Toyota HiLux is homeward bound
Dozens of dogs abandon their owners and hop into a new HiLux in Saatchi & Saatchi’s charming spot for the vehicle brand in Australia.
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Credits
View on- Agency Saatchi & Saatchi/Sydney
- Production Company FINCH
- Director Christopher Riggert
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Credits
View on- Agency Saatchi & Saatchi/Sydney
- Production Company FINCH
- Director Christopher Riggert
- Chief Creative Officer Dave Bowman
- Chief Creative Officer Avish Gordhan
- Creative Rosita Rawnsley-Mason
- Creative Director Piero Ruzzene
- Chief Creative Officer Mandie van der Merwe
- Creative David Govier
- Senior Integrated Producer Esta Lau
- Executive Producer Corey Esse
- Executive Producer Nick Simkins
- Producer Caroline David
- DP Sam Chiplin
- Editing ARC EDIT
- Editor Jack Hutchings
- Post Production/VFX Alt.vfx/Brisbane
- VFX Supervisor Colin Renshaw
- Producer Celeste Fairlie
- Sound Sonar Music
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Credits
powered by- Agency Saatchi & Saatchi/Sydney
- Production Company FINCH
- Director Christopher Riggert
- Chief Creative Officer Dave Bowman
- Chief Creative Officer Avish Gordhan
- Creative Rosita Rawnsley-Mason
- Creative Director Piero Ruzzene
- Chief Creative Officer Mandie van der Merwe
- Creative David Govier
- Senior Integrated Producer Esta Lau
- Executive Producer Corey Esse
- Executive Producer Nick Simkins
- Producer Caroline David
- DP Sam Chiplin
- Editing ARC EDIT
- Editor Jack Hutchings
- Post Production/VFX Alt.vfx/Brisbane
- VFX Supervisor Colin Renshaw
- Producer Celeste Fairlie
- Sound Sonar Music
In this fun campaign from Saatchi & Saatchi, vehicle brand Toyota turns to man's best friend to highlight Australians’ enduring loyalty to its HiLux ute.
Directed by Christopher Riggert through FINCH, the spot blends live action and animation to follow an Aussie driving from outback towns to busy worksites in his beloved vehicle, unknowingly picking up HiLux-loving pooches along the way.
Says Mandie van der Merwe, Chief Creative Officer Saatchi & Saatchi AU, “HiLux has earned a unique kind of loyalty in Australia. It’s not just a ute. Its dependability has earned it a reputation as a part of people’s lives. With the new HiLux, we wanted to celebrate that loyalty and have a bit of fun with it. In our film, even the most loyal sidekicks ditch their owners for a ride in a HiLux. And honestly, Aussies will find it hard to argue with their taste.”
