Lincoln’s festive act of kindness
A young entrepreneur donates her earnings to a charity bell ringer in the luxury motor brand’s heartwarming holiday campaign.
Prada is driving home for Christmas
A snowy drive turns into a twinkling winter wonderland in Glen Luchford’s gorgeous seasonal spot for the fashion house.
Has Kevin the Carrot got cold feet?
In McCann Manchester’s festive follow-up for Aldi, Kevin the Carrot’s pre-wedding celebration takes a disastrous detour to the North Pole.
Ford tunes into the magic of making
A cinematic short film for the vehicle brand follows a man’s reflective journey as he gathers materials to build a bespoke speaker.
Mac is back, as Kevin heads home (but not alone)
On the 35th anniversary of Christmas classic Home Alone, Macaulay Culkin returns as Kevin McCallister for in-residence care company Home Instead.
Get drawn to Starbucks for the holidays
The coffeehouse's Christmas campaign is a charmingly animated tale of doodle devotion, created by Anomaly and illustrated by Geoff McFetridge of The Directors Bureau.
DDB Paris crushes it for VW
In an utterly delightful spot showcasing the brand's commitment to recycling, a sad old Golf 2 heads to Car Paradise.
Seth Rogen goes back to his Roots for the holidays
The comedy star ably fills the role of brand concierge in this funny campaign from Chelsea director Josh Locy.
Lincoln’s festive act of kindness
A young entrepreneur donates her earnings to a charity bell ringer in the luxury motor brand’s heartwarming holiday campaign.
Prada is driving home for Christmas
A snowy drive turns into a twinkling winter wonderland in Glen Luchford’s gorgeous seasonal spot for the fashion house.
Has Kevin the Carrot got cold feet?
In McCann Manchester’s festive follow-up for Aldi, Kevin the Carrot’s pre-wedding celebration takes a disastrous detour to the North Pole.
Ford tunes into the magic of making
A cinematic short film for the vehicle brand follows a man’s reflective journey as he gathers materials to build a bespoke speaker.
Mac is back, as Kevin heads home (but not alone)
On the 35th anniversary of Christmas classic Home Alone, Macaulay Culkin returns as Kevin McCallister for in-residence care company Home Instead.
Get drawn to Starbucks for the holidays
The coffeehouse's Christmas campaign is a charmingly animated tale of doodle devotion, created by Anomaly and illustrated by Geoff McFetridge of The Directors Bureau.
DDB Paris crushes it for VW
In an utterly delightful spot showcasing the brand's commitment to recycling, a sad old Golf 2 heads to Car Paradise.
Seth Rogen goes back to his Roots for the holidays
The comedy star ably fills the role of brand concierge in this funny campaign from Chelsea director Josh Locy.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Quality Meats helped Mr. Submarine get freaky at fifty
With Chicago sub institution Mr. Submarine celebrating a half-century, Quality Meats, and in-house production arm Sandwiches, decided to create 50 wild, wacky and really, really weird spots in tribute to its advertising past and the city it calls home. shots caught up with QM founders Gordy Sang and Brian Siedband, alongside director Brad Morris, to find out how they found all the fillings.
True blood: How a pumpkin conveyed the real horror of endometriosis
This powerful campaign for The Menstrual Health Project used a Halloween-theme to authentically depict the agony of this misunderstood condition. TBWA\MCR Creative Director Rose Alder and Packer Productions Director Zeynep Oguz share production tales, including the frightening two-week timeframe.
How Mike Diva turned a mascot into a monster
20+ years after being freaked out by Gushers' unhinged child-morning candy commercials, Lord Danger director Mike Diva created a Halloween-teasing comedy horror starring Bradley Whitford and a juicy new monster. shots caught up with Diva to find out how some sweeties gave him the shivers.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
How Uncommon made football a funny old game
Flaming footballs, falling pianos, marching bands and monster trucks all feature in FC 26's epically entertaining spot. But what did it take to corral all these things (and a squad of star players) to create a footballing fever dream?
Magna Studios signs directing duo NOVEMBA
Magna Studios announce the signing of acclaimed directing duo Oliver Clark and Blair Macdonald, known collectively as NOVEMBA, to its creative roster.
Ruffian signs director Gilbert Trejo for US representation
The son of actor Danny Trejo, he has been quietly building an impressive body of work across music and film.
CREAM Paris expands with the launch of CREAM Asia
Creative and production studio CREAM announces the opening of CREAM Asia, a new hub based in Singapore, designed as a gateway between European and Asian creative cultures.
Sinclair joins Pulse Films
Hailing from Australia and based in Paris, Sinclair’s background in art direction and fashion shapes her attention to detail and approach to storytelling.
Final Cut announces West Coast representation with Main Squeeze
The editorial company partners with Kelly O’Neill’s newly launched Main Squeeze Mgmt to strengthen its presence on the West Coast.
BITE Collective cooks up partnership with Pip Represents
Hall comes on board to help elevate the Collective’s presence in the food and drink space.
- Therabody launch new spot from MullenLowe
- Bodyform reveals the hidden weight of heavy periods in new campaign
- The holiday season starts at Macy’s
- Brugal launch new campaign with Hudson Rouge
- Nivea's latest campaign gives you a luminous glow
- Russell Westbrook is untouchable in his Lexus
- Taiba and the charm of welcome
- Matalan makes every moment shine this Christmas
- Vattenfall’s energy symphony highlights energy imbalance
- You can do something says the American Indian College Fund
Magna Studios signs directing duo NOVEMBA
Magna Studios announce the signing of acclaimed directing duo Oliver Clark and Blair Macdonald, known collectively as NOVEMBA, to its creative roster.
Ruffian signs director Gilbert Trejo for US representation
The son of actor Danny Trejo, he has been quietly building an impressive body of work across music and film.
CREAM Paris expands with the launch of CREAM Asia
Creative and production studio CREAM announces the opening of CREAM Asia, a new hub based in Singapore, designed as a gateway between European and Asian creative cultures.
Sinclair joins Pulse Films
Hailing from Australia and based in Paris, Sinclair’s background in art direction and fashion shapes her attention to detail and approach to storytelling.
Final Cut announces West Coast representation with Main Squeeze
The editorial company partners with Kelly O’Neill’s newly launched Main Squeeze Mgmt to strengthen its presence on the West Coast.
BITE Collective cooks up partnership with Pip Represents
Hall comes on board to help elevate the Collective’s presence in the food and drink space.
The Talent
Phoebe Smith's rules of engagement
Phoebe Smith at Helo discusses the new art of experiential engagement, and talks to Tim Cumming about her trajectory from the music business to the business of making a lasting impact in the real world.
The art of unrest: John Phillips on the power of poster art
Paddington Printshop founder John Phillips, the creative force behind some of the most enduring poster designs that spoke truth to power, has co-founded The Museum of UnRest to tackle social and environmental issues. Lucy Aitken met him at the Museum's pop-up exhibition to find out more.
Todd Broder: Building on experience
The SpongeBob animator turned production company founder is betting on experiential exploding in popularity as brands realise the ROI it can offer. Lucy Aitken found out how shifting gears at BroderVille helped to meet the growing demand.
The Inspiration
Playlist: Jillian Iscaro
shots hears from FORM director Jillian Iscaro about her Michael Jackson music video marathons, requests for vertical only shoots, and her dream of sailing across the ocean.
On My Radar: Charlie Sells
Jelly's Joint-MD, Charlie Sells, reveals what's on her creative radar as she tells us about embracing the sound of silence, craving "super-trashy" TV, and collecting people (but not in a creepy way!).
Patrice Lighter: A Few Of My Favourite Things
Station Film director Patrice Lighter reveals the pegboards, pocket pals and Pentax that keep her creativity fuelled.
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Becky Wixon, CD of Balance the Mix, an initiative championing female and diverse musical talent, argues that the lack of diverse voices in music production impacts advertising, with homogenous creators leading to homogenous ideas.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.