What happens when OK Go are left to their own devices?
In another audacious music video for the band, this time for new track A Stone Only Rolls Downhill, frontman/co-director Damian Kulash creates a well-timed motion-mosaic on a job-lot of iPhones.
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Credits
powered by
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- Production Company Park Pictures
- Director Damian Kulash
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Production Company Park Pictures
- Director Damian Kulash
- Director Chris Buongiorno
- Executive Producer Jackie Kelman Bisbee
- Head of Production Chelsea Schwiering
- Line Producer Omer Dagan
- Art Director Benjamin Voutour
- Editor Justin Clare
Credits
powered by
- Production Company Park Pictures
- Director Damian Kulash
- Director Chris Buongiorno
- Executive Producer Jackie Kelman Bisbee
- Head of Production Chelsea Schwiering
- Line Producer Omer Dagan
- Art Director Benjamin Voutour
- Editor Justin Clare
You'd have thought the creative brains behind OK Go's ever-innovative music videos would have run out of 'how/why did they do that' concepts, but, as the promo for A Stone Only Rolls Downhill goes to show, they aren't done painstakingly torturing themselves for our pleasure yet.
Co-directed through Park Pictures by Chris Buongiorno and frontman Damian Kulash, the music video is an aesthetically pleasing mosaic of iPhone-captured imagery that, when displayed on a neat grid of devices, makes for a kaleidoscope of ideas. So far, so easy to augment with VFX, yeah?
Well, no. Don't forget that this is OK Go we're talking about - the band that taught a pack of well-trained dogs to dance for their dinner (well treats), an constructed the Rube Goldberg machine that even its namesake would find excessive - so 'faking it' isn't a possibility.
Credits
powered by
-
- Production Company Park Pictures
- Director Damian Kulash
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Production Company Park Pictures
- Director Damian Kulash
- Director Chris Buongiorno
- Executive Producer Jackie Kelman Bisbee
- Head of Production Chelsea Schwiering
- Line Producer Omer Dagan
- Art Director Benjamin Voutour
- Editor Justin Clare
Credits
powered by
- Production Company Park Pictures
- Director Damian Kulash
- Director Chris Buongiorno
- Executive Producer Jackie Kelman Bisbee
- Head of Production Chelsea Schwiering
- Line Producer Omer Dagan
- Art Director Benjamin Voutour
- Editor Justin Clare
As documented in the enjoyable, PMI-sponsored branded content BTS [above], Kulash and co instead perform the feat in as few takes as possible, in what is clearly a labour of love.
"We invested all this time and effort into this," explains Kulash, "so that you could have three minutes of wow in your day and a real sense of joy about other humans in the world.
"That's a very precious commodity now."
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