Nissan's stunt-filled spot relishes in not being easy
The practically shot danger-fest from Alessandro Pacciani through JOJX sees gruffly-voiced vehicles taken through their paces.
Protergia’s light entertainment
The Greek energy company releases a delightful Christmas campaign, centring on a rather brilliant idea – a creature with a longing for luminosity.
Shapxo pulls no punches for UFC
A fan is dragged into the fast-paced world of the Ultimate Fighting Championship in this relentlessly vibrant film.
Uber Eats homonym hilarity
The delivery company’s latest campaign serves up a collection of amusing vignettes offering alternative interpretations of various items available to order on its app.
Mob Links makes dreams come true
A young man imagines a world where his wildest wishes become reality in Benoit Marzouvanlian’s surreal spot for the clothing brand.
Havas decks the halls for El Corte Inglés
The Spanish department store’s striking holiday campaign celebrates the little moments that make Christmas feel magic.
ICA Banken’s mastication obfuscations
The finance brand’s playful new campaign tenuously links its food purchase scheme and discounted mortgage promotion with hilarious muddled mouthful messaging.
Alice Kunisue uses practical effects to showcase Trainline's AI toolset
Wieden+Kennedy Amsterdam and the 100% director create a series of sublimely surreal films to demonstrate The Way To Train.
Nissan's stunt-filled spot relishes in not being easy
The practically shot danger-fest from Alessandro Pacciani through JOJX sees gruffly-voiced vehicles taken through their paces.
Protergia’s light entertainment
The Greek energy company releases a delightful Christmas campaign, centring on a rather brilliant idea – a creature with a longing for luminosity.
Shapxo pulls no punches for UFC
A fan is dragged into the fast-paced world of the Ultimate Fighting Championship in this relentlessly vibrant film.
Uber Eats homonym hilarity
The delivery company’s latest campaign serves up a collection of amusing vignettes offering alternative interpretations of various items available to order on its app.
Mob Links makes dreams come true
A young man imagines a world where his wildest wishes become reality in Benoit Marzouvanlian’s surreal spot for the clothing brand.
Havas decks the halls for El Corte Inglés
The Spanish department store’s striking holiday campaign celebrates the little moments that make Christmas feel magic.
ICA Banken’s mastication obfuscations
The finance brand’s playful new campaign tenuously links its food purchase scheme and discounted mortgage promotion with hilarious muddled mouthful messaging.
Alice Kunisue uses practical effects to showcase Trainline's AI toolset
Wieden+Kennedy Amsterdam and the 100% director create a series of sublimely surreal films to demonstrate The Way To Train.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
How Michael Gracey portrayed a child’s safe haven for Shelter
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
How Quality Meats helped Mr. Submarine get freaky at fifty
With Chicago sub institution Mr. Submarine celebrating a half-century, Quality Meats, and in-house production arm Sandwiches, decided to create 50 wild, wacky and really, really weird spots in tribute to its advertising past and the city it calls home. shots caught up with QM founders Gordy Sang and Brian Siedband, alongside director Brad Morris, to find out how they found all the fillings.
Tool expands AI Content group with three key hires
The creative production company now boasts 20+ AI experts across its hybrid production team, director roster, and creative automation teams.
XR launches the XR Pay app
Advertising operations platform XR has announced the launch of its XR Pay mobile app, which will modernise how advertising production crews are hired and paid.
RSA Films welcomes Anthony Leonardi III
RSA Films welcomes the Filmmaker for work that transports audiences to cinematic universes.
Modern Post adds editor Troy Charbonnet
Modern Post’s expansion continues as the creative post production studio builds on its commitment to nurturing standout talent.
Group Thrpy joins One of Ones
Leading West Coast rep firm Content Chemics unveils One of Ones, expands team and talent offering.
- DISH uses grandpa to tackle tough questions
- Brandon Kapelow captures care that lasts for Prisma Health
- Habitat x Pinterest present The Intruder
- Karavan explores the journey back to self-love
- Dukes Vintage drops the cheekiest Christmas campaign of the year
- This is business banking with Lloyds Bank
- Who will take the throne in Total War: Medieval III?
- Not To Scale signs director and writer Sam Southward
- Cameron Thuman's rescue mission for Garmin
- Will these EuroLeague Basketball stars save Christmas?
Tool expands AI Content group with three key hires
The creative production company now boasts 20+ AI experts across its hybrid production team, director roster, and creative automation teams.
XR launches the XR Pay app
Advertising operations platform XR has announced the launch of its XR Pay mobile app, which will modernise how advertising production crews are hired and paid.
RSA Films welcomes Anthony Leonardi III
RSA Films welcomes the Filmmaker for work that transports audiences to cinematic universes.
Modern Post adds editor Troy Charbonnet
Modern Post’s expansion continues as the creative post production studio builds on its commitment to nurturing standout talent.
Group Thrpy joins One of Ones
Leading West Coast rep firm Content Chemics unveils One of Ones, expands team and talent offering.
The Talent
Sandro Rados: Hard truths and sensitive subjects
A year on from being named shots’ New Director of the Year, RSA’s Sandro Rados catches up with Amy Hey to reflect on a period of creative growth, industry reality checks, and finding fulfilment through storytelling rooted in personal truth.
Rupert Reynolds MacLean serves up creative success
Rupert Reynolds-MacLean, Managing Director of Biscuit Filmworks UK, has helped shape the company into a creative powerhouse. Lucy Aitken met him to discuss his culinary start in London, and the creative successes of Biscuit.
Molly Burdett: Behind the scream
With a stack of gongs for the anti-male violence campaign Have a Word, and buzzing from her Best of Rivals spot for this year’s Women’s Euros, Spindle director Molly Burdett talks to Tim Cumming about advertising’s ability to create change, and the processes that go into making her award-winning work.
The Inspiration
Playlist: RELTA
The Corner Shop director Relta, guides us through his music video choices, and he talks music labels investing in artists, being inspired by other music video directors, and dissing Lil Dicky...
Playlist: Sinclair
We speak with Pulse Films director Sinclair about some classic Kylie promos, filling the void left by MTV, and working on superhero movies.
On My Radar: Alex Fischman Cárdenas
Greenpoint Pictures director Alex Fischman Cárdenas, who won a Silver Young Director Award this year for his PSA Listening is a Form of Love, for AdCouncil, on fresh thinking, old cameras and being scared of fruit.
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Toby Walsham, Founder and CEO of Made By Humans, dives into how the rush into AI has exposed deeper creative issues.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.