who will be the final one standing with William Hill
William Hill and agency T&P launch a new game Final One Standing.
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William Hill’s launches their brand-new game: Final One Standing with an energetic new campaign.
Creatively conceived and executed by T&P, the campaign dramatises the new-to market and free-to-play football elimination game. Players can pick a team each week to stay in the game and be in with a chance of being the Final One Standing.
At the heart of the campaign sits a 60” TVC and 30” TVC, directed by Dominic O’Riordan and produced by KODE. In a vast industrial space, players assemble and proceed to sprint at full pelt, dodging footballs being launched out of cannons. We follow our protagonist as he vies to be the Final One Standing and take home a share of the £500,000 jackpot in the opening game.
Credits
View on- Agency T&Pm/London
- Production Company Kode Media
- Director Dominic O'Riordan
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Credits
View on- Agency T&Pm/London
- Production Company Kode Media
- Director Dominic O'Riordan
- Editing Stitch
- Post Production No.8
- Color Jonny Tully
- Audio Post Sam Robson
- Creative Director Nick Stringer
- Creative Lead Christopher Wiseman
- Executive Creative Director Russell Ramsey
- Creative Thomas Atkinson
- Creative Osagie Samuel
- Creative Benjamin Hayward
- Senior Producer Sam Ramsey
- Producer Carla Sandhu
- Chief Production Officer Charles Crisp
- Producer James Cross
- Executive Producer Jack Goodwin
- Head Of Production Elizabeth Dolan
- DP Joe Douglas
- Editor Jack Singer
- Edit Producer Maggie McDermott
- Edit Assistant Chris Hutchings
- Post Producer Lily Delphine
- VFX 2D Creative Director Jim Allen
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Credits
powered by- Agency T&Pm/London
- Production Company Kode Media
- Director Dominic O'Riordan
- Editing Stitch
- Post Production No.8
- Color Jonny Tully
- Audio Post Sam Robson
- Creative Director Nick Stringer
- Creative Lead Christopher Wiseman
- Executive Creative Director Russell Ramsey
- Creative Thomas Atkinson
- Creative Osagie Samuel
- Creative Benjamin Hayward
- Senior Producer Sam Ramsey
- Producer Carla Sandhu
- Chief Production Officer Charles Crisp
- Producer James Cross
- Executive Producer Jack Goodwin
- Head Of Production Elizabeth Dolan
- DP Joe Douglas
- Editor Jack Singer
- Edit Producer Maggie McDermott
- Edit Assistant Chris Hutchings
- Post Producer Lily Delphine
- VFX 2D Creative Director Jim Allen
Nick Stringer, Global Brand & Creative Director at Evoke, said “Final One Standing is an exciting new proposition for William Hill in the free-to-play space and gives us a great opportunity for the brand to show up in an impactful and entertaining way in our advertising.”
Russell Ramsey, Executive Creative Director, said “The campaign needed to capture the drama and excitement of a football elimination game so what better way to do this than with an arsenal of cannons firing footballs at fans.”
The campaign is live across TV, VOD, social, digital, press, OOH/DOOH, podcasts and radio.
