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Uber – Football Is For Food

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Some conspiracy theories are dangerous. Some are ridiculous. Some, *cough* birds aren't real *cough*, are just delightful. And some, particularly if presented by Matthew McConaughey, are oddly compelling...

For its latest Uber Eats spot, Special Group has enlisted the Hollywood hero to explain his Football Is For Food theory to San Francisco 49ers running back Christian McCaffrey; describing that American Football is just an elaborate scheme to make people buy more nosh.

Directed by O Positive's Jim Jenkins and Thaddeus McCants, drawing fun performances from the pair of big Macs, this insider-joke fuelled spot is made all the more fun by its committal to the gag, as well as its enjoyably 'plausible' stack of evidence.

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