Zalando gives New Balance the nod
A new campaign for the online retailer and the US sports brand shows the respect given to fellow New Balance wearers.
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Credits
View on- Agency Zstudios
- Production Company Bonaparte
- Director Pietro Biz Biasia
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Credits
View on- Agency Zstudios
- Production Company Bonaparte
- Director Pietro Biz Biasia
- Producer Laura Howes
- Creative Director Luke Atcheson
- Art Director Kathryn Peck
- Art Director Mondell Williams
- Art Director Adam Bracegirdle-Black
- Executive Producer Jana Reinermann
- Head of Photography Rachel Jiam
- Production Coordinator Aratrika Das
- DP Bernardo Lima Infante
- Editor Pietro Biz Biasia
- Producer Daniil Lazarev
- Color John Lowe
- Sound Philip Calisto
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Zstudios
- Production Company Bonaparte
- Director Pietro Biz Biasia
- Producer Laura Howes
- Creative Director Luke Atcheson
- Art Director Kathryn Peck
- Art Director Mondell Williams
- Art Director Adam Bracegirdle-Black
- Executive Producer Jana Reinermann
- Head of Photography Rachel Jiam
- Production Coordinator Aratrika Das
- DP Bernardo Lima Infante
- Editor Pietro Biz Biasia
- Producer Daniil Lazarev
- Color John Lowe
- Sound Philip Calisto
This new campaign is a smash-zoom-filled spot that highlights the respect New Balance wearers give each other when they are spotted out in the wild.
Called The Nod, and created by Zstudios and directed by Bonaparte Berlin's newly signed director Pietro Biz Biasia, the 50-second spot features German artists Badchieff, Cloudy June and Esther Graff and captures them as they cross paths in Berlin, each sporting fresh New Balance looks.
After each of them zooms in on the others wearers' specific garments, the hustle and bustle of the street they're on disappears and they give each other a respectful nod to show their sartorial approval.
