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Mob Links makes dreams come true

Mob Links makes dreams come true

A young man imagines a world where his wildest wishes become reality in Benoit Marzouvanlian’s surreal spot for the clothing brand.

Havas decks the halls for El Corte Inglés
CHRISTMAS 2025

Havas decks the halls for El Corte Inglés

The Spanish department store’s striking holiday campaign celebrates the little moments that make Christmas feel magic.

ICA Banken’s mastication obfuscations

ICA Banken’s mastication obfuscations

The finance brand’s playful new campaign tenuously links its food purchase scheme and discounted mortgage promotion with hilarious muddled mouthful messaging.

Alice Kunisue uses practical effects to showcase Trainline's AI toolset

Alice Kunisue uses practical effects to showcase Trainline's AI toolset

Wieden+Kennedy Amsterdam and the 100% director create a series of sublimely surreal films to demonstrate The Way To Train.

It's Grease on Earth, as John Travolta's Santa is back

It's Grease on Earth, as John Travolta's Santa is back

The actor conflates a sleigh ride and Rydell High in his latest turn as Ol Saint Nick for Capital One from GSD&M and Bryan Buckley.

Jade joins a cult

Jade joins a cult

CANADA director Billy King taps into folk horror aesthetics in an eccentrically styled promo for the pop artist’s track, Church.

Tricon homes in on the details

Tricon homes in on the details

The rental property brand launches a series of four charming films featuring a conscientious maintenance manager who strives for perfection.

Elephant Atta says there’s no taste like home

Elephant Atta says there’s no taste like home

A young woman finds comfort in familiar foods as she adjusts to life a new country in Zak Razvi’s touching spot for the atta flour brand.

The Craft

Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.

Latest
Arts & Sciences launches AI division, Arts & Intelligence

Arts & Sciences launches AI division, Arts & Intelligence

The dedicated division will expand the possibilities of storytelling and production within the award-winning Arts & Sciences ecosystem.

Stink Studios expands senior creative team

Stink Studios expands senior creative team

The studio strengthens its leadership with Rick Dodds, Kat Thomas and Cameron Temple.

Magna Studios signs Chiwetel Ejiofor CBE

Magna Studios signs Chiwetel Ejiofor CBE

The actor, writer and director joins the company’s commercial talent roster.

Saatchi & Saatchi strengthens creative leadership team with three senior appointments

Saatchi & Saatchi strengthens creative leadership team with three senior appointments

The agency expands its creative ranks with Caroline Paris, Simon Cheadle and Josh Steele.

Easy Mondays welcomes DA Yirgou

Easy Mondays welcomes DA Yirgou

Director DA Yirgou signs to Easy Mondays' US, UK and Canadian roster.

FRIEND signs Sasha Rainbow

FRIEND signs Sasha Rainbow

The filmmaker joins the company’s roster for representation.

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The Talent

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Chris Baker written by Chris Baker

This isn't the world we were meant to be living in, and advertising has suffered because of it. But can we get to a place where creativity reigns, and what was the 'sliding door' moment that knocked us off course? It's a bold theory, but Chris Baker, New Business Director at Park Village, thinks he knows what happened, and Will Smith is at the heart of it.

The Showcase

Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.

The Focus

Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.

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