Boots’ pharmaceutical surprise

Developed by VML and comedically directed by Fiona McGee through Arts & Sciences, this quirky campaign from Boots aims to shift public perceptions of the brand from a health and beauty retailer to the first port of call for people’s healthcare needs.  

The charming film, You're never too far from a Pharmacist, sees people suffering with the first symptoms of a common illness or ailment, when a helpful pharmacist unexpectedly appear from a rather peculiar place.  

A tired man at a bus stop is visited by a healthcare hero popping out of a shopping trolley, a runner with a rash is surprised by a pharmacist leaping from a bush, and a woman with a UTI finds help from another hidden in her living room lamp, playfully closing with the tagline “you’re never too far from a pharmacist”.