PETA hams up the horror
A grotesque villain exposes the terrifying link between processed meat and cancer in a grizzly Halloween spot from the animal rights organisation.
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Credits
View on- Agency Pablo/London
- Production Company Artclass/London
- Director Nathalie Vincent
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Credits
View on- Agency Pablo/London
- Production Company Artclass/London
- Director Nathalie Vincent
- VFX RASCAL
- Color Ethos Studio
- Sound Design 750mph
- Music The Hogan
- Chief Creative Officer Dan Watts
- Creative Director Matt Fitch
- Creative David Carr
- Producer Eva McAlpine
- Director Amy Fasey
- Executive Producer Sam Holmes
- Producer Xiaoxuan Zhu
- Production Designer Furmaan Ahmed
- DP Jake Gabbay
- VFX Supervisor/2D Lead Alfie Vaughan
- Senior VFX Producer Evelyn O'Reilly
- VFX Producer Ellie Thwaites
- Colorist Dante Pasquinelli
- Post Producer Nat Tereshchenko
- Head of Production Sasha Pace
- Executive Producer/Managing Director Eliana Carranza-Pitcher
- Executive Producer/Founder James Drew
- Sound Designer Giselle Hall
- Post Producer Olivia Ray
- Music Supervisor Isa Rehman
- Music Supervisor Alicia Steanson
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Credits
powered by- Agency Pablo/London
- Production Company Artclass/London
- Director Nathalie Vincent
- VFX RASCAL
- Color Ethos Studio
- Sound Design 750mph
- Music The Hogan
- Chief Creative Officer Dan Watts
- Creative Director Matt Fitch
- Creative David Carr
- Producer Eva McAlpine
- Director Amy Fasey
- Executive Producer Sam Holmes
- Producer Xiaoxuan Zhu
- Production Designer Furmaan Ahmed
- DP Jake Gabbay
- VFX Supervisor/2D Lead Alfie Vaughan
- Senior VFX Producer Evelyn O'Reilly
- VFX Producer Ellie Thwaites
- Colorist Dante Pasquinelli
- Post Producer Nat Tereshchenko
- Head of Production Sasha Pace
- Executive Producer/Managing Director Eliana Carranza-Pitcher
- Executive Producer/Founder James Drew
- Sound Designer Giselle Hall
- Post Producer Olivia Ray
- Music Supervisor Isa Rehman
- Music Supervisor Alicia Steanson
Compared to more commonly known cancer-causing products like tobacco, asbestos, and alcohol, a ham sandwich seems pretty harmless, right?
Created by Pablo and directed by RIOT duo Amy Fasey and Nathalie Vincent through Artclass, this gruesome Halloween campaign for animal welfare non-profit, PETA, highlights how processed meats contain Group 1 carcinogens and are linked to 34,000 cancer deaths globally every year.
Rather than spoofing the genre, the agency created a genuinely unsettling villain with a can of smiley-face ham for a head (aptly named Hamface), to deliver a statistic far scarier than any horror movie.
Dan Watts, CCO, at Pablo says: "This project has made me quite relieved that I don't spend my days stuffing my face with ham. It has also reminded me why I love stuffing my eyeballs with horror films. PETA and the team have done a great job at bringing the hidden terrors of processed meat to life with this work. To quote my teenage daughter, it makes you go 'WHAT THE F***K IS THAT? IT’S RANK'. Job done."
