Union’s Jono Griffith edits for FIJI Water

FIJI Water’s new Earth’s Finest Water campaign puts the brand squarely inside the moments people actually want to live in, with Union Editorial and editor Jono Griffith shaping the rhythm and energy across the spots. 

Working alongside MJZ director Gary Freedman and cinematographer Linus Sandgren, the Union team helped bring a loose, filmic spontaneity to life, supported by Assistant Editor Colin Davis and Editorial EP Joe Ross. 

Union sister company Hunter provided post/vfx, with VFX Artists Carolyn Woods, Maury Rosenfeld, and Mannix Rickenbacher working alongside Hunter EP Logan Aries.

Shot on Super 16 mm, the campaign unfolds, capturing a kind of effortless, slightly chaotic joy. In Girls Weekend, a pair of friends turn a hotel into their playground, racing luggage carts through hallways, drawing others into the mischief, and slipping away just before consequences catch up. It’s playful, a little rebellious, and unmistakably polished, reinforcing FIJI Water as a constant companion in elevated, in-the-moment experiences.

Beyond the films, the campaign expands into real-world culture with a summer rollout that includes a Las Vegas takeover anchored by an Earth’s Finest pool party at LIV Beach Club at Fontainebleau. With branded activations, DJ-driven energy, and citywide presence across partner properties and the Strip, FIJI Water extends the same tone from screen to experience, positioning itself not just as a product, but as part of the scene.