Welcome to Planet Happy Meal

Blast off to Planet McDonald’s, a world brought to life with real Crayola pencils. 

For Crayola x McDonald’s Happy Meal collaboration, Nexus Studios and directors Shynola partnered with Leo Burnett to encourage kids to embrace their creativity.

Drawing inspiration from a wide range of real children’s artwork, Shynola set out to capture the same energy and instinctive style, along with the little offbeat decisions, while unifying it all into a coherent visual language.

Every frame was drawn by hand in pencil, and at a scale where each mark, and even the texture of the paper, can be clearly felt. Combined with a straight-ahead animation approach that embraces imperfections, the result radiates the child-like joy of creativity in every frame.

“It’s refreshing to take animation back to the basics and make something raw and honest with paper and pencils. If just one child sees this film and decides to draw a space rocket, we’ll be overjoyed.” said Shynola.