in which forward-thinking brands are creating content that doesn't just advertise their products but embodies them.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.