DIY in motion for Hornbach
A new campaign for the German DIY retailer sees a huge, fully-functional 35mm camera created from products available at Hornbach stores. It also features a series of spots shot using it.
Jim Harbaugh's khaki malarky
The Los Angeles Chargers coach and former NFL quarterback lets his love for beige slacks be gently ribbed in this funny spot for Dockers.
Storebrand rings in the changes
The Norwegian financial group links its support through life's moments in this smartly done spot from Henrik D. Zwart.
Telstra’s internet is all fun and games
From movie streamers to meme lovers, this gorgeously illustrated and playfully narrated campaign from the Australian network provider celebrates all types of internet users.
People Like Us rejects AI bias in recruitment
The non-profit releases a powerful, spoken-word film calling for better regulations and awareness of the automation and AI tools reshaping recruitment.
Johan Renck plays a wicked game with Kate Moss for Gucci
In atmospheric short And We Shall Dance Again, the model lip-syncs to a Chris Isaak classic whilst a roomful of strangers gravitate towards one another.
Uber’s speedy serenade
Cantopop star Gareth T makes a quick proclamation of love before his uber arrives in a fun spot from the ride-hailing app.
Menabrea’s sister act
The Italian 'best kept secret' lager lets its cover slip in this wonderful branded short from Nalle Sjöblad.
DIY in motion for Hornbach
A new campaign for the German DIY retailer sees a huge, fully-functional 35mm camera created from products available at Hornbach stores. It also features a series of spots shot using it.
Jim Harbaugh's khaki malarky
The Los Angeles Chargers coach and former NFL quarterback lets his love for beige slacks be gently ribbed in this funny spot for Dockers.
Storebrand rings in the changes
The Norwegian financial group links its support through life's moments in this smartly done spot from Henrik D. Zwart.
Telstra’s internet is all fun and games
From movie streamers to meme lovers, this gorgeously illustrated and playfully narrated campaign from the Australian network provider celebrates all types of internet users.
People Like Us rejects AI bias in recruitment
The non-profit releases a powerful, spoken-word film calling for better regulations and awareness of the automation and AI tools reshaping recruitment.
Johan Renck plays a wicked game with Kate Moss for Gucci
In atmospheric short And We Shall Dance Again, the model lip-syncs to a Chris Isaak classic whilst a roomful of strangers gravitate towards one another.
Uber’s speedy serenade
Cantopop star Gareth T makes a quick proclamation of love before his uber arrives in a fun spot from the ride-hailing app.
Menabrea’s sister act
The Italian 'best kept secret' lager lets its cover slip in this wonderful branded short from Nalle Sjöblad.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How KDSP and John Hillcoat found the key to therapy
Putting people's internal monologue to music might not be the first thought when promoting a mental health platform, but with its latest campaign for Grow Therapy, KDSP did just that, with heartfelt and humorous results. shots speaks to Brock Kirby and director John Hillcoat to find out what makes the campaign sing.
How hungryman woke the dead
In the second year of its “anti-award show award show”, the production company brought to life another abandoned script and found a brand to run it. Here, Jamie Madge speaks to Dead Ad Society founder and hungryman managing partner Caleb Dewart, director Lena Beug and copywriter Jagger Moore about resurrecting All Grown Up, the creative freedom afforded by doing things backwards, and why some lost ideas deserve another shot.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
Knucklehead signs Lauren Luxenberg
Knucklehead announce the UK and Amsterdam signing of the director and photographer.
Pavel Brenner joins Park Village
Brenner joins Park Village with an ambition to create films that build worlds and leave a lasting impression beyond the frame.
Quest Nutrition fuels the athlete in all of us
The integrated agency Zambezi were awarded the project in a competitive pitch, and executes a high-speed launch to drive the brand's next growth phase.
Selena Schleh, former shots Deputy Editor, has died
shots is incredibly sad to announce that the former Deputy Editor of shots, and a longtime contributor to the publication, Selena Schleh, died earlier this week.
La Pele joins CANADA
The Cannes Lion winning director joins the production company CANADA's global roster of directors.
shots Awards EMEA 2026: Full jury list announced as extended deadline looms
With entries closing on Friday, 18th September, we reveal the 100+ creative luminaries ready to see your work.
- Erich & Kallman announce the Angus Maximus for Carl’s Jr.
- Winning is a skill in Fortnite
- Dana Margolin and her Big Beautiful Sound
- IKEA is made for life
- Fortune favours the fashionable
- Samsung gives customers Switchers
- Kia's hybrids move to a new beat
- Vivobarefoot gets weird with Mack Hollins
- Stacked and Jacked: The Danny DeVito Story
- Volkswagen highlights the ease of maintaining your car
Knucklehead signs Lauren Luxenberg
Knucklehead announce the UK and Amsterdam signing of the director and photographer.
Pavel Brenner joins Park Village
Brenner joins Park Village with an ambition to create films that build worlds and leave a lasting impression beyond the frame.
Quest Nutrition fuels the athlete in all of us
The integrated agency Zambezi were awarded the project in a competitive pitch, and executes a high-speed launch to drive the brand's next growth phase.
Selena Schleh, former shots Deputy Editor, has died
shots is incredibly sad to announce that the former Deputy Editor of shots, and a longtime contributor to the publication, Selena Schleh, died earlier this week.
La Pele joins CANADA
The Cannes Lion winning director joins the production company CANADA's global roster of directors.
shots Awards EMEA 2026: Full jury list announced as extended deadline looms
With entries closing on Friday, 18th September, we reveal the 100+ creative luminaries ready to see your work.
The Talent
Le Cube reaches global dimensions
Spanning continents, genres and mediums, Le Cube has always been thinking beyond the traditional studio model. Amy Hey caught up with founders Ralph and Gus to talk global creativity, the future of animation, and their philosophy that every frame should be a piece of art.
The Way I See It: Fredrik Bond
From watching his editor father search for glowing eyes on screen to seeing Russell Crowe’s eyes “on fire” in Romper Stomper, Stink director Fredrik Bond has always been fascinated by the human spark that makes a film come alive. Here, he tells Jonathan Grant about dark beginnings, unlikely film schools, and why connection is still at the heart of everything he makes.
Around the world in 80 minutes: Ed Sayers’ odyssey
Filmed solely on Super 8, Ed Sayers’ crowdsourced feature debut, Super Nature is a timely exploration of life on Earth and our relationship with it. The director/producer talked to shots about how the medium’s "painted memories" inspired him to create this fragmented, flickering love letter to the natural world.
The Inspiration
Playlist: David Heofs
This week we hear from director David Heofs, here he talks using handmade or analogue techniques for promos, celebrates Ed Bangers musical efforts, and and spills the beans on voicing Michael Jackson's family for Spanish TV.
On My Radar: Charlie Sarsfield
Untold Studios director Charlie Sarsfield is a lover of some of this year's World Cup work, a hater - though still a reluctant user - of social media, and someone who'd like to see a bit more room for the growth of up-and-coming directors.
Andy Madeleine: A Few Of My Favourite Things
The Even/Odd director shares the pile of CDs, the popular chair and the pioneering camera that keep nostalgia, design and sound in sharp focus.
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Drawing on her experience creating a brand spokespuppet, Eli Vasiliou, Creative Director at Thinkingbox London, explores why puppets make such memorable advertising characters, and how physical craft, human performance and a little unpredictability give them particular appeal in an age of AI-generated perfection.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.