Brad Pitt brews the pawfect coffee with De’Longhi
De’Longhi reunites with Brad Pitt for a playful campaign directed by Spike Jonze, featuring fourteen very vocal canine companions.
Tostan makes way for dialogue and dignity
A sensitive and impactful film from the human rights NGO confronts child marriage through community conversations and collective change.
Poshmark slips into something unexpected
A mixed-media campaign directed by Léa Esmaili explores the endless possibilities of personal styles waiting to be found on the fashion marketplace.
Interrail will get you into rail
WE ARE Pi and Butterfly Effect’s ebullient new campaign for the rail pass brand captures the authentic highs and lows of exploring Europe by train.
Autodesk puts humanity at the heart of making
A powerful film from the American manufacturing software corporation uses tender, emotion-led storytelling to question what’s still worth making in a modern world.
Clash Royale's lesson in magical mayhem
Blinkink director Jesse James McElroy brings the world of Clash to a high school classroom in a playful spot blending animation and practical craft.
Phoebe Arnstein walks new life into old Boots
The iconic retailer's new brand platform from WPP sees authentic moments set to a reimagining of These Boots Are Made for Walkin’.
Alzheimer’s Research UK searches for a cure
In the latest campaign for the charity from Beyond, director Saman Aminzadeh and Robbie Ryan scan the crowd in an impressively complex tableau.
Brad Pitt brews the pawfect coffee with De’Longhi
De’Longhi reunites with Brad Pitt for a playful campaign directed by Spike Jonze, featuring fourteen very vocal canine companions.
Tostan makes way for dialogue and dignity
A sensitive and impactful film from the human rights NGO confronts child marriage through community conversations and collective change.
Poshmark slips into something unexpected
A mixed-media campaign directed by Léa Esmaili explores the endless possibilities of personal styles waiting to be found on the fashion marketplace.
Interrail will get you into rail
WE ARE Pi and Butterfly Effect’s ebullient new campaign for the rail pass brand captures the authentic highs and lows of exploring Europe by train.
Autodesk puts humanity at the heart of making
A powerful film from the American manufacturing software corporation uses tender, emotion-led storytelling to question what’s still worth making in a modern world.
Clash Royale's lesson in magical mayhem
Blinkink director Jesse James McElroy brings the world of Clash to a high school classroom in a playful spot blending animation and practical craft.
Phoebe Arnstein walks new life into old Boots
The iconic retailer's new brand platform from WPP sees authentic moments set to a reimagining of These Boots Are Made for Walkin’.
Alzheimer’s Research UK searches for a cure
In the latest campaign for the charity from Beyond, director Saman Aminzadeh and Robbie Ryan scan the crowd in an impressively complex tableau.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How KDSP and John Hillcoat found the key to therapy
Putting people's internal monologue to music might not be the first thought when promoting a mental health platform, but with its latest campaign for Grow Therapy, KDSP did just that, with heartfelt and humorous results. shots speaks to Brock Kirby and director John Hillcoat to find out what makes the campaign sing.
How hungryman woke the dead
In the second year of its “anti-award show award show”, the production company brought to life another abandoned script and found a brand to run it. Here, Jamie Madge speaks to Dead Ad Society founder and hungryman managing partner Caleb Dewart, director Lena Beug and copywriter Jagger Moore about resurrecting All Grown Up, the creative freedom afforded by doing things backwards, and why some lost ideas deserve another shot.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
Devin Crane heads to Nexus Studios
Nexus Studios welcomes the director and visual tastemaker to its commercial roster.
Karien Cherry joins Rogue
Rogue has signed award-winning director Karien Cherry for UK commercial representation.
Berlin Commercial announces 2026 winners
Berlin Commercial announces 2026 Winners, celebrating the people, work and culture shaping contemporary visual culture.
More judges revealed for shots Awards EMEA 2026
With entries still open and the final entry deadline approaching, we reveal more of the people who'll be judging this year's shots Awards EMEA.
Ian Isak joins Bacon
After establishing himself as a force on the Danish scene, Isak now becomes a part of Bacon’s international commercial roster.
Director Blair Vermette joins Smoke&Oakum
Vermette continues to lead his own studio Rabbithole out of Toronto while joining Smoke&Oakum's roster for US representation.
- Chess never changes
- On My Way with Ross
- WHOOP says listen to your body
- Eyeglass World refreshes its brand with VML
- AXA deals with Improbable Risks in new campaign
- Common uses his common sense for BMW
- Who’ll be next on Connie and Trevor’s list?
- Who will you take to National Cinema Weekend?
- Earn Your Sunday at Lowe's
- Pink Siifu drops the Devil’s Advocate
Devin Crane heads to Nexus Studios
Nexus Studios welcomes the director and visual tastemaker to its commercial roster.
Karien Cherry joins Rogue
Rogue has signed award-winning director Karien Cherry for UK commercial representation.
Berlin Commercial announces 2026 winners
Berlin Commercial announces 2026 Winners, celebrating the people, work and culture shaping contemporary visual culture.
More judges revealed for shots Awards EMEA 2026
With entries still open and the final entry deadline approaching, we reveal more of the people who'll be judging this year's shots Awards EMEA.
Ian Isak joins Bacon
After establishing himself as a force on the Danish scene, Isak now becomes a part of Bacon’s international commercial roster.
Director Blair Vermette joins Smoke&Oakum
Vermette continues to lead his own studio Rabbithole out of Toronto while joining Smoke&Oakum's roster for US representation.
The Talent
shots Unsigned: Anita Goß
This weeks shots Unsigned interview features director Anita Goß aka ANIQO, Here we talk about her latest music video, her creative inspirations, and leaving the space for things to happen while filming.
How Glitter Kiss finds the humanity in hate
Director Augustė Gerikaitė, who won a YDA Gold in the Short Film category for her tender study of homophobia and redemption shares how she set out to prompt empathy and reevaluation of prejudices.
Yuan Yuan embraces uncertainty in When Winter Comes
The two-time YDA Gold winner tells Jamie Madge why her short turns away from solving a disappearance and instead focuses on the complicated emotional life of the person left behind.
The Inspiration
On My Radar: Charlie Sarsfield
Untold Studios director Charlie Sarsfield is a lover of some of this year's World Cup work, a hater - though still a reluctant user - of social media, and someone who'd like to see a bit more room for the growth of up-and-coming directors.
Andy Madeleine: A Few Of My Favourite Things
The Even/Odd director shares the pile of CDs, the popular chair and the pioneering camera that keep nostalgia, design and sound in sharp focus.
Playlist: The Reggies
Strike Anywhere's directing duo The Reggies (aka Jake Herman and Clay Dirkse) give us the lowdown on evil vertical video, wanting to make abstract and conceptual work for artists, and dethroning Joey Chestnut...
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As charities fight harder for funding and agencies harder for an audience’s time and attention, what makes a cause worth saying yes to? Jonathan Grant looks at whether pro bono work can only thrive if it’s good for everyone involved.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.