Creative Control’s noses are out of joint
Berlin-based AI studio Creative Control has fashioned an amusing short about olfactory abuse that’s nothing to sniff at.
Sharon Horgan's plane speaking for Aer Lingus
Actor, producer and writer Sharon Horgan stars in this new spot for Aer Lingus which features a comedic conversation about US naming conventions.
Elyanna's Silk Road spectacle
Naghmeh Pour has directed a dazzling, colour-saturated music video for the artist’s track Ghazali.
Mother's new ad for Shopify is more than Just An Idea
Four entrepreneurial stories are frenetically intercut in this thrilling spot from Marcus Ibanez.
COP31 lets nature have the last word
Humanity fades from Earth’s memory in a cinematic and affecting film from the United Nations Climate Change Conference.
Apple gives the gift of creativity
Apple’s holiday film celebrates the power of imagination as well as the people who believe in our creativity before we can see it for ourselves.
How Talia Beale created a nostalgic nightmare for Bricknasty
The Academy director's entrancing and entirely human-made music video for the Irish band explores the beauty, brutality and contradictions of growing up on an estate. Here, she shares how the whole team rejected AI to create this jarring visual journey, including 2D animating with a Nintendo DS.
Skepta’s sceptical eye
The British grime MC, rapper and producer takes a jaded view of a friend’s entreaty in this darkly powerful promo for the track Pandora’s Box.
Creative Control’s noses are out of joint
Berlin-based AI studio Creative Control has fashioned an amusing short about olfactory abuse that’s nothing to sniff at.
Sharon Horgan's plane speaking for Aer Lingus
Actor, producer and writer Sharon Horgan stars in this new spot for Aer Lingus which features a comedic conversation about US naming conventions.
Elyanna's Silk Road spectacle
Naghmeh Pour has directed a dazzling, colour-saturated music video for the artist’s track Ghazali.
Mother's new ad for Shopify is more than Just An Idea
Four entrepreneurial stories are frenetically intercut in this thrilling spot from Marcus Ibanez.
COP31 lets nature have the last word
Humanity fades from Earth’s memory in a cinematic and affecting film from the United Nations Climate Change Conference.
Apple gives the gift of creativity
Apple’s holiday film celebrates the power of imagination as well as the people who believe in our creativity before we can see it for ourselves.
How Talia Beale created a nostalgic nightmare for Bricknasty
The Academy director's entrancing and entirely human-made music video for the Irish band explores the beauty, brutality and contradictions of growing up on an estate. Here, she shares how the whole team rejected AI to create this jarring visual journey, including 2D animating with a Nintendo DS.
Skepta’s sceptical eye
The British grime MC, rapper and producer takes a jaded view of a friend’s entreaty in this darkly powerful promo for the track Pandora’s Box.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Talia Beale created a nostalgic nightmare for Bricknasty
The Academy director's entrancing and entirely human-made music video for the Irish band explores the beauty, brutality and contradictions of growing up on an estate. Here, she shares how the whole team rejected AI to create this jarring visual journey, including 2D animating with a Nintendo DS.
How LEGO got Daft Punk to swap beats for bricks
The LEGO Group's festive film is a bombastic, clicktastic thrill ride through a minifig-fuelled workshop. shots caught up with Genevieve Hoey, Senior Director, Global Creative at Our LEGO Agency, to find out how they gift-wrapped their IPs.
How Nick Ball brought the bear necessities to Morrisons
For its delightful Christmas offering, the supermarket chain has retold the story of Goldilocks and the Three Bears, albeit with some distinctly modern twists. shots spoke to MJZ director Nick Ball and Leo UK's Jack Stoten and Connor Wynn about the practical magic behind bringing this furry family to life.
How Firefox reunited the original meme team
In a get-together nobody saw coming, the internet's OG oddballs join forces to lure lapsed users back to Firefox. Jamie Madge speaks to Mozilla's John Solomon, We Believers' Gustavo Lauria and nobodys' Sunny Sixteen about the painstakingly crafted memeunion.
Fitch/Baker conjure up another scare
Directing duo Fitch/Baker's creepy short film, The Trick, is available online just in time for Halloween. Here, the pair talk frights, filmmaking and finding the right people.
Motion North 2027 unveils line-up
Motion North 2027 unveils an unmissable line-up for two days of talks on creative excellence.
1stAveMachine signs Kit Lynch-Robinson
The award-winning filmmaker brings a knack for high-octane action, ambitious ideas and a healthy dose of controlled chaos.
Good Company welcomes Amedeo Zancanella
The Italian director joins Good Company's US roster bringing a bold cinematic approach and refined visual sensibility across fashion, beauty, music, and advertising.
Juju Studio launches
James Fox, Augusto Sola and Imali Hettiarachchi open a new-model creative company in London backed by independent South American network Untold.
Gifted Youth signs Martin Herlihy
The creative production company have announced the director has joined its roster for US commercial representation.
Nick Davies has joined Rogue
The director has joined Rogue, further strengthening their standout roster of directing talent.
- Trizz brings Google Security to life
- Ross gives us a night of wonder
- FIGS finds good news in the hardest moments
- Elisa Baudoin directs PMU WHAT?
- Philo doesn’t carry sports
- Chanel takes to the coast
- Bert Kreischer puts on his Fancy Pants for Carl’s Jr.
- Nuna bring the RELX WIND car seat to life
- Deutsche Telekom wants you to take time to connect
- It's your season to shine with PayPal
Motion North 2027 unveils line-up
Motion North 2027 unveils an unmissable line-up for two days of talks on creative excellence.
1stAveMachine signs Kit Lynch-Robinson
The award-winning filmmaker brings a knack for high-octane action, ambitious ideas and a healthy dose of controlled chaos.
Good Company welcomes Amedeo Zancanella
The Italian director joins Good Company's US roster bringing a bold cinematic approach and refined visual sensibility across fashion, beauty, music, and advertising.
Juju Studio launches
James Fox, Augusto Sola and Imali Hettiarachchi open a new-model creative company in London backed by independent South American network Untold.
Gifted Youth signs Martin Herlihy
The creative production company have announced the director has joined its roster for US commercial representation.
Nick Davies has joined Rogue
The director has joined Rogue, further strengthening their standout roster of directing talent.
The Talent
Seth Epstein: Move fast and find your freaky
Seth Epstein, ECD and founder of hybrid creative agency and production studio Los York, tells Amy Hey about the power of listening properly, how getting fired by ESPN led to winning an Emmy, and why real-life inspiration feels more precious than ever.
shots Unsigned: Pablo Fernández Eyre
In our latest shots Unsigned interview we hear from director Pablo Fernández Eyre, Here he talks about his proof of concept REWIND, shooting film from a young age, and bringing AI filmmaking techniques to masses.
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
The Inspiration
Playlist: Zoey Peck
This time we hear from Papercut Editor Zoey Peck. Here she gives us the lowdown on changing music promo formats, being drawn to dance as a kid, and the allure of J.Lo music videos.
Peer Review: La Pele
Neighborhood Watch director Andrea Pelegrín, known professionally as La Pele, discusses the magic of simplicity, the importance of a well-structured hierarchy on set, and why filmmaking and human storytelling are inseparable.
On My Radar: Jake Mavity
The Corner Shop director Jake Mavity eschews the internet in favour of a novel, mourns the loss of his MacBook, but revels in some older Apple tech, as he reveals what's on his creative radar.
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Did you know that last month was Black History Month? No? Maybe that's understandable because, in a marked change from previous years, brands have stepped away from endorsing, or even mentioning it. Maybe we shouldn't be surprised but, says Amy Kean, performative allyship has consequences.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.