Fanatics weaves a little hometown pride
The sports merchandise brand and NHL announces the release of the Hometown Remix uniform and apparel collection.
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Credits
View on- Agency Client Direct
- Production Company Gravy Films
- Director Cameron Harris
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Credits
View on- Agency Client Direct
- Production Company Gravy Films
- Director Cameron Harris
- Editing Cabin Edit/Los Angeles
- VFX Electric Theatre Collective/USA
- Color Electric Theatre Collective/Warsaw
- Production Service Division Film
- Executive Producer Brent Stoller
- Producer Ally Gnesin
- Line Producer Niko Whelan
- Production Designer Miha Knific
- DP Kaname Onoyama
- Editor Megan Heard
- Producer Nellie Campbell
- Head of Production Lisa Barnable
- Executive Producer Polly Durrance
- Creative Director Kyle Cody
- 2D Lead Will Robinson
- VFX Producer Bindy St Leger
- VFX Supervisor Alex Prod'Homme
- Colorist Calvin Bellas
- Sound Designer/Mixer Zac Fisher
- Executive Producer Susie Boyajan
- Managing Partner Rok Bukovec
- Line Producer Bor Pletersek
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Gravy Films
- Director Cameron Harris
- Editing Cabin Edit/Los Angeles
- VFX Electric Theatre Collective/USA
- Color Electric Theatre Collective/Warsaw
- Production Service Division Film
- Executive Producer Brent Stoller
- Producer Ally Gnesin
- Line Producer Niko Whelan
- Production Designer Miha Knific
- DP Kaname Onoyama
- Editor Megan Heard
- Producer Nellie Campbell
- Head of Production Lisa Barnable
- Executive Producer Polly Durrance
- Creative Director Kyle Cody
- 2D Lead Will Robinson
- VFX Producer Bindy St Leger
- VFX Supervisor Alex Prod'Homme
- Colorist Calvin Bellas
- Sound Designer/Mixer Zac Fisher
- Executive Producer Susie Boyajan
- Managing Partner Rok Bukovec
- Line Producer Bor Pletersek
Fanatics and the NHL are celebrating the local identities behind every hockey team with Hometown Remix, a league-wide collection of special edition jerseys and headwear inspired by each city's fans, fabrics and culture.
Directed by Cameron Harris of Gravy Films, the in-house campaign's hero spot, The Fabric of Your Town, Unlocked, sees a news report sparking a chain reaction as fans use various keys to unlock locations around their cities that open into the world of their team’s new jersey designs. Entertainer and YouTuber Fanum makes a cameo.
Fanatics, the NHL’s on-ice uniform provider, has designed the jerseys to reflect each team's hometown, drawing on a wealth of local references, from the stars of Chicago's city flag on a vivid green Blackhawks sweater, to Hollywood-inspired typography and palm trees for the LA Kings, and rodeo-inspired detailing for the Nashville Predators.
The campaign celebrates the idea that a team's identity is woven into the fabric of the city it represents.
