New Balance launch London Run House
At the heart of London Run House is a documentary series created with London’s running communities, capturing how the city prepares for marathon day.
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This London Marathon weekend, New Balance, the Official Apparel and Footwear Partner, opened London Run House, a community space celebrating the people who shape the city’s running culture.
Rooted in the belief that if you run, you belong, it brings together athletes, crews, first-time marathoners and spectators to connect in a distinctly London way.
At the heart of London Run House is a documentary series created with London’s running communities, capturing how the city prepares for marathon day. Led by Exposure, produced by FORM and directed by Joshua Simpkins, the film spans boroughs including Greenwich, Battersea, Tower Hamlets and Lewisham, featuring real crews as they gear up for the big day, from riverside runs and art-led sessions to track training and culture-infused long runs, each story revealing a different side of London’s running culture.
Credits
View on- Agency Exposure Communications/London
- Production Company Form/London
- Director Joshua Simpkins
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Credits
View on- Agency Exposure Communications/London
- Production Company Form/London
- Director Joshua Simpkins
- Audio Brother Music
- Executive Creative Director Tom Phillips
- Creative Director William Millner
- Executive Producer Bhavisha Patel
- Chief Creative Officer Tom Phillips
- Head of Production Lynsey McAlister
- Production Director Jenna Hughes
- Senior Producer Rae O'Mara
- Art Director Eleanor Wing
- Head of Production Ben Whelan
- Executive Producer Samantha Farrance
- Producer Ella Woollgar
- DP Rowan Biddiscombe
- Sound Designer Patrick Lee
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Exposure Communications/London
- Production Company Form/London
- Director Joshua Simpkins
- Audio Brother Music
- Executive Creative Director Tom Phillips
- Creative Director William Millner
- Executive Producer Bhavisha Patel
- Chief Creative Officer Tom Phillips
- Head of Production Lynsey McAlister
- Production Director Jenna Hughes
- Senior Producer Rae O'Mara
- Art Director Eleanor Wing
- Head of Production Ben Whelan
- Executive Producer Samantha Farrance
- Producer Ella Woollgar
- DP Rowan Biddiscombe
- Sound Designer Patrick Lee
The project follows crews across the capital as they train, gather and build momentum in their own ways ahead of the start line. Blending cinematic direction with self-captured footage from runners themselves the film offers an intimate portrait of routines, rituals, pride and pressure as marathon day approaches. Visitors are invited to experience the build-up across the city, where every borough prepares differently.
The series reflects New Balance’s belief that running culture is shaped not only by elite performance, but by the communities who move the sport forward every day.
“At New Balance, our running vision is shaped by the athletes and communities who move the sport forward every day. London represents one of the most diverse and creative running communities in the world, and London Run House is designed as a space where everyone who runs can feel part of that energy, bringing together performance, culture and connection during marathon weekend.” said Kevin Fitzpatrick, New Balance Global Vice President of Running.
The documentary sits alongside a portrait series from photographer Vivek Vadoliya, whose work documents members of Run The Boroughs, Runner Beans, Deaf Run Club, LES Run and 2-Step Collective, celebrating the people who bring the city’s running culture to life.
