Area 23 honours the spirit of Gavião Kyikatejê Futebol Clube
This captivating short film blends live action and animation to celebrate the fighting spirit of Brazil’s first professional Indigenous community football team.
Doritos and Cheetos go au naturel
GUT Miami taps into the tasteful aesthetic of nude renaissance paintings in a playful campaign launching the snack brands’ NKD range.
O Boticário pictures the power of words
A young woman struggles with years of criticism from family members in a thought-provoking campaign from the Brazilian cosmetics company.
Publicis Groupe reflects on a century of pioneering spirit
The French creative agency marks a hundred years of shaping culture and brands with its captivating origin story, realised through an innovative blend of live action and AI.
KFC finds its final form
In a witty campaign from PS21, KFC taps into Dragon Ball Z’s iconic moveset to introduce its anime-inspired menu.
Toyota’s labour of love
Zak Razvi’s touching short film for the vehicle brand depicts a father's devotion to getting his daughter’s wedding speech just right.
CHANEL hopping with Michel Gondry
The legendary Partizan director's new short for the CHANEL Métiers d’art 2026 collection sees Margaret Qualley and A$AP Rocky speed through a stylised New York.
Dr. Oetker’s ginger wonderland
Tobias Fouracre’s beautifully animated festive ad for the household food brand depicts a fairytale world with an unexpected ending.
Area 23 honours the spirit of Gavião Kyikatejê Futebol Clube
This captivating short film blends live action and animation to celebrate the fighting spirit of Brazil’s first professional Indigenous community football team.
Doritos and Cheetos go au naturel
GUT Miami taps into the tasteful aesthetic of nude renaissance paintings in a playful campaign launching the snack brands’ NKD range.
O Boticário pictures the power of words
A young woman struggles with years of criticism from family members in a thought-provoking campaign from the Brazilian cosmetics company.
Publicis Groupe reflects on a century of pioneering spirit
The French creative agency marks a hundred years of shaping culture and brands with its captivating origin story, realised through an innovative blend of live action and AI.
KFC finds its final form
In a witty campaign from PS21, KFC taps into Dragon Ball Z’s iconic moveset to introduce its anime-inspired menu.
Toyota’s labour of love
Zak Razvi’s touching short film for the vehicle brand depicts a father's devotion to getting his daughter’s wedding speech just right.
CHANEL hopping with Michel Gondry
The legendary Partizan director's new short for the CHANEL Métiers d’art 2026 collection sees Margaret Qualley and A$AP Rocky speed through a stylised New York.
Dr. Oetker’s ginger wonderland
Tobias Fouracre’s beautifully animated festive ad for the household food brand depicts a fairytale world with an unexpected ending.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
How Michael Gracey portrayed a child’s safe haven for Shelter
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
How Quality Meats helped Mr. Submarine get freaky at fifty
With Chicago sub institution Mr. Submarine celebrating a half-century, Quality Meats, and in-house production arm Sandwiches, decided to create 50 wild, wacky and really, really weird spots in tribute to its advertising past and the city it calls home. shots caught up with QM founders Gordy Sang and Brian Siedband, alongside director Brad Morris, to find out how they found all the fillings.
The Winter Shiny Awards announces winners
The Winter Shiny Awards make people happy at Saatchi & Saatchi London.
Fela signs Kelly Jacob to photography roster
A Québec native, and a self-taught photographer, Jacob's imagery reveals the beauty and interdependence shared between people and nature.
Marshall Street Editors welcomes Daniel Mitchell
Mitchell brings to Marshall Street Editors a wealth of diverse experience, technical precision and narrative intuition to every project.
Frank Lebon signs to ProdCo
This marks London-born filmmaker and photographer Lebon’s first production company signing in the advertising world.
BBH London promotes Georgina Kent
In her new elevated role, Kent will retain her leadership of the Film Production team alongside her new broader departmental responsibilities as Head of Production.
The Garage welcomes Lawrence Jones
Jones joins the company as Head of Creative Technology and Virtual Production.
- Will these EuroLeague Basketball stars save Christmas?
- Toyota makes joy the mission this holiday season
- Subway launches fourth footlong free campaign
- Airalo wishes we’d packed the internet
- Solitaire Clash delivers some holiday history
- Every veteran deserves support with VA and the Ad Council
- Storyworth and the three generations
- BOYLE Casino is serious about play
- McDonald’s Canada serves up The Grinchiest Meal
- RWJBarnabas Health launches first holiday campaign
The Winter Shiny Awards announces winners
The Winter Shiny Awards make people happy at Saatchi & Saatchi London.
Fela signs Kelly Jacob to photography roster
A Québec native, and a self-taught photographer, Jacob's imagery reveals the beauty and interdependence shared between people and nature.
Marshall Street Editors welcomes Daniel Mitchell
Mitchell brings to Marshall Street Editors a wealth of diverse experience, technical precision and narrative intuition to every project.
Frank Lebon signs to ProdCo
This marks London-born filmmaker and photographer Lebon’s first production company signing in the advertising world.
BBH London promotes Georgina Kent
In her new elevated role, Kent will retain her leadership of the Film Production team alongside her new broader departmental responsibilities as Head of Production.
The Garage welcomes Lawrence Jones
Jones joins the company as Head of Creative Technology and Virtual Production.
The Talent
Molly Burdett: Behind the scream
With a stack of gongs for the anti-male violence campaign Have a Word, and buzzing from her Best of Rivals spot for this year’s Women’s Euros, Spindle director Molly Burdett talks to Tim Cumming about advertising’s ability to create change, and the processes that go into making her award-winning work.
The Way I See It: Lauren Greenfield
Photographer, filmmaker, documentarian, agency chief and acclaimed chronicler of youth culture over three decades, Lauren Greenfield is currently enjoying the praise – and an Emmy nomination – for her latest project, the revelatory six-part series Social Studies, about teenage social media use. Here, she sits down with Tim Cumming to talk truth, vérité, and what it feels like to go viral at the Super Bowl.
Playing the long game with Autumn de Wilde
Photographer and director Autumn de Wilde has spent her career helping craft the images of countless celebrities and brands - cultivating relationships founded in trust and eschewing creative shortcuts. She’s now in her sixth decade and, as she tells Selena Schleh, is finding that good things come to those who wait.
The Inspiration
Playlist: RELTA
The Corner Shop director Relta, guides us through his music video choices, and he talks music labels investing in artists, being inspired by other music video directors, and dissing Lil Dicky...
Peer Review: LIAKH
Furlined director LIAKH talks films that feel like fairy tales on acid, watching Teasing John Malkovich weekly, and why every director needs both a therapist and a best friend.
On My Radar: Jordi Urbea
Jordi Urbea, the CEO of Ogilvy Spain, talks about indispensable AI, the need for a broader vision, and the enduring allure of the football pitch.
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GPN Owner and CEO Julia Weichinger explains how a year of AI panic turned into a period of reinvention, connection, and creative rebirth.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.