Uber encounters the German commuter
Director Nick Ball lightly pokes fun at Germans’ stubborn transportation habits in a quartet of nature documentary-inspired spots for the ride-hailing app.
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Credits
View on- Agency Serviceplan Group/Berlin
- Production Company ANORAK Film
- Director Nick Ball
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Credits
View on- Agency Serviceplan Group/Berlin
- Production Company ANORAK Film
- Director Nick Ball
- Post Production/VFX Katalyst
- Color Time Based Arts
- Sound Supreme Music/Germany
- Production Services Chelsy
- Executive Creative Director Till Diestel
- Executive Creative Director Matthaeus Frost
- Creative Director Stefan Rehne
- Creative Director Sebastian Bialon
- Senior Copywriter Alina Biedermann
- Art Director Chanelle Hollisch
- Head of Production (HP) Aisha Blackwell
- Executive Producer Catherine Baikousis
- Producer Birgit Damen
- Production Designer Marco Bittner Rosser
- DP Alwin Kuchler
- Editor Leo King
- VFX Supervisor/Managing Director Steffen Rothinger
- Colorist Simone Grattarola
- Sound Designer/Audio Mixer Markus Stemler
- Production Services Executive Producer/ Klaus Forsthuber
- Production Services Producer Vinh Tran / Producer
- Casting Director Hannah Birkett
- VO Axel Milberg
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Credits
powered by- Agency Serviceplan Group/Berlin
- Production Company ANORAK Film
- Director Nick Ball
- Post Production/VFX Katalyst
- Color Time Based Arts
- Sound Supreme Music/Germany
- Production Services Chelsy
- Executive Creative Director Till Diestel
- Executive Creative Director Matthaeus Frost
- Creative Director Stefan Rehne
- Creative Director Sebastian Bialon
- Senior Copywriter Alina Biedermann
- Art Director Chanelle Hollisch
- Head of Production (HP) Aisha Blackwell
- Executive Producer Catherine Baikousis
- Producer Birgit Damen
- Production Designer Marco Bittner Rosser
- DP Alwin Kuchler
- Editor Leo King
- VFX Supervisor/Managing Director Steffen Rothinger
- Colorist Simone Grattarola
- Sound Designer/Audio Mixer Markus Stemler
- Production Services Executive Producer/ Klaus Forsthuber
- Production Services Producer Vinh Tran / Producer
- Casting Director Hannah Birkett
- VO Axel Milberg
Created by Serviceplan Group and directed by Nick Ball through ANORAK Film, this witty campaign from ride-hailing company Uber taps into the fascinating stoicism of Germans in the face of uncomfortable travelling.
Comedically leaning into a nature documentary style with a straight-faced, observational voiceover by Axel Milberg, each film centres around a journey that becomes increasingly inconvenient.
From a father picking up his offspring from the club in the dead of night to a shopping trip that devolves into an arduous, argument-fraught expedition, the films all crescendo into a simple, humorous solution: oder aber Uber (or order Uber).
