Zevia's inspired new spot
A new campaign for the 'better-for-you soda' Zevia, featuring music star Jelly Roll, takes inspiration from an iconic ad of the past.
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Credits
powered by
- Agency Maximum Effort/Los Angeles
- Production Company Really Original
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Credits
powered by
- Agency Maximum Effort/Los Angeles
- Production Company Really Original
- Talent Jelly Roll
Credits
powered by
- Agency Maximum Effort/Los Angeles
- Production Company Really Original
- Talent Jelly Roll
Soda brand Zevia has teamed up with Grammy-nominated music star Jelly Roll for a new campaign.
Created by Maximum Effort Los Angeles and produced through Really Original, the 60 second spots sees two young boys look on as a slo-mo Jelly Roll exits his car and proceeds to take a Zevia from a conveniently placed fridge.
One of the boys then deconstructs Mr Roll's appearance in the spot, saying that Zevia is "dismantling the notion that, quote/unquote, real men cannot be conscious of what goes into their bodies".
The campaign is a playful wink at iconic soda ads of the past, especially one from 1991 starring Cindy Crawford.
