Victimes & Citoyens takes the rage off the road
The French road safety association shows how ridiculous bad driving behaviour looks when you take away the cars in two deadpan films from joga.
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Credits
View on- Agency JOGA
- Production Company LES FISTONS
- Director Mathis Jaulhac
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Credits
View on- Agency JOGA
- Production Company LES FISTONS
- Director Mathis Jaulhac
- Creative Director/Co-Founder Antoine Defaye
- Director Jonathan Pasi
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Credits
powered by- Agency JOGA
- Production Company LES FISTONS
- Director Mathis Jaulhac
- Creative Director/Co-Founder Antoine Defaye
- Director Jonathan Pasi
Driving seems to bring out the very worst in people, which, considering they're sitting behind the wheel of a one-and-a-half-tonne potential death machine, is slightly problematic.
Combating this through comedy, French road safety association Victimes & Citoyens has chosen to remove the vehicles but leave the behaviours in a new campaign from joga.
Transplanting the aggression, impatience and disregard for personal space sometimes seen on the road into everyday situations, the two films smartly highlight the absurdity of such nonsense, with Les Fistons directors Mathis Jaulhac and Jonathan Pasi's restrained, single-frame approach giving just enough silly to sell the point.
Credits
View on- Agency JOGA
- Production Company LES FISTONS
- Director Mathis Jaulhac
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency JOGA
- Production Company LES FISTONS
- Director Mathis Jaulhac
- Creative Director/Co-Founder Antoine Defaye
- Director Jonathan Pasi
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency JOGA
- Production Company LES FISTONS
- Director Mathis Jaulhac
- Creative Director/Co-Founder Antoine Defaye
- Director Jonathan Pasi
“Danger often begins when disrespect becomes a habit,” said Julien Thibaut, president of Victimes & Citoyens. “This campaign reminds us that the road should never be a place where respect for others disappears.”
“It’s rare for all the planets to align around an idea that’s a little unusual, and not something you see very often in France,” said Antoine Defaye, co-founder and creative director of joga. “Having a client who believes in it, a production company willing to play along, and partners who all showed up to help make the project happen.”
