Magnum’s scoop couture
The ice cream brand’s witty new campaign moves the confection from the cone to the catwalk.
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Credits
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- Production Company PROPPA/Madrid
- Director Martin Werner
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Credits
View on- Production Company PROPPA/Madrid
- Director Martin Werner
- Executive Producer Pablo Martinez
- Post Production/Color/VFX Bacon X
- Executive Post Producer Lorene Lescanne
- Head of Post Production Rikke Hansen
- Product Sequence Post Production ManvsMachine
- VFX Producer Daniella Strand
- CG Supervisor Dennis Bahnson
- Colorist Sam Gilling
- Sound Design Ballad
- Executive Sound Producer Gregers Maersk Moeller
- Sound Designer Adrian Aurelius
- Music Big Sync Music
- Production Services Icon Films/Romania
- Production Services Producer Alma Bacula
- Production Designer Peter Grant
- Art Director Serban Porupca
- DP Ottar Gudnason
- Editor Rasmus Nyholm Schmidt
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Credits
powered by- Production Company PROPPA/Madrid
- Director Martin Werner
- Executive Producer Pablo Martinez
- Post Production/Color/VFX Bacon X
- Executive Post Producer Lorene Lescanne
- Head of Post Production Rikke Hansen
- Product Sequence Post Production ManvsMachine
- VFX Producer Daniella Strand
- CG Supervisor Dennis Bahnson
- Colorist Sam Gilling
- Sound Design Ballad
- Executive Sound Producer Gregers Maersk Moeller
- Sound Designer Adrian Aurelius
- Music Big Sync Music
- Production Services Icon Films/Romania
- Production Services Producer Alma Bacula
- Production Designer Peter Grant
- Art Director Serban Porupca
- DP Ottar Gudnason
- Editor Rasmus Nyholm Schmidt
This new hero film for Magnum, created in-house and directed by Martin Werner, fashions a world of fancy threads and choc-themed chic.
Produced by Proppa, with VFX and colour from BaconX, the spot follows a model arriving at the grand House of Magnum, moving through the buzz behind the scenes of a fashion show as artists and makers craft exquisite frocks and lollies.
When the catwalk begins, the brand’s chocolate becomes the fashion statement. It’s all with a wry smile and in the best possible taste – with mouthwatering art direction from Serban Porupca.
