Life360’s chilling dark comedy
The family connection app’s morbidly humorous spot pokes fun at parents who live in a constant state of anxiety over their child’s safety.
An Absolut-ly lava-ly concoction
The vodka brand launches its new partnership with TABASCO® Brand via a cool campaign about volcanic heat.
Heineken's fanatic friendships
A charming initiative from the Dutch lager brand champions how shared passions help people connect.
NFL tight ends go prostrate for prostates
Fallon and Prettybird's Eric Wareheim's charming Super Bowl spot for Novartis shows how players can relax when considering a prostate exam.
Tune in to the mind’s eye
This profound campaign for BBC Radio 4 cleverly illustrates how listening can expand one’s comprehension, enabling you to ‘see’ the world in different ways.
Crocs breaks the mould
Shop mannequins come to life on the streets of São Paulo in Flower Shop's brilliantly crafted and thoughtfully choreographed film for the footwear brand.
Ramp features the life of Brians
The financial operations platform returns with a multitude of The Office’s Brian Baumgartner, reprising his role as the world’s most famous accountant.
Spike Jonze, Ben Stiller and Benson Boone flip on the Super Bowl for Instacart
Hinging very loosely on the idea that you can choose your own bananas with the delivery service, this violently hilarious film eschews the Big Game's normal glitz and glamour for uniquely Jonzian chaos.
Life360’s chilling dark comedy
The family connection app’s morbidly humorous spot pokes fun at parents who live in a constant state of anxiety over their child’s safety.
An Absolut-ly lava-ly concoction
The vodka brand launches its new partnership with TABASCO® Brand via a cool campaign about volcanic heat.
Heineken's fanatic friendships
A charming initiative from the Dutch lager brand champions how shared passions help people connect.
NFL tight ends go prostrate for prostates
Fallon and Prettybird's Eric Wareheim's charming Super Bowl spot for Novartis shows how players can relax when considering a prostate exam.
Tune in to the mind’s eye
This profound campaign for BBC Radio 4 cleverly illustrates how listening can expand one’s comprehension, enabling you to ‘see’ the world in different ways.
Crocs breaks the mould
Shop mannequins come to life on the streets of São Paulo in Flower Shop's brilliantly crafted and thoughtfully choreographed film for the footwear brand.
Ramp features the life of Brians
The financial operations platform returns with a multitude of The Office’s Brian Baumgartner, reprising his role as the world’s most famous accountant.
Spike Jonze, Ben Stiller and Benson Boone flip on the Super Bowl for Instacart
Hinging very loosely on the idea that you can choose your own bananas with the delivery service, this violently hilarious film eschews the Big Game's normal glitz and glamour for uniquely Jonzian chaos.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How NOMINT and BBC Creative torched the Winter Olympics
Taking something as unpredictable as combustion and utilising it in stop-motion is a uniquely deranged undertaking... so step forward, seasoned element wrangler Yannis Konstantinidis. Jamie Madge caught up with Konstantinidis and BBC Creative's Paul Bailey to find out how they started the fire.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
Doner and Colle McVoy join forces as DonerColle Partners
New powerhouse collective establishing a centre of creative gravity in the American Midwest will help national brands win between the coasts.
RSA Films signs Rachel McDonald
RSA Films welcomes award-winning filmmaker Rachel McDonald, renowned for affecting performances and cinematic depth.
Sandra Duff joins Departure
Departure adds Sandra Duff, former president of Jackman to advisory board.
MakeMake welcomes Venetia Taylor as its Chief Strategy Officer
In this role, Taylor will deepen the connection between creative ambition and strategic precision, helping the studio’s 200+ artists align around ideas that move audiences and create meaningful impact.
Darren Walker named president and CEO of Anonymous Content
The former Ford Foundation president will be based in the company’s Los Angeles and New York offices, effective February 17.
Picture North welcomes editor Chris Amos
The newest addition to Picture North’s roster of talent, Amos has edited a wide range of films that include nearly every genre, tone, and format.
- VCCP launches first Department for Education campaign
- The new Renault 5 E-Tech electric is for the lovers
- HMPPS rides the ripples of change in new campaign
- LeSean Harris helms and ode to next-generation nonprofit
- Perdue offer up the next best wing
- Spark wants you to do more with your 24
- Vibe.co creates a homage to TV advertising
- Chipotle gives you choices
- Barrymore and Bloom are back at sea for MSC Cruises
- Louis Vuitton and the art of travel
Doner and Colle McVoy join forces as DonerColle Partners
New powerhouse collective establishing a centre of creative gravity in the American Midwest will help national brands win between the coasts.
RSA Films signs Rachel McDonald
RSA Films welcomes award-winning filmmaker Rachel McDonald, renowned for affecting performances and cinematic depth.
Sandra Duff joins Departure
Departure adds Sandra Duff, former president of Jackman to advisory board.
MakeMake welcomes Venetia Taylor as its Chief Strategy Officer
In this role, Taylor will deepen the connection between creative ambition and strategic precision, helping the studio’s 200+ artists align around ideas that move audiences and create meaningful impact.
Darren Walker named president and CEO of Anonymous Content
The former Ford Foundation president will be based in the company’s Los Angeles and New York offices, effective February 17.
Picture North welcomes editor Chris Amos
The newest addition to Picture North’s roster of talent, Amos has edited a wide range of films that include nearly every genre, tone, and format.
The Talent
shots Unsigned: David Kobzantsev
In our latest shots Unsigned interview, we speak with the director David Kobzantsev about his short film Gold Hearts of Hot Rod County. Here he spills the beans on the making of the short, classic coming-of-age movies, and above all else keeping it magical.
The Way I See It: Tony Burke
Tony Burke is a filmmaker, author, advertising creative and recovering alcoholic. In this extended TWISI, he talks frankly about his descent into alcoholism and how family, friendship and an unusual brush with faith helped him get sober, write his debut novel, and write and direct the acclaimed 2025 feature film, PROTEIN.
Lope Serrano’s kind of magic
After winning multiple gongs at the shots awards, the CANADA co-founder and director talks to Tim Cumming about cinema, surrealism, poetry and metaphor – and the shared evolution of film and magical thinking.
The Inspiration
On My Radar: Tom Wilson
Feel Films director Tom Wilson tells us about his creative radar, revealing he's a sucker for a Google Sheet, has dipped his toe - and his pen - into Japanese artistry, and loves living in Europe's best kept secret.
Mykyta Bereg: A Few Of My Favourite Things
Church Edit’s Mykyta Bereg reveals the motorcycle, Moccamaster, and Massive Attack that keep his creativity moving.
Playlist: Pablo Garcia
Pablo García is a composer and sound engineer at the award-winning music production company Pickle Music. Here he talks about some intriguing music promos, using the S-4 sampler by Torso, and his admiration for Cole Palmer.
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If the answer was 'the metaverse' or 'NFTs', or 'a Labubu', then the question was likely about spotting a trend. Capitalism - and therefore advertising - loves them. But they're not always trends, and they're rarely the correct answer. Former futurologist Amy Kean looks at why being 'on trend' can often mean your advertising is off target.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.