Volkswagen celebrates the parents
Volkswagen and BBDO Paris talk about innovation by celebrating parents.
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At a time when automotive innovation has never been more present, it is increasingly associated with the dehumanisation of driving, and its usefulness is sometimes questioned.
51% of Europeans believe their car includes technologies they could do without, and 62% feel that their multiplication makes cars unnecessarily complex.
In this context, Volkswagen reaffirms a simple belief: technology only has value if it is truly useful. Useful when it serves what matters most: everyone’s safety. Useful when it remains intuitive, accessible, and easy to use on a daily basis.
Credits
View on- Agency BBDO/Paris
- Production Company VOIR Pictures
- Director Ariela Dorf
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Credits
View on- Agency BBDO/Paris
- Production Company VOIR Pictures
- Director Ariela Dorf
- Head of Production Aurelien Drosne
- Post Production Orage Studio
- Sound Studio 5 (In-House at DDB/Paris)
- President/Chief Creative Officer Alexander Kalchev
- Creative Director Marion Thiery
- Copywriter Leopold Cartier
- Art Director Calvin Peigne
- HP Corinne Persch
- Producer Mary Amely Le Bornec
- Producer Efrosini Spanoudis
- Producer Simon Durot
- DP Victor Seguin
- Editor Bruno Alves
- Colorist Arthur Paux
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBDO/Paris
- Production Company VOIR Pictures
- Director Ariela Dorf
- Head of Production Aurelien Drosne
- Post Production Orage Studio
- Sound Studio 5 (In-House at DDB/Paris)
- President/Chief Creative Officer Alexander Kalchev
- Creative Director Marion Thiery
- Copywriter Leopold Cartier
- Art Director Calvin Peigne
- HP Corinne Persch
- Producer Mary Amely Le Bornec
- Producer Efrosini Spanoudis
- Producer Simon Durot
- DP Victor Seguin
- Editor Bruno Alves
- Colorist Arthur Paux
A clear perspective on innovation that the brand chooses to express in its own way, drawing on a universal truth: when it comes to guiding, assisting, or protecting, no one does it better than parents.
Rather than a technological demonstration, the campaign opts for what is obvious. Through simple and familiar analogies, it draws parallels between Volkswagen technologies and the instinctive gestures of parents toward their children. Everyday acts of care, thoughtful and kind, reminding us that the best innovation is often the one that already exists.
A creative approach embodied by a humble and powerful signature: “We didn’t invent anything.” A tribute to those who, every day, look after others without ever making a show of it.
Titled The Parents, the campaign is rolled out through a series of 4 films and visuals, across TV, digital, press, and outdoor.
