Bakar brings the beat to school
The promo for the North London singer’s infectiously bouncy new release Lonyo! sees a crew of nimble school kids bust some impressive moves.
Prostate Cancer’s hero of the hour
The charity has launched The Unexpected Hero, a powerful new brand film from creative agency of record VCCP, continuing its It’s About Time brand platform.
The many lives of The Hives
Filip Nilsson directs the Swedish songsters in a spikey performance vid in which the audience is themselves.
Judith Veenendaal's vital feeling
In an innovative awareness program, created in collaboration with Bonkers United, division7, and SMUGGLER, the director turns a personal tale into a powerful montage.
Guinness raises a glass to football fans
A heartwarming campaign from the Irish stout brand spotlights the real people, places and rituals at the heart of Premier League fan communities.
Bournville's enduring appeal
The Cadbury variant returns to the screens for the first time in nearly 50 years, in VCCP and Outsider director Harold Einstein's cheeky campaign.
Paulaner Sunset's nostalgic nod
German drink Paulaner Sunset has just launched in the US and, to coincide with that launch, has released an AI campaign that riffs on the classic Coca-Cola Hilltop spot.
Ashnikko shows off her Trinkets
Blinkink director Léa Esmaili harnesses stop-motion and CG to create a pastel-tinged, surreal world for the eccentric artist.
Bakar brings the beat to school
The promo for the North London singer’s infectiously bouncy new release Lonyo! sees a crew of nimble school kids bust some impressive moves.
Prostate Cancer’s hero of the hour
The charity has launched The Unexpected Hero, a powerful new brand film from creative agency of record VCCP, continuing its It’s About Time brand platform.
The many lives of The Hives
Filip Nilsson directs the Swedish songsters in a spikey performance vid in which the audience is themselves.
Judith Veenendaal's vital feeling
In an innovative awareness program, created in collaboration with Bonkers United, division7, and SMUGGLER, the director turns a personal tale into a powerful montage.
Guinness raises a glass to football fans
A heartwarming campaign from the Irish stout brand spotlights the real people, places and rituals at the heart of Premier League fan communities.
Bournville's enduring appeal
The Cadbury variant returns to the screens for the first time in nearly 50 years, in VCCP and Outsider director Harold Einstein's cheeky campaign.
Paulaner Sunset's nostalgic nod
German drink Paulaner Sunset has just launched in the US and, to coincide with that launch, has released an AI campaign that riffs on the classic Coca-Cola Hilltop spot.
Ashnikko shows off her Trinkets
Blinkink director Léa Esmaili harnesses stop-motion and CG to create a pastel-tinged, surreal world for the eccentric artist.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
Ana Paula's story of desperation and determination
A new short film, just off the festival circuit, is a powerful, intense and emotional story about desperation, love and loss featuring a brilliant cast of non-professional actors.
How Eliza McNitt and AI connected the intimate with the infinite
In ANCESTRA, Chromista director Eliza McNitt merges the miracle of childbirth with the mysteries of the cosmos, crafting a live-action/AI short brought to life by hundreds of hands translating vision into poetry. Here, she speaks to shots about the film’s ambitious process and the human collaboration behind the machine.
How Anthony Dickenson made months of monoprints for Rival Consoles
To create his unique and mesmerising promo for the synth act, the 1stAveMachine director created 11 painted rolls, each 20 metres long, to house 5000 frames of pulsing imagery. shots sat down with Dickenson to find out what led to such a meditative and drawn-out project.
How the BBC and Blinkink sculpted excitement for the UEFA Women’s Euro
Handmade down to the last thumbprint, the BBC’s UEFA Women’s Euro trailer brings football’s biggest stars to life in an intricate and action-packed claymation. We spoke to BLINKINK producer Rebecca Little about painstaking craft, uplifting tone, and why traditional techniques still score big in an increasingly digital world.
How Laurie Rowan made a cutesy curmudgeon
With its new work for Telstra, Nexus Studios has given us the most precious pessimist in recent memory. We caught up with director Laurie Rowan to find out how character design and vocal performance can sell such a sweet idea.
Directing duo Nick & Charles rejoin m ss ng p eces
Nick & Charles originally joined m ss ng p eces in 2018, now the duo is officially bringing their storytelling skills back to the company.
Denim welcomes director Vincent René-Lortie
Denim will represent René-Lortie across both the Toronto and Montreal markets, and support his emotionally charged storytelling.
Shapxo becomes an Iconoclast
The Ukrainian-born commercial and music video director joins Iconoclast for UK representation.
Llibert Figueras heads to BOL
As Executive Producer at BOL House, Llibert will oversee all projects and help further the studio’s approach to client relationships, creative execution, and collaboration.
Ann-Christine Diaz joins Droga5
The former McCann Worldgroup exec and Ad Age vet joins as Global Head of Reputation and Creative Excellence.
Partizan signs Jack Brown
Brown rose to popularity through music videos, directing for artists including The Weeknd, Ariana Grande, Jorja Smith, Tom Misch and more.
- Stept Studios helps Oakley tell its boldest story yet
- Lee Corso and the wild world of college football
- who will be the final one standing with William Hill
- Good Things are in store at Stop & Shop
- Gain the edge with Amazon Ads
- step into the future with Currys latest campaign
- Diet Coke and Jamie Dornan make a splash
- Brittany Ferries serves meteorological magic with ITV sponsorship
- Slalom addresses legacy tech modernisation in new campaign
- The family secret nearly half of veterans’ families don’t know
Directing duo Nick & Charles rejoin m ss ng p eces
Nick & Charles originally joined m ss ng p eces in 2018, now the duo is officially bringing their storytelling skills back to the company.
Denim welcomes director Vincent René-Lortie
Denim will represent René-Lortie across both the Toronto and Montreal markets, and support his emotionally charged storytelling.
Shapxo becomes an Iconoclast
The Ukrainian-born commercial and music video director joins Iconoclast for UK representation.
Llibert Figueras heads to BOL
As Executive Producer at BOL House, Llibert will oversee all projects and help further the studio’s approach to client relationships, creative execution, and collaboration.
Ann-Christine Diaz joins Droga5
The former McCann Worldgroup exec and Ad Age vet joins as Global Head of Reputation and Creative Excellence.
Partizan signs Jack Brown
Brown rose to popularity through music videos, directing for artists including The Weeknd, Ariana Grande, Jorja Smith, Tom Misch and more.
The Talent
Folkert Verdoorn & Simon Becks: Directors with drive
shots speaks to the YDA Gold Music Video winners on Driving Round Looking For Unknown's tragic hero, the film's unique visual flair, and how to maintian a delicate balance between emotion and absurdity.
Joachim Morre’s corrective vision: The YDA Gold-winner pushes back against prison clichés
The Danish director reflects on the human-centred series that earned two YDA Golds, and why storytelling should serve rehabilitation, not sensationalism.
How YDA Gold winner Fiona Obertinca brought lost queer history to the screen
Director Fiona Obertinca, who won a Gold in the Film School (ten minutes and over) category for her short Dandelion, talks about the vital work of the 1970s Youth Advocates program and how she captured the vibe of the time.
The Inspiration
On My Radar: Jared Lapidus
Thinking Machine director Jared Lapidus [left, with Martin Short] discusses scooters-with-wings, a De Niro film from an unsung sub-genre, why Kevin Kline should receive Oscars in perpetuity, and why Prince is sort of like Ginger Rogers, as he reveals what's on his creative radar.
The Voorhes: A Few Of Our Favourite Things
Neighborhood Watch directing duo (and married couple) The Voorhes talk us through the ViewMasters, fruit mashers, and Life Savers that keep thier creative juices flowing.
Peer Review: Clara Bacou
With a varied career that has transported her from digital art experiments to stadium-filling visuals and immersive AR experiences, Partizan Studio animation director Clara Bacou shares the designers and directors who inspire her and why curiosity, collaboration, and adaptability are at the heart of her craft.
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In today’s evolving economy, the traditional path for new directors is no longer a clear route. Here, Veronica Diaferia, Founder of production company Tinygiant, explores why young talent is opting to stay independent, as the model of signing with a production company isn’t delivering as it used to.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.